Instapage

Instapage

Turn advertising clicks into more conversions.

4.6/5 (274 reviews)

Instapage Overview

Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, personalize, and optimize post-click experiences at scale. With Instapage, marketers can build personalized post-click experiences using Instablocks™ and update them with one click.

With over a million landing pages at an average conversion rate of over 22%, Instapage is helping 15,000 customers across 100 countries capture more value from their campaigns.

The Instapage platform has five tools that provide an end-to-end solution: landing page builder, integrations ecosystem, publishing tools, optimization & analytics system, and a team/client collaboration layer. Instapage provides the only collaboration solution for streamlining the design review process.

Pricing

Starting from
US$99,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Canada, China, Europe and 5 others, Germany, Japan, Latin America, Mexico, United Kingdom

Supported Languages

English

Instapage Reviews

Overall rating
4.6/5
93% positive reviews
178
Excellent
76
Very good
17
Average
2
Poor
1
Terrible
Dave C.

How to avoid looking like an idiot

Reviewed on 2015/07/29
Review Source: Capterra

If you do client work and you're using the popular page building software [rhymes with Schmeed Schmages] it is inevitable that once you complete page construction your client WILL call you or send you an email with a message that goes something like this:

"It looks great, but can you just add THIS right HERE?" Or, "will you move THIS over to THERE?"

You cringe as you explain that you cannot (perhaps because your client insisted on using, [rhymes with Feed Cages]. You explain that you're dealing with a template with very little flexibility. And though it was created by nice people with effective marketing, at the end of the day, you end up looking like you can't take care of your client; and your client feels like she didn't get the page she really wanted.

(And by the way, if you're building pages for yourself, the same thing happens. You simply have these conversations with yourself. Then people think you're crazy. Thus the commonly heard phrase, "This landing page software is driving me crazy").

Instapage isn't the perfect service. They do seem to have some growing pains. But they are also willing to be open about them, and most importantly work to fix things when they go wrong (Hey, folks... things always go wrong. It's in THOSE times when you really get to see what a company really is).

That said, with Instapage you can add whatever elements to your page that you desire, wherever on the page you please. Don't get me wrong the Instapage templates look great out of the box but realistically we always want SOMETHING more or just a LITTLE bit less.

(For example, instead of using the footer copyright section as a paragraph for additional info, you can simply add a new paragraph element).

In short, I'm using Instapage for opt-in pages. I also like Instapage enough for building my homepages, too. I recommend others to use Instapage (they even pay me to refer others with or without a "SuperDuper" account level. And, better still, they pay quickly).

If you want less cringing and crazy talk, you should use Instapage, too.

+

EASE OF USE would switch to 5 Stars if UNDO worked like most document programs (when working w/text). Instead, it reverts entire text box to the how it was prior to altering. And UNDO can take a bit long to function which may have user hitting UNDO multiple times.

CUSTOMER SERVICE could move to 5 Stars soon: They are implementing an instant chat option. Kudos to Instapage for the upgrade.

Rating breakdown

Ease of Use
Customer Support

Richard B.

Easy to build high performing landing pages for PPC campaigns

Reviewed on 2015/04/28
Review Source: GetApp

General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages.

I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that.

All in all love it, recommend it on my blog and will continue to use it for years to come.

Pros

Very easy to use.

Very flexible.

Great templates.

Fast loading pages.

Cons

I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to

The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round.

I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.

Response from Instapage

Thank you so much for taking the time to share this feedback! We really appreciate it and it seriously helps us improve.

The form bumping bug has been reported and will be fixed with the next live push.

The Template Importer is currently in BETA only and we gave access to our premium customers to test it out and help us perfect the system.

We are super stoked to be the first to bring this type of tech to market and we expect to have a fully functional product to ship in about 6 months. If you have any more feedback or find any issues please shoot us a line at [email protected]

Again, thank you so much for your time :)

Cheers!

Subash B.

Develop Awesome Landing Pages at Scale

Used Weekly for 2+ years
Reviewed on 2018/04/28
Review Source: Capterra

Easy, feature rich & effective.

Pros

Instapage helps create stunning landing pages without the help of any developer or any coding experience. You can easily develop landing pages with simple easy to use drag & drop functionality. There are more than enough templates for any industry or requirement - which makes it easy for you to build your landing page with the page content cues already there making life easy. It's easy to integrate with email marketing, CRM & the ilk. The A/B testing feature is nice & easy to take a quick look to see which page variant is doing well.

Cons

Limited icons & images in the free library. Sometimes making changes to the mobile versions takes a lot of time & is not easy. We cant add elements to visible only in mobile version of the landing page. The support team is not that great, but adequate I think. When a landing page is duplicated - all the setup integrations will vanish & has to be done all over again - which is very time consuming & irritating - especially when the differentiator of the company build & test landing pages at scale. Font types available an be expanded or enable us to upload fonts.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Garrett G.

Fantastic way to build landing pages for PPC and other programs

Used Daily for 1-5 months
Reviewed on 2018/08/03
Review Source: Capterra

I really enjoy building landing pages in Instapage. They look great and function really well. Again, I just wish they had a native integration with Pardot instead of just hoping people will use the terrible Zapier-Pardot integration as a workaround.

Pros

Instapage is so easy to use it's almost ridiculous. The pages look great and you can totally customize the mobile versions of each page as well to make sure that everything looks good. There are a ton of options for different "blocks" to place on your pages and you can fully customize anything within a block. I chose Instapage over Unbounce because it was slighly less expensive and I'd read that the featureset is a little more extensive.

Cons

The one thing that really irks me about Instapage (at the time of writing this review), is that it doesn't have a Pardot integration to directly pipe leads into our Marketing Automation platform. There is a Hubspot integration, but for some reason no Pardot one. I've found articles on setting up webhooks to push leads into a form handler but it doesn't seem to work. Using an HTML-embedded Pardot form doesn't work either as the form doesn't render. I'd give Instapage 5/5 across the board if they would add a native Pardot integration.

One other thing I've noticed is that sometimes when you make a large number of updates to a landing page, it can be a bit sluggish before the updates show up on the live page (an hour or more in some cases).

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

10.0/10
Carmen C.

Charge scam

Used Daily for 1-5 months
Reviewed on 2019/10/01
Review Source: Capterra

Love the program hate the customer services and the way they tricked me. The price is way overcharged 100+$ per month, and if you accidentally select 12 year subscription after 2 week trial, you get charged the whole year!

“As requested, I've canceled your account at period end, October 22nd. There is nothing to worry about as you will not be charged again, but you still have access to your work until that date.

Please note that according to our Terms of Service there is a 24 hours refund policy, which means that only refund requests made up to 24 hours from the charge date are eligible. I am afraid that in this case, the refund request is not compliant with our policy.” I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway. 3 days later I saw it on my account and wrote to them asking why they took my money and this was their response.

Pros

Software is easy to use, easy to set up, nice blocks and features, simple and speed optimization applied.

Cons

Customer services is awful. After the free trial they automatically take your money even if you decide to cancel (which they say you can cancel at any time, untrue). You have 24 hours after payment is made to claim back your refund. If you didn’t notice then they keep your money and refuse to refund you because of their “policy”. That is a user scam.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

1.0/10

Instapage Pricing

Starting from
US$99,00/month
Pricing options
Free Trial
Subscription
Value for money

Try Instapage free for 14 days!

All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 subaccounts, and 5 team members.

Core package includes:

• Drop-in pixel tracking (Google Analytics, etc...)
• Unlimited A/B testing
• Heatmaps
• CRM integrations
• Mobile responsive pages
• Email integrations
• SEO-friendly features
• Conversion analytics
• Marketing automation integrations
• WordPress compatibility
• Live chat support
• Custom code editing
• SSL certificates
• Embedded pop-up forms

Instapage Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Third Party Integration

  • Campaign Management
  • Email Marketing Management
  • Multi-Channel Marketing
  • Social Media Integration

Additional information for Instapage

Key features of Instapage

  • 20+ marketing integrations
  • 80+ professional templates
  • A/B testing
  • Change the published URL
  • Collaboration Solution
  • Drag & drop WYSIWYG editor
  • Edit landing pages any time
  • Email notifications
  • Form builder
  • Free sub domains
  • Group pages into campiagns
  • Heatmaps
  • Instant analytics & data
  • Lead-gen dashboard
  • Mobile responsive
  • Publish to multiple domains
  • SEO plugin
  • Social widgets
  • Support for video
  • Team member & client access
  • Template Importer

Benefits

  • Know exactly how much you're spending to generate a new lead with easy to use advertising attribution.

  • Collaborate on landing page design on one platform by giving access to anyone - designers, copywriters, marketers and even clients.

  • A/B test all aspects of your landing pages such as button & image clicks, text link clicks, form submissions and external conversions influenced.

  • Use the real-time analytics dashboard to compare the performance of all the pages you've published.

  • 20+ marketing integrations; including Salesforce, MailChimp, InfusionSoft, Zoho, Constant Contact and many more!

  • Publish to custom domains such as existing websites and standalone pages, to WordPress or Facebook, or set up your own free sub domain.

  • Manage your campaigns more efficiently with the ability to modify already published landing pages and URLs and to group pages into campaign categories.

  • Track campaign performance with a dashboard showing all the leads generated from your landing pages.

  • Instapage FAQs

    Below are some frequently asked questions for Instapage.

    Q. What type of pricing plans does Instapage offer?

    Instapage offers the following pricing plans:

    Starting from: US$99,00/month

    Pricing model: Subscription

    Free Trial: Available

    Try Instapage free for 14 days!

    All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 subaccounts, and 5 team members.

    Core package includes:

    • Drop-in pixel tracking (Google Analytics, etc...)
    • Unlimited A/B testing
    • Heatmaps
    • CRM integrations
    • Mobile responsive pages
    • Email integrations
    • SEO-friendly features
    • Conversion analytics
    • Marketing automation integrations
    • WordPress compatibility
    • Live chat support
    • Custom code editing
    • SSL certificates
    • Embedded pop-up forms

    Q. What are the main features of Instapage?

    Instapage offers the following features:

    • 20+ marketing integrations
    • 80+ professional templates
    • A/B testing
    • Change the published URL
    • Collaboration Solution
    • Drag & drop WYSIWYG editor
    • Edit landing pages any time
    • Email notifications
    • Form builder
    • Free sub domains
    • Group pages into campiagns
    • Heatmaps
    • Instant analytics & data
    • Lead-gen dashboard
    • Mobile responsive
    • Publish to multiple domains
    • SEO plugin
    • Social widgets
    • Support for video
    • Team member & client access
    • Template Importer

    Q. Who are the typical users of Instapage?

    Instapage has the following typical customers:

    Large Enterprises, Mid Size Business, Non Profit

    Q. What languages does Instapage support?

    Instapage supports the following languages:

    English

    Q. What type of pricing plans does Instapage offer?

    Instapage has the following pricing plans:

    Subscription

    Q. Does Instapage support mobile devices?

    We do not have any information about what devices Instapage supports

    Q. What other apps does Instapage integrate with?

    Instapage integrates with the following applications:

    AWeber, ActiveCampaign, Constant Contact, Hotjar, Instiller, LeadSquared, Localize, Mailchimp, SharpSpring, iDevAffiliate

    Q. What level of support does Instapage offer?

    Instapage offers the following support options:

    FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials

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