Funnel

Funnel

Advertising Analytics Platform for Online Marketers

4.7/5 (9 reviews)

Funnel Overview

Funnel.io is for e-commerce marketers, agencies and sophisticated online marketers that automatically reports advertising and sales KPIs with live dashboards and easy to share reports. Funnel pulls all advertising data from all online marketing platforms, structures it and matches it for cross channel ROI comparison.

Eliminate manual spreadsheeting and place yourself in a perfect position to understand what works and what does not, and makes sure maximise your marketing ROI.

Funnel integrates with all advertising platforms and allows you to visualise your data anywhere you want.

One-click integrations to Google Data Studio, Google Sheets, Google Analytics, BigQuery, Amazon Redshift and many more.

Pricing

Starting from
US$149,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Canada, Europe, Germany and 3 others, Japan, United Kingdom, United States

Supported Languages

English

Funnel Reviews

Overall rating
4.7/5
100% positive reviews
6
Excellent
3
Very good
0
Average
0
Poor
0
Terrible
Mikko V.

Great combination of customisability and ease of use

Used Daily for 1+ year
Reviewed on 2018/03/16
Review Source: Capterra

Much faster, simplified and consistent tracking and reporting of digital marketing performance.

Pros

Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.

Cons

Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.)

Response from Funnel

Thank you for a great review Mikko! I'm very happy to hear that you find custom dimensions and metrics helpful when visualising your data! We will actually improve these features even more during the year to allow for an easier and more flexible grouping of data.

I will make sure to forward your comments about the visualisation limitations to our Product team. We are constantly improving the product in all different areas, so this feedback is very valuable for us. That being said, I'm happy to hear that you have been able to come up with your own workarounds, and yes, sometimes less is more!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Carrie W.

Overall, I have had a very positive experience working with Funnel.

Used Weekly for 6-12 months
Reviewed on 2018/03/25
Review Source: Capterra

Pros

The software is very easy to use, and it enables us to quickly and easily create reports that help our account team provide strategic recommendations to clients on how to best optimize their digital marketing spend. The widgets have a ton of flexibility, and I've been impressed with how many options we have for charts and graphs. Additionally, I wanted to note how great the Customer Support team has been in helping us add new platforms, set up various reports, provide recommendations based on what we're trying to do, troubleshoot issues, etc. They're incredibly responsive, and have had nothing but positive experiences with everyone (across all teams) that I've worked with at Funnel. I would definitely recommend this software to others.

Cons

While Funnel has a ton of flexibility, I'd love to see Funnel implement unique metrics (metrics that can't be stored by day) as there are a handful of metrics our clients want to see in their Funnel dashboards but aren't available.

Response from Funnel

Hi Carrie, thank you for your kind words! We are very happy to hear that you find Funnel so useful and flexible.

As you mention we are not able to import unique metrics as of now. That being said, I'll make sure to forward your request to our Product team and hopefully we will see these metrics in the tool in the future!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Useful data integration tool

Used Daily for 2+ years
Reviewed on 2019/04/23
Review Source: Capterra

Overall a very useful tool which has easily paid for itself in reduced manual data handling - flexible on data integration and reasonable functionality for reporting on process

Pros

Has saved us many hours of data reconciliation and input without high cost . Implementation was quick and simple and has been pretty reliable since

Cons

Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Amaury G.

Easy to use. Huge time saver for uploading cost data into Google Analytics.

Used Daily for 1-5 months
Reviewed on 2018/03/22
Review Source: Capterra

Cost data upload into Google Analytics is now much easier

Pros

We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.

Cons

I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.

Response from Funnel

Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Cassie R.

Keep Connected with Funnel!

Used Daily for 6-12 months
Reviewed on 2018/02/11
Review Source: SoftwareAdvice

Pros

This product allows our company to create, edit, and share reports with necessary team members to keep everyone on target.

Cons

Can sometimes have a slower processing time but otherwise nothing negative to say about this product!

Rating breakdown

Ease of Use

Likelihood to recommend

10.0/10

Funnel Pricing

Starting from
US$149,00/month
Pricing options
Free Trial
Subscription
Value for money

Starter plan - $149/mo
Unlimited number of users
Track one website
Track up to $50 000 of monthly ad spend

Funnel Features

  • API
  • Customizable Reporting
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Real Time Analytics

  • Activity Dashboard
  • Ad hoc Reporting
  • Business Intelligence
  • Charting
  • Collaboration Tools
  • Data Filtering
  • Drag & Drop Interface
  • Graphical Data Presentation
  • Monitoring
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Third Party Integration
  • Visual Analytics

Additional information for Funnel

Key features of Funnel

  • API - one API to all ad platforms
  • Automatic cost data from any paid traffic source
  • Automatic currency conversion
  • Automatic synchronization of data
  • Cost of traffic channels attributed to GA transactions
  • Cost upload to Google Analytics
  • Cross channel analytics
  • Customizable dashboards
  • Grouping of ad accounts
  • Reports for teams or clients

Benefits

- All advertising data and sales automatically in one place
- Understand the ROI across all channels and campaigns
- Make more informed investment decisions
- Know your KPIs at all times with always up to date dashboards
- Save time by automating reporting
- Eliminate manual spreadsheeting hours and errors
- Maximise your marketing ROI.

Funnel FAQs

Below are some frequently asked questions for Funnel.

Q. What type of pricing plans does Funnel offer?

Funnel offers the following pricing plans:

Starting from: US$149,00/month

Pricing model: Subscription

Free Trial: Available

Starter plan - $149/mo
Unlimited number of users
Track one website
Track up to $50 000 of monthly ad spend

Q. What are the main features of Funnel?

Funnel offers the following features:

  • API - one API to all ad platforms
  • Automatic cost data from any paid traffic source
  • Automatic currency conversion
  • Automatic synchronization of data
  • Cost of traffic channels attributed to GA transactions
  • Cost upload to Google Analytics
  • Cross channel analytics
  • Customizable dashboards
  • Grouping of ad accounts
  • Reports for teams or clients

Q. Who are the typical users of Funnel?

Funnel has the following typical customers:

Large Enterprises, Mid Size Business, Non Profit

Q. What languages does Funnel support?

Funnel supports the following languages:

English

Q. What type of pricing plans does Funnel offer?

Funnel has the following pricing plans:

Subscription

Q. Does Funnel support mobile devices?

We do not have any information about what devices Funnel supports

Q. What other apps does Funnel integrate with?

Funnel integrates with the following applications:

AdRoll, AdRoll, Digistorm Funnel, Google AdWords, Google Analytics, Tableau

Q. What level of support does Funnel offer?

Funnel offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials