Instapage

Turn advertising clicks into more conversions.

4,5 /5 (302 reviews) Write a Review!

Instapage Overview

What is Instapage?

Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, personalize, and optimize post-click experiences at scale. With Instapage, marketers can build personalized post-click experiences using Instablocks™ and update them with one click.

With over a million landing pages at an average conversion rate of over 22%, Instapage is helping 15,000 customers across 100 countries capture more value from their campaigns.

The Instapage platform has five tools that provide an end-to-end solution: landing page builder, integrations ecosystem, publishing tools, optimization & analytics system, and a team/client collaboration layer. Instapage provides the only collaboration solution for streamlining the design review process.

Instapage Overview

Pricing

Starting from
US$99,00/month

Pricing options

Free Trial
Subscription
Value for money

Try Instapage free for 14 days!

All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 subaccounts, and 5 team members.

Core package includes:

• Drop-in pixel tracking (Google Analytics, etc...)
• Unlimited A/B testing
• Heatmaps
• CRM integrations
• Mobile responsive pages
• Email integrations
• SEO-friendly features
• Conversion analytics
• Marketing automation integrations
• WordPress compatibility
• Live chat support
• Custom code editing
• SSL certificates
• Embedded pop-up forms


Instapage Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 3 others, Japan, Germany, Mexico
Supported Languages
English

Media

Split test your pages to optimize performance and increase conversions.
Save your team time with Instapage collaboration, which enables your designers, account managers, and clients to leave feedback right on a landing page.
Get started with over 100 beautiful, high-converting, and easily-customizable templates.
Split test your pages to optimize performance and increase conversions.
Get started with over 100 beautiful, high-converting, and easily-customizable templates.
Get started with over 100 beautiful, high-converting, and easily-customizable templates.
Instapage video Instapage screenshot: Split test your pages to optimize performance and increase conversions. Instapage screenshot: Save your team time with Instapage collaboration, which enables your designers, account managers, and clients to leave feedback right on a landing page. Instapage screenshot: Get started with over 100 beautiful, high-converting, and easily-customizable templates. Instapage screenshot: Split test your pages to optimize performance and increase conversions. Instapage screenshot: Instapage screenshot: Get started with over 100 beautiful, high-converting, and easily-customizable templates. Instapage screenshot: Get started with over 100 beautiful, high-converting, and easily-customizable templates.

Instapage Reviews

Instapage Reviews

Overall rating
4,5
/
5
Excellent
187

Very good
90

Average
19

Poor
3

Terrible
3

Value for Money
4,1
Features
4,2
Ease of Use
4,6
Customer Support
4,3
92% recommended this app
Richard B.

Easy to build high performing landing pages for PPC campaigns

General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages.

I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that.

All in all love it, recommend it on my blog and will continue to use it for years to come.


Tanya G.

Finding the Right Sales Page Generator Takes Time

Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.


Vanessa alejandra R.

Easy way to create and manage landing pages

My experience with Instapage has been very good, it simplified me a lot when we design the landing pages of our company and allowed me to follow up with Google Analytics, Facebook and with Active Campaign (our CRM tool) and to be able to identify the leads we receive through the form.
I recommend it 100% for those people who are starting to manage their company.


Alex W.

Good product with super BAD reliability

Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.


Fasiyyah S.

Review for Instagram


Richard B.
Industry: Marketing & Advertising

Easy to build high performing landing pages for PPC campaigns

Reviewed on 2015/04/28
Review Source: GetApp

General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages.

I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that.

All in all love it, recommend it on my blog and will continue to use it for years to come.

Pros

Very easy to use.

Very flexible.

Great templates.

Fast loading pages.

Cons

I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to

The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round.

I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.

Response from Instapage

Thank you so much for taking the time to share this feedback! We really appreciate it and it seriously helps us improve.

The form bumping bug has been reported and will be fixed with the next live push.

The Template Importer is currently in BETA only and we gave access to our premium customers to test it out and help us perfect the system.

We are super stoked to be the first to bring this type of tech to market and we expect to have a fully functional product to ship in about 6 months. If you have any more feedback or find any issues please shoot us a line at [email protected]

Again, thank you so much for your time :)

Cheers!

Tanya G.
Industry: Professional Training & Coaching
Company size: 2-10 Employees

Finding the Right Sales Page Generator Takes Time

Used Other for Free Trial
Reviewed on 2019/12/07
Review Source: Capterra

Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.

Pros

Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!

Cons

Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?

Rating breakdown

Ease of Use

Likelihood to recommend: 8.0/10

Vanessa alejandra R.
Industry: Computer Software
Company size: 11-50 Employees

Easy way to create and manage landing pages

Used Daily for 1+ year
Reviewed on 2020/09/22
Review Source: Capterra

My experience with Instapage has been very good, it simplified me a lot when we design the landing pages of our company and allowed me to follow up with Google Analytics, Facebook and with Active Campaign (our CRM tool) and to be able to identify the leads we receive through the form.
I recommend it 100% for those people who are starting to manage their company.

Pros

What I most like about Instapage is the easy way to edite and create landing pages and to integrate the platform with Active Campaign, Google Tag Manager, Google Analytics and also for installing the Facebook pixel, wich allow us to track campaigns and traffic to the website.
Also the support is magnificent. All the times I contacted them requesting for help in my websites, they were very quick, agile and diligent.

Cons

The less that I like, is the responsive design, for mobile. They generate an automatic design but it doesn't have a good UX design. So, the changes are made on the landing page and are "duplicated" in the responsive design but you cannot edit text or images, they must be do it on the main design of the landing. The editing for mobile should be much more intuitive.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Alex W.
Industry: Internet
Company size: 11-50 Employees

Good product with super BAD reliability

Used Weekly for 2+ years
Reviewed on 2018/10/08
Review Source: Capterra

Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.

Pros

Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.

Cons

Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 1.0/10

Fasiyyah S.
Industry: Hospital & Health Care
Company size: 201-500 Employees

Review for Instagram

Used Daily for 2+ years
Reviewed on 2020/10/07
Review Source: Capterra

Pros

I love scrolling seeing people’s pages and there pictures and videos

Cons

After awhile Instagram gets boring it needs something to bring some light to it

Rating breakdown

Ease of Use

Likelihood to recommend: 10.0/10

User recommendation
8,1/10
Based on 302 user ratings
Compare user recommendation rating with alternatives
Compare with alternatives

Instapage Pricing

Instapage Pricing

Starting from
US$99,00/month
Free Trial
Subscription
Value for money

Try Instapage free for 14 days!

All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 subaccounts, and 5 team members.

Core package includes:

• Drop-in pixel tracking (Google Analytics, etc...)
• Unlimited A/B testing
• Heatmaps
• CRM integrations
• Mobile responsive pages
• Email integrations
• SEO-friendly features
• Conversion analytics
• Marketing automation integrations
• WordPress compatibility
• Live chat support
• Custom code editing
• SSL certificates
• Embedded pop-up forms

Try Instapage free for 14 days!

All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 subaccounts, and 5 team members.

Core package includes:

• Drop-in pixel tracking (Google Analytics, etc...)
• Unlimited A/B testing
• Heatmaps
• CRM integrations
• Mobile responsive pages
• Email integrations
• SEO-friendly features
• Conversion analytics
• Marketing automation integrations
• WordPress compatibility
• Live chat support
• Custom code editing
• SSL certificates
• Embedded pop-up forms

Value for Money
4,1/5
Based on 302 user ratings
Compare value for money rating with alternatives
Compare with alternatives

Instapage Features

Instapage Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,2/5
Based on 302 user ratings
Compare features rating with alternatives
Compare with alternatives

Categories

Additional information for Instapage

Additional information for Instapage

Key features of Instapage

  • 20+ marketing integrations
  • 80+ professional templates
  • A/B testing
  • Change the published URL
  • Collaboration Solution
  • Drag & drop WYSIWYG editor
  • Edit landing pages any time
  • Email notifications
  • Form builder
  • Free sub domains
  • Group pages into campiagns
  • Heatmaps
  • Instant analytics & data
  • Lead-gen dashboard
  • Mobile responsive
  • Publish to multiple domains
  • SEO plugin
  • Social widgets
  • Support for video
  • Team member & client access
  • Template Importer

Benefits

  • Know exactly how much you're spending to generate a new lead with easy to use advertising attribution.

  • Collaborate on landing page design on one platform by giving access to anyone - designers, copywriters, marketers and even clients.

  • A/B test all aspects of your landing pages such as button & image clicks, text link clicks, form submissions and external conversions influenced.

  • Use the real-time analytics dashboard to compare the performance of all the pages you've published.

  • 20+ marketing integrations; including Salesforce, MailChimp, InfusionSoft, Zoho, Constant Contact and many more!

  • Publish to custom domains such as existing websites and standalone pages, to WordPress or Facebook, or set up your own free sub domain.

  • Manage your campaigns more efficiently with the ability to modify already published landing pages and URLs and to group pages into campaign categories.

  • Track campaign performance with a dashboard showing all the leads generated from your landing pages.

  • Instapage FAQs

    Instapage FAQs

    Below are some frequently asked questions for Instapage.

    Q. What type of pricing plans does Instapage offer?

    Instapage offers the following pricing plans:

    Starting from: US$99,00/month

    Pricing model: Subscription

    Free Trial: Available

    Try Instapage free for 14 days! All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 subaccounts, and 5 team members. Core package includes: • Drop-in pixel tracking (Google Analytics, etc...) • Unlimited A/B testing • Heatmaps • CRM integrations • Mobile responsive pages • Email integrations • SEO-friendly features • Conversion analytics • Marketing automation integrations • WordPress compatibility • Live chat support • Custom code editing • SSL certificates • Embedded pop-up forms

    Q. What are the main features of Instapage?

    Instapage offers the following features:

    • 20+ marketing integrations
    • 80+ professional templates
    • A/B testing
    • Change the published URL
    • Collaboration Solution
    • Drag & drop WYSIWYG editor
    • Edit landing pages any time
    • Email notifications
    • Form builder
    • Free sub domains
    • Group pages into campiagns
    • Heatmaps
    • Instant analytics & data
    • Lead-gen dashboard
    • Mobile responsive
    • Publish to multiple domains
    • SEO plugin
    • Social widgets
    • Support for video
    • Team member & client access
    • Template Importer

    Q. Who are the typical users of Instapage?

    Instapage has the following typical customers:

    Large Enterprises, Non Profit, Mid Size Business

    Q. What languages does Instapage support?

    Instapage supports the following languages:

    English

    Q. What type of pricing plans does Instapage offer?

    Instapage has the following pricing plans:

    Subscription

    Q. Does Instapage support mobile devices?

    We do not have any information about what devices Instapage supports

    Q. What other apps does Instapage integrate with?

    Instapage integrates with the following applications:

    AWeber, ActiveCampaign, Constant Contact, Hotjar, Instiller, LeadSquared, Localize, Mailchimp, SharpSpring, iDevAffiliate

    Q. What level of support does Instapage offer?

    Instapage offers the following support options:

    FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials