Outbrain

Outbrain

Native Advertising Platform

4.3/5 (22 reviews)

Outbrain Overview

Outbrain is the worlds leading native advertising platform, guiding the digital discoveries of consumers around the globe. Genuinely connecting marketers, publishers, and the consumers in-between, Outbrain serves more than 275 billion recommendations, organically personalizing, and enhancing, the reader experience.

Pricing

Starting from
US$20,00
Pricing options
Free Trial
Free
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Canada, Europe, Latin America, United States

Supported Languages

English

Outbrain Reviews

Overall rating
4.3/5
86% positive reviews
13
Excellent
6
Very good
1
Average
0
Poor
2
Terrible
Verified Reviewer

Outbrain helps us reach high value customers

Used Daily for 2+ years
Reviewed on 2019/03/19
Review Source: Capterra

Pros

The software is very user-friendly and a number of updates have been added over the course of last year, which allow for a better campaign set up, more precise targeting and have helped us decrease our acquisition costs.

Cons

At the moment it's not possible to evenly split budget between ads, meaning that the ad that has been identified as the most promising by the algorithm gets assigned quite a significant share of the overall budget. Hence, conducting tests on ad level has proven a bit tricky.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Abdul haseeb K.

Want to reach a wider audience?

Used Daily for 6-12 months
Reviewed on 2019/03/28
Review Source: Capterra

I use Outbrain - Amplify to reach audience worldwide to promote my products. It has been a real helping hand to scale. I see a lot of good publishers on the network (in most of the countries) who got tons of traffic everyday. You can create campaigns in multiple countries and paying in only one currency which helps to ease reporting! Also, if you are looking to retarget users, I believe Outbrain got a fair hold here!

I work with other native advertising tools & I would say the UX design is much simpler and easier then what I see elsewhere.

Last but not least, customer support is top-notch! Quick, Sharp & Supportive!

Pros

- Fast & easy campaign set-up,
- Very specific GEO targeting,
- Excellent tracking,
- Audience reach at a fair price,
- Quick & reliable reporting.

Cons

- No ads preview once the campaign is live,
- Cannot target Chinese market,

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Soufiane Z.

My secret lead generation weapon :)

Used Daily for 1+ year
Reviewed on 2019/03/13
Review Source: Capterra

Outbrain is one of the greatest channels for our generating leads in our industry. The CTR and CVR is way better than normal display Banner.By paying less for the clicks compared to FB & Google, we are getting the highest ROI from this channel. I think Native Advertising is the future and i am happy working with such a big player like Outbrain and to be honest, i am enjoying their great customer support.

Pros

Great support
Easy to use
Targeting options (GEO, Age, Interests, Retargeting etc...)
Pixel and Tracking implementation
Low CPC

Cons

Interests targeting optimization still not possible at the moment of this review

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Hannah G.

Helps with page views

Used Daily for 1+ year
Reviewed on 2018/07/28
Review Source: Capterra

Pros

Easy to utilize user interface that enables actual time updates and reporting. Complete exposure into outcomes that enables my group to make modifications that will right away affect the project performance.The platform is really user-friendly.

Cons

You cannot make edits to existing projects once they are live, you need to recreate them if you wish to alter any aspects.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Rotem S.

An amazing way to reach new customers!

Used Daily for 1+ year
Reviewed on 2018/06/11
Review Source: Capterra

wat to reach new users

Pros

It's a great way to reach the best audience at the right time. Outbrain bring us the best ROI we ever seen from other PPC platforms.

Cons

It has friendly UI, and great ways to reach various target audiences. The only cons its that you need some short period of training on the system.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Outbrain Pricing

Starting from
US$20,00
Pricing options
Free Trial
Free
Value for money

Choose a daily budget ($20 minimum) and cost-per-click. You pay only for the visits you receive, until you reach your daily budget.

Outbrain Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Email Marketing Management
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics

  • Automatic Notifications
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Multi-Channel Marketing
  • Social Media Integration
  • Third Party Integration

Additional information for Outbrain

Key features of Outbrain

  • Advanced testing & conversion tools
  • Content analysis
  • Content marketing
  • Content promotion (articles, videos...)
  • Content recommendation optimization
  • Customized modules
  • Dedicated help center & support team
  • Instant headline & image testing
  • Mobile application
  • Naive Advertising
  • Native campaign support
  • Real-time recommendations
  • Responsive design
  • Video recommendation display

Benefits

  • After creating your content, let Outbrain analyse your headline and image to attract the eye of the reader. You can promote videos, articles and infographics among other types of media content.

  • Outbrain Amplify helps you to optimize your content by featuring it on the top media websites. Outbrain can help your content to gain more visibility, deeply engage your customers and attract new targets.

  • Get more information on your audience thanks to the analytics dashboard and recommendations on what to do next.

  • Outbrain FAQs

    Below are some frequently asked questions for Outbrain.

    Q. What type of pricing plans does Outbrain offer?

    Outbrain offers the following pricing plans:

    Starting from: US$20,00

    Pricing model: Free

    Free Trial: Not Available

    Choose a daily budget ($20 minimum) and cost-per-click. You pay only for the visits you receive, until you reach your daily budget.

    Q. What are the main features of Outbrain?

    Outbrain offers the following features:

    • Advanced testing & conversion tools
    • Content analysis
    • Content marketing
    • Content promotion (articles, videos...)
    • Content recommendation optimization
    • Customized modules
    • Dedicated help center & support team
    • Instant headline & image testing
    • Mobile application
    • Naive Advertising
    • Native campaign support
    • Real-time recommendations
    • Responsive design
    • Video recommendation display

    Q. Who are the typical users of Outbrain?

    Outbrain has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Outbrain support?

    Outbrain supports the following languages:

    English

    Q. What type of pricing plans does Outbrain offer?

    Outbrain has the following pricing plans:

    Free

    Q. Does Outbrain support mobile devices?

    We do not have any information about what devices Outbrain supports

    Q. What other apps does Outbrain integrate with?

    Outbrain integrates with the following applications:

    AdStage, Attribution, Beckon, Contently, Domo, Kapost, NewsCred, RebelMouse, Skyword, Xplenty

    Q. What level of support does Outbrain offer?

    Outbrain offers the following support options:

    FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials