About Instapage

Instapage empowers marketers to build personalized and optimized landing pages at scale, resulting in improved campaign results and ROI. With no developer needed and a user-friendly interface, you can create relevant ad-to-landing-page experiences quickly that support multiple target audiences and campaign goals. Instapage is the most advanced landing page solution on the market, providing a unified environment for ad mapping, AI-powered content and experimentation, and built-in analytics.


Key benefits of Instapage

  • Understand exactly what you're spending to generate a new lead with easy-to-use advertising attribution.

  • Give access to anyone - designers, copywriters, marketers and even clients within the platform to make collaboration easy.

  • A/B test all aspects of your landing pages such as button/image clicks, text link clicks, form submissions, and external conversions influenced.

  • Use the real-time analytics dashboard to compare the performance of all published pages.

  • Implement hundreds of integrations, including Salesforce, MailChimp, InfusionSoft, Zoho, Constant Contact, and many more!

  • Publish to custom domains (e.g. existing websites/standalone pages,WordPress, Facebook) or set up your own free sub domain.

  • Manage your campaigns more efficiently by modifying previously published landing pages/URLs and by grouping similar pages into campaign categories.

  • Track campaign performance with a dashboard that shows all leads generated from your landing pages.

  • Images

    Instapage Software - 500+ customizable layouts by industry and use case.
    Instapage Software - Quickly scale by setting up content as Instablocks® and Global Blocks that you can save, reuse, and update globally.
    Instapage Software - Speed up your team's landing page review, approval, and launch processes with real-time collaboration.
    Instapage Software - Experiment and optimize with A/B testing, heatmaps, and analytic insights.
    Instapage Software - Integrate your favorite CRM, ecom, social, analytics, and marketing automation platforms to further improve conversions.
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    Instapage video
    Instapage Software - 500+ customizable layouts by industry and use case.
    Instapage Software - Quickly scale by setting up content as Instablocks® and Global Blocks that you can save, reuse, and update globally.
    Instapage Software - Speed up your team's landing page review, approval, and launch processes with real-time collaboration.
    Instapage Software - Experiment and optimize with A/B testing, heatmaps, and analytic insights.
    Instapage Software - Integrate your favorite CRM, ecom, social, analytics, and marketing automation platforms to further improve conversions.

    Not sure about Instapage? Compare with a popular alternative

    Instapage

    4,5 (363)
    VS.

    Starting Price

    US$149,00
    month
    US$299,00
    month

    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

    74
    71

    Integrations

    44
    30

    Ease of Use

    4,6 (363)
    3,9 (136)

    Value for Money

    4,0 (363)
    3,8 (136)

    Customer Service

    4,3 (363)
    4,0 (136)
    Green rating bars show the winning product based on the average rating and number of reviews.

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    Reviews

    Overall rating

    4,5 /5
    (363)
    Value for Money
    4,0/5
    Features
    4,2/5
    Ease of Use
    4,6/5
    Customer Support
    4,3/5

    Already have Instapage?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 363
    Nicolás
    Nicolás
    Overall rating
    • Industry: Internet
    • Review Source

    Overall rating

    By far the best landing page drag and drop service out there.

    Reviewed on 2015/04/23

    As a digital marketing consultant and programmer, I used to build multiple landing pages for many...

    As a digital marketing consultant and programmer, I used to build multiple landing pages for many of my clients. Back in the day, my process would go as follows:
    -Design landing in Photoshop
    -Code html/css
    -Upload file to server/wp
    (or worse)
    -Build landing on services such as leadpages, that really constrain your options in terms of design

    Then I discovered Instapage, which for me is the only true drag and drop service out there. Instapage allows me to drop anything, anywhere. It is like designing on photoshop and having the code churned straight out, and it's saving me HOURS!

    Not only that, but it's A/B testing and analytics capabilities are out of this world. I would recommend Instapage to anyone: from programmers and designers looking to save time to business owners looking to save money in professional looking landing pages.

    Their free trial is good enough for small business. Their first paid plan goes for 19$/mo which is a very competitive price for that amount of value.

    Pros

    -Fast
    -Reliable
    -In app analytics
    -In app AB tests
    -SEO optimization
    -Fully customizable
    -Best in class drag and drop landing pages
    -Forms
    -Full integration with google docs, mailchimp and a long etc

    Cons

    Being extremely picky:
    -The way dragging items work was not intuitive for me: you can drag from inside the item, but not from the border.

    Response from Instapage

    This is a great breakdown, thanks so much!

    Our pricing model is actually totally freemium! That means you don't have to stress over a free trial time limit or give away your credit card info before you know that the product works for you.

    You can edit, build, and test 1 page for 100% free and upgrade only when you are ready!

    Thanks again!

    Jason
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 11–50 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    A step up from Unbounce

    Reviewed on 2023/07/10

    Customer support is stellar. I used chat to get immediate help and they worked with me to resolve...

    Customer support is stellar. I used chat to get immediate help and they worked with me to resolve the issue.

    Pros

    Instapage's visual editor was the deciding factor in going with Instapage instead of Unbounce. Our lead designer was able to quickly create a page that we could iterate on as we tested it. When we tried to create the same page using Unbounce's visual editor, it was clumsy and frustrating.

    Cons

    While we are impressed with Instapage's visual editor, the other features can be a little difficult to use or in some cases are missing. For example, it's not possible to reset your AB testing stats. After launching an AB test, we verify it is working in production. Our smoke -testing in production counted towards our AB testing stats, so we had to restart a new test after testing it.

    Alternatives Considered

    Unbounce

    Reasons for Choosing Instapage

    Instapage's visual editor was better.

    Switched From

    Unbounce
    Alex
    Alex
    Overall rating
    • Industry: Internet
    • Company size: 11–50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 1.0 /10

    Good product with super BAD reliability

    Reviewed on 2018/10/08

    Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you...

    Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.

    Pros

    Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.

    Cons

    Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.

    Jorge
    Jorge
    Overall rating
    • Industry: Pharmaceuticals
    • Review Source

    Overall rating

    Simple and Powerful

    Reviewed on 2015/05/19

    I am constantly working in personal projects and experiments to test some theories or ideas I have...

    I am constantly working in personal projects and experiments to test some theories or ideas I have about Digital. I started more active executing these experiments in 2007 (Symposier.com). After 8 years I had produced 6 different experiments and multiple versions of each one of them and for every initiative and every new version the need of updating and managing the micro-site or landing page, that introduced the concept to its audience, was a complex activity... not because the web is difficult, but because I needed just ONE PAGE a Landing Page and the alternative then and now are focus on more... Square Space looks great, but their landing pages are not efficient (for me); WordPress or hosted Drupal were way more vs what I needed and I needed up always asking a developer to build what I needed...until last week.

    By accident, I landed on Instapage.com and since then I have been working on it by my self, adjusting my landing pages and campaigns in the must simple way and without compromising power or quality. The authoring tools are intuitive, the templates are attractive and the support was amazing the first time I needed.

    I highly recommend it for small business, personal projects or experimental initiatives. I haven't explored any enterprise feature at Instapage, because I haven't had the need, but for all of the above looks like the right tool to create, publish and manage your marketing communications to multiple audiences.

    Pros

    The authoring tools are intuitive, the templates are attractive and the support was amazing the first time

    Cons

    haven't found an important issue. So far just adding fonts or advance customization require more coding and is not as automated as the rest of the app

    Ryan
    Ryan
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 6.0 /10

    We used to love Instapage

    Reviewed on 2019/12/30

    Things were going great until the "it's not you, it's me" breakup they gave us.

    Things were going great until the "it's not you, it's me" breakup they gave us.

    Pros

    We had a great relationship with Instapage and used it as our default for every landing page we ever built.

    Cons

    They changed their pricing model and even though they did a lot of research and interviewed their customers but after all of that went a direction that basically threw all of their loyal customers to the wind. Sure it might have been necessary but we had to end our relationship there.

    Showing 5 reviews of 363 Read all reviews

    Instapage FAQs

    Below are some frequently asked questions for Instapage.

    Instapage offers the following pricing plans:

    • Starting from: US$149,00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Try Instapage free for 14 days! All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 sub-accounts, and 5 team members. Core package includes: • Drop-in pixel tracking (Google Analytics, etc...) • Unlimited A/B testing • Heatmaps • CRM integrations • Mobile responsive pages • Email integrations • SEO-friendly features • Conversion analytics • Marketing automation integrations • WordPress compatibility • Live chat support • Custom code editing • SSL certificates • Embedded pop-up forms

    Instapage has the following typical customers:

    2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

    Instapage supports the following languages:

    English

    Instapage supports the following devices:

    Instapage integrates with the following applications:

    AWeber, ActiveCampaign, AdRoll, BrightRoll, CallRail, Campaign Monitor, Constant Contact, ConvertKit, Drupal, Freshdesk, GetResponse, GoTo Webinar, Google Ads, Google Analytics 360, Heap, HubSpot Marketing Hub, Iterable, Keap, Kissmetrics, LinkedIn for Business, LiveChat, Mailchimp, Marin Software, Marketo Engage, Meta for Business, Mixpanel, Olark, OptinMonster, Ortto, PayPal, RollWorks, Salesforce Marketing Cloud, Salesforce Sales Cloud, Shopify, Stripe, Sumo, Taboola, Trustpilot, Twitter/X, WordPress, Wufoo, Zapier, Zendesk Suite, Zoho CRM

    Instapage offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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