Lob

About Lob

Lob is a software platform that allows enterprises to execute direct mail—postcards, letters, self-mailers, and checks—programmatically and at scale.

Following best practices that have been established by leaders in the API economy such as AWS, Stripe and Twilio, Lob provides a well-documented REST API whose service results in the production and mailing of a piece of mail. Lob does not have any batch minimums or maximums, allowing customers to send at any frequency they choose.

To complement batch campaigns/sends, Lob’s API natively supports triggered on-demand mailings, where a single mailpiece is triggered based on an action or event that occurs (as an example) across a journey. Combining these strategies allows enterprise organizations to develop the most comprehensive and effective direct mail channels to date.

A major benefit of utilizing API architecture is the real-time, bidirectional flow of data.
For example, Lob provides deliverability data in real-time in our API response; this data can be ingested into your existing/future systems or proprietary CRM. Digital creative proofs are provided instantly and tracking events are surfaced throughout the mailstream—all without any sort of file download/upload process.

Our modern APIs remove the typical complexities and limitations of the print and mail industry. We accept static PDFs, but similar to email sends, HTML enables dynamic personalization so every single mail piece is unique. Personalization drives performance and better customer outcomes.

Lob intelligently routes production across a trusted, nationwide network of on-demand printers for unparalleled elastic scaling and optimized for availability, speed, and cost. With Lob, customers can eliminate the reliance on their printer for creative proofing, data auditing, and capacity planning—removing weeks from their end-to-end process.

Though the above all sounds very technical, Lob strives to be user-friendly and bring the ability to execute world-class direct mail campaigns not just to the tech-savvy, but to everyone. We continue to build out our low-code and no-code solutions to meet the needs of our customers. An example of this is our Campaigns user interface where a user can execute a direct mail campaign in an easy 4-step workflow. We also provide customizable templates, creative conversion tools, and a dashboard to manage it all.

Finally, our industry-leading security is trusted by Fortune 500 companies and is built into every aspect of Lob. For example, we integrate directly with data sources to protect customer data and offer signed webhooks with HMAC signatures. Lob is SOC 2 Type 2 and HIPAA, and GDPR compliant.