About Azalead

Jabmo is a leading international platform for Account-Based Marketing (ABM). ABM is a marketing discipline based on understanding key account behavior and engaging a specific set of accounts with timely, relevant and personalized communications.

Jabmo senses key account anonymous website activity and engages target accounts through Account-Based IP Advertising, Email and Website Personalization. Sales reps receive sales intelligence alerts on their target accounts so they win more deals faster.

Jabmo ABM is powered by a proprietary IP based account-data platform (ADP) and integrates with complementary marketing software including Marketo, Oracle Eloqua, Pardot, Hubspot, ClickDimensions, MS Dynamics CRM and Salesforce Salescloud. Hundreds of Enterprise B2B companies including Colt, Siemens and BD rely on Jabmo to drive more awareness, engagement and revenue with target accounts.

Jabmo offers managed services ABM including creative, copy, ad ops and marketing ops for companies looking to cut costs and accelerate time to value.

Key benefits of Azalead

1. Embrace digital selling now that trade shows and events are cancelled.
2. Prioritize key accounts based on anonymous buying intent signals.
3. Reach the entire buying team with digital ads and email in target accounts
4. Accelerate sales of strategic products with your most valuable accounts.
5. Measure marketing impact on sales

Devices

Business size

S M L

Markets

Canada, United Kingdom, United States

Supported Languages

English, French

Features

Total features of Azalead: 28

  • API
  • Access Controls/Permissions
  • Advertising Management
  • CRM
  • Campaign Personalization
  • Conversion Tracking
  • Customer Segmentation
  • Customizable CTAs
  • Data Synchronization
  • Dynamic Content
  • Email Tracking
  • Engagement Analytics
  • Lead Nurturing
  • Lead Qualification
  • Mobile Alerts
  • Prioritization
  • Progress Tracking
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting/Analytics
  • Sales Analytics
  • Sales Reports
  • Target Account Identification
  • Visitor Management
  • Visitor Tracking
  • Website Visitor Tracking

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Reviews

Overall rating

4,2 /5
(50)
Value for Money
3,8/5
Features
4,1/5
Ease of Use
4,1/5
Customer Support
4,5/5

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Showing 5 reviews of 50
Thibault P.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51-200 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Very good product

Reviewed on 2016/06/16

We were able, thanks to this application to follow closely our customer, prospect and to see what...

We were able, thanks to this application to follow closely our customer, prospect and to see what were their interests and also the good moment to call them.
It allowed us to accelerate some sale and also of one to have a feedback in our offers.

Pros

The application is very easy to use, especially the fact of being able to build up itself its favorites with alerts which allows not to be lost in the mass of information.

Cons

Account not necessarily ideally qualified, no visibility on the end user who is navigating the site.

Response from Azalead

Legal compliance do not allow IP tracking solutions to disclose personal information to an IP address. Azalead is an Account Based Marketing solution, which means that we help our customers understand the behaviour of their target accounts at an account level. In B2B world today, there are at least 7 people involved in a purchasing decision, therefore it is important to widen the scope and not just focus on the few contacts you know. If you want to get more insights regarding contacts, we recommend you synchronize Azalead with you CRM and Marketing Automation platform. If your email marketing automation platform is connected to Azalead, you can get the address of the individual who opened your email or visited your website.

Virginie L.
Overall rating
  • Industry: Telecommunications
  • Company size: 501-1 000 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

A very clever digital marketing tool - still in its "young age"

Reviewed on 2016/06/27

Our efforts are to develop a lead generation programme for btc and btb satellite broadband service...

Our efforts are to develop a lead generation programme for btc and btb satellite broadband service in Europe, for our distributors. We have been focusing in the last year on growing B2B volumes of leads, and decided to test Azalead as a specific b2b tool.
Our idea was to give the tool to our commercial people / distributors but the adoption for them is not easy. Not that the tool is difficult, but somehow they don't really believe in the "buying signals", being more used to traditional way of prospecting. Fully use Azalead for our company mean entering a real digital transformation and wel.l.. not sure that's going to happen soon.

Pros

A lot of added value for digital marketers. 1) understand your business audience (what companies / industries / sizes are coming to my website) and check the pertinence of SEO and SEA. 2) understand more the navigation paths. 3) being able to precisely retarget 4) create precise emailing campaigns. 4) create lists of cold-to-cool leads to feed your sales channels.
Tool is really eay to use, lacking some few "practical" fonctionalities but the new may 2016 release is much better.

Cons

- of course you ionly see a name of a company, not who's behind the mouse (is it the managing director or the reception desk lady?) Azalead tag on BTC and BTB pages can be provn inefficient because the btc navigation "pollutes" the BTB.
- Database relevance: tool not always able to identify the right company name, sometimes not all IPSs as well.
- you clearly need internal ressources, someone who will regularly use and tag. That's some minutes every day.
- For us the ROI is still not totally found, as we are struggling with the sales channels who are not so enthusiastic about having to manage cold-to-cool leads, for a question of ressourses (again) and mentality.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Helpful tool!

Reviewed on 2016/06/28

We succeeded in tracking some very good information regarding the opportunities we detected in...

We succeeded in tracking some very good information regarding the opportunities we detected in first place when people finally came to visit our website. But unfortunately, we don't receive enough good information. We're currently trying the account-based marketing solution and will see how we can improve that!

Pros

The profiling part for each account, we can follow every step of their staying on our website, it is very useful to send them the information they are looking for and to study their behaviour.

Cons

The problem is that the information we get is not really qualified, there is a lack of database regarding the interesting accounts. For example, when someone from a big company is visiting our website, we can't find his information, that's a real shame not to be able to contact the right person for the big companies and not being able to help them.

Chadi M.
Overall rating
  • Industry: Oil & Energy
  • Company size: 10 000+ Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great Overall Experience

Reviewed on 2020/12/29

Pros

Great customer support. Easy to understand and user friendly.

Cons

Does not communicate with CRM system “naturally”

Rumi T.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 1 001-5 000 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use

A tool which follow the business development of the company

Reviewed on 2016/06/16

Azalead is very useful in my activity of business development.
It allows to know in real time the...

Azalead is very useful in my activity of business development.
It allows to know in real time the visitors of our Web site, the visited pages, we can by then target our prospecting according to the potential interests of the visitors.
This application also allows to follow the emailing campaign and to follow the efficiency of each marketing actions.

Pros

Convenient
Simplicity of use
Constant customer support via a chat

Cons

Certain accounts are not correctly qualified (e-mails, functions, names)

Response from Azalead

In order to make easier to reach out to the right person, Azalead gives our users the opportunity to synchronize with the CRM they are currently using. That is a great advantage because you have access to your own contacts, phone numbers and email addresses. We appreciate your feedback! Any more questions? Please contact us at [email protected]

Showing 5 reviews of 50 Read all reviews

Azalead FAQs

Below are some frequently asked questions for Azalead.

Azalead offers the following pricing plans:

  • Pricing model: Free, Subscription
  • Free Trial: Not Available

For more information, please visit our website.

We do not have any information about Azalead features

Azalead has the following typical customers:

51-200, 201-500, 501-1 000, 1 001+

Azalead supports the following languages:

English, French

Azalead supports the following devices:

iPhone (Mobile), iPad (Mobile)

Azalead integrates with the following applications:

Act-On, Drupal, Dynamics 365, HubSpot Marketing Hub, Joomla, Mailchimp, Marketo Engage, Oracle Eloqua, Pardot, Salesforce Sales Cloud, WordPress

Azalead offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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