MailerLite

MailerLite

Email marketing software for smart business

4.5/5 (254 reviews)

MailerLite Overview

MailerLite is an email marketing solution which provides tools for customizable email building, automation, landing page creation, popup management, and more. The cloud-based system allows businesses to create branded email marketing content using text, images, links, video, HTML, and more. MailerLite is an email marketing service provider with focus on simplicity, excellent customer support and beautiful email designs.

Forget complex settings. MailerLite's user-friendly software allows users to quickly create and share beautiful email campaigns, track their results, manage subscribers and unsubscribers, design custom popups and landing pages, and so much more without any technical knowledge.

MailerLite offers a range of integrations for ecommerce, CRM, popups, landing pages, and signup forms, including tools such as Shopify, WooCommerce, WordPress, ProductDyno, Zapier, and more.

Pricing

Starting from
US$10,00
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

English, Finnish, French, Polish, Portuguese and 4 others, Russian, Spanish, Swedish, Ukrainian

MailerLite Reviews

Overall rating
4.5/5
90% positive reviews
172
Excellent
56
Very good
10
Average
2
Poor
14
Terrible
Sapph L.

Easy-to-use affordable email marketing platform with all of the features most people need

Used Daily for 1+ year
Reviewed on 2019/05/20
Review Source: Capterra

Pros

MailerLite is one of the most affordable email marketing platforms right now with all of the features most people need like automations, a drag and drop builder and embedded signup forms.

Their most useful feature is automations, which lets you send a sequence of emails to subscribers if they join a list, if one of their contact fields gets updated (example: if they go from being a free to a paid member), if they click on a link, etc. You can also create yes/no branches at different points in the automation to send different emails to subscribers after they meet or don't meet a certain criteria.

They also have a decent free plan for those who are starting out or looking to test the platform. The free plan includes automations and most of their key features.

I also use personally use their APIs to automatically add new members to specific automations - they are well documented and easy to follow.

Cons

1. Right now, you can only create yes or no branches in automations. So for example, let's say that you want subscribers who already downloaded a lead gen to not receive an email in the automation about it. The only way to do this right now is to create a yes/no branch. If yes, they'll receive the rest of the sequence in the yes branch *without* the specific email. If no, they'll receive the rest of the sequence in the no branch *with* specific email.

But if you want subscribers in both branches to receive the rest of the other emails, you'd have to have duplicate emails in the yes and no branch. It gets time-consuming if you want to add more emails to the automation (you'd have to add them both to the yes and no branch) or if you need to update any of the existing emails (you'd have to update both in the yes and no branch).

It would be easier if you can simply add specific criteria to each email in the automation. So for example, if the subscriber meets the criteria, they'll receive this email in the automation. If not, they skip that email but still receive the next ones (if they match the criteria).

2. They had deliverability issues in the past which they did work really hard to fix. However, based on my experiences and that of what others have reported, overall open rates (with an authenticated domain) tend to be somewhat lower than a few other top platforms.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Abigail N.

Great for creating email newsletters and shareable pdf brochures

Used Monthly for 2+ years
Reviewed on 2018/12/22
Review Source: Capterra

Mailerlite is a Godsent, I think the export to PDF has a lot of potential.
There are over 12 million WhatsApp users in Kenya, most of our clients and prospects, are more willing to connect us via WhatsApp than by email.
The PDF brochures has become one of our biggest marketing assets as we can keep them updated about our projects in a more social way. The fact that the brochures are more shareable is a big bonus.
However, It'll be good to be able to track clicks, which currently can't be done as it's stored as a draft in MailerLite.
I know Mailerlite is an email marketing software but I'd love to be able to monitor the performance of newsletters turned into brochures the same way I can monitor sent campaigns. Even if it's something as simple as having a dashboard for draft campaigns and using Google Analytics to track clicks on it.

Pros

- I used Mailerlite to create email newsletters (Which any email marketing software can do) but most importantly I used Mialerlite to create sharable pdf brochures showcasing our past/current projects (My client was an Architecture company). These "brochures" are light size wise as the target platform was Whatsapp.
The images are clickable linking to the projects on our websites, this way when sent to clients/potential clients on WhatsApp they can know more about us without having to go to our website.

- Design Options: I've used MailChimp, Active Campaign, Moosend and pretty much any Email marketing software you can think off, but in terms of design flexibility and templates, Mailerlite has the best design options. My favorite is the "Featured Image" block

- Great Customer Support: Mailerlite is meant for creating email newsletters and not pdf brochures so it was a bit tricky working around that especially since the share to social media button wouldn't work since the newsletter I converted into a brochure wasn't technically an email campaign (I.e it wasn't sent to anyone/mailing list) but remained in my dashboard as a draft. I had a chat with them on how to arrange the elements so my brochure was 3 pages max, and how to reduce the size.

Cons

- My emails kept going to the spam folder which was very bothersome, so I contacted support and I was told I'm not the only one having the same problem and that it's an issue they're working on as they were blacklisted (Or something like that)

-As much as I love the featured image element, it renders differently on Outlook desktop app. Instead of appearing as one large image, the images appeared as a grid, with nine images of the same image taking the space instead of one large image. It was a bit disconcerting and there was no way around it.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Shayne H.

Every Start-Up's Sidekick!

Used Weekly for 1-5 months
Reviewed on 2019/04/07
Review Source: Capterra

I am a Marketing Specialist by profession and software/tools like this make my job so much easier, for which I am very grateful!

I recently stumbled upon MailerLite when I was building my E-Commerce website. Previously, I used to use MailChimp (Also a great tool and I currently use it only at work).

Mailerlite seamlessly integrated with my Shopify Store and gave me so much power over my marketing strategies. In my opinion, it's the best E-mail Automation tool out there, with much more options and customizations that can help you craft powerful newsletters, landing pages, etc.

Pros

1) Highly Optimized And Responsive: MailerLite helps me to design and create newsletters that look amazing on desktops, tablets, and mobiles.

2) Design Capabilities: It's safe to say that the design capabilities that MailerLite gives you are far better than any other similar product in its segment. What I mean to say is, the "little things" that MailerLite allows you to do can add significant value to the way you market! For example, there are a number of templates that can enable you to have "buttons" attached to an image (Perfect CTA's by the way). Also, there are several heading options for my newsletters where I can have my company name and logo or either one at the beginning of them. These, of course, are just a few examples I could think of straight off the bat.

3) Easy Integration: Connection my domain with MailerLite was a lot easier than I expected - with a swift and seamless integration process.

4) No Learning Curve Required: MailerLite is incredibly simple to use and it won't take you long to get the hang of it.

5) Affordability: The title of my review says it all! MailerLite is a blessing for startups on a budget who don't have money to throw around. There are 5 different pricing models that include one "freemium" version as well. However, if you are using it for business purposes, I suggest you use their starter plan that will unlock all features and allow you to send unlimited emails. Remember, looking professional is key!

Cons

1) Slightly Laggy: MailerLite can occasionally become laggy and starts freezing when you import a lot of contacts. Now, I don't really know if this is due to my hardware set up (which is quite recent), but I've asked around and I've gotten mixed opinions about this.

2) Customization Options: It would be really great if MailerLite introduces some more Landing Page customization options in the near future. Whatever be the case, it's still the best E-mail Automation software, in my opinion.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

9.0/10
Austin A.

Great Mailing System - Highly Recommend

Used Daily for 6-12 months
Reviewed on 2017/03/22
Review Source: Capterra

Mailerlite was my first choice originally because they have a free limit. Most other services require monthly payments right from the start, so my expectations were low.

However, I've been using them for my website and I have nothing to say BUT AWESOME!

There interface is clean. The ability to integrate the different services directly into the website (popups, pop unders, direct mailing software) is simply the best. I've used a few different ones prior to mailerlite (just the trials), and all of them were more complicated.

Only one negative: If you're a time-sensitive person, the website can be slow. You have to go through a bunch of buttons to change the format of all of your popups and such. However, it gives you amazing control over everything so the wait is well worth it in my opinion.

As for the mailing lists, they are super simple to use and keep track of. It's easy to design each mail to your specification, and even select time-sensitive ones (one email a week after they sign up originally, for example). So it makes it easy to just setup one-time and not really worry about it except for your own personal emails you send sporadically for the mailing list.

For example, I have mine setup to send an intro email, followup email the next day, then a list of best articles one week after initial signup. It does all this automatically so I don't have too. And i've tested it - it works great.

It also looks fantastic when you put the work in. You can view my popup and my sidebar mailing opt-in form here: www.hiddendominion.com/

As you can/could see - it's super sleek and can be negotiated to match anything to your design.

In short, highly recommend. If you're looking for a place to start - don't even think about other options. Stick with mailerlite. You won't regret it!

Pros

Easy to use
Great customer support
Tons of options
Easy to manage mailing list
Ability to setup intermittent emails

Cons

Slow to load the designing tables

Response from MailerLite

Austin, thank for the review and the comment about the pop-ups. We will certainly make them more visible.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Jayraj P.

Chose it over Mailchimp and I couldn't be happier.

Used Daily for 1-5 months
Reviewed on 2019/09/24
Review Source: Capterra

Amazing. I expect to keep using it and recommending the same to anyone who's starting off with email marketing and is cost-conscious.

Pros

It's user interface is highly interactive. Any amateur can learn how to design interactive email templates and landing pages, how to create/segment their lists and how to gather statistics. They keep doing seminars from time to time and their blog is really helpful to make sure you're following the best practices. MailerLite can handle all your functions smoothly and the best thing is - it'll charge you way lesser than any of the other software's out there (taking a dig at MailChimp particularly).

Cons

As I'm scaling up, I'm realizing that I have to use some external 3rd party software to handle advanced functions. If you wish to use email marketing primarily (and not as a support function), MailerLite's email testing platform is basic and while I bugged customer support constantly for answers on how to better authenticate my domain settings, I've been failing to get any productive response that can help me. I don't know whether any other software's gives a full suite of features but I'm sure that I would expect it from the one I'm using.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

MailerLite Pricing

Starting from
US$10,00
Pricing options
Free Trial
Free
Subscription
Value for money

Forever free plan for up to 1000 subscribers and 12,000 emails per month (limited features)

$15/month for 1,001-2,500 subscribers and unlimited emails. 

$30/month for 2,501-5,000 subscribers and unlimited emails. 

$50/month for 5,001-10,000 subscribers and unlimited emails. 

$75/month for 10,001-15,000 subscribers and unlimited emails.

MailerLite Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing Management
  • Engagement Analytics
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Third Party Integration

  • Multi-Channel Marketing

Additional information for MailerLite

Key features of MailerLite

  • A/B split testing
  • Activity dashboard
  • Activity tracking
  • Auto resend
  • Bounce tracking
  • Build mail lists
  • Built-in photo editing feature
  • CRM integration
  • Campaign analysis & reporting
  • Campaign management
  • Campaign planning
  • Campaign scheduling
  • Campaign segmentation
  • Click maps
  • Click-through tracking
  • Contact database
  • Contact history
  • Contact management
  • Custom HTML editor
  • Custom fields
  • Custom forms
  • Custom landing pages
  • Custom user interface
  • Customer analysis
  • Customer loyalty
  • Customer segmentation
  • Customizable templates
  • Data import / export
  • Delivery tracking
  • Design management
  • Drag & drop editor
  • Drip email marketing
  • Email archiving
  • Email autoresponders
  • Email integration
  • Email marketing
  • Email templates
  • Email tracking
  • Embeddable web forms
  • Engagement analytics
  • File management
  • File manager
  • Forms management
  • Free newsletter design templates
  • Geolocation
  • Graphical data presentation
  • HTLML5 technology
  • Landing pages
  • Lead capture
  • Lead generation
  • Lessons learned
  • Mailing list management
  • Market segmentation
  • Mobile integration
  • Multi-campaign
  • Multi-location
  • Multiple user accounts
  • Newsletter management
  • Performance reports
  • Permission management
  • Personalized emails
  • Popups
  • Progress reports
  • Progress tracking
  • RSS campaigns
  • Real time analytics
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Real time updates
  • Reporting & statistics
  • Rich text editor
  • Safe and fast mail servers
  • Scheduled emails
  • Social media integration
  • Subscriber management
  • Subscription services
  • Template management
  • Third party integrations
  • Unsubscribe page builder
  • User activity monitoring
  • User permissions
  • Video support
  • Website integration
  • eCommerce integration

Benefits

  • MailerLite's user-friendly interface allows users to quickly design beautiful emails and share them with readers.

  • Benefit from a range of integrations such as SquareSpace, MailMunch, SumoMe, Zapier, Facebook, and many others will ease email marketing experience and allow businesses to quickly grow their email list.

  • Use the drag-and-drop editor to create and design stunning newsletters, emails, and landing pages easily and quickly.

  • MailerLite's built-in photo editor allows users to crop, resize, write text on image, add filters and effects, adjust brightness and contrast, enhance, add frames, and much more.

  • Even with MailerLite's free plan, users still get to use all the features that are available for paying customers.

  • MailerLite FAQs

    Below are some frequently asked questions for MailerLite.

    Q. What type of pricing plans does MailerLite offer?

    MailerLite offers the following pricing plans:

    Starting from: US$10,00

    Pricing model: Free, Subscription

    Free Trial: Available

    Forever free plan for up to 1000 subscribers and 12,000 emails per month (limited features)

    $15/month for 1,001-2,500 subscribers and unlimited emails. 

    $30/month for 2,501-5,000 subscribers and unlimited emails. 

    $50/month for 5,001-10,000 subscribers and unlimited emails. 

    $75/month for 10,001-15,000 subscribers and unlimited emails.

    Q. What are the main features of MailerLite?

    MailerLite offers the following features:

    • A/B split testing
    • Activity dashboard
    • Activity tracking
    • Auto resend
    • Bounce tracking
    • Build mail lists
    • Built-in photo editing feature
    • CRM integration
    • Campaign analysis & reporting
    • Campaign management
    • Campaign planning
    • Campaign scheduling
    • Campaign segmentation
    • Click maps
    • Click-through tracking
    • Contact database
    • Contact history
    • Contact management
    • Custom HTML editor
    • Custom fields
    • Custom forms
    • Custom landing pages
    • Custom user interface
    • Customer analysis
    • Customer loyalty
    • Customer segmentation
    • Customizable templates
    • Data import / export
    • Delivery tracking
    • Design management
    • Drag & drop editor
    • Drip email marketing
    • Email archiving
    • Email autoresponders
    • Email integration
    • Email marketing
    • Email templates
    • Email tracking
    • Embeddable web forms
    • Engagement analytics
    • File management
    • File manager
    • Forms management
    • Free newsletter design templates
    • Geolocation
    • Graphical data presentation
    • HTLML5 technology
    • Landing pages
    • Lead capture
    • Lead generation
    • Lessons learned
    • Mailing list management
    • Market segmentation
    • Mobile integration
    • Multi-campaign
    • Multi-location
    • Multiple user accounts
    • Newsletter management
    • Performance reports
    • Permission management
    • Personalized emails
    • Popups
    • Progress reports
    • Progress tracking
    • RSS campaigns
    • Real time analytics
    • Real time data
    • Real time monitoring
    • Real time reporting
    • Real time updates
    • Reporting & statistics
    • Rich text editor
    • Safe and fast mail servers
    • Scheduled emails
    • Social media integration
    • Subscriber management
    • Subscription services
    • Template management
    • Third party integrations
    • Unsubscribe page builder
    • User activity monitoring
    • User permissions
    • Video support
    • Website integration
    • eCommerce integration

    Q. Who are the typical users of MailerLite?

    MailerLite has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    Q. What languages does MailerLite support?

    MailerLite supports the following languages:

    English, Finnish, French, Polish, Portuguese, Russian, Spanish, Swedish, Ukrainian

    Q. What type of pricing plans does MailerLite offer?

    MailerLite has the following pricing plans:

    Free, Subscription

    Q. Does MailerLite support mobile devices?

    MailerLite supports the following devices:

    iPad

    Q. What other apps does MailerLite integrate with?

    MailerLite integrates with the following applications:

    Akita, GetSiteControl, GloboMailer, LeadsBridge, OptinMonster, PieSync, Privy, ProjectManager.com, Sumo, Teamleader

    Q. What level of support does MailerLite offer?

    MailerLite offers the following support options:

    FAQs, Knowledge Base, Online Support, Video Tutorials