Percolate

Leading Marketing Orchestration Platform for the Enterprise

About Percolate

Percolate gives organizations the power to control all aspects of the marketing lifecycle. Percolate offers solutions to introduce visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content. The world's largest enterprises — including Mars, UPS, American Express, Eaton, VMware, and Rockwell Automation —use Percolate to create a coordinated customer experience, reduce production costs, and understand marketing impact.

Key benefits of Percolate

• Effectiveness: In Percolate, strategic information is the throughline of the entire campaign planning and content creation process. It is both visible and top-of-mind for those planning, executing, and approving content and campaigns within the system. Marketing organizations can implement a standard set of steps and requirements for the planning, production, and approval of campaigns, content, and assets. Implementing these standardized processes will not only reduce the likelihood of incidents of low quality, unapproved or risky outputs but will also provide a record to retrospectively analyze processes in the event of an incident. Transparency into campaign and content processes enables marketing organizations to report on the real-time status and fix issues before they affect the impact of the entire marketing plan.
• Orchestration: Percolate is built for global marketing teams, who need to be kept up up-to-date on campaign status, assets, requirements, and performance. Marketing organizations can plan and develop content and campaigns in a channel-agnostic, global environment, then share content and initiatives with teams to optimize them for the channel or culture in which they will be experienced. This enables marketing teams to increase speed-to-market while freeing up resources that can be reinvested in marketing growth.
• Intelligence: Percolate enables marketing organizations to centralize data about the strategies, attributes, and assets that are performing well with customers across touchpoints, and subsequently surface these insights to inform future activations. Marketing organizations can establish predictable and repeatable campaign cycles that can be executed, measured, and shared across the organization. With the ability to share and copy campaigns, content, and assets, marketing teams can repurpose past successes or update and localize successes from other parts of the organization.

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

Supported Languages

Arabic, Chinese, Czech, Danish, Dutch and 21 others, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

Images

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Features

Total features of Percolate: 76

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Advertising Management
  • Analytics/ROI Tracking
  • Approval Process Control
  • Approval Workflow
  • Asset Categorization
  • Asset Library
  • Asset Sharing
  • Brand Management
  • Budgeting/Forecasting
  • CMS Integration
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Categorisation/Grouping
  • Change Management
  • Channel Analytics
  • Channel Attribution
  • Channel Management
  • Collaboration Tools
  • Communication Management
  • Compliance Management
  • Configurable Workflow
  • Content Library
  • Content Management
  • Customer Experience Management
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Templates
  • Dashboard
  • Data Visualization
  • Digital Asset Management
  • Editorial Calendar
  • Email Management
  • Email Marketing
  • Engagement Analytics
  • Event Management
  • Event Triggered Actions
  • File Management
  • Goal Setting / Tracking
  • Marketing Calendar
  • Metadata Management
  • Mobile App
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Project Management
  • Publish Scheduling
  • Reporting & Statistics
  • Reporting/Analytics
  • Roadmapping
  • Role-Based Permissions
  • Search/Filter
  • Social Advertising
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spend Management
  • Strategic Planning
  • Task Management
  • Template Management
  • Two-Factor Authentication
  • Version Control
  • Visual Analytics
  • Workflow Management

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Reviews

Overall rating

4,2 /5
(35)
Value for Money
4,1/5
Features
4,2/5
Ease of Use
4,1/5
Customer Support
4,2/5

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Showing 5 reviews of 35
Santiago A.
Overall rating
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Quite interesting, I expect the cost

Reviewed on 2018/05/08

Time, in this era it is important to do more with less time, that seems to me the most relevant...

Time, in this era it is important to do more with less time, that seems to me the most relevant aspect of this platform. I can not talk about benefits to save money because they have not given more information, but I am sure that to enter such a competitive market will offer an attractive and functional option for everyone, from small to large customers.

Pros

The most interesting thing is that you can find in this platform all in one, it allows you to optimize time and efforts. One of the great tasks that we have who dedicate ourselves to digital commerce is to give the time, this platform allows to carry with each client a concrete strategy that offers results in a short time.

Cons

That they do not finish saying if the price is high, it is medium or it is low, in the best of scenarios, that it is free. For now it is by invitation, we hope that in the coming months they offer it without major limitations, they could include a free version and another pay, that way, in a short time it could surprise the market.

Gulshan K.
Overall rating
  • Industry: Design
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Percolate actually made my work easier and this is the most important thing.

Reviewed on 2017/08/16

Pros

First of all I would like to note that working with monthly calendar and assets in Percolate is more comfortable than in Excel, as it was before. Also it is much more easier to download assets from Percolate than via we transfer, as I can download them whenever I want, I can see updates and changes immediately. It's really very cool.
Also last year I suggested to put an icon for each social network somewhere on the side panel and you can see changes, comments of users and etc. by clicking on the icon of Facebook, Instagram or Twitter. I mean that each network will be separated from others. And it was accepted by your side, i really appreciated it. I wish you good luck in future. =)

Cons

Actually i have one.
I would like to suggest you to add, search panel in percolate.
Let me explain why:

There are many pictures are posted every day. But when I want to find and check pictures posted by our(I mean Azerbaijan) malls, bloggers or users, I should scroll all that day to find out what I want. Sometimes I miss the comments or new publications.
It is really uncomfortable. And that is why I suggest you to add search panel on Instagram page in Percolate.

For example:
If I want to monitor Port Baku Mall's page, I write the name of the page in the search panel and immediately see all posts, check the comments and etc.
It will be better than monitoring general posts (from other countries, users, pages) all day.

If you want I can send you a presentation. Thank you in advance.

Verified Reviewer
Overall rating
  • Industry: Religious Institutions
  • Company size: 1 001-5 000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Percolate needs to innovate more!

Reviewed on 2019/01/01

Again, digital marketing is a fast-paced industry. They don't seem to be able to make changes that...

Again, digital marketing is a fast-paced industry. They don't seem to be able to make changes that reflect the needs of users. It is reliable, but a little clunky. More drag and drop features and other user-friendly conveniences should be added, but it offers a decent AEM and content management system. Must be something better out there.

Pros

I like the calendar view of creative work that's been scheduled and that its publishing automation. It's nice that it has an AEM, but I don't find that very necessary for my particular work.

Cons

I hate that when a piece has missed its publishing time, it vanishes from the calendar. You cannot use the tagging feature on Facebook due to privacy issues, but that really slows down my work. Cannot add video captions in percolate, must do natively in social/other platforms individually. Does not publish to all social channels, e.g. Instagram. They don't seem to make changes quickly enough to keep up with the industries they serve.

Brendan S.
Overall rating
  • Company size: 10 000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Strong customer support. Continuous improvement. Modern UX.

Reviewed on 2017/08/03

Pros

Collaboration capabilities and how it allows you to work how you want - via email response, mobile or in platform comment thread, centralized planning, and modern UX.

Cons

No software will fit each organization's needs perfectly - there are always small items that we have to have manual workarounds for - like collab outside of tool for business SMEs. Social platform APIs dictate/limit some of the functionality Percolate can provide. I don't think the mobile option is totally there or intuitive for a number of functions.

Kim E.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201-500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Using Percolate for Social Media management

Reviewed on 2017/03/20

Currently using Percolate for a big brand client where we provide moderation and engagement through...

Currently using Percolate for a big brand client where we provide moderation and engagement through this tool. The tool is somewhat easy to use, but I would say that at first sight it is not easy to navigate. With a quick tutorial, though, everything should make sense. I think the labeling of the various sections could simplify the user interface.

Pros

Ability to see multiple streams in one window is a huge plus.

Cons

overall user interface seems a little more complicated than it should be.

Showing 5 reviews of 35 Read all reviews

Percolate FAQs

Below are some frequently asked questions for Percolate.

Percolate offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Not Available

Contact Percolate for pricing information.

We do not have any information about Percolate features

Percolate has the following typical customers:

501-1 000, 1 001+

Percolate supports the following languages:

Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

Percolate supports the following devices:

Android (Mobile), iPhone (Mobile)

Percolate integrates with the following applications:

Adobe Experience Manager, Alfresco Process Services, Content Hub, Domo, Facebook, Google Docs, Image Relay, JIRA Service Management, Marketo Engage, Microsoft 365, Microsoft SharePoint, Oracle Eloqua, Salesforce Sales Cloud, Slack, Tableau, Twitter, Webdam, WordPress, Workfront

Percolate offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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