LeadSquared

LeadSquared

Marketing automation and sales execution platform

4.2/5 (51 reviews)

LeadSquared Overview

LeadSquared is a complete CRM and marketing automation software to help businesses capture, nurture, manage and track their leads in one place. The cloud-based solution is designed for enterprises and SMEs and provides tools for lead capturing, lead nurturing, sales management, marketing analytics and more.

LeadSquared is a CRM and marketing automation vendor, targeting audiences over a wide variety of industries across the globe. With more than 1000 customers worldwide, it is fast becoming the sales and marketing tool of choice for many businesses. Built to handle thousands of users, millions of leads and thousands of activities, LeadSquared is being used by a diverse set of industries around the globe.

LeadSquared enables users to track their sales process from the time a lead enters the system to when it becomes a customer, and even later. Automated lead capture, easy distribution, sales tracking, email and SMS marketing, and automation workflows are just some of the features that set LeadSquared apart. Along with this, it comes with a comprehensive analytics feature. This allows users to keep a track on what is happening in their business and where their revenue is coming from.

LeadSquared also comes with powerful integrations with other business tools to ensure a seamless experience. Recently, they have also built a developer platform, where you can design and write custom code which can be used to build custom business logic.

Pricing

Starting from
US$25,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

English

LeadSquared Reviews

Overall rating
4.2/5
88% positive reviews
20
Excellent
25
Very good
4
Average
1
Poor
1
Terrible
Rahul V.

Very Useful Software for Sales Field

Used Daily for 1+ year
Reviewed on 2016/07/04
Review Source

I am using this software for our institution from last 1.5 years and found it very helpful. We have 5 users along with 1 administrator. It is very handy and hassle free software. Being as a administrator of the software in our organization I can say that is it very easy to adopt and our users are very friendly with this software.

Pros

Reminder Pop-ups. E-mail campaign, Defined dashboard, Landing page integration, Auto responders, Separate list for particular data, HTML mailer creation, transactional SMS and Various Kind of Analytical Reports, etc.

Export import feature of the LSQ to help generate more defined reports in excel format.

E-mail campaign report helps to target the audience based on open and click rate of the mailer.

Gets immediate responses from helping team (Technical team) at the time of any kind of technical error or at the time of support requirement.

Cons

Third party integration with LSQ takes time.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Jagriti D.

Brilliant tool for Lead Automation - helping Marketing and Campaigns

Reviewed on 2015/12/14
Review Source

I have been very impressed with LeadSquared - that we had chosen amongst a plethora of tools available for the purpose - but none was as useful and easy to use as LeadSquared. We were doubly impressed with the depth of thinking that had gone in thinking each feature and how to make it the most useful for actual users. My sales and marketing team are quite excited by the effectiveness of the tool - and our witnessed business growth is a strong testimonial. As a decision maker, I get quick and intuitive reports which helps in aligning our strategy to our business goals and keeps team performance high. LeadSquared team has been exceptional in providing support and promptly resolving our queries in minutes. I strongly recommend LeadSquared.

Pros

1. Can be used even by Junior staff with minimal training - very intuitive product.
2. Has all the features that help us in our sales/marketing automation.
3. Landing page feature helps us creating mini sites and getting effective metrics.
4. Strong reliable support.
5. Good pricing options - value for money!

I would strongly recommend the reader to take LeadSquared tour and try it - you shall definitely find it worth your business value!

Cons

Granularity of access for lists for campaigns can be improved.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Venkat H.

Leadsquared - Simple, Feature Rich and Powerful Lead Management Solution

Reviewed on 2015/11/26
Review Source

We have been using LeadSquared for about 2 years now for all our Email Marketing and Lead Management requirements. LeadSquared has been exceptionally good and has been evolving continuously to give us more features and options. My teams love the ease of use, the design and the continuously evolving new features. The customer support has been exceptional. The LeadSquared team has heard and responded to us extremely well, be it new feature request or other support requirements. The lead capture and nurturing dashboards have been immensely useful in our sales and marketing reviews. The dashboards and reports helped us improve our process. Kudos to the LeadSquared team for developing an excellent software. I would strongly recommend LeadSquared to anybody that is looking for a great lead management tool with an excellent ROI.

Pros

1) Excellent set of features and continuously evolving
2) Simple and Extremely user friendly Interface
3) Powerful and extremely useful dashboards
4) Quality of support
5) Excellent Up time record without any problems

Cons

1) We would love to replace our CRM completely but there are a few things that LeadSquared misses for our needs. But we believe that these features are scheduled in the roadmap. So, its just a matter of time.

Rating breakdown

Value for Money
Ease of Use
Customer Support

A solid CRM and marketing system that has a bit too many user bug issues

Used Daily for 6-12 months
Reviewed on 2018/11/03
Review Source: Capterra

Our sales team of 5+ switched to LeadSquared to manage our client database. Marketing uses for lead nurturing. We often face minor bugs that we need to contact the customer support team about.

Pros

Has the basics of what you need in a CRM and marketing platform: lead management, calendaring, emailing, marketing campaigns, automation and others. Solid user interface that also includes lead scoring by tracking how many touch points your lead interacts with your website and emails.

Cons

A lot of small bugs when using this. We would build an automation campaign and go live. But it wouldn't work. I would message the support team, and they would eventually get back to me 3-7 days later with the issue fixed. Team is India with little bit of translation issues.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

6.0/10
Neeraj R.

One stop solution for storing lead information

Used Daily for 1+ year
Reviewed on 2018/08/28
Review Source: Capterra

Pros

ease of use
lead engagement score helps in shortlisting good leads
availability of a lot of filters allows us to simply squeeze the best leads out of the lot
support for sms and calling lead directly saves time and efforts

Cons

Email editor is not that impressive and needs a lot of improvements
Responsive Landing page editor user experience
sometimes due to server issues call recordings are not available which causes difficulties in tracking and follow up

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

LeadSquared Pricing

Starting from
US$25,00/month
Pricing options
Free Trial
Subscription
Value for money

Free 15-day trial, no credit card required.

Sales + Mobile CRM Plans:

LITE at $25 per user / month (billed annually)
PRO at $50 per user / month (billed annually)
SUPER at $100 per user / month (billed annually)

Marketing Automation Plans:

ESSENTIAL at $150 per month (billed annually)
BASIC at $400 per month (billed annually)
STANDARD at $1200 per month (billed annually)
ENTERPRISE at $2500 per month (billed annually)

LeadSquared Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Analysis
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Social Media Integration
  • Third Party Integration

  • Campaign Management
  • Content Management
  • Customizable Branding
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Network Marketing
  • Tagging

Additional information for LeadSquared

Key features of LeadSquared

  • "What If" scenarios
  • API
  • Activity dashboard
  • Activity tracking
  • Alerts / escalation
  • Auto-responders
  • Automate lead distribution
  • Automatic notifications
  • Automatic reminders
  • CRM integration
  • Campaign analysis
  • Campaign performance reports
  • Campaign segmentation
  • Capture leads directly from Facebook lead ads & Twitter
  • Chat
  • Conditional logic
  • Configurable workflow
  • Conversion optimised landing pages
  • Conversion prediction
  • Conversion tracking
  • Custom landing pages
  • Customizable templates
  • Dashboard creation
  • Drag & drop interface
  • Drip email marketing
  • Email integration
  • Email marketing
  • Engagement analytics & index
  • Event triggered actions
  • Follow-up scheduling
  • Landing page templates
  • Lead assignment
  • Lead capture
  • Lead capture automation
  • Lead distribution
  • Lead generation
  • Lead import / export
  • Lead management
  • Lead management
  • Lead nurturing
  • Lead scoring & intelligence
  • Mailing list management & segmentation
  • Market segmentation
  • Marketing analytics
  • Marketing automation
  • Microsoft Outlook integration
  • Mobile integration
  • Organize & manage sales processes
  • Prioritizing
  • Real time notifications
  • Real time reporting
  • Rules-based workflow
  • SMS integration
  • SMS marketing
  • Sales CRM
  • Sales automation
  • Sales reporting
  • Sales tracking
  • Source analytics
  • Split test in automation
  • Task management
  • Task planning
  • Task scheduling
  • Third party integration
  • Track opens and clicks with in depth email campaign reports
  • Tracking features
  • Visitor tracking
  • WYSIWYG editor
  • Web analytics
  • Web forms
  • Widgets
  • Workflow management
  • Works seamlessly with Olark and Zopim

Benefits

  • Capture leads from all possible sources, including email, phone calls, chat, online ads, blog, lead generation websites, and events. Create effective, customized and responsive landing pages using our Landing Page builder. You can use your own templates or pick from our extensive template library. You can also convert any web-page into a lead-capture engine by creating responsive web forms, as well as website widgets (topbars and sidebars).

  • Engage with your with email, SMS and drip-marketing campaigns. Track your lead's activities with across all touchpoints - website, blogs, emails, online ads, and phone calls. Easily segment your lead list based on lead scores, behavior, geography or any variable that is relevant to you.

  • Prioritize the most sales-ready leads by using Lead Quality and Lead Engagement scoring. Automate lead assignment within your Sales team by pre-defining distribution rules. Set tasks and reminders to manage customer interactions easily. Keep your sales data with you even when you are on the move, with our mobile app.

  • Access deep marketing, sales and revenue insights and get answers to questions such as the performance of your sales team, your best lead source, your best performing campaign, and the amount of revenue generated.

  • Use the LeadSquared API to connect your business apps, lead generation websites, etc. to your LeadSquared account, using our developer-friendly API and webhooks framework. Also, get access to LeadSquared's own developer platform, Lapps. This allows you to design and code your own custom business logic.

  • LeadSquared FAQs

    Below are some frequently asked questions for LeadSquared.

    Q. What type of pricing plans does LeadSquared offer?

    LeadSquared offers the following pricing plans:

    Starting from: US$25,00/month

    Pricing model: Subscription

    Free Trial: Available

    Free 15-day trial, no credit card required.

    Sales + Mobile CRM Plans:

    LITE at $25 per user / month (billed annually)
    PRO at $50 per user / month (billed annually)
    SUPER at $100 per user / month (billed annually)

    Marketing Automation Plans:

    ESSENTIAL at $150 per month (billed annually)
    BASIC at $400 per month (billed annually)
    STANDARD at $1200 per month (billed annually)
    ENTERPRISE at $2500 per month (billed annually)

    Q. What are the main features of LeadSquared?

    LeadSquared offers the following features:

    • "What If" scenarios
    • API
    • Activity dashboard
    • Activity tracking
    • Alerts / escalation
    • Auto-responders
    • Automate lead distribution
    • Automatic notifications
    • Automatic reminders
    • CRM integration
    • Campaign analysis
    • Campaign performance reports
    • Campaign segmentation
    • Capture leads directly from Facebook lead ads & Twitter
    • Chat
    • Conditional logic
    • Configurable workflow
    • Conversion optimised landing pages
    • Conversion prediction
    • Conversion tracking
    • Custom landing pages
    • Customizable templates
    • Dashboard creation
    • Drag & drop interface
    • Drip email marketing
    • Email integration
    • Email marketing
    • Engagement analytics & index
    • Event triggered actions
    • Follow-up scheduling
    • Landing page templates
    • Lead assignment
    • Lead capture
    • Lead capture automation
    • Lead distribution
    • Lead generation
    • Lead import / export
    • Lead management
    • Lead management
    • Lead nurturing
    • Lead scoring & intelligence
    • Mailing list management & segmentation
    • Market segmentation
    • Marketing analytics
    • Marketing automation
    • Microsoft Outlook integration
    • Mobile integration
    • Organize & manage sales processes
    • Prioritizing
    • Real time notifications
    • Real time reporting
    • Rules-based workflow
    • SMS integration
    • SMS marketing
    • Sales CRM
    • Sales automation
    • Sales reporting
    • Sales tracking
    • Source analytics
    • Split test in automation
    • Task management
    • Task planning
    • Task scheduling
    • Third party integration
    • Track opens and clicks with in depth email campaign reports
    • Tracking features
    • Visitor tracking
    • WYSIWYG editor
    • Web analytics
    • Web forms
    • Widgets
    • Workflow management
    • Works seamlessly with Olark and Zopim

    Q. Who are the typical users of LeadSquared?

    LeadSquared has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does LeadSquared support?

    LeadSquared supports the following languages:

    English

    Q. What type of pricing plans does LeadSquared offer?

    LeadSquared has the following pricing plans:

    Subscription

    Q. Does LeadSquared support mobile devices?

    LeadSquared supports the following devices:

    Android, iPhone, iPad

    Q. What other apps does LeadSquared integrate with?

    LeadSquared integrates with the following applications:

    BigCommerce, LiveChat, LiveChat, Livestorm, NUACOM, PieSync, Shopify, SuperReceptionist, Twitter, Wordpress

    Q. What level of support does LeadSquared offer?

    LeadSquared offers the following support options:

    FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials