Adobe Experience Manager
About Adobe Experience Manager
Adobe Experience Manager is a comprehensive content management system (CMS) with features website and app creation, rich digital asset management, user-generated content management and marketing campaign content management across all digital marketing channels, including mobile, newsletters, microsites, landing pages, and websites.
The CMS can be used to build brand loyalty and user engagement by managing content across web, mobile, digital forms, and online communities. Adobe Experience Manager also has a version for IT professionals with tools to build the architecture, integrations, and applications needed to support digital marketing efforts.
The CMS software also lets users create personalized and targeted user experiences, storing and re-purposing digital marketing assets for any multichannel campaign. Using Experience Manager, users can design and implement targeted, localized marketing campaigns, further enhanced by real-time analytics and marketing optimization.
Along with managing digital assets and creating marketing campaigns, Adobe Experience Manager facilitates website, app and online/ mobile form creation with its tools for IT professionals. The e-commerce content management features of Experience Manager allow for integration with any e-commerce system, product catalog syncing, product category and detail page creation, and shopping cart optimization.
The social media content management feature of Experience Manager allow users to integrate content from community sites, social media networks, and user-generated customer feedback content to their website. Users can also create their own online communities, member groups and forums with advanced moderation tools.
Further marketing collaboration features include creative project and workflow management, advanced search and metadata management, and graphical analytics of data such as sentiment, engagement and impact.
Key benefits of Adobe Experience Manager
- Prebuilt integrations with the Adobe Analytics, Adobe Target, and Adobe Campaign solutions.
- Dynamic imaging: Create rich media craeting unlimited variations of any original asset, editing size, format, resolution, crop, or effect on demand.
- Responsive and interactive media: Create visually rich media, with zoom and pan, 360-degree spin, color swatches, and mixed media viewers, in real time.
- Dynamic banners: Create targeted and localized marketing images and banners using templates.
- Video: Create, manage, and deliver interactive video. Optimize it for all screens and devices using a single URL
- Moderation controls: Monitor social activity and manage user-generated content with full moderation and permission-based controls.
- Formal and informal learning management: Track learner progress for certification; create learning paths with branching scenarios; and store, categorize, and publish content for mandatory or optional consumption
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- Industry: Computer Hardware
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
The Cadillac of CMS
Reviewed on 2019/05/02
We used AEM at the very first company I worked with. I dont think I realized how great it is until...
We used AEM at the very first company I worked with. I dont think I realized how great it is until I moved on in my career to several other companies that do not use it. There is truth to the saying that sometimes you dont appreciate things until you no longer have them! The company I am with now uses AEM, and anytime I get frustrated with not understanding how to do something, I remind myself of the alternative.
Pros
Adobe Experience Manager (AEM) is the cream of the crop when it comes to CMS. The functionality that it offers - from its backend configuration to its capabilities for 'everyday' users - is unmatched from the other products I have worked with. If I were to single out my top pros for the CMS, I would say its component building blocks, and it's flexible workflow integration. These two things in particular set it apart from other competitors (for me, at least).
Cons
As with most products that pack a ton of functionality and features, AEM is not always the easiest CMS to work with. That being said, it is also definitely not the most difficult. But, most of the advanced configurations and integrations require an adept development team. And, to make changes to existing functionality also usually requires a lot of interaction with dev (again, not a bad thing, but something to take into consideration).
- Industry: Design
- Company size: Self Employed
- Used Monthly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Powerful Content Management
Reviewed on 2024/11/10
AEM offers powerful tools for managing digital content, though it requires time to master.
AEM offers powerful tools for managing digital content, though it requires time to master.
Pros
Robust content management with extensive customization options and seamless integration across Adobe products.
Cons
Steep learning curve and high cost, especially for small teams.
- Industry: Furniture
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
The "Ferrari" of CMS and DAM
Reviewed on 2023/02/20
It's a great suite, but it requires an incredible effort and a well structured team to make it work...
It's a great suite, but it requires an incredible effort and a well structured team to make it work at its best.
Pros
The real power of this software is its overall suite, not the single software itself: only if you leverage on the CMS, the DAM, etc you can get the real benefits of this software.But a lot depends on the system integrator: this software is a Ferrari, but if you do not set it up properly, it's like driving it only with the 2nd gear.
Cons
It requires a lot of work, especially in the set up. The DAM could be a nightmare if you do not have a good data structure, good processes and well organized folders.The CMS could be a nightmare as well, especially when you use it in a headless commerce perspective.Again, a lot depends on the system integrator partner.
- Industry: Broadcast Media
- Company size: 11–50 Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Manage content like a pro
Reviewed on 2024/09/17
Overall, it makes managing content easy and seamless across all channels.
Overall, it makes managing content easy and seamless across all channels.
Pros
Brings the Adobe experience all together in a seamless environment!
Cons
Can be a lot if you're not experienced in content management.
- Industry: Automotive
- Company size: 201–500 Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great to use
Reviewed on 2024/09/19
Pros
Great to use and easy to understand when working
Cons
Could be more user friendly and had some glitches when using for work
Adobe Experience Manager FAQs
Below are some frequently asked questions for Adobe Experience Manager.Q. What type of pricing plans does Adobe Experience Manager offer?
Adobe Experience Manager offers the following pricing plans:
- Free Trial: Not Available
Contact Adobe for pricing details.
Q. Who are the typical users of Adobe Experience Manager?
Adobe Experience Manager has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Adobe Experience Manager support?
Adobe Experience Manager supports the following languages:
English
Q. Does Adobe Experience Manager support mobile devices?
Adobe Experience Manager supports the following devices:
Q. What other apps does Adobe Experience Manager integrate with?
Adobe Experience Manager integrates with the following applications:
Adobe Creative Cloud, Adobe Target, BrightEdge, Facebook Business Suite, Hootsuite, Pushwoosh, Salesforce Customer360, Salesforce Marketing Cloud, Twitter/X, YouTube
Q. What level of support does Adobe Experience Manager offer?
Adobe Experience Manager offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
Related categories
See all software categories found for Adobe Experience Manager.
Content Management Systems
