Segment

Segment

Customer data hub

4.5/5 (28 reviews)

Segment Overview

Segment is a customer data management and analytics solution that helps you make sense of customer data coming from multiple various sources. The app integrates with hundreds of other apps, pulling data from these apps into a single platform. It also pulls data from your websites as well as from devices such as mobiles, tablets, browsers, smartwatches, iBeacons, point-of-sale registers, and TVs.

You can access all of your data in Segment and automate it to a schematized SQL database using Amazon Redshift to analyze how your product is being used, identify trends, understand revenue, and evaluate campaign performance. Segment stores a copy of your raw data so you can access it anytime.

With Segment you can export your data to any of your existing, internal systems and apps. You can also replay your historical data into new apps and tools that you have subscribed to or are trialling. Segment's live stream feature lets you view events in real-time such as when someone makes a purchase on your site or app. You can also use the Segment plug-in to integrate Segment with your ecommerce platform.

Pricing

Starting from
N/A
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Canada, Europe, United Kingdom, United States

Supported Languages

English

Segment Reviews

Overall rating
4.5/5
93% positive reviews
19
Excellent
7
Very good
1
Average
0
Poor
1
Terrible
Jonny D.

Segment - The Data Layer to Have

Used Daily for 2+ years
Reviewed on 2019/09/02
Review Source: Capterra

Segment solves the problem of add script once. Enable quickly.
Data flows and needs a pipe to steer it in the right direction. Segment makes this easy.
Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.

Pros

Segment have built a best in class data layer and data management tool.
The tool is easy to set up and creating destinations and understanding sources is simple.

Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily.

The new personas feature is also incredibly powerful.

Make collecting analytics .track and .page and .identify easy.

Cons

Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business.
Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Guruprasad H.

Good tool for startups

Used Daily for 2+ years
Reviewed on 2019/02/05
Review Source: Capterra

Overall, it helps you to start really fast. We at www.quiznext.in use segment to collect data from our app and send it to warehouse, firebase, fb etc.

Pros

Easy setup, Easier to collect data and send to warehouse. Integration with other tools is easy.

Cons

Not all integrations are seemless. Many integrations require client side app installation, which just reduces the code a bit. Once you start attracting decent users, it turns out to be expensive and need to look for alternative tools.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Christopher S.

Great software to remove the burden of countless API integrations

Used Daily for 2+ years
Reviewed on 2018/04/25
Review Source: Capterra

Saved a ton of dev time

Pros

It takes the burden off of our own teams to manage a slew of API integrations. This saves us a ton in developer costs in time, and makes it very easy to vet new tools for our analytics and marketing stacks.

Cons

Like any abstraction layer, not everything is plug-and-play. As you start to use more integrations, this becomes more complicated in it's own right, and you sometimes need to regress back to a standard API integration.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Fayssal J.

Segment is a great tool, if you can afford it then you should start using it right now.

Used Daily for 2+ years
Reviewed on 2018/07/31
Review Source: Capterra

Always happy to recommend segment ! A great tool.

Pros

The last tool to integrate with various apps. Write once and integrate infinitely.
Time saving is worthless and make your app load much faster.

Cons

Pricing is not small businesses friendly ;(
Would be great if we can write and view integrations comments from other users.
Please share future integration pipeline.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Verified Reviewer

Must have software

Used Daily for 2+ years
Reviewed on 2018/11/28
Review Source: Capterra

Pros

Not sure how one can manage app and web tracking without Segment.
It quickly enables you to track millions of events and funnel it to the appropriate tools like advertising, analytics, salesforce ... without engineering power

Cons

The capacity to decide which events are sent to each vendors to limit data overusage

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

Segment Pricing

Starting from
N/A
Pricing options
Free Trial
Free
Subscription
Value for money

Free - 100,000 events per month
$29 - 1,000,000 events per month
$79 - 10,000,000 events per month
$349 - 20,000,000 events per month

Segment Features

  • Business Intelligence

  • API
  • Activity Dashboard
  • Ad hoc Reporting
  • Charting
  • Collaboration Tools
  • Customizable Reporting
  • Dashboard Creation
  • Data Filtering
  • Data Import/Export
  • Data Visualization
  • Drag & Drop Interface
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Third Party Integration
  • Trend Analysis
  • Visual Analytics

Additional information for Segment

Key features of Segment

  • 24/7 monitoring
  • 99.99% uptime
  • Analytics for ecommerce
  • Customer data management
  • Export API
  • Hundreds of app integrations
  • Invite collaborators
  • Live events stream
  • Pull data from POS, iBeacons, smartwatches
  • Query data in Amazon Redshift
  • Raw data strorage
  • Real-time analytics events
  • Replay historical data
  • SQL data visualization
  • Send data from mutiple devices
  • Unlimited projects
  • Webhook integration

Benefits

  • Data import: Pull together customer data from your apps, websites and from multiple devices - from phones to smartwatches - as well as internal product and transactional data.

  • Data analysis: Use SQL in Amazon Redshift to query your data, apply cross-product analysis, and forecast trends.

  • Data replay: When you start trialling or using a new application Segment replays your historical data and brings it into these new tools.

  • Advanced integrations: Segment integrates with hundreds of tools, from marketing, to sales, to business intelligence. You can also order new integrations to be built and use the one-click ecommerce plugin for use with ecommerce platforms.

  • Customization: Use webhooks to forward all events to your own servers and invite team members to collaborate on certain projects.

  • Segment FAQs

    Below are some frequently asked questions for Segment.

    Q. What type of pricing plans does Segment offer?

    Segment offers the following pricing plans:

    Pricing model: Free, Subscription

    Free Trial: Not Available

    Free - 100,000 events per month
    $29 - 1,000,000 events per month
    $79 - 10,000,000 events per month
    $349 - 20,000,000 events per month

    Q. What are the main features of Segment?

    Segment offers the following features:

    • 24/7 monitoring
    • 99.99% uptime
    • Analytics for ecommerce
    • Customer data management
    • Export API
    • Hundreds of app integrations
    • Invite collaborators
    • Live events stream
    • Pull data from POS, iBeacons, smartwatches
    • Query data in Amazon Redshift
    • Raw data strorage
    • Real-time analytics events
    • Replay historical data
    • SQL data visualization
    • Send data from mutiple devices
    • Unlimited projects
    • Webhook integration

    Q. Who are the typical users of Segment?

    Segment has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Segment support?

    Segment supports the following languages:

    English

    Q. What type of pricing plans does Segment offer?

    Segment has the following pricing plans:

    Free, Subscription

    Q. Does Segment support mobile devices?

    We do not have any information about what devices Segment supports

    Q. What other apps does Segment integrate with?

    Segment integrates with the following applications:

    ActiveCampaign, Ambassador, Chartio, Help Scout, Iterable, LiveChat, Lodgify, Olark live chat, Optimizely, Thinkific

    Q. What level of support does Segment offer?

    Segment offers the following support options:

    Knowledge Base, Online Support, Phone Support