About MailerLite

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns.

Connect with your audience on a human level using features like a drag & drop editor, landing page builder, automation tools, pop-ups, surveys, templates, e-commerce tools, campaign reports, subscriber management, A/B testing, segmentation, abandoned carts, and more.

Connect with your audience and grow your business using tools like automation, website builder, landing pages, templates, segmentation and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more.

MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan.


Key benefits of MailerLite

  • MailerLite's user-friendly interface allows users to quickly design beautiful emails and share them with readers.

  • Benefit from a range of integrations such as WordPress, Zapier, Shopify, PayPal, WooCommerce, SquareSpace, SumoMe, Facebook, and many others that will ease email marketing experience and allow businesses to quickly grow their email list.

  • Use the drag-and-drop editor to create and design stunning newsletters, emails, and landing pages easily and quickly.

  • MailerLite's built-in photo editor allows users to crop, resize, write text on image, add filters and effects, adjust brightness and contrast, enhance, add frames, and much more.

  • Even with MailerLite's free plan, users still get to use all the features that are available for paying customers.

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    Not sure about MailerLite? Compare with a popular alternative

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    Ease of Use

    4,6 (1 975)
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    Reviews

    Overall rating

    4,7 /5
    (1 975)
    Value for Money
    4,7/5
    Features
    4,6/5
    Ease of Use
    4,6/5
    Customer Support
    4,8/5

    Already have MailerLite?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 1 975
    Maurice
    Maurice
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    With MailerLite, your email marketing will

    Reviewed on 2023/01/12

    The overall experience with MailerLite is very, very smooth. Especially after using a variety of...

    The overall experience with MailerLite is very, very smooth. Especially after using a variety of other mailing platforms, who sometimes have a difficult setup process.

    Pros

    The ease of use and quick implementation of all needed features. Starting with MailerLite is very easy. Import your subscriber list, create an email and send it out, in just a few clicks.Also, creating landing pages and sign-up forms is a few clicks away.

    Cons

    If there is one feature I would like to see in the free plan would be Auto Resend, where emails will be resent after they are not delivered.Still, this being more of a premium feature anyways, there are no other cons that I have found.

    Alternatives Considered

    ConvertKit

    Reasons for Choosing MailerLite

    I wanted to have a platform that would offer my specific needs. Mailchimp had some of them, but they are also not very intuitive to set up.Designing an email and setting up your subscriber lists is a lot easier in MailerLite than in other platforms I have used (Mailchimp and Aweber)

    Switched From

    Mailchimp

    Reasons for Switching to MailerLite

    I found that MailerLite is a bit cheaper than Convertkit, and the free version offers more features than the free Convertkit version.
    Maartje
    Overall rating
    • Industry: Leisure, Travel & Tourism
    • Company size: Self Employed
    • Used Monthly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Easy to use and price friendly for starting companies

    Reviewed on 2024/02/01

    I have been using MailerLite now for about 2 months and the program is quite user-friendly. In...

    I have been using MailerLite now for about 2 months and the program is quite user-friendly. In comparison to other Email Marketing products there are quite a lot of options in the free version which is good for me because I am a starter and don't earn a lot of money yet. You can find explanations of all the functionalities on video which makes it easy to work with.

    Pros

    I like it that you can set up an automation already in the free version. And I also like that there is almost for everything you run into a video on how to solve it.

    Cons

    I did't like it that you can't remove the MailerLite logo in the free version.

    Alternatives Considered

    ConvertKit, Brevo and AWeber

    Reasons for Choosing MailerLite

    There I couldn't set up an automation in the free program

    Switched From

    Mailchimp

    Reasons for Switching to MailerLite

    Mainly because of the possibilities of the automation in the free version
    Kisilda
    Overall rating
    • Industry: Management Consulting
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    This is a review from an unheard MailerLite Classic User

    Reviewed on 2022/03/29

    Honestly I was happy until MailerLite released a new version out of nowhere. Old user and partners...

    Honestly I was happy until MailerLite released a new version out of nowhere. Old user and partners were never heard. I am sorry but now I don’t have anything good to say as the new release was done just to have a shiny product with no new functions for the free users for the basic plan. It turned out that MailerLite double the price for something that clients have paid for years to have.

    Pros

    I liked the classic MailerLite even if it is not where it should be.
    MailerLite classic is easy to navigate and use.

    Cons

    I don’t find anything new on New Version of MailerLite. It is confusing and expensive.

    Alternatives Considered

    Flodesk, ActiveCampaign and Klaviyo

    Reasons for Choosing MailerLite

    Classic Mailer lite had a reasonable price and it was easy to use.

    Switched From

    Mailchimp

    Reasons for Switching to MailerLite

    Because of the price and easy to use.

    Response from MailerLite

    Hi Kisilda, thank you for your review and your feedback. We really value understanding our users. Should you wish, feel free to email me back with your concerns about the new MailerLite.

    Pap
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Awesome service

    Reviewed on 2023/10/27

    Best software out there. We tried many earlier.

    Best software out there. We tried many earlier.

    Pros

    I like the simplicity, the customer service, the price, everything. It's awesome you can go free until you get 1,000 subs.

    Cons

    Maybe the emails could be a bit more naturally looking for B2B campaigns

    Mike
    Overall rating
    • Industry: Leisure, Travel & Tourism
    • Company size: 2–10 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Easily start growing your subscribers list

    Reviewed on 2024/02/15

    Love how everything is going so far, happy to say goodbye to ActiveCampaign which was slow, laggy...

    Love how everything is going so far, happy to say goodbye to ActiveCampaign which was slow, laggy and more expensive.

    Pros

    Really love the fact that you can start for free up until your first 1.000 subscribers. You get email marketing tools, email automations and even API access which we use to add new subscribers.

    Cons

    It doesn't have tags like ActiveCampaign, however you can track if people click on a link and then start an automation, so it's not so bad.

    The email builder could get some improvements. We're sending out simple text emails, and it's not always easy to get things properly formatted.

    Showing 5 reviews of 1 975 Read all reviews

    MailerLite FAQs

    Below are some frequently asked questions for MailerLite.

    MailerLite offers the following pricing plans:

    • Starting from: US$10,00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Growing Business plan is $10 for 3 users. Free plan, growing and advanced with extra features. https://www.mailerlite.com/pricing

    MailerLite has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

    MailerLite supports the following languages:

    English, Polish, Spanish

    MailerLite supports the following devices:

    iPhone (Mobile), iPad (Mobile)

    MailerLite integrates with the following applications:

    500Apps, Adobe Commerce, Airtable, Basecamp, Beacon, BigCommerce, Bonjoro, Brave, BriteVerify, Carrd, Charitable, ClickFunnels, Drupal, EasyStore, Elementor, Eventbrite, Getsitecontrol, GitHub, Google Analytics 360, Google Docs, Google Forms, Google Sheets, Gravity Forms, Instagram, Intercom, Landingi, Leadpages, LinkedIn for Business, Lumeer, MailMunch, MailerCheck, MakePlans, Marketo Engage, Meta for Business, MyFormData, NeverBounce, Operations Hub, OptinMonster, Paperform, PayPal, Pipedrive, Privy, ProjectManager.com, SendOwl, Shopify, Slack, Squarespace, Stripe, Sumo, Teamwork.com, Thrive, Todoist, Trackify Pixel App and Facebook Audience Builder, Trello, Twitter/X, Unbounce, WooCommerce, WordPress, Wrike, Zapier, Zendesk Suite, Zoho CRM, Zoom, mailparser.io, n8n.io

    MailerLite offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for MailerLite.