LeadSquared

4.3 (166)
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Marketing automation and sales execution platform

About LeadSquared

LeadSquared is a complete CRM and marketing automation software to help businesses capture, nurture, manage and track their leads in one place. The cloud-based solution is designed for enterprises and SMEs and provides tools for lead capturing, lead nurturing, sales management, marketing analytics and more.

LeadSquared is a CRM and marketing automation vendor, targeting audiences over a wide variety of industries across the globe. With more than 1000 customers worldwide, it is fast becoming the sales and marketing tool of choice for many businesses. Built to handle thousands of users, millions of leads and thousands of activities, LeadSquared is being used by a diverse set of industries around the globe.

LeadSquared enables users to track their sales process from the time a lead enters the system to when it becomes a customer, and even later. Automated lead capture, easy distribution, sales tracking, email and SMS marketing, and automation workflows are just some of the features that set LeadSquared apart. Along with this, it comes with a comprehensive analytics feature. This allows users to keep a track on what is happening in their business and where their revenue is coming from.

LeadSquared also comes with powerful integrations with other business tools to ensure a seamless experience. Recently, they have also built a developer platform, where you can design and write custom code which can be used to build custom business logic.


Key benefits of LeadSquared

  • Capture leads from all possible sources, including email, phone calls, chat, online ads, blog, lead generation websites, and events. Create effective, customized and responsive landing pages using our Landing Page builder. You can use your own templates or pick from our extensive template library. You can also convert any web-page into a lead-capture engine by creating responsive web forms, as well as website widgets (topbars and sidebars).

  • Engage with your with email, SMS and drip-marketing campaigns. Track your lead's activities with across all touchpoints - website, blogs, emails, online ads, and phone calls. Easily segment your lead list based on lead scores, behavior, geography or any variable that is relevant to you.

  • Prioritize the most sales-ready leads by using Lead Quality and Lead Engagement scoring. Automate lead assignment within your Sales team by pre-defining distribution rules. Set tasks and reminders to manage customer interactions easily. Keep your sales data with you even when you are on the move, with our mobile app.

  • Access deep marketing, sales and revenue insights and get answers to questions such as the performance of your sales team, your best lead source, your best performing campaign, and the amount of revenue generated.

  • Use the LeadSquared API to connect your business apps, lead generation websites, etc. to your LeadSquared account, using our developer-friendly API and webhooks framework. Also, get access to LeadSquared's own developer platform, Lapps. This allows you to design and code your own custom business logic.

  • Images

    LeadSquared Software - Manage all your products, teams and processes in one platform (digital, call center, or field agent driven). Never, ever miss a sales opportunity.
    LeadSquared Software - Understand your prospects, build lasting relationships & increase your ROI
    LeadSquared Software - Mobile CRM Software: Boost Your Field Sales Team’s Efficiency Track and manage your field sales team closely even from miles away.
    LeadSquared Software - Self-serve application and referral portals for your prospects, customers and partners. Tightly integrated with your LeadSquared CRM to connect sales, marketing & service teams.
    LeadSquared Software - Don’t Settle for Disconnected, Leaky Systems Integrated systems to give your people insights they can act upon
    View 6 more
    LeadSquared video
    LeadSquared Software - Manage all your products, teams and processes in one platform (digital, call center, or field agent driven). Never, ever miss a sales opportunity.
    LeadSquared Software - Understand your prospects, build lasting relationships & increase your ROI
    LeadSquared Software - Mobile CRM Software: Boost Your Field Sales Team’s Efficiency Track and manage your field sales team closely even from miles away.
    LeadSquared Software - Self-serve application and referral portals for your prospects, customers and partners. Tightly integrated with your LeadSquared CRM to connect sales, marketing & service teams.
    LeadSquared Software - Don’t Settle for Disconnected, Leaky Systems Integrated systems to give your people insights they can act upon

    Not sure about LeadSquared? Compare with a popular alternative

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    Ease of Use

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    Reviews

    Overall rating

    4.3 /5
    (166)
    Value for Money
    4.1/5
    Features
    4.2/5
    Ease of Use
    4.3/5
    Customer Support
    4.3/5

    Already have LeadSquared?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 166
    Abel
    Abel
    Overall rating
    • Industry: Hospitality
    • Company size: 2–10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Avis leadsquared

    Reviewed on 2023/10/14

    the beginning of using this software was a little difficult for me but in the long run I found it...

    the beginning of using this software was a little difficult for me but in the long run I found it easier to follow my daily reports but it would be great if the installation process did not take as long as we hoped and the problem of lack of self-customization options should also be resolved]

    Pros

    the beginning of using this software was a little difficult for me but in the long run I found it easier to follow my daily reports

    Cons

    the installation process took longer than expected and also lacked self-customization options

    shivendra
    Overall rating
    • Industry: Financial Services
    • Company size: 51–200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Review - Lakshmishree Investment & Securities Pvt. Ltd.

    Reviewed on 2022/07/22

    amazing

    amazing

    Pros

    multiple customizable reports at different user levels

    Cons

    issue in integration with our backoffice

    Alternatives Considered

    Salesforce Sales Cloud

    Reasons for Choosing LeadSquared

    customization, mobile app

    Reasons for Switching to LeadSquared

    communication of my sales representative from leadsquared

    Response from LeadSquared

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at [email protected]. Best regards, Team LeadSquared.

    Verified Reviewer
    Overall rating
    • Industry: E-Learning
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Fastly growing Lead Management software

    Reviewed on 2023/03/08

    Pros

    The best thing that I like about Lead Squared is the call tracking feature that enables me to track my Sales Teams productivity and also identify gaps in lead conversions.

    Cons

    The only thing that I don't like is the user interface. It has great features but the UI & UX is not up to the mark and also navigating through some features is difficult.

    Aqeel
    Aqeel
    Overall rating
    • Industry: Computer Software
    • Company size: 51–200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    A CRM for statups

    Reviewed on 2022/09/14

    Pros

    It's inexpensive with all the functionalities for lead management and nurturing.

    Cons

    The turn around time from customer success team is bad.

    Alternatives Considered

    Freshsales

    Response from LeadSquared

    Thank you so much Aqeel for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at [email protected]. Best regards, Team LeadSquared.

    Sarah
    Sarah
    Overall rating
    • Industry: Food & Beverages
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Lead management and nurturing within a single tool

    Reviewed on 2022/12/26

    Lead management has become so easy with leadsquared and it allows you to connect with multiple...

    Lead management has become so easy with leadsquared and it allows you to connect with multiple platforms to capture and store the leads. There are few standard integrations that are available or tools like zapier can be used to set it up.

    Pros

    As we do extensive marketing activities for our organization, it is important for us to use a good CRM to save all the info and use it for promotional content distribution. Leadsquared is a great CRM tool and provides you the best features that you can get. We also do email marketing with the same tool and the leads capturing and nurturing can be done with simple setups.

    Cons

    No issues faced so far. The tool works great on any browser.

    Showing 5 reviews of 166 Read all reviews

    LeadSquared FAQs

    Below are some frequently asked questions for LeadSquared.

    LeadSquared offers the following pricing plans:

    • Starting from: US$25.00/month
    • Pricing model: Subscription
    • Free Trial: Not Available

    Sales + Mobile CRM Plans: LITE at $25 per user / month (billed annually) PRO at $50 per user / month (billed annually) SUPER at $100 per user / month (billed annually) Marketing Automation Plans: ESSENTIAL at $150 per month (billed annually) BASIC at $400 per month (billed annually) STANDARD at $1200 per month (billed annually) ENTERPRISE at $2500 per month (billed annually)

    LeadSquared has the following typical customers:

    51–200, 201–500, 501–1,000, 1,001–5,000

    LeadSquared supports the following languages:

    English, Hindi, Indonesian, Vietnamese

    LeadSquared supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    LeadSquared integrates with the following applications:

    Acuity Scheduling, Adobe Commerce, Ameyo, BigCommerce, CallRail, Freshdesk, Gmail, GoTo Webinar, Google Analytics 360, Instapage, LiveChat, Meta for Business, Microsoft Outlook, Olark, Salesforce Sales Cloud, Shopify, Twitter/X, Unbounce, WordPress, Zapier, Zendesk Suite

    LeadSquared offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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