Adobe Experience Manager

Adobe Experience Manager

Enterprise content management system

4.2/5 (51 reviews)

Adobe Experience Manager Overview

Adobe Experience Manager is a comprehensive content management system (CMS) with features website and app creation, rich digital asset management, user-generated content management and marketing campaign content management across all digital marketing channels, including mobile, newsletters, microsites, landing pages, and websites.

The CMS can be used to build brand loyalty and user engagement by managing content across web, mobile, digital forms, and online communities. Adobe Experience Manager also has a version for IT professionals with tools to build the architecture, integrations, and applications needed to support digital marketing efforts.

The CMS software also lets users create personalized and targeted user experiences, storing and re-purposing digital marketing assets for any multichannel campaign. Using Experience Manager, users can design and implement targeted, localized marketing campaigns, further enhanced by real-time analytics and marketing optimization.

Along with managing digital assets and creating marketing campaigns, Adobe Experience Manager facilitates website, app and online/ mobile form creation with its tools for IT professionals. The e-commerce content management features of Experience Manager allow for integration with any e-commerce system, product catalog syncing, product category and detail page creation, and shopping cart optimization.

The social media content management feature of Experience Manager allow users to integrate content from community sites, social media networks, and user-generated customer feedback content to their website. Users can also create their own online communities, member groups and forums with advanced moderation tools.

Further marketing collaboration features include creative project and workflow management, advanced search and metadata management, and graphical analytics of data such as sentiment, engagement and impact.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Canada, Europe, United States

Supported Languages

English

Adobe Experience Manager Reviews

Overall rating
4.2/5
82% positive reviews
22
Excellent
20
Very good
6
Average
3
Poor
0
Terrible
Andrew B.

The Cadillac of CMS

Used Daily for 2+ years
Reviewed on 2019/05/02
Review Source: Capterra

We used AEM at the very first company I worked with. I dont think I realized how great it is until I moved on in my career to several other companies that do not use it. There is truth to the saying that sometimes you dont appreciate things until you no longer have them! The company I am with now uses AEM, and anytime I get frustrated with not understanding how to do something, I remind myself of the alternative.

Pros

Adobe Experience Manager (AEM) is the cream of the crop when it comes to CMS. The functionality that it offers - from its backend configuration to its capabilities for 'everyday' users - is unmatched from the other products I have worked with. If I were to single out my top pros for the CMS, I would say its component building blocks, and it's flexible workflow integration. These two things in particular set it apart from other competitors (for me, at least).

Cons

As with most products that pack a ton of functionality and features, AEM is not always the easiest CMS to work with. That being said, it is also definitely not the most difficult. But, most of the advanced configurations and integrations require an adept development team. And, to make changes to existing functionality also usually requires a lot of interaction with dev (again, not a bad thing, but something to take into consideration).

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Bhanu K.

Adobe Experience Manager

Used Daily for 6-12 months
Reviewed on 2019/08/07
Review Source: Capterra

Positive, Good tool to build enterprise level websites

Pros

Adobe Experience Manager is one of the best content management system for building enterprise level websites. Though it is a bit expensive to low level businesses, it makes it the best web content management tool for big businesses. AEM makes it easy if you want to migrate from other platforms. Its cross channel content customization options are awesome and takes care the digital experience for all type of users is best. Adobe Experience Manager gives a lot of options and tools to target different users like popping up a new offer for first time website visitor, customizing the offers for different zip code locations, which is a lot necessary in today's world. Its integration with other adobe products is seamless and often helpful for different developers like for example its integration with creative cloud is often helpful for UI developers to modify their content and embed it in digital asset manager. Its servers are scalable depending on the users with new AI powered implementation which is a cool feature. I hope Adobe comes with a solution with minimizing the features and price to accommodate low level business. Its integration with Adobe Target makes it a one solution for personalized user experience and targeting users gets a lot easy.

Cons

It is a bit expensive for low level businesses.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Ananya N.

Best User Friendly CMS Tool

Used Daily for 2+ years
Reviewed on 2018/08/24
Review Source: Capterra

I have been using Adobe Experience Manager as a developer for almost 4 years now and every version out does itself. As a developer, I will be recommending AEM for everybody out there.

Pros

Adobe Experience Manager is one of the most sort after CMS tool in the world currently. It's modular design, and it's ease of integration with both other Adobe products as well as other third party products makes it unique. It's OOTB features are so easy and well developed that it decreases the effort required in overlaying them. Seamless integration with Java in the back-end and almost all the high rated front-end tools makes it a best product to design a website on. And the customer or business support is the best in the market.

Cons

Nothing as of such. It's almost a near perfect product.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Cami K.

An enterprise content manager that acts like visual studios

Used Daily for 2+ years
Reviewed on 2016/12/09
Review Source: Capterra

I've used a few content managers, but this one has been the best for author customization and communication. I like that you can leave other authors notes. I compare it to visual studios because authors have the ability to drag and drop to modify pages. Authors have a lot of freedom potential for settings, obviously depending on permissions. Their tag manager is also a great asset to our architects.

Pros

Tag manager, digital asset manager, and nontechnical admin abilities.

Cons

Permissions take a lot of effort to lock down and authors could potentially do prod damage. A lot of I's to dot and t's to cross to make sure they don't have damaging access.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10
Daniel alejandro A.

Adobe, excellent tool

Used Daily for 2+ years
Reviewed on 2019/01/24
Review Source: Capterra

Adobe I use it a lot to present quotes, make official letters to important clients and avoid modifications that were not originally made by me.

Pros

What I like most about this app is its easy and dynamic way of interpreting and presenting excel and word formats and files. I work in the commercial area and submit quotes in Adobe is the easiest and most correct.

Cons

What I sometimes do not like is that you can not copy texts that come in the Adobe format to paste it somewhere else but in general terms it is a very useful application

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Adobe Experience Manager Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Contact Adobe for pricing details.

Adobe Experience Manager Features

  • Automatic Notifications
  • Content Management
  • Customizable Templates
  • Drag & Drop Interface
  • Product Catalog
  • Reporting & Statistics
  • Search Functionality
  • Social Media Integration
  • Template Management
  • Third Party Integration
  • Website Management

  • API
  • Access Control
  • Activity Dashboard
  • Custom Forms
  • Customizable Branding
  • Data Import/Export
  • Electronic Payments
  • eCommerce Integration
  • eCommerce Management

Additional information for Adobe Experience Manager

Key features of Adobe Experience Manager

  • A/B testing
  • Activity management
  • Adaptive streaming
  • Analytics across community & content
  • Approval process control
  • Asset templates
  • Assignment management
  • Auto-tagging
  • Automated product suggestions
  • Automatic content updates
  • Automatic content validation
  • Automatic notifications
  • Branching
  • CTA creation
  • Categorizing
  • Collaboration tools
  • Commenting & annotations
  • Commerce management
  • Communication management
  • Community groups
  • Content & creative production tracking
  • Content ideation
  • Content management
  • Content update tool
  • Creative project and workflow management
  • Customer segmentation
  • Customizable templates
  • Data import
  • Design management
  • Digital asset management
  • Digital enrollment
  • Digital onboarding
  • Document management
  • Drag & drop interface
  • Dyanamic behavior
  • Dynamic media management
  • Email integration
  • Email templates
  • File management
  • Filtered search
  • Form discovery
  • Form prefill
  • Formal & informal learning management
  • Format management
  • Forms & apps creation
  • Full text indexing
  • Geolocation
  • Global repository
  • Image editing
  • Keyword search
  • Learning management
  • Machine learning & advanced algorithms
  • Managed services
  • Marketing asset production management
  • Marketing campaign management
  • Metadata format support
  • Metadata management
  • Metadata schemas, & processing profiles
  • Mobile content management
  • Mobile forms
  • Monitoring
  • Multilingual asset management
  • Multisite management
  • Offline access
  • Omni-channel experience management
  • PIM integration
  • Performance tracking
  • Personalized emails
  • Personalized interfaces & dynamic content recommendations
  • Personalized media
  • Personalized media
  • Preview functionality
  • Product catalog management
  • Product discovery management
  • Project management
  • Project templates
  • Promotions management
  • Reporting & analytics
  • Responsive video players
  • Role management
  • Self service portal
  • Shoppable videos
  • Smart collections
  • Smart search
  • Smart video playback & delivery
  • Social media integration
  • Streamlined localization
  • Task management
  • Testing management
  • Translation management
  • Usage tracking
  • User management
  • User-generated content
  • Video content management
  • Video management
  • WYSIWYG editor
  • Website creation tool
  • Workflow management
  • e-signatures
  • eCommerce data synchronization

Benefits

  • Prebuilt integrations with the Adobe Analytics, Adobe Target, and Adobe Campaign solutions.

  • Dynamic imaging: Create rich media craeting unlimited variations of any original asset, editing size, format, resolution, crop, or effect on demand.

  • Responsive and interactive media: Create visually rich media, with zoom and pan, 360-degree spin, color swatches, and mixed media viewers, in real time.

  • Dynamic banners: Create targeted and localized marketing images and banners using templates.

  • Video: Create, manage, and deliver interactive video. Optimize it for all screens and devices using a single URL

  • Moderation controls: Monitor social activity and manage user-generated content with full moderation and permission-based controls.

  • Formal and informal learning management: Track learner progress for certification; create learning paths with branching scenarios; and store, categorize, and publish content for mandatory or optional consumption

  • Adobe Experience Manager FAQs

    Below are some frequently asked questions for Adobe Experience Manager.

    Q. What type of pricing plans does Adobe Experience Manager offer?

    Adobe Experience Manager offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Not Available

    Contact Adobe for pricing details.

    Q. What are the main features of Adobe Experience Manager?

    Adobe Experience Manager offers the following features:

    • A/B testing
    • Activity management
    • Adaptive streaming
    • Analytics across community & content
    • Approval process control
    • Asset templates
    • Assignment management
    • Auto-tagging
    • Automated product suggestions
    • Automatic content updates
    • Automatic content validation
    • Automatic notifications
    • Branching
    • CTA creation
    • Categorizing
    • Collaboration tools
    • Commenting & annotations
    • Commerce management
    • Communication management
    • Community groups
    • Content & creative production tracking
    • Content ideation
    • Content management
    • Content update tool
    • Creative project and workflow management
    • Customer segmentation
    • Customizable templates
    • Data import
    • Design management
    • Digital asset management
    • Digital enrollment
    • Digital onboarding
    • Document management
    • Drag & drop interface
    • Dyanamic behavior
    • Dynamic media management
    • Email integration
    • Email templates
    • File management
    • Filtered search
    • Form discovery
    • Form prefill
    • Formal & informal learning management
    • Format management
    • Forms & apps creation
    • Full text indexing
    • Geolocation
    • Global repository
    • Image editing
    • Keyword search
    • Learning management
    • Machine learning & advanced algorithms
    • Managed services
    • Marketing asset production management
    • Marketing campaign management
    • Metadata format support
    • Metadata management
    • Metadata schemas, & processing profiles
    • Mobile content management
    • Mobile forms
    • Monitoring
    • Multilingual asset management
    • Multisite management
    • Offline access
    • Omni-channel experience management
    • PIM integration
    • Performance tracking
    • Personalized emails
    • Personalized interfaces & dynamic content recommendations
    • Personalized media
    • Personalized media
    • Preview functionality
    • Product catalog management
    • Product discovery management
    • Project management
    • Project templates
    • Promotions management
    • Reporting & analytics
    • Responsive video players
    • Role management
    • Self service portal
    • Shoppable videos
    • Smart collections
    • Smart search
    • Smart video playback & delivery
    • Social media integration
    • Streamlined localization
    • Task management
    • Testing management
    • Translation management
    • Usage tracking
    • User management
    • User-generated content
    • Video content management
    • Video management
    • WYSIWYG editor
    • Website creation tool
    • Workflow management
    • e-signatures
    • eCommerce data synchronization

    Q. Who are the typical users of Adobe Experience Manager?

    Adobe Experience Manager has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does Adobe Experience Manager support?

    Adobe Experience Manager supports the following languages:

    English

    Q. What type of pricing plans does Adobe Experience Manager offer?

    Adobe Experience Manager has the following pricing plans:

    Subscription

    Q. Does Adobe Experience Manager support mobile devices?

    We do not have any information about what devices Adobe Experience Manager supports

    Q. What other apps does Adobe Experience Manager integrate with?

    Adobe Experience Manager integrates with the following applications:

    Conga, Contently, Highspot, Kapost, Relay, SAVO, Skyword, Smartling, Veelo, Workfront

    Q. What level of support does Adobe Experience Manager offer?

    Adobe Experience Manager offers the following support options:

    Knowledge Base, Online Support, Phone Support, Video Tutorials