About MailUp

MailUp is an email and SMS delivery solution which enables users to send and design their own promotional, newsletters, transactional emails and SMS, and helps users to automate email & SMS marketing campaigns, with the ability to send millions of emails each month with no limits. With A/B testing, users can compare and analyze different email variations. Using SMTP+, users can send emails from a web application, an ecommerce store or from a mailbox.

MailUp ensures that emails reach their destination. During importing, the software automatically processes the emails list to identify syntax errors (MailUp can identify over 1600 types of error). With MailUp, users can upload all their personal data in different formats, create multiple delivery groups and profiles and keep a clean database that automatically manages subscriptions & unsubscribes.


Key benefits of MailUp

  • With the MailUp Facebook App, users just drag & drop to create a valid registration form, 9 languages are available and the app allows users to synchronize all their data with their MailUp account.

  • Automate company emailing with MailUp by using filters, profile updates and scheduling message sending.

  • Users can integrate MailUp with their CRM, ERP, CMS and also e-commerce platforms.

  • MailUp allows users to not only create and send but also track their SMS text marketing campaigns in 220 countries and in multiple languages.

  • MailUp has dedicated customer support staff to help users in all the aspects of their email or SMS campaign.

  • Images

    MailUp Software - Dashboard. Multi-lists/environments to manage complex configurations.
    MailUp Software - Email + sms automation
    MailUp Software - Email template collaboration allows everyone (even not MailUp users) to comment on each part of an email template, before sending.
    MailUp Software - Best email editor (beefree.io), fully responsive, very flexible. Ideal for both newbies and experienced designers.
    MailUp Software - Email deliverability check-up. MailUp also automatically checks the authentication records (SPF, DKIM, DMARC) and suggests how to fix any issue.
    MailUp Software - Utilize pre-configured workflows
    MailUp Software - Navigate from the welcome page
    MailUp Software - Saved messages, from here users can edit, test, check-up or send campaigns.
    MailUp Software - 9
    MailUp Software - 10
    MailUp Software - 11
    View 12 more
    MailUp video
    MailUp Software - Dashboard. Multi-lists/environments to manage complex configurations.
    MailUp Software - Email + sms automation
    MailUp Software - Email template collaboration allows everyone (even not MailUp users) to comment on each part of an email template, before sending.
    MailUp Software - Best email editor (beefree.io), fully responsive, very flexible. Ideal for both newbies and experienced designers.
    MailUp Software - Email deliverability check-up. MailUp also automatically checks the authentication records (SPF, DKIM, DMARC) and suggests how to fix any issue.
    MailUp Software - Utilize pre-configured workflows
    MailUp Software - Navigate from the welcome page
    MailUp Software - Saved messages, from here users can edit, test, check-up or send campaigns.
    MailUp Software - 9
    MailUp Software - 10
    MailUp Software - 11

    Not sure about MailUp? Compare with a popular alternative

    MailUp

    4,5 (92)
    VS.

    Starting Price

    €39,00
    month
    US$199,00
    month

    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

    74
    70

    Integrations

    16
    33

    Ease of Use

    4,5 (92)
    4,5 (46)

    Value for Money

    4,3 (92)
    4,0 (46)

    Customer Service

    4,6 (92)
    4,6 (46)
    Green rating bars show the winning product based on the average rating and number of reviews.

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    Mailchimp Transactional Email

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    Reviews

    Overall rating

    4,5 /5
    (92)
    Value for Money
    4,3/5
    Features
    4,5/5
    Ease of Use
    4,5/5
    Customer Support
    4,6/5

    Already have MailUp?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 92
    Simone
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Email marketing for everybody

    Reviewed on 2022/09/07

    MailUp is a good product to manage your email campaigns, especially if you are not supported by an...

    MailUp is a good product to manage your email campaigns, especially if you are not supported by an IT department who can take care of them. Plans are various, and you can choose to save some money if you don't need to deliver your emails too fast.
    A better UI could improve the User Experience.

    Pros

    MailUp has a non technical approach to email marketing. Everybody can start using it, taking advantage of many available and pre-designed email templates.

    Cons

    The above mentioned non tech approach can lead to a bit of a mess if not handled carefully.
    The user interface of the software is not always easy to use, especially the navigation through the various features is not crystal clear.

    Alternatives Considered

    Mailchimp

    Reasons for Choosing MailUp

    Costs, and the opportunity to have a translated interface (by the time, Mailchimp had an english only version).

    Switched From

    Mailchimp

    Reasons for Switching to MailUp

    The final client made the choice, made on the assumptions of having low costs and a translated user interface.
    Verified Reviewer
    Overall rating
    • Industry: Luxury Goods & Jewelry
    • Company size: 1 001–5 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Great product at a competitive price

    Reviewed on 2022/12/29

    The platform is easy to use and implement with the possibility to customize the integration with...

    The platform is easy to use and implement with the possibility to customize the integration with in-house CRM. Also the platform reliability is high with minor outage over the years. Reporting features are very useful with modern data visualization tool. Customer service is also efficient and very helpful to solve technical issue.

    Pros

    The list management, the visual editor for HTML coding and scheduling feature are very well implemented. Also the spam compliance and management are well treated through a dedicated service.

    Cons

    The content personalization is not top-notch like competitors and the mobile optimization is possible only customizing html code. The overall campaign management is a bit poor without the possibility to running a batch of delivery

    Joshua
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    It does its job but the user experience could definitely be improved

    Reviewed on 2022/06/30

    My experience with mailup is mediocre. i have used for years and still use with some clients this...

    My experience with mailup is mediocre. i have used for years and still use with some clients this solution but it is not my favorite.

    Pros

    The platform generally works well and is stable. Once you understand how it works, you can manage the platform without particular difficulty.
    The tool is suitable for small and medium-sized enterprises that wish to professionally manage their email and SMS marketing.

    Cons

    The user experience leaves something rather to be desired. Many aspects of the interface are cumbersome and unclear. In general, the tool could definitely be better thought out to make the user experience far more pleasant.
    Particularly boring is the inability to access from two devices at the same time without activating a paid package.

    Alternatives Considered

    Brevo

    Reasons for Switching to MailUp

    I find myself currently using MailUp because some of my clients set it up years ago and prefer not to face the change to a more modern platform.
    Guido
    Guido
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    What you need, with no frills

    Reviewed on 2020/11/29

    I used it as an admin when I worked for a retail company in 2014 and it was already one of the best...

    I used it as an admin when I worked for a retail company in 2014 and it was already one of the best solutions for small enterprises. Now I work in a marketing agency and I have access to several instances for some of our clients: the platform has evolved with new features, but it remains simple and easy. Privacy is carefully manager in compliance with EU GDPR and US regulations.

    Pros

    The platform has basically all features that you need to perfectly manage a small/mid size contacts database: easy to setup and to manage, a simple user interface, some marketing automation procedures, accurate reporting. It's probably the least expensive platform of its kind (though pricing varies a lot according to different setup options).

    Cons

    The user interface is very simple, almost boring, and some functions are not so easy to find. Basic pricing can increase significantly as you add features (like, adding more login users increases the cost of the subscription, so it's quite common to share a single login user/password among all people who need access, which is a very bad practice).

    Tomas
    Tomas
    Overall rating
    • Industry: Hospitality
    • Company size: 201–500 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    They deleted all my contacts without warning

    Reviewed on 2022/01/12

    They deleted 130.000 contacts which I build over the last 5 years. Without a warning.
    A certain...

    They deleted 130.000 contacts which I build over the last 5 years. Without a warning.
    A certain credit card payment failed, while it was due to their own system. They even admitted that.
    I never received a warning and 5 days after the failed payment they deleted my account.
    It has been a year now and I'm still so angry. Up to today this has costed me 50.000€. Not to speak about the huge amount of valuable contacts that I lost.

    Pros

    before I was very pleased with mailup. Quite easy to use and the price was correct.

    Cons

    Their support and management. The way they treat customers when something gets wrong. Pay attention!

    Showing 5 reviews of 92 Read all reviews

    MailUp FAQs

    Below are some frequently asked questions for MailUp.

    MailUp offers the following pricing plans:

    • Starting from: €39,00/month
    • Pricing model: Subscription
    • Free Trial: Available

    For Email: Unlimited emails sent and unlimited contacts with a fixed price. Price depends on the sending speed. For Text (SMS): No fixed costs, no annual fees. Users pay only for what they send. Contact MailUp for detailed pricing information.

    MailUp has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

    MailUp supports the following languages:

    Danish, English, French, Indonesian, Italian, Japanese, Portuguese, Spanish, Traditional Chinese

    MailUp supports the following devices:

    iPad (Mobile)

    MailUp integrates with the following applications:

    Adobe Commerce, Cyclr, Drupal, LeadsBridge, Meta for Business, Operations Hub, PadiAct, PrestaShop, Salesforce Sales Cloud, Shopify, Stamplay, Vtiger CRM, WooCommerce, WordPress, Zapier, Zoho CRM

    MailUp offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

    Related categories

    See all software categories found for MailUp.