About MailerLite

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns.

Connect with your audience on a human level using features like a drag & drop editor, landing page builder, automation tools, pop-ups, surveys, templates, e-commerce tools, campaign reports, subscriber management, A/B testing, segmentation, abandoned carts, and more.

Connect with your audience and grow your business using tools like automation, website builder, landing pages, templates, segmentation and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more.

MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan.

Pricing starting from:

US$10,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to MailerLite

Key benefits of MailerLite

  • MailerLite's user-friendly interface allows users to quickly design beautiful emails and share them with readers.

  • Benefit from a range of integrations such as WordPress, Zapier, Shopify, PayPal, WooCommerce, SquareSpace, SumoMe, Facebook, and many others that will ease email marketing experience and allow businesses to quickly grow their email list.

  • Use the drag-and-drop editor to create and design stunning newsletters, emails, and landing pages easily and quickly.

  • MailerLite's built-in photo editor allows users to crop, resize, write text on image, add filters and effects, adjust brightness and contrast, enhance, add frames, and much more.

  • Even with MailerLite's free plan, users still get to use all the features that are available for paying customers.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Brazil, Canada, China, France and 8 others

    Supported Languages

    English, Finnish, French, Polish, Portuguese and 4 others

    Pricing starting from:

    US$10,00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to MailerLite

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    Features

    Total features of MailerLite: 82

    • AB Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Audience Targeting
    • Auto-Responders
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Channel Management
    • Click Tracking
    • Contact Management
    • Content Management
    • Conversion Tracking
    • Customer Database
    • Customer Segmentation
    • Customer Surveys
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Customization
    • Data Import/Export
    • Design Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Engagement Tracking
    • Event Triggered Actions
    • For Small Businesses
    • Form Builder
    • Forms Management
    • Geolocation
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Generation
    • List Management
    • Location Tracking
    • Mailing List Management
    • Marketing Automation
    • Mobile Access
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Campaign
    • Publishing Options
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Notifications
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Responsive
    • SEO Management
    • Sales Analytics
    • Search Marketing
    • Segmentation
    • Social Media Integration
    • Spam Blocker
    • Subscriber Management
    • Subscription Management
    • Team Management
    • Template Management
    • Third Party Integrations
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • Website Management
    • Workflow Management

    Alternatives

    WordPress

    4,6
    #1 Alternative to MailerLite
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    HubSpot CRM

    4,5
    #2 Alternative to MailerLite
    Save valuable selling time with HubSpot CRM that takes care of all the little details from recording calls, logging...

    Pipedrive

    4,5
    #3 Alternative to MailerLite
    Pipedrive is a CRM & pipeline management tool for small and medium sized sales teams that helps users focus on actions...

    SendGrid

    4,2
    #4 Alternative to MailerLite
    Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom...

    Reviews

    Overall rating

    4,7 /5
    (1 641)
    Value for Money
    4,8/5
    Features
    4,6/5
    Ease of Use
    4,6/5
    Customer Support
    4,8/5

    Already have MailerLite?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 1 641
    Danielle
    Overall rating
    • Industry: Design
    • Company size: Self Employed
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Dead easy email marketing for those who need automation

    Reviewed on 2021/02/10

    I am able to get a new client setup on MailerLite in just a few minutes and have their list going...

    I am able to get a new client setup on MailerLite in just a few minutes and have their list going easily. This makes it a great option for new business owners who don't really want a complicated system and who just send casual newsletters.

    Pros

    This is pretty much the EASIEST email marketing system I've ever used. Yes, even easier than Mailchimp. It's super easy to just setup and go. I love the interface, it's simple and clean.

    Cons

    I can't think of one thing I dislike about MailerLite. It has everything I need. I guess the fact that it has no fancy bells and whistles which is fine really!

    Alternatives Considered

    Mailchimp

    Reasons for Switching to MailerLite

    Client did not like all the extra stuff Mailchimp has that she said she would never use.

    Response from MailerLite

    While we love a good ol' fancy bell we also love keeping it simple for all of our community. Thanks for the lovely review Danielle.

    It's our pleasure to have you around.

    - Lay

    Sylvie
    Overall rating
    • Industry: Publishing
    • Company size: Self Employed
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Does the trick

    Reviewed on 2023/02/17

    It's easy to use for the most part, but pretty expensive

    It's easy to use for the most part, but pretty expensive

    Pros

    The ease of creating different groups and segments, tracking subscriber interaction, setting up automations, and integrating numerous landing pages.

    Cons

    I really want to be able to use an existing campaign to create a template! And I want the option to change sending settings when I duplicate a campaign (I want to duplicate so I don't have to rebuild the bones- just the content. But then I don't have the option of switching between a campaign that does auto resend or not and setting up sending by time zones or not). Very annoying. Also, you used to be able to butt sections up against one another where the background color would extend smoothly. Now there's always a white space, say when I want to add three buttons to the bottom of a text block.

    francoise
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: Self Employed
    • Used Monthly for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    No need for a title!

    Reviewed on 2023/03/16

    Difficult at first as I have not registered correctly and hopefully it is now sorted so I should be...

    Difficult at first as I have not registered correctly and hopefully it is now sorted so I should be able to use in the next couple of days!!

    Pros

    The idea of sending an email to remind your customers that you are here!!

    Cons

    Not so simple to use if you are not a marketing person!

    Merren
    Overall rating
    • Industry: Entertainment
    • Company size: Self Employed
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great functionality for a great price

    Reviewed on 2023/01/22

    Pros

    Mailerlite is easy to use. As someone who knew nothing about setting up email automations and making marketing emails look pretty, I was able to learn very quickly because Mailerlite is incredibly user friendly.

    Cons

    I would like to any changes made to templates that are used in automations, be updated in the automations. I have several automations and whenever I need to make a change, I have to do it in every one, which is time consuming. Making one change in the template that then updates all automations that use it, would make my life a lot easier.

    Alternatives Considered

    ConvertKit

    Reasons for Choosing MailerLite

    Mailchimp is not designed for small businesses. It didn't suit my needs.

    Switched From

    Mailchimp

    Reasons for Switching to MailerLite

    Cost.
    Chris
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: Self Employed
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    MailChimp is gouging on price for charity/pro bono work, MailerLite much better

    Reviewed on 2023/03/13

    Not the easiest of explorations as this field is now so oriented to commercial business lists but...

    Not the easiest of explorations as this field is now so oriented to commercial business lists but in the end MailerLite seems to be coming through well though I have yet to use it fully.

    Pros

    Online support ([sensitive content hidden]) was excellent. Pricing is very reasdonable and most of what I want is there.

    Cons

    No web archive of posts. I would have liked to have been able to have multiple "audiences", i.e. completely separate subscriber lists on the one account. That enables the kind of list use I really want whereas segmenting and groups doesn't.

    Showing 5 reviews of 1 641 Read all reviews

    MailerLite FAQs

    Below are some frequently asked questions for MailerLite.

    MailerLite offers the following pricing plans:

    • Starting from: US$10,00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Growing Business plan is $10 for 3 users. Free plan, growing and advanced with extra features. https://www.mailerlite.com/pricing

    MailerLite has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

    MailerLite supports the following languages:

    English, Finnish, French, Polish, Portuguese, Russian, Spanish, Swedish, Ukrainian

    MailerLite supports the following devices:

    iPhone (Mobile), iPad (Mobile)

    MailerLite integrates with the following applications:

    Adobe Commerce, Basecamp, Beacon, BigCommerce, Bonjoro, Brave, BriteVerify, Carrd, Charitable, ClickFunnels, Drupal, EasyStore, Elementor, Eventbrite, GetSiteControl, GitHub, Google Analytics 360, Google Docs, Google Forms, Google Sheets, Gravity Forms, Instagram, Intercom, Landingi, Leadpages, LinkedIn for Business, Lumeer, MailMunch, MailerCheck, MakePlans, Marketo Engage, Meta for Business, MyFormData, NeverBounce, Operations Hub, OptinMonster, Paperform, PayPal, Pipedrive, Privy, ProjectManager.com, SendOwl, Shopify, Slack, Squarespace, Stripe, Sumo, Teamwork, Thrive, Todoist, Trello, Twitter, Typeform, Unbounce, WooCommerce, WordPress, Wrike, Zapier, Zendesk Suite, Zoho CRM, Zoom Meetings, mailparser.io, n8n.io

    MailerLite offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

    Related categories

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