Google AdWords

Google AdWords

PPC campaign management

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Google AdWords Overview

Google AdWords is a SEM (search engine marketing) tool used to manage PPC (pay per click) ad campaigns hosted by Google. Through the online software you can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.

You can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).

You can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger & Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.

Pricing

Starting from
N/A
Pricing options
Free Trial
Free
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, Europe and 5 others, Germany, India, Japan, Latin America, Mexico

Supported Languages

Arabic, Czech, Danish, Dutch, English and 20 others, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian

Google AdWords Pricing

Starting from
N/A
Pricing options
Free Trial
Free
Value for money

You can sign into Google AdWords for free. You are only charged when someone clicks on your ad.

You can define the daily budget you want to put down. You can also bid for important keywords.

Google AdWords Features

  • Monitoring

  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing Management
  • Engagement Analytics
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Third Party Integration

Additional information for Google AdWords

Key features of Google AdWords

  • Ad campaign tracking
  • Add maps to ads
  • Add phone numbers to your ads
  • Ads optimized for various devices
  • Create Google ads
  • Define calls-to-action
  • Define search terms
  • Display your ad in Google results
  • Edit ads
  • Local/ global advertising
  • Monthly key statistics & figures reports
  • Pause/ restart campains
  • Select cities, regions or countries
  • Test new search terms

Benefits

  • Create your own ads specifying your keywords, products you offer, links, telephone numbers, maps, opening hours and more.

  • Only pay when someone clicks on your ad or calls your phone number.

  • Track and monitor your ad performances, adjusting daily budgets and keyword bids to optimize results.

  • See how many users see your ads and what percentage have clicked on your website link or called your phone number. You can also see revenue generated from your ads.

  • Edit your ads whenever you wish, test new keywords, or pause and restart campaigns.

  • Define the cities, regions, or countries, or even specific radius where you want you ad to be seen.

  • Ads are compatible and responsive to all devices, laptop, desktop, mobile or tablet.

  • Google AdWords FAQs

    Below are some frequently asked questions for Google AdWords.

    Q. What type of pricing plans does Google AdWords offer?

    Google AdWords offers the following pricing plans:

    Pricing model: Free

    Free Trial: Not Available

    You can sign into Google AdWords for free. You are only charged when someone clicks on your ad.

    You can define the daily budget you want to put down. You can also bid for important keywords.

    Q. What are the main features of Google AdWords?

    Google AdWords offers the following features:

    • Ad campaign tracking
    • Add maps to ads
    • Add phone numbers to your ads
    • Ads optimized for various devices
    • Create Google ads
    • Define calls-to-action
    • Define search terms
    • Display your ad in Google results
    • Edit ads
    • Local/ global advertising
    • Monthly key statistics & figures reports
    • Pause/ restart campains
    • Select cities, regions or countries
    • Test new search terms

    Q. Who are the typical users of Google AdWords?

    Google AdWords has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    Q. What languages does Google AdWords support?

    Google AdWords supports the following languages:

    Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian

    Q. What type of pricing plans does Google AdWords offer?

    Google AdWords has the following pricing plans:

    Free

    Q. Does Google AdWords support mobile devices?

    We do not have any information about what devices Google AdWords supports

    Q. What other apps does Google AdWords integrate with?

    Google AdWords integrates with the following applications:

    Act-On, Cyfe, Dasheroo, Klipfolio, Leftronic, LiveChat, LoginRadius, Net-Results, Optmyzr, RegOnline

    Q. What level of support does Google AdWords offer?

    Google AdWords offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials

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