LeadSquared

4.3 (164)
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Marketing automation and sales execution platform

About LeadSquared

LeadSquared is a complete CRM and marketing automation software to help businesses capture, nurture, manage and track their leads in one place. The cloud-based solution is designed for enterprises and SMEs and provides tools for lead capturing, lead nurturing, sales management, marketing analytics and more.

LeadSquared is a CRM and marketing automation vendor, targeting audiences over a wide variety of industries across the globe. With more than 1000 customers worldwide, it is fast becoming the sales and marketing tool of choice for many businesses. Built to handle thousands of users, millions of leads and thousands of activities, LeadSquared is being used by a diverse set of industries around the globe.

LeadSquared enables users to track their sales process from the time a lead enters the system to when it becomes a customer, and even later. Automated lead capture, easy distribution, sales tracking, email and SMS marketing, and automation workflows are just some of the features that set LeadSquared apart. Along with this, it comes with a comprehensive analytics feature. This allows users to keep a track on what is happening in their business and where their revenue is coming from.

LeadSquared also comes with powerful integrations with other business tools to ensure a seamless experience. Recently, they have also built a developer platform, where you can design and write custom code which can be used to build custom business logic.


Key benefits of LeadSquared

  • Capture leads from all possible sources, including email, phone calls, chat, online ads, blog, lead generation websites, and events. Create effective, customized and responsive landing pages using our Landing Page builder. You can use your own templates or pick from our extensive template library. You can also convert any web-page into a lead-capture engine by creating responsive web forms, as well as website widgets (topbars and sidebars).

  • Engage with your with email, SMS and drip-marketing campaigns. Track your lead's activities with across all touchpoints - website, blogs, emails, online ads, and phone calls. Easily segment your lead list based on lead scores, behavior, geography or any variable that is relevant to you.

  • Prioritize the most sales-ready leads by using Lead Quality and Lead Engagement scoring. Automate lead assignment within your Sales team by pre-defining distribution rules. Set tasks and reminders to manage customer interactions easily. Keep your sales data with you even when you are on the move, with our mobile app.

  • Access deep marketing, sales and revenue insights and get answers to questions such as the performance of your sales team, your best lead source, your best performing campaign, and the amount of revenue generated.

  • Use the LeadSquared API to connect your business apps, lead generation websites, etc. to your LeadSquared account, using our developer-friendly API and webhooks framework. Also, get access to LeadSquared's own developer platform, Lapps. This allows you to design and code your own custom business logic.

  • Images

    LeadSquared Software - Manage all your products, teams and processes in one platform (digital, call center, or field agent driven). Never, ever miss a sales opportunity.
    LeadSquared Software - Understand your prospects, build lasting relationships & increase your ROI
    LeadSquared Software - Mobile CRM Software: Boost Your Field Sales Team’s Efficiency Track and manage your field sales team closely even from miles away.
    LeadSquared Software - Self-serve application and referral portals for your prospects, customers and partners. Tightly integrated with your LeadSquared CRM to connect sales, marketing & service teams.
    LeadSquared Software - Don’t Settle for Disconnected, Leaky Systems Integrated systems to give your people insights they can act upon
    View 6 more
    LeadSquared video
    LeadSquared Software - Manage all your products, teams and processes in one platform (digital, call center, or field agent driven). Never, ever miss a sales opportunity.
    LeadSquared Software - Understand your prospects, build lasting relationships & increase your ROI
    LeadSquared Software - Mobile CRM Software: Boost Your Field Sales Team’s Efficiency Track and manage your field sales team closely even from miles away.
    LeadSquared Software - Self-serve application and referral portals for your prospects, customers and partners. Tightly integrated with your LeadSquared CRM to connect sales, marketing & service teams.
    LeadSquared Software - Don’t Settle for Disconnected, Leaky Systems Integrated systems to give your people insights they can act upon

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    Reviews

    Overall rating

    4.3 /5
    (164)
    Value for Money
    4.1/5
    Features
    4.2/5
    Ease of Use
    4.3/5
    Customer Support
    4.3/5

    Already have LeadSquared?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 164
    Aqeel
    Aqeel
    Overall rating
    • Industry: Computer Software
    • Company size: 51–200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    A CRM for statups

    Reviewed on 2022/09/14

    Pros

    It's inexpensive with all the functionalities for lead management and nurturing.

    Cons

    The turn around time from customer success team is bad.

    Alternatives Considered

    Freshsales

    Response from LeadSquared

    Thank you so much Aqeel for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at [email protected]. Best regards, Team LeadSquared.

    MD Masoom
    MD Masoom
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 501–1,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Best Marketing Automation and CRM Software

    Reviewed on 2019/07/17

    My overall experience with LeadSquared is amazing, I like their dashboard and reporting features...

    My overall experience with LeadSquared is amazing, I like their dashboard and reporting features the most.

    Pros

    I like everything about LeadSquared but mostly I like their simple CRM interface. I like the way we are able to create different camping for different members and shoot an email at one go. like their dashboard and report feature the most, they are very accurate and informative.

    Cons

    There is one thing that I want to say about it that I dislike about it and that is their price is a little bit expensive compared to others, but I can say that it is worth to spend on it.

    Response from LeadSquared

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at [email protected]. Best regards, Team LeadSquared.

    Bryan
    Overall rating
    • Industry: Education Management
    • Company size: 11–50 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 3.0 /10

    Has abilities but very lacking is support and implementation

    Reviewed on 2023/10/30

    Very bad experience. Once the sale was completed reliable support was hard to find. I had many...

    Very bad experience. Once the sale was completed reliable support was hard to find. I had many issues and upper management didnt respond.

    Pros

    It was nice to see what emails had been opened and read. The system overall was hard to navigate.

    Cons

    Too many issues and broken promises during the sales process. I was told that their system would work with our SMS provider. Turned out that it didnt. Was told many times that things were in development but never made the date that they were supposed to be finished. The start up period took 3 months yes 3 months for them to get the system up and running. Once it was "ready" we quickly found out that it didn't work. Asking for help was hard to get things corrected. It was a waste of time as we never got it working correct. The system would send out appointment reminders with the wrong time and that happened more than once even after i told them about the problem.

    Alternatives Considered

    Zoho CRM and HubSpot CRM

    Reasons for Switching to LeadSquared

    It was supposed to be better for education but it was a disaster for us.
    Jagriti
    Overall rating
    • Industry: Staffing & Recruiting
    • Company size: 51–200 Employees
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Brilliant tool for Lead Automation - helping Marketing and Campaigns

    Reviewed on 2015/12/14

    I have been very impressed with LeadSquared - that we had chosen amongst a plethora of tools...

    I have been very impressed with LeadSquared - that we had chosen amongst a plethora of tools available for the purpose - but none was as useful and easy to use as LeadSquared. We were doubly impressed with the depth of thinking that had gone in thinking each feature and how to make it the most useful for actual users. My sales and marketing team are quite excited by the effectiveness of the tool - and our witnessed business growth is a strong testimonial. As a decision maker, I get quick and intuitive reports which helps in aligning our strategy to our business goals and keeps team performance high. LeadSquared team has been exceptional in providing support and promptly resolving our queries in minutes. I strongly recommend LeadSquared.

    Pros

    1. Can be used even by Junior staff with minimal training - very intuitive product.
    2. Has all the features that help us in our sales/marketing automation.
    3. Landing page feature helps us creating mini sites and getting effective metrics.
    4. Strong reliable support.
    5. Good pricing options - value for money!

    I would strongly recommend the reader to take LeadSquared tour and try it - you shall definitely find it worth your business value!

    Cons

    Granularity of access for lists for campaigns can be improved.

    Response from LeadSquared

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at [email protected]. Best regards, Team LeadSquared.

    Venkat
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 201–500 Employees
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Leadsquared - Simple, Feature Rich and Powerful Lead Management Solution

    Reviewed on 2015/11/26

    We have been using LeadSquared for about 2 years now for all our Email Marketing and Lead Management...

    We have been using LeadSquared for about 2 years now for all our Email Marketing and Lead Management requirements. LeadSquared has been exceptionally good and has been evolving continuously to give us more features and options. My teams love the ease of use, the design and the continuously evolving new features. The customer support has been exceptional. The LeadSquared team has heard and responded to us extremely well, be it new feature request or other support requirements. The lead capture and nurturing dashboards have been immensely useful in our sales and marketing reviews. The dashboards and reports helped us improve our process. Kudos to the LeadSquared team for developing an excellent software. I would strongly recommend LeadSquared to anybody that is looking for a great lead management tool with an excellent ROI.

    Pros

    1) Excellent set of features and continuously evolving
    2) Simple and Extremely user friendly Interface
    3) Powerful and extremely useful dashboards
    4) Quality of support
    5) Excellent Up time record without any problems

    Cons

    1) We would love to replace our CRM completely but there are a few things that LeadSquared misses for our needs. But we believe that these features are scheduled in the roadmap. So, its just a matter of time.

    Response from LeadSquared

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at [email protected]. Best regards, Team LeadSquared.

    Showing 5 reviews of 164 Read all reviews

    LeadSquared FAQs

    Below are some frequently asked questions for LeadSquared.

    LeadSquared offers the following pricing plans:

    • Starting from: US$25.00/month
    • Pricing model: Subscription
    • Free Trial: Not Available

    Sales + Mobile CRM Plans: LITE at $25 per user / month (billed annually) PRO at $50 per user / month (billed annually) SUPER at $100 per user / month (billed annually) Marketing Automation Plans: ESSENTIAL at $150 per month (billed annually) BASIC at $400 per month (billed annually) STANDARD at $1200 per month (billed annually) ENTERPRISE at $2500 per month (billed annually)

    LeadSquared has the following typical customers:

    51–200, 201–500, 501–1,000, 1,001–5,000

    LeadSquared supports the following languages:

    English, Hindi, Indonesian, Vietnamese

    LeadSquared supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    LeadSquared integrates with the following applications:

    Acuity Scheduling, Adobe Commerce, Ameyo, BigCommerce, CallRail, Freshdesk, Gmail, GoTo Webinar, Google Analytics 360, Instapage, LiveChat, Meta for Business, Microsoft Outlook, Olark, Salesforce Sales Cloud, Shopify, Twitter/X, Unbounce, WordPress, Zapier, Zendesk Suite

    LeadSquared offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for LeadSquared.