About Segment

Segment is a customer data management and analytics solution that helps you make sense of customer data coming from multiple various sources. The app integrates with hundreds of other apps, pulling data from these apps into a single platform. It also pulls data from your websites as well as from devices such as mobiles, tablets, browsers, smartwatches, iBeacons, point-of-sale registers, and TVs.

You can access all of your data in Segment and automate it to a schematized SQL database using Amazon Redshift to analyze how your product is being used, identify trends, understand revenue, and evaluate campaign performance. Segment stores a copy of your raw data so you can access it anytime.

With Segment you can export your data to any of your existing, internal systems and apps. You can also replay your historical data into new apps and tools that you have subscribed to or are trialling. Segment's live stream feature lets you view events in real-time such as when someone makes a purchase on your site or app. You can also use the Segment plug-in to integrate Segment with your ecommerce platform.

Key benefits of Segment

  • Data import: Pull together customer data from your apps, websites and from multiple devices - from phones to smartwatches - as well as internal product and transactional data.

  • Data analysis: Use SQL in Amazon Redshift to query your data, apply cross-product analysis, and forecast trends.

  • Data replay: When you start trialling or using a new application Segment replays your historical data and brings it into these new tools.

  • Advanced integrations: Segment integrates with hundreds of tools, from marketing, to sales, to business intelligence. You can also order new integrations to be built and use the one-click ecommerce plugin for use with ecommerce platforms.

  • Customization: Use webhooks to forward all events to your own servers and invite team members to collaborate on certain projects.

  • Devices

    Business size

    S M L


    United States, Canada, United Kingdom

    Supported Languages



    Choose your integration in Segment
    Event tracing in Segment
    New Segment feature- live debugger
    View 4 more
    Segment screenshot: Choose your integration in Segment Segment screenshot: Event tracing in Segment Segment screenshot: New Segment feature- live debugger


    Total features of Segment: 4

    • Business Intelligence
    • Data Import
    • Forecasting
    • Projections



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    Overall rating

    4,6 /5
    Value for Money
    Ease of Use
    Customer Support

    Already have Segment?

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    Showing 5 reviews of 50
    Guido N.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    All the info you need. In a snap!

    Reviewed on 2020/11/18


    It is incredibly easy to install with modules for any kind of source (app, server, API, jacasript).
    It sends coherent and consistent data to hundreds of destinations (I think there are ~200 and counting, but new ones can be added with very little coding), and new destinations can be added with no intervention by an engineer.
    Among the destinations, there's also relational Databases: you can really track ALL actions of any single user of your system and having access to historical data with a click. This is amazing!
    It offers an easy and intuitive privacy mechanism that lets you deleta data of a single users from multiple systems with a single click.
    It offers common, consistent data to all different areas of a company: marketing, product development, finance, ... (and you can chose what different offices can see).


    It is pricy: the cost is based on the average number of single users tracked per month and it's not cheap at all. So better to understand exactly how it can help you grow your business (and how you can fully exploit it) before you decide to adopt it.

    Lewis Y.
    Overall rating
    • Industry: Chemicals
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    This CDP is great if you have a plug & play website, more tricky if you have a custom built...

    Reviewed on 2020/12/09

    The customer service team, while fast and responsive, was not particularly knowledgeable about how...

    The customer service team, while fast and responsive, was not particularly knowledgeable about how to get around these issues we were having with visual tagger, and thus we had to work with a consultant that had the know-how of how to fully integrate Segment with our website through GTM. However, now that we have gotten our custom Segment setup up and running, it is very powerful and we're able to communicate our website event and tracking data with a multitude of analytics and other marketing tools. So overall, it has been a challenging experience, but once you get it working, it is worth the extra effort.


    Segment was easy to setup and integrate with our website, using the Javascript code they provided. Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly. The neatest feature is the visual tagger, which allows you to create and track triggers/events on your website without having to code anything at all. It's great if you want to track very basic behaviors like button clicks or form submissions.


    The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails. I believe if you have a typical website, built off of WordPress, or Shopify, you might not have these issues. But if you have a custom built website like ours, you will need some technical know-how in order to capture the finer data. For example, visual tagger did not work for us when we tried to use the identify call analytics.js, because our website stored user ID info on our data layer, not the presentation layer, which is only what Visual tagger can see. In order to access fields in your data layer, you'll need to use something like Google Tag Manager (GTM) to trigger and fire those events in Segment (shout out to McGaw.io for helping us with this!). So, if you have a more complex website, triggering certain events or getting fine granular data in Segment is not intuitive.

    Or P.
    Overall rating
    • Industry: Internet
    • Company size: 11-50 Employees
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Data loss and bad customer support

    Reviewed on 2016/04/04

    At first it sounds great, one stop shop for all you analytics needs. What they don't tell you...

    At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is:
    1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation.
    2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.


    Reduce the amount of code that handles analytics and tracking
    No real alternative


    Bad customer support.

    Verified Reviewer
    Overall rating
    • Industry: Internet
    • Company size: 201-500 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Addresses a major use case | requires a data architect to own the implementation and...

    Reviewed on 2020/11/23


    The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment. The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org.


    Still requires technical support to map out the integrations and instrument the right tracking events in your app or on your website. Not all connections are intuitive and the UI makes it hard to find payload information and logs. I recommend pairing a business owner with a technical owner at the outset of implementation.

    Steve L.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 201-500 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Segment does all the heavy lifting so you don't have to

    Reviewed on 2020/12/07


    A centralised place to standardise all of your data through ETL, analytics as well as computed traits that create consistency of information across operational saas systems. Segment's investment in protocols roadmap provides the tools required to address the automatic monitoring of data.


    There aren't many things that come to mind.

    Showing 5 reviews of 50 Read all reviews

    Segment FAQs

    Below are some frequently asked questions for Segment.

    Segment offers the following pricing plans:

    • Pricing model: Free, Subscription
    • Free Trial: Not Available

    Free - 100,000 events per month $29 - 1,000,000 events per month $79 - 10,000,000 events per month $349 - 20,000,000 events per month

    Segment offers the following features:

    • 24/7 monitoring
    • 99.99% uptime
    • Analytics for ecommerce
    • Customer data management
    • Export API
    • Hundreds of app integrations
    • Invite collaborators
    • Live events stream
    • Pull data from POS, iBeacons, smartwatches
    • Query data in Amazon Redshift
    • Raw data strorage
    • Real-time analytics events
    • Replay historical data
    • SQL data visualization
    • Send data from mutiple devices
    • Unlimited projects
    • Webhook integration

    Segment has the following typical customers:

    Small Business, Large Enterprises, Mid Size Business

    Segment supports the following languages:


    We do not have any information about what devices Segment supports

    Segment integrates with the following applications:

    ActiveCampaign, Ambassador, Chartio, Help Scout, Iterable, LiveChat, Lodgify, Olark, Optimizely, Thinkific

    Segment offers the following support options:

    Knowledge Base, Online Support, Phone Support

    Related categories

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