Adobe Experience Manager

Enterprise content management system

4,2 /5 (69 reviews) Write a Review!

Adobe Experience Manager Overview

What is Adobe Experience Manager?

Adobe Experience Manager is a comprehensive content management system (CMS) with features website and app creation, rich digital asset management, user-generated content management and marketing campaign content management across all digital marketing channels, including mobile, newsletters, microsites, landing pages, and websites.

The CMS can be used to build brand loyalty and user engagement by managing content across web, mobile, digital forms, and online communities. Adobe Experience Manager also has a version for IT professionals with tools to build the architecture, integrations, and applications needed to support digital marketing efforts.

The CMS software also lets users create personalized and targeted user experiences, storing and re-purposing digital marketing assets for any multichannel campaign. Using Experience Manager, users can design and implement targeted, localized marketing campaigns, further enhanced by real-time analytics and marketing optimization.

Along with managing digital assets and creating marketing campaigns, Adobe Experience Manager facilitates website, app and online/ mobile form creation with its tools for IT professionals. The e-commerce content management features of Experience Manager allow for integration with any e-commerce system, product catalog syncing, product category and detail page creation, and shopping cart optimization.

The social media content management feature of Experience Manager allow users to integrate content from community sites, social media networks, and user-generated customer feedback content to their website. Users can also create their own online communities, member groups and forums with advanced moderation tools.

Further marketing collaboration features include creative project and workflow management, advanced search and metadata management, and graphical analytics of data such as sentiment, engagement and impact.

Adobe Experience Manager Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Contact Adobe for pricing details.


Adobe Experience Manager Features

Devices
Business size
S M L
Markets
United States, Canada
Supported Languages
English

Media

Managing projects in Adobe Experience Manager
Publications in Adobe Experience Manager
User feed in Adobe Experience Manager
Edit rich media assets in Adobe Experience Manager
Asset management in Adobe Experience Manager
Site management in Adobe Experience Manager
Adobe Experience Manager catalog for iPad
Community management in Adobe Experience Manager
Adobe Experience Manager video Adobe Experience Manager screenshot: Managing projects in Adobe Experience Manager Adobe Experience Manager screenshot: Publications in Adobe Experience Manager Adobe Experience Manager screenshot: User feed in Adobe Experience Manager Adobe Experience Manager screenshot: Edit rich media assets in Adobe Experience Manager Adobe Experience Manager screenshot: Asset management in Adobe Experience Manager Adobe Experience Manager screenshot: Site management in Adobe Experience Manager Adobe Experience Manager screenshot: Adobe Experience Manager catalog for iPad Adobe Experience Manager screenshot: Community management in Adobe Experience Manager

Adobe Experience Manager Reviews

Adobe Experience Manager Reviews

Overall rating
4,2
/
5
Excellent
30

Very good
29

Average
7

Poor
3

Terrible
0

Value for Money
3,8
Features
4,3
Ease of Use
3,7
Customer Support
3,9
86% recommended this app
Andrew B.

The Cadillac of CMS

We used AEM at the very first company I worked with. I dont think I realized how great it is until I moved on in my career to several other companies that do not use it. There is truth to the saying that sometimes you dont appreciate things until you no longer have them! The company I am with now uses AEM, and anytime I get frustrated with not understanding how to do something, I remind myself of the alternative.


Tanya E.

Enjoyed the functionality and customization

I think the forms that I was able to create with AEM were great. The software I now use doesn't have the same customizable features, and I miss them. I feel that the forms I create now don't look at good.


Verified Reviewer

Pretty solid not when it works; smaller additions would make it a more solid program

Once set up, it is fairly easy to pick up, especially if you have worked with other CMS products.


Mehran N.

A very rich web platform software

From the feature perspective it is very rich and good but if using it as a service is not an option, the deployment model is old and tricky.


Ananya N.

Best User Friendly CMS Tool

I have been using Adobe Experience Manager as a developer for almost 4 years now and every version out does itself. As a developer, I will be recommending AEM for everybody out there.


Andrew B.
Industry: Computer Hardware
Company size: 10 000+ Employees

The Cadillac of CMS

Used Daily for 2+ years
Reviewed on 2019/05/02
Review Source: Capterra

We used AEM at the very first company I worked with. I dont think I realized how great it is until I moved on in my career to several other companies that do not use it. There is truth to the saying that sometimes you dont appreciate things until you no longer have them! The company I am with now uses AEM, and anytime I get frustrated with not understanding how to do something, I remind myself of the alternative.

Pros

Adobe Experience Manager (AEM) is the cream of the crop when it comes to CMS. The functionality that it offers - from its backend configuration to its capabilities for 'everyday' users - is unmatched from the other products I have worked with. If I were to single out my top pros for the CMS, I would say its component building blocks, and it's flexible workflow integration. These two things in particular set it apart from other competitors (for me, at least).

Cons

As with most products that pack a ton of functionality and features, AEM is not always the easiest CMS to work with. That being said, it is also definitely not the most difficult. But, most of the advanced configurations and integrations require an adept development team. And, to make changes to existing functionality also usually requires a lot of interaction with dev (again, not a bad thing, but something to take into consideration).

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Tanya E.
Industry: Government Administration
Company size: 201-500 Employees

Enjoyed the functionality and customization

Used Weekly for 6-12 months
Reviewed on 2020/09/08
Review Source: Capterra

I think the forms that I was able to create with AEM were great. The software I now use doesn't have the same customizable features, and I miss them. I feel that the forms I create now don't look at good.

Pros

I really liked how much I could customize the forms I created.

Cons

It took a lot of training and practice to get good at using the software.

Rating breakdown

Ease of Use

Likelihood to recommend: 6.0/10

Verified Reviewer
Company size: 51-200 Employees

Pretty solid not when it works; smaller additions would make it a more solid program

Used Daily for 2+ years
Reviewed on 2018/07/12
Review Source: Capterra

Once set up, it is fairly easy to pick up, especially if you have worked with other CMS products.

Pros

It is pretty easy to pick up with the text component and image one, even for clients who aren't tech savvy.

Cons

The touch UI interface with versions 6.1 and above feels rather underwhelming. Because I can do much more in the classic interface, it provides little motivation to "play" with the touch interface. Also, cannot see doing much development on the touch UI side.

Second, there are a lot of little things Adobe can do that will greatly improved the user experience of this product. First, add a simple spell check the various text editors and allow users to expand the size of the edit dialogue box even selecting assests and pages. Additionally, adding the name of the components when hovering over the component in editing mode in authoring. I know people have requested this.

The latest version cloud version also seems a little unstable. Seems to have connectivity issues from time to time.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 4.0/10

Mehran N.
Industry: Computer Software
Company size: 10 000+ Employees

A very rich web platform software

Used Monthly for 2+ years
Reviewed on 2020/08/21
Review Source: Capterra

From the feature perspective it is very rich and good but if using it as a service is not an option, the deployment model is old and tricky.

Pros

It has many out-of-the-box features such as payment, eSigniture, photo upload, and many other form components which make it very easy for web development

Cons

The deployment model is very old. It does not containerize efficiently and the software need to be deployed in a virtual machine which is very old technology.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Ananya N.
Industry: Information Technology & Services
Company size: 201-500 Employees

Best User Friendly CMS Tool

Used Daily for 2+ years
Reviewed on 2018/08/24
Review Source: Capterra

I have been using Adobe Experience Manager as a developer for almost 4 years now and every version out does itself. As a developer, I will be recommending AEM for everybody out there.

Pros

Adobe Experience Manager is one of the most sort after CMS tool in the world currently. It's modular design, and it's ease of integration with both other Adobe products as well as other third party products makes it unique. It's OOTB features are so easy and well developed that it decreases the effort required in overlaying them. Seamless integration with Java in the back-end and almost all the high rated front-end tools makes it a best product to design a website on. And the customer or business support is the best in the market.

Cons

Nothing as of such. It's almost a near perfect product.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
7,7/10
Based on 69 user ratings
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Adobe Experience Manager Pricing

Adobe Experience Manager Pricing

Starting from
N/A
Free Trial
Subscription
Value for money

Contact Adobe for pricing details.

Contact Adobe for pricing details.

Value for Money
3,8/5
Based on 69 user ratings
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Adobe Experience Manager Features

Adobe Experience Manager Features

API
Access Control
Activity Dashboard
Automatic Notifications
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Electronic Payments
Order Management
Product Catalog
Reporting & Statistics
SEO Management
Search Functionality
Social Media Integration
Template Management
Third Party Integration
Website Management
eCommerce Management
Features
4,3/5
Based on 69 user ratings
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Categories

Additional information for Adobe Experience Manager

Additional information for Adobe Experience Manager

Key features of Adobe Experience Manager

  • A/B testing
  • Activity management
  • Adaptive streaming
  • Analytics across community & content
  • Approval process control
  • Asset templates
  • Assignment management
  • Auto-tagging
  • Automated product suggestions
  • Automatic content updates
  • Automatic content validation
  • Automatic notifications
  • CTA creation
  • Categorizing
  • Collaboration tools
  • Commenting & annotations
  • Commerce management
  • Communication management
  • Community groups
  • Content & creative production tracking
  • Content ideation
  • Content management
  • Content update tool
  • Creative project and workflow management
  • Customer segmentation
  • Customizable templates
  • Data import
  • Design management
  • Digital asset management
  • Digital enrollment
  • Digital onboarding
  • Document management
  • Drag & drop interface
  • Dyanamic behavior
  • Dynamic media management
  • Email integration
  • Email templates
  • File management
  • Filtered search
  • Form discovery
  • Form prefill
  • Formal & informal learning management
  • Format management
  • Forms & apps creation
  • Full text indexing
  • Geolocation
  • Global repository
  • Image editing
  • Keyword search
  • Learning management
  • Machine learning & advanced algorithms
  • Managed services
  • Marketing asset production management
  • Marketing campaign management
  • Metadata format support
  • Metadata management
  • Metadata schemas, & processing profiles
  • Mobile content management
  • Mobile forms
  • Monitoring
  • Multilingual asset management
  • Multisite management
  • Offline access
  • Omni-channel experience management
  • PIM integration
  • Performance tracking
  • Personalized emails
  • Personalized interfaces & dynamic content recommendations
  • Personalized media
  • Preview functionality
  • Product catalog management
  • Product discovery management
  • Project management
  • Project templates
  • Promotions management
  • Reporting & analytics
  • Responsive video players
  • Role management
  • Self service portal
  • Shoppable videos
  • Smart collections
  • Smart search
  • Smart video playback & delivery
  • Social media integration
  • Streamlined localization
  • Task management
  • Testing management
  • Translation management
  • Usage tracking
  • User management
  • User-generated content
  • Video content management
  • Video management
  • WYSIWYG editor
  • Website creation tool
  • Workflow management
  • e-signatures
  • eCommerce data synchronization

Benefits

  • Prebuilt integrations with the Adobe Analytics, Adobe Target, and Adobe Campaign solutions.

  • Dynamic imaging: Create rich media craeting unlimited variations of any original asset, editing size, format, resolution, crop, or effect on demand.

  • Responsive and interactive media: Create visually rich media, with zoom and pan, 360-degree spin, color swatches, and mixed media viewers, in real time.

  • Dynamic banners: Create targeted and localized marketing images and banners using templates.

  • Video: Create, manage, and deliver interactive video. Optimize it for all screens and devices using a single URL

  • Moderation controls: Monitor social activity and manage user-generated content with full moderation and permission-based controls.

  • Formal and informal learning management: Track learner progress for certification; create learning paths with branching scenarios; and store, categorize, and publish content for mandatory or optional consumption

  • Adobe Experience Manager FAQs

    Adobe Experience Manager FAQs

    Below are some frequently asked questions for Adobe Experience Manager.

    Q. What type of pricing plans does Adobe Experience Manager offer?

    Adobe Experience Manager offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Not Available

    Contact Adobe for pricing details.

    Q. What are the main features of Adobe Experience Manager?

    Adobe Experience Manager offers the following features:

    • A/B testing
    • Activity management
    • Adaptive streaming
    • Analytics across community & content
    • Approval process control
    • Asset templates
    • Assignment management
    • Auto-tagging
    • Automated product suggestions
    • Automatic content updates
    • Automatic content validation
    • Automatic notifications
    • CTA creation
    • Categorizing
    • Collaboration tools
    • Commenting & annotations
    • Commerce management
    • Communication management
    • Community groups
    • Content & creative production tracking
    • Content ideation
    • Content management
    • Content update tool
    • Creative project and workflow management
    • Customer segmentation
    • Customizable templates
    • Data import
    • Design management
    • Digital asset management
    • Digital enrollment
    • Digital onboarding
    • Document management
    • Drag & drop interface
    • Dyanamic behavior
    • Dynamic media management
    • Email integration
    • Email templates
    • File management
    • Filtered search
    • Form discovery
    • Form prefill
    • Formal & informal learning management
    • Format management
    • Forms & apps creation
    • Full text indexing
    • Geolocation
    • Global repository
    • Image editing
    • Keyword search
    • Learning management
    • Machine learning & advanced algorithms
    • Managed services
    • Marketing asset production management
    • Marketing campaign management
    • Metadata format support
    • Metadata management
    • Metadata schemas, & processing profiles
    • Mobile content management
    • Mobile forms
    • Monitoring
    • Multilingual asset management
    • Multisite management
    • Offline access
    • Omni-channel experience management
    • PIM integration
    • Performance tracking
    • Personalized emails
    • Personalized interfaces & dynamic content recommendations
    • Personalized media
    • Preview functionality
    • Product catalog management
    • Product discovery management
    • Project management
    • Project templates
    • Promotions management
    • Reporting & analytics
    • Responsive video players
    • Role management
    • Self service portal
    • Shoppable videos
    • Smart collections
    • Smart search
    • Smart video playback & delivery
    • Social media integration
    • Streamlined localization
    • Task management
    • Testing management
    • Translation management
    • Usage tracking
    • User management
    • User-generated content
    • Video content management
    • Video management
    • WYSIWYG editor
    • Website creation tool
    • Workflow management
    • e-signatures
    • eCommerce data synchronization

    Q. Who are the typical users of Adobe Experience Manager?

    Adobe Experience Manager has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does Adobe Experience Manager support?

    Adobe Experience Manager supports the following languages:

    English

    Q. What type of pricing plans does Adobe Experience Manager offer?

    Adobe Experience Manager has the following pricing plans:

    Subscription

    Q. Does Adobe Experience Manager support mobile devices?

    We do not have any information about what devices Adobe Experience Manager supports

    Q. What other apps does Adobe Experience Manager integrate with?

    Adobe Experience Manager integrates with the following applications:

    Conga, Contently, Highspot, Kapost, Relay, SAVO, Skyword, Smartling, Veelo, Workfront

    Q. What level of support does Adobe Experience Manager offer?

    Adobe Experience Manager offers the following support options:

    Knowledge Base, Online Support, Phone Support, Video Tutorials