About Funnel

Funnel is the leading marketing data hub designed to help marketing teams own their performance.

With Funnel, marketers connect data from any marketing platform; store, organize, and share it with any visualization tool or data warehouse – all without writing a single line of code.

With solid connections that serve up game-changing insights, data-driven companies such as Havas Media, Adidas, Sony, and Home Depot unlock the true impact of their data.


Key benefits of Funnel

- Easily pulls accurate data from any data source
- Stores all marketing data in one central place where marketing can work directly with their own data and trust that it is accurate and up to date
- Automates normalization and transformation of data for general marketing purposes, and gives marketers a way to easily configure specifics without coding
- Makes it very fast and easy to sync or share data with any other tools necessary including spreadsheets, reporting/analytics tools, and company data warehouses


Images

Funnel Software - Connect platforms
Funnel Software - Securely store your data
Funnel Software - Code-free transformations
Funnel Software - Share to your favorite visualization tools and data warehouses
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Funnel Software - Connect platforms
Funnel Software - Securely store your data
Funnel Software - Code-free transformations
Funnel Software - Share to your favorite visualization tools and data warehouses

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4,7 (19)
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Starting Price

US$0,00
No pricing found

Pricing Options

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Free trial
Free version
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Features

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Integrations

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Ease of Use

4,6 (19)
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Value for Money

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Customer Service

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Reviews

Overall rating

4,7 /5
(19)
Value for Money
4,7/5
Features
4,5/5
Ease of Use
4,6/5
Customer Support
4,6/5

Already have Funnel?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 19
Guido
Guido
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

One of the best ETL on the market, worth its (high) cost

Reviewed on 2022/02/04

I created a BI dashboard for a client of my agency, extracting data from several marketing...

I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes.

Pros

Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations).

Cons

As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project).

Mark
Overall rating
  • Industry: Telecommunications
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Funnel is one main success factor for our BI stack

Reviewed on 2020/06/17

We don't waste our time for coding and maintaining python scripts for data integration. Dealing...

We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.

Pros

Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software

Cons

No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.

Alternatives Considered

Supermetrics, Fivetran and Stitch Labs

Reasons for Switching to Funnel

Awesome team and nice support, fair pricing, custom data requests, easy UI

Response from Funnel

Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.

Verified Reviewer
Overall rating
  • Industry: Airlines/Aviation
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Solid Application To Get Your Data In The Right Places

Reviewed on 2020/02/25

Pros

The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.

Cons

Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.

Miguel Ángel
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great tool, great team!

Reviewed on 2021/01/19

Great experience and saving hundreds of hours/month.
Great team!

Great experience and saving hundreds of hours/month.
Great team!

Pros

Great integration tool. Number of data sources and ease of use

Cons

Dashboarding features are limited and could be improved

Ashish
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Nice tool with immense contribution to day to day work

Reviewed on 2021/04/08

Overall it has been fantastic to use Funnel and leave the load of the data collection to it and...

Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended.

Pros

Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other.
The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend.
Tableau connector is really the top pick for me among the new features added.
Knowledge base is good and the support team has been excellent in their quick response time and resolution time.

Cons

Though Knowledge Base is good and covers the tool nicely but can be extended further.
More commonly use data destinations can be added but with ease of use.

Response from Funnel

Thank you Ashish, we're very glad to hear that you find Funnel useful in your daily work!

Showing 5 reviews of 19 Read all reviews

Funnel FAQs

Below are some frequently asked questions for Funnel.

Funnel offers the following pricing plans:

  • Starting from: US$0,00
  • Pricing model: Free Version
  • Free Trial: Available

Whatever your plan you choose, we are sure you will love Funnel, and would be happy to set up a free trial for you to prove the value. Just reach out to us and you will be up and running in no time.

Funnel has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

Funnel supports the following languages:

English

Funnel supports the following devices:

Funnel integrates with the following applications:

AdRoll, Amazon S3, Google Ads, Google Analytics 360, Google Cloud BigQuery, Google Cloud Storage, Google Data Studio, Google Sheets, HubSpot CRM, Microsoft Azure, Microsoft Power BI, Snowflake, Tableau

Funnel offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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