LeadSquared

Marketing automation and sales execution platform

About LeadSquared

LeadSquared is a complete CRM and marketing automation software to help businesses capture, nurture, manage and track their leads in one place. The cloud-based solution is designed for enterprises and SMEs and provides tools for lead capturing, lead nurturing, sales management, marketing analytics and more.

LeadSquared is a CRM and marketing automation vendor, targeting audiences over a wide variety of industries across the globe. With more than 1000 customers worldwide, it is fast becoming the sales and marketing tool of choice for many businesses. Built to handle thousands of users, millions of leads and thousands of activities, LeadSquared is being used by a diverse set of industries around the globe.

LeadSquared enables users to track their sales process from the time a lead enters the system to when it becomes a customer, and even later. Automated lead capture, easy distribution, sales tracking, email and SMS marketing, and automation workflows are just some of the features that set LeadSquared apart. Along with this, it comes with a comprehensive analytics feature. This allows users to keep a track on what is happening in their business and where their revenue is coming from.

LeadSquared also comes with powerful integrations with other business tools to ensure a seamless experience. Recently, they have also built a developer platform, where you can design and write custom code which can be used to build custom business logic.


Key benefits of LeadSquared

  • Capture leads from all possible sources, including email, phone calls, chat, online ads, blog, lead generation websites, and events. Create effective, customized and responsive landing pages using our Landing Page builder. You can use your own templates or pick from our extensive template library. You can also convert any web-page into a lead-capture engine by creating responsive web forms, as well as website widgets (topbars and sidebars).

  • Engage with your with email, SMS and drip-marketing campaigns. Track your lead's activities with across all touchpoints - website, blogs, emails, online ads, and phone calls. Easily segment your lead list based on lead scores, behavior, geography or any variable that is relevant to you.

  • Prioritize the most sales-ready leads by using Lead Quality and Lead Engagement scoring. Automate lead assignment within your Sales team by pre-defining distribution rules. Set tasks and reminders to manage customer interactions easily. Keep your sales data with you even when you are on the move, with our mobile app.

  • Access deep marketing, sales and revenue insights and get answers to questions such as the performance of your sales team, your best lead source, your best performing campaign, and the amount of revenue generated.

  • Use the LeadSquared API to connect your business apps, lead generation websites, etc. to your LeadSquared account, using our developer-friendly API and webhooks framework. Also, get access to LeadSquared's own developer platform, Lapps. This allows you to design and code your own custom business logic.

  • Images

    LeadSquared Software - Manage all your products, teams and processes in one platform (digital, call center, or field agent driven). Never, ever miss a sales opportunity.
    LeadSquared Software - Understand your prospects, build lasting relationships & increase your ROI
    LeadSquared Software - Mobile CRM Software: Boost Your Field Sales Team’s Efficiency Track and manage your field sales team closely even from miles away.
    LeadSquared Software - Self-serve application and referral portals for your prospects, customers and partners. Tightly integrated with your LeadSquared CRM to connect sales, marketing & service teams.
    LeadSquared Software - Don’t Settle for Disconnected, Leaky Systems Integrated systems to give your people insights they can act upon
    View 6 more
    LeadSquared video
    LeadSquared Software - Manage all your products, teams and processes in one platform (digital, call center, or field agent driven). Never, ever miss a sales opportunity.
    LeadSquared Software - Understand your prospects, build lasting relationships & increase your ROI
    LeadSquared Software - Mobile CRM Software: Boost Your Field Sales Team’s Efficiency Track and manage your field sales team closely even from miles away.
    LeadSquared Software - Self-serve application and referral portals for your prospects, customers and partners. Tightly integrated with your LeadSquared CRM to connect sales, marketing & service teams.
    LeadSquared Software - Don’t Settle for Disconnected, Leaky Systems Integrated systems to give your people insights they can act upon

    Not sure about LeadSquared? Compare with a popular alternative

    LeadSquared

    4,3 (157)
    VS.
    Highly reviewed

    Starting Price

    US$25,00
    month
    US$61,00
    month

    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

    173
    425

    Integrations

    22
    43

    Ease of Use

    4,3 (157)
    3,9 (805)

    Value for Money

    4,2 (157)
    4,2 (805)

    Customer Service

    4,4 (157)
    3,9 (805)
    Green rating bars show the winning product based on the average rating and number of reviews.

    Alternatives

    Bitrix24

    4,2
    #1 Alternative to LeadSquared
    Bitrix24 is a free cloud and open source collaboration platform providing CRM, document management, tasking, time...

    Zoho CRM

    4,3
    #2 Alternative to LeadSquared
    Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close...

    HubSpot Marketing Hub

    4,5
    #3 Alternative to LeadSquared
    HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing...

    Outreach

    4,4
    #4 Alternative to LeadSquared
    Outreach is the largest and fastest-growing sales execution platform provider that helps companies dramatically...

    Reviews

    Overall rating

    4,3 /5
    (157)
    Value for Money
    4,2/5
    Features
    4,2/5
    Ease of Use
    4,3/5
    Customer Support
    4,4/5

    Already have LeadSquared?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 157
    Avishek
    Overall rating
    • Industry: Accounting
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Lead Management is on your CLICK

    Reviewed on 2015/12/18

    We are pleased to write a review on Leadsquared. We would like to thank your team which has reduce...

    We are pleased to write a review on Leadsquared. We would like to thank your team which has reduce our effort and time very both. Leadsquared gives us proper real-time report with respect to each leads we receive for our company which is very helpful to connect with the clients without fail. As you all know to acquire new clients from the market is very difficult in today's market. I feel each lead is precious for every business, and if you miss them, you miss a potential opportunity.

    We had taken the light plan just to give a try we feel was very helpful to catch the leads in once place without missing them also we can connect them back for sure whenever we want.
    The customer support team is also very helpful and responsive.

    In one sentence I would say Bodycraft Spa & Salon is satisfied with Leadsquared.

    Leadsquared helped a lot to increase the rate of conversation of leads.

    Pros

    1. Catches all the leads in one place
    2. Follow with the clients makes easy and convenient.
    3. Time efficiency is a major advantage for Leadsquared.
    4. Landing page facility is quite helpful to promote offers, catching leads and follow ups with them.

    Cons

    1. Linking of more websites with Lead squared will be appreciated.
    2. Lead squared have to increases the number of user access obliviously.
    3. Request you to increase the Number of landing pages.
    4. It is very difficult to work with constant number of contacts in big organization. You should increase it little bit more according to the plans.

    Response from LeadSquared

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at [email protected]. Best regards, Team LeadSquared.

    MD Masoom
    MD Masoom
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 501–1 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Best Marketing Automation and CRM Software

    Reviewed on 2019/07/17

    My overall experience with LeadSquared is amazing, I like their dashboard and reporting features...

    My overall experience with LeadSquared is amazing, I like their dashboard and reporting features the most.

    Pros

    I like everything about LeadSquared but mostly I like their simple CRM interface. I like the way we are able to create different camping for different members and shoot an email at one go. like their dashboard and report feature the most, they are very accurate and informative.

    Cons

    There is one thing that I want to say about it that I dislike about it and that is their price is a little bit expensive compared to others, but I can say that it is worth to spend on it.

    Response from LeadSquared

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at [email protected]. Best regards, Team LeadSquared.

    Verified Reviewer
    Overall rating
    • Industry: Computer Software
    • Company size: 51–200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Best Lead Nurturing Tool

    Reviewed on 2022/11/21

    Overall we are happy with the tool and the way it's helping us in keeping track of our leads. We...

    Overall we are happy with the tool and the way it's helping us in keeping track of our leads. We are not using it for email newsletters anymore as the emails were delivered to spam.

    Pros

    Easy to use lead capture, lead nurturing, and sales management tool. We have been using it since last year for all our sales and lead generation needs and we are happy with the results.

    Cons

    Little disappointed in marketing automation capabilities. Marketing automation needs more features and refined analytics.

    Verified Reviewer
    Overall rating
    • Industry: Education Management
    • Company size: 51–200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    A solid CRM and marketing system that has a bit too many user bug issues

    Reviewed on 2018/11/03

    Our sales team of 5+ switched to LeadSquared to manage our client database. Marketing uses for lead...

    Our sales team of 5+ switched to LeadSquared to manage our client database. Marketing uses for lead nurturing. We often face minor bugs that we need to contact the customer support team about.

    Pros

    Has the basics of what you need in a CRM and marketing platform: lead management, calendaring, emailing, marketing campaigns, automation and others. Solid user interface that also includes lead scoring by tracking how many touch points your lead interacts with your website and emails.

    Cons

    A lot of small bugs when using this. We would build an automation campaign and go live. But it wouldn't work. I would message the support team, and they would eventually get back to me 3-7 days later with the issue fixed. Team is India with little bit of translation issues.

    Response from LeadSquared

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at [email protected]. Best regards, Team LeadSquared.

    Neeraj
    Neeraj
    Overall rating
    • Industry: E-Learning
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    One stop solution for storing lead information

    Reviewed on 2018/08/28

    Pros

    ease of use
    lead engagement score helps in shortlisting good leads
    availability of a lot of filters allows us to simply squeeze the best leads out of the lot
    support for sms and calling lead directly saves time and efforts

    Cons

    Email editor is not that impressive and needs a lot of improvements
    Responsive Landing page editor user experience
    sometimes due to server issues call recordings are not available which causes difficulties in tracking and follow up

    Response from LeadSquared

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at [email protected]. Best regards, Team LeadSquared.

    Showing 5 reviews of 157 Read all reviews

    LeadSquared FAQs

    Below are some frequently asked questions for LeadSquared.

    LeadSquared offers the following pricing plans:

    • Starting from: US$25,00/month
    • Pricing model: Subscription
    • Free Trial: Not Available

    Sales + Mobile CRM Plans: LITE at $25 per user / month (billed annually) PRO at $50 per user / month (billed annually) SUPER at $100 per user / month (billed annually) Marketing Automation Plans: ESSENTIAL at $150 per month (billed annually) BASIC at $400 per month (billed annually) STANDARD at $1200 per month (billed annually) ENTERPRISE at $2500 per month (billed annually)

    LeadSquared has the following typical customers:

    51–200, 201–500, 501–1 000, 1 001–5 000

    LeadSquared supports the following languages:

    English, Hindi, Indonesian, Vietnamese

    LeadSquared supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    LeadSquared integrates with the following applications:

    Acuity Scheduling, Adobe Commerce, Ameyo, BigCommerce, CallRail, Freshdesk, Gmail, GoTo Webinar, Google Analytics 360, Instapage, LiveChat, Meta for Business, Microsoft Outlook, Olark, Salesforce Sales Cloud, Shopify, SuperReceptionist, Twitter/X, Unbounce, WordPress, Zapier, Zendesk Suite

    LeadSquared offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for LeadSquared.