About Google Ads

Google AdWords is a SEM (search engine marketing) tool used to manage PPC (pay per click) ad campaigns hosted by Google. Through the online software you can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.

You can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).

You can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger & Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.

Key benefits of Google Ads

  • Create your own ads specifying your keywords, products you offer, links, telephone numbers, maps, opening hours and more.

  • Only pay when someone clicks on your ad or calls your phone number.

  • Track and monitor your ad performances, adjusting daily budgets and keyword bids to optimize results.

  • See how many users see your ads and what percentage have clicked on your website link or called your phone number. You can also see revenue generated from your ads.

  • Edit your ads whenever you wish, test new keywords, or pause and restart campaigns.

  • Define the cities, regions, or countries, or even specific radius where you want you ad to be seen.

  • Ads are compatible and responsive to all devices, laptop, desktop, mobile or tablet.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, Germany, United Kingdom and 4 others, India, Japan, Mexico, United States

    Supported Languages

    Arabic, Czech, Danish, Dutch, English and 20 others, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Images

    Track costs and clicks in Google AdWords
    Track your campaign in Google AdWords
    Google AdWords display ads in search results
    Set up your campain in Google AdWords
    View 5 more
    Google Ads video
    Google Ads screenshot: Track costs and clicks in Google AdWords Google Ads screenshot: Track your campaign in Google AdWords Google Ads screenshot: Google AdWords display ads in search results Google Ads screenshot: Set up your campain in Google AdWords

    Features

    Total features of Google Ads: 1

    • Monitoring

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    Reviews

    Overall rating

    4,4 /5
    (238)
    Value for Money
    4,2/5
    Features
    4,4/5
    Ease of Use
    3,9/5
    Customer Support
    4/5

    Already have Google Ads?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

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    Showing 5 reviews of 238
    Lisa T.
    Overall rating
    • Industry: Telecommunications
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    You can't ignore Google!

    Reviewed on 2017/10/13

    Pros

    Adwords is an excellent tool for advertisers of all types in almost all industries. Their customer support is stellar (at least for a business) and their new interface makes it even easier to use and manage. Provided you have your tracking set up in Google Analytics it's easy to jump in and get started and quickly see what is/ isn't working while optimizing your content for the conversions you want.

    Cons

    Adwords is not something you can set up and then walk away. In order to get a return, there does need to be someone that monitors the campaigns and looks and what is and isn't working as poor performing campaigns can quickly run away with your budget in a blink of an eye.

    Brandon S.
    Overall rating
    • Industry: Biotechnology
    • Company size: 501-1 000 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    A Must-Have Platform, But Pretty Complex

    Reviewed on 2021/02/13

    Google Ads does what I need it to do. I am also fortunate to work with a partner agency who spends...

    Google Ads does what I need it to do. I am also fortunate to work with a partner agency who spends far more time in the platform than I do. If you plan to spend upwards of $5K/mo on the platform, you should really have a dedicated resource at the controls.

    Pros

    Google Ads is an industry-standard platform, so in many ways you really have no choice but to use it if you want to reach your audience. That said, I do appreciate that it is fairly intuitive for those who understand digital advertising.

    Cons

    The features and configuration options are overwhelming. I know that is very likely because Google Ads aspires to be all things to all businesses. When you try to be an essential platform for every business on the planet, it requires thousands of features and options. When you step into Google Ads, it feels like sitting in the cockpit of a commercial airliner.

    Tahnya R.
    Overall rating
    • Industry: Real Estate
    • Company size: 501-1 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Irrelevant search results and waste of money

    Reviewed on 2019/11/09

    The customer service rep wasn't a good help either. She was impatient and didn't really understand...

    The customer service rep wasn't a good help either. She was impatient and didn't really understand the real estate business to help tailor my ads properly.

    Pros

    None that I see
    I thought this would help bring relevant traffic to my website but it didn't it was a complete waste of money.

    Cons

    Google ads has really wasted my money. My ads were for sale of condos and yeah Google was bringing up my ads when people were looking for rentals? Even when I used exact phrase searches. Almost $1,000 wasted.

    Mostafa E.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    amazing channel for cpc advertising

    Reviewed on 2021/03/23

    it's great experience because i need the costumer who search for my service & products

    it's great experience because i need the costumer who search for my service & products

    Pros

    i like the variety of bidding strategies that can suit our campaign goals
    good google guide for making different campaigns
    real time tracking
    better way of scaling

    Cons

    it takes a long time to start a new ad
    it takes about one week at the learning mode phase then my campaign start getting better result

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    More than six years experiences

    Reviewed on 2021/03/10

    With more than six years full time experience I have seen a lot of business growing with Google...

    With more than six years full time experience I have seen a lot of business growing with Google Ads, and this is almost always a good idea for our clients no matter what their goal is.

    Pros

    As a marketing professional at an agency, I have been using Google Ads for client and our own agency for more than six years. In this time I have grown multiple clients fra small business to medium and large business, as well as given large business (both B2B and B2C) more return on their ad spend. There are numerous of options for market business, and in Scandinavia where I am located, this is a must!

    Cons

    During the pandemic their support has not been that great. It is slow and they close tickets when they think they have answered a question.

    Showing 5 reviews of 238 Read all reviews

    Google Ads FAQs

    Below are some frequently asked questions for Google Ads.

    Google Ads offers the following pricing plans:

    • Pricing model: Free
    • Free Trial: Not Available

    You can sign into Google AdWords for free. You are only charged when someone clicks on your ad. You can define the daily budget you want to put down. You can also bid for important keywords.

    We do not have any information about Google Ads features

    Google Ads has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Google Ads supports the following languages:

    Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Google Ads supports the following devices:

    Android (Mobile)

    Google Ads integrates with the following applications:

    Google Analytics

    Google Ads offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support

    Related categories

    See all software categories found for Google Ads.