LeadSquared

Marketing automation and sales execution platform

4,1 /5 (55 reviews) Write a Review!

LeadSquared Overview

What is LeadSquared?

LeadSquared is a complete CRM and marketing automation software to help businesses capture, nurture, manage and track their leads in one place. The cloud-based solution is designed for enterprises and SMEs and provides tools for lead capturing, lead nurturing, sales management, marketing analytics and more.

LeadSquared is a CRM and marketing automation vendor, targeting audiences over a wide variety of industries across the globe. With more than 1000 customers worldwide, it is fast becoming the sales and marketing tool of choice for many businesses. Built to handle thousands of users, millions of leads and thousands of activities, LeadSquared is being used by a diverse set of industries around the globe.

LeadSquared enables users to track their sales process from the time a lead enters the system to when it becomes a customer, and even later. Automated lead capture, easy distribution, sales tracking, email and SMS marketing, and automation workflows are just some of the features that set LeadSquared apart. Along with this, it comes with a comprehensive analytics feature. This allows users to keep a track on what is happening in their business and where their revenue is coming from.

LeadSquared also comes with powerful integrations with other business tools to ensure a seamless experience. Recently, they have also built a developer platform, where you can design and write custom code which can be used to build custom business logic.

LeadSquared Overview

Pricing

Starting from
US$25,00/month

Pricing options

Free Trial
Subscription
Value for money

Free 15-day trial, no credit card required.

Sales + Mobile CRM Plans:

LITE at $25 per user / month (billed annually)
PRO at $50 per user / month (billed annually)
SUPER at $100 per user / month (billed annually)

Marketing Automation Plans:

ESSENTIAL at $150 per month (billed annually)
BASIC at $400 per month (billed annually)
STANDARD at $1200 per month (billed annually)
ENTERPRISE at $2500 per month (billed annually)


LeadSquared Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
English

Media

Land more Leads, close more deals from anywhere, anytime
Run drip marketing that leaves a lasting impression
Push leads down the conversion path with the right message at the right time
Monitor all calls, emails and chat interactions leads have with the business
Give sales and marketing teams all the insights they need
Simple mobile CRM to run entire field sales operations
Stay put in buyers' minds with mobile-friendly emails and newsletters
View lead profiles including all historical contact
View lead and task activity from the dashboard on the mobile app
Filter and search leads to find those most relevant to the business
LeadSquared video LeadSquared screenshot: Land more Leads, close more deals from anywhere, anytime LeadSquared screenshot: Run drip marketing that leaves a lasting impression LeadSquared screenshot: Push leads down the conversion path with the right message at the right time LeadSquared screenshot: Monitor all calls, emails and chat interactions leads have with the business LeadSquared screenshot: Give sales and marketing teams all the insights they need LeadSquared screenshot: Simple mobile CRM to run entire field sales operations LeadSquared screenshot: Stay put in buyers' minds with mobile-friendly emails and newsletters LeadSquared screenshot: View lead profiles including all historical contact LeadSquared screenshot: View lead and task activity from the dashboard on the mobile app LeadSquared screenshot: Filter and search leads to find those most relevant to the business

LeadSquared Reviews

LeadSquared Reviews

Overall rating
4,1
/
5
Excellent
21

Very good
26

Average
5

Poor
1

Terrible
2

Value for Money
4,3
Features
4
Ease of Use
4,3
Customer Support
4,3
85% recommended this app
Rahul V.

Very Useful Software for Sales Field

I am using this software for our institution from last 1.5 years and found it very helpful. We have 5 users along with 1 administrator. It is very handy and hassle free software. Being as a administrator of the software in our organization I can say that is it very easy to adopt and our users are very friendly with this software.


Pankaj singh S.

Marketing Automation tool for SMBs

Overall, the tool is fulfilling all the requirements of any SMB. Especially with a small team this tool is for you to achieve things fast.


Verified Reviewer

Long Implementation and Setup Process, Poor Support

I would only recommend this product if you do not have any data to import from other software tools or if you are looking for very basic functionality. If you are planning to use more advanced functionality, ask them to FULLY demo it for you. Ask lots of questions, don't make any assumptions! I wish I had spent more time doing my due diligence during the evaluation process. I probably would have discovered it was not the best fit.


Md masoom R.

Best Marketing Automation and CRM Software

My overall experience with LeadSquared is amazing, I like their dashboard and reporting features the most.


Jagriti D.

Brilliant tool for Lead Automation - helping Marketing and Campaigns

I have been very impressed with LeadSquared - that we had chosen amongst a plethora of tools available for the purpose - but none was as useful and easy to use as LeadSquared. We were doubly impressed with the depth of thinking that had gone in thinking each feature and how to make it the most useful for actual users. My sales and marketing team are quite excited by the effectiveness of the tool - and our witnessed business growth is a strong testimonial. As a decision maker, I get quick and intuitive reports which helps in aligning our strategy to our business goals and keeps team performance high. LeadSquared team has been exceptional in providing support and promptly resolving our queries in minutes. I strongly recommend LeadSquared.


Rahul V.
Industry: Education Management
Company size: 11-50 Employees

Very Useful Software for Sales Field

Used Daily for 1+ year
Reviewed on 2016/07/04
Review Source: GetApp

I am using this software for our institution from last 1.5 years and found it very helpful. We have 5 users along with 1 administrator. It is very handy and hassle free software. Being as a administrator of the software in our organization I can say that is it very easy to adopt and our users are very friendly with this software.

Pros

Reminder Pop-ups. E-mail campaign, Defined dashboard, Landing page integration, Auto responders, Separate list for particular data, HTML mailer creation, transactional SMS and Various Kind of Analytical Reports, etc.

Export import feature of the LSQ to help generate more defined reports in excel format.

E-mail campaign report helps to target the audience based on open and click rate of the mailer.

Gets immediate responses from helping team (Technical team) at the time of any kind of technical error or at the time of support requirement.

Cons

Third party integration with LSQ takes time.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Pankaj singh S.
Industry: Human Resources
Company size: 51-200 Employees

Marketing Automation tool for SMBs

Used Daily for 1+ year
Reviewed on 2020/06/09
Review Source: Capterra

Overall, the tool is fulfilling all the requirements of any SMB. Especially with a small team this tool is for you to achieve things fast.

Pros

Very easy to use.

Administration can be done without any coding hardcore skills.

Landing page creation is easy and feature like some Landing page some module can be visible or hide on mobile is a great one without any coding.

Support is great. The customer care team is very fast in responding to customer queries.

Cons

Third-party tool integration sometimes feels limited.

When it comes to reporting all required reports are available like lead source, lead history, but advanced-level reporting feels limited.

for SMBs leadsquared is sufficient.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Verified Reviewer
Industry: Marketing & Advertising
Company size: 51-200 Employees

Long Implementation and Setup Process, Poor Support

Used Daily for 1+ year
Reviewed on 2019/05/09
Review Source: Capterra

I would only recommend this product if you do not have any data to import from other software tools or if you are looking for very basic functionality. If you are planning to use more advanced functionality, ask them to FULLY demo it for you. Ask lots of questions, don't make any assumptions! I wish I had spent more time doing my due diligence during the evaluation process. I probably would have discovered it was not the best fit.

Pros

The price is what was most attractive about this software. For the feature set included the price was right compared to the marketplace.

Cons

The setup process took much longer than anticipated. We had data to import from another system and working with the support staff off-shore was a challenge. I wound up having to pull an internal resource (developer) to get the import completed. I consider myself pretty savvy with marketing automation/email marketing/crm software tools and I was challenged with the implementation. When all was said and done, we were unable to gain all of the reporting and functionality we initially thought we were purchasing.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 3.0/10

Md masoom R.
Industry: Information Technology & Services
Company size: 501-1 000 Employees

Best Marketing Automation and CRM Software

Used Daily for 2+ years
Reviewed on 2019/07/17
Review Source: Capterra

My overall experience with LeadSquared is amazing, I like their dashboard and reporting features the most.

Pros

I like everything about LeadSquared but mostly I like their simple CRM interface. I like the way we are able to create different camping for different members and shoot an email at one go. like their dashboard and report feature the most, they are very accurate and informative.

Cons

There is one thing that I want to say about it that I dislike about it and that is their price is a little bit expensive compared to others, but I can say that it is worth to spend on it.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Jagriti D.
Industry: Staffing & Recruiting
Company size: 51-200 Employees

Brilliant tool for Lead Automation - helping Marketing and Campaigns

Reviewed on 2015/12/14
Review Source: GetApp

I have been very impressed with LeadSquared - that we had chosen amongst a plethora of tools available for the purpose - but none was as useful and easy to use as LeadSquared. We were doubly impressed with the depth of thinking that had gone in thinking each feature and how to make it the most useful for actual users. My sales and marketing team are quite excited by the effectiveness of the tool - and our witnessed business growth is a strong testimonial. As a decision maker, I get quick and intuitive reports which helps in aligning our strategy to our business goals and keeps team performance high. LeadSquared team has been exceptional in providing support and promptly resolving our queries in minutes. I strongly recommend LeadSquared.

Pros

1. Can be used even by Junior staff with minimal training - very intuitive product.
2. Has all the features that help us in our sales/marketing automation.
3. Landing page feature helps us creating mini sites and getting effective metrics.
4. Strong reliable support.
5. Good pricing options - value for money!

I would strongly recommend the reader to take LeadSquared tour and try it - you shall definitely find it worth your business value!

Cons

Granularity of access for lists for campaigns can be improved.

Rating breakdown

Value for Money
Ease of Use
Customer Support

User recommendation
8/10
Based on 55 user ratings
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LeadSquared Pricing

LeadSquared Pricing

Starting from
US$25,00/month
Free Trial
Subscription
Value for money

Free 15-day trial, no credit card required.

Sales + Mobile CRM Plans:

LITE at $25 per user / month (billed annually)
PRO at $50 per user / month (billed annually)
SUPER at $100 per user / month (billed annually)

Marketing Automation Plans:

ESSENTIAL at $150 per month (billed annually)
BASIC at $400 per month (billed annually)
STANDARD at $1200 per month (billed annually)
ENTERPRISE at $2500 per month (billed annually)

Free 15-day trial, no credit card required.

Sales + Mobile CRM Plans:

LITE at $25 per user / month (billed annually)
PRO at $50 per user / month (billed annually)
SUPER at $100 per user / month (billed annually)

Marketing Automation Plans:

ESSENTIAL at $150 per month (billed annually)
BASIC at $400 per month (billed annually)
STANDARD at $1200 per month (billed annually)
ENTERPRISE at $2500 per month (billed annually)

Value for Money
4,3/5
Based on 55 user ratings
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LeadSquared Features

LeadSquared Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4/5
Based on 55 user ratings
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Categories

Additional information for LeadSquared

Additional information for LeadSquared

Key features of LeadSquared

  • "What If" scenarios
  • API
  • Activity dashboard
  • Activity tracking
  • Alerts / escalation
  • Auto-responders
  • Automate lead distribution
  • Automatic notifications
  • Automatic reminders
  • CRM integration
  • Campaign analysis
  • Campaign performance reports
  • Campaign segmentation
  • Capture leads directly from Facebook lead ads & Twitter
  • Chat
  • Conditional logic
  • Configurable workflow
  • Conversion optimised landing pages
  • Conversion prediction
  • Conversion tracking
  • Custom landing pages
  • Customizable templates
  • Dashboard creation
  • Drag & drop interface
  • Drip email marketing
  • Email integration
  • Email marketing
  • Engagement analytics & index
  • Event triggered actions
  • Follow-up scheduling
  • Landing page templates
  • Lead assignment
  • Lead capture
  • Lead capture automation
  • Lead distribution
  • Lead generation
  • Lead import / export
  • Lead management
  • Lead nurturing
  • Lead scoring & intelligence
  • Mailing list management & segmentation
  • Market segmentation
  • Marketing analytics
  • Marketing automation
  • Microsoft Outlook integration
  • Mobile integration
  • Organize & manage sales processes
  • Prioritizing
  • Real time notifications
  • Real time reporting
  • Rules-based workflow
  • SMS integration
  • SMS marketing
  • Sales CRM
  • Sales automation
  • Sales reporting
  • Sales tracking
  • Source analytics
  • Split test in automation
  • Task management
  • Task planning
  • Task scheduling
  • Third party integration
  • Track opens and clicks with in depth email campaign reports
  • Tracking features
  • Visitor tracking
  • WYSIWYG editor
  • Web analytics
  • Web forms
  • Widgets
  • Workflow management
  • Works seamlessly with Olark and Zopim

Benefits

  • Capture leads from all possible sources, including email, phone calls, chat, online ads, blog, lead generation websites, and events. Create effective, customized and responsive landing pages using our Landing Page builder. You can use your own templates or pick from our extensive template library. You can also convert any web-page into a lead-capture engine by creating responsive web forms, as well as website widgets (topbars and sidebars).

  • Engage with your with email, SMS and drip-marketing campaigns. Track your lead's activities with across all touchpoints - website, blogs, emails, online ads, and phone calls. Easily segment your lead list based on lead scores, behavior, geography or any variable that is relevant to you.

  • Prioritize the most sales-ready leads by using Lead Quality and Lead Engagement scoring. Automate lead assignment within your Sales team by pre-defining distribution rules. Set tasks and reminders to manage customer interactions easily. Keep your sales data with you even when you are on the move, with our mobile app.

  • Access deep marketing, sales and revenue insights and get answers to questions such as the performance of your sales team, your best lead source, your best performing campaign, and the amount of revenue generated.

  • Use the LeadSquared API to connect your business apps, lead generation websites, etc. to your LeadSquared account, using our developer-friendly API and webhooks framework. Also, get access to LeadSquared's own developer platform, Lapps. This allows you to design and code your own custom business logic.

  • LeadSquared FAQs

    LeadSquared FAQs

    Below are some frequently asked questions for LeadSquared.

    Q. What type of pricing plans does LeadSquared offer?

    LeadSquared offers the following pricing plans:

    Starting from: US$25,00/month

    Pricing model: Subscription

    Free Trial: Available

    Free 15-day trial, no credit card required. Sales + Mobile CRM Plans: LITE at $25 per user / month (billed annually) PRO at $50 per user / month (billed annually) SUPER at $100 per user / month (billed annually) Marketing Automation Plans: ESSENTIAL at $150 per month (billed annually) BASIC at $400 per month (billed annually) STANDARD at $1200 per month (billed annually) ENTERPRISE at $2500 per month (billed annually)

    Q. What are the main features of LeadSquared?

    LeadSquared offers the following features:

    • "What If" scenarios
    • API
    • Activity dashboard
    • Activity tracking
    • Alerts / escalation
    • Auto-responders
    • Automate lead distribution
    • Automatic notifications
    • Automatic reminders
    • CRM integration
    • Campaign analysis
    • Campaign performance reports
    • Campaign segmentation
    • Capture leads directly from Facebook lead ads & Twitter
    • Chat
    • Conditional logic
    • Configurable workflow
    • Conversion optimised landing pages
    • Conversion prediction
    • Conversion tracking
    • Custom landing pages
    • Customizable templates
    • Dashboard creation
    • Drag & drop interface
    • Drip email marketing
    • Email integration
    • Email marketing
    • Engagement analytics & index
    • Event triggered actions
    • Follow-up scheduling
    • Landing page templates
    • Lead assignment
    • Lead capture
    • Lead capture automation
    • Lead distribution
    • Lead generation
    • Lead import / export
    • Lead management
    • Lead nurturing
    • Lead scoring & intelligence
    • Mailing list management & segmentation
    • Market segmentation
    • Marketing analytics
    • Marketing automation
    • Microsoft Outlook integration
    • Mobile integration
    • Organize & manage sales processes
    • Prioritizing
    • Real time notifications
    • Real time reporting
    • Rules-based workflow
    • SMS integration
    • SMS marketing
    • Sales CRM
    • Sales automation
    • Sales reporting
    • Sales tracking
    • Source analytics
    • Split test in automation
    • Task management
    • Task planning
    • Task scheduling
    • Third party integration
    • Track opens and clicks with in depth email campaign reports
    • Tracking features
    • Visitor tracking
    • WYSIWYG editor
    • Web analytics
    • Web forms
    • Widgets
    • Workflow management
    • Works seamlessly with Olark and Zopim

    Q. Who are the typical users of LeadSquared?

    LeadSquared has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does LeadSquared support?

    LeadSquared supports the following languages:

    English

    Q. What type of pricing plans does LeadSquared offer?

    LeadSquared has the following pricing plans:

    Subscription

    Q. Does LeadSquared support mobile devices?

    LeadSquared supports the following devices:

    Android, iPhone, iPad

    Q. What other apps does LeadSquared integrate with?

    LeadSquared integrates with the following applications:

    BigCommerce, LiveChat, Livestorm, NUACOM, PieSync, SuperReceptionist, Twitter, Wingman, Wordpress, Xoxoday Compass

    Q. What level of support does LeadSquared offer?

    LeadSquared offers the following support options:

    Knowledge Base, Online Support, Phone Support, FAQs, Video Tutorials