MailerLite

4.7 (2,073)
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Email marketing software for smart business

About MailerLite

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns.

Connect with your audience on a human level using features like a drag & drop editor, landing page builder, automation tools, pop-ups, surveys, templates, e-commerce tools, campaign reports, subscriber management, A/B testing, segmentation, abandoned carts, and more.

Connect with your audience and grow your business using tools like automation, website builder, landing pages, templates, segmentation and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more.

MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan.


Key benefits of MailerLite

  • MailerLite's user-friendly interface allows users to quickly design beautiful emails and share them with readers.

  • Benefit from a range of integrations such as WordPress, Zapier, Shopify, PayPal, WooCommerce, SquareSpace, SumoMe, Facebook, and many others that will ease email marketing experience and allow businesses to quickly grow their email list.

  • Use the drag-and-drop editor to create and design stunning newsletters, emails, and landing pages easily and quickly.

  • MailerLite's built-in photo editor allows users to crop, resize, write text on image, add filters and effects, adjust brightness and contrast, enhance, add frames, and much more.

  • Even with MailerLite's free plan, users still get to use all the features that are available for paying customers.

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    Not sure about MailerLite? Compare with a popular alternative

    MailerLite

    4.7 (2,073)
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    Starting Price

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    Pricing Options

    Free version
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    Features

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    Integrations

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    Ease of Use

    4.6 (2,073)
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    Value for Money

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    Reviews

    Overall rating

    4.7 /5
    (2,073)
    Value for Money
    4.7/5
    Features
    4.5/5
    Ease of Use
    4.6/5
    Customer Support
    4.8/5

    Already have MailerLite?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 2,073
    Maurice
    Maurice
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    With MailerLite, your email marketing will

    Reviewed on 2023/01/12

    The overall experience with MailerLite is very, very smooth. Especially after using a variety of...

    The overall experience with MailerLite is very, very smooth. Especially after using a variety of other mailing platforms, who sometimes have a difficult setup process.

    Pros

    The ease of use and quick implementation of all needed features. Starting with MailerLite is very easy. Import your subscriber list, create an email and send it out, in just a few clicks.Also, creating landing pages and sign-up forms is a few clicks away.

    Cons

    If there is one feature I would like to see in the free plan would be Auto Resend, where emails will be resent after they are not delivered.Still, this being more of a premium feature anyways, there are no other cons that I have found.

    Alternatives Considered

    ConvertKit

    Reasons for Choosing MailerLite

    I wanted to have a platform that would offer my specific needs. Mailchimp had some of them, but they are also not very intuitive to set up.Designing an email and setting up your subscriber lists is a lot easier in MailerLite than in other platforms I have used (Mailchimp and Aweber)

    Switched From

    Mailchimp

    Reasons for Switching to MailerLite

    I found that MailerLite is a bit cheaper than Convertkit, and the free version offers more features than the free Convertkit version.
    Teddi
    Overall rating
    • Industry: Publishing
    • Company size: 11–50 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Quality email newsletter system

    Reviewed on 2024/02/19

    Overall, it's been a good relationship and Mailerlite is a solid product. Sad to see the prices...

    Overall, it's been a good relationship and Mailerlite is a solid product. Sad to see the prices rise beyond our current budget levels, but would return if circumstances change to allow it.

    Pros

    Mailerlite has excellent layouts and a good interface for building newsletters. The ability to re-use past layouts as templates saves a lot of time. The scheduling is flexible and reliable. They have some features not available on other email platforms, like RSS Campaigns that send new blog posts to subscribers. The ability to group and segment our audience is also very important. All around, it's a full-featured platform with solid and responsive tech support (for the paid plans).

    Cons

    After they launched their new platform and revised their plans, our relatively small list of subscribers (1400) was still too big to qualify for the free plan. And because it was over 1000 subs, we fell into a plan that cost $30/month. We're already paying that much for website hosting, so paying the same amount just to keep in contact with our audience wasn't cost-effective (we don't really "sell" to our list in a way that sustains that level of expense).

    Alternatives Considered

    Constant Contact and Mailchimp

    Reasons for Choosing MailerLite

    At the time, Mailchimp was getting more expensive and Mailerlite was the scrappy new player with lots of features for their free plan.

    Switched From

    Mailchimp

    Reasons for Switching to MailerLite

    Price for available features was the deciding factor. At the time, Mailerlite offered the features we needed for the number of subscribers we had for free. As a volunteer organization on a shoestring budget, that's the deciding factor for a lot of things.
    Casey
    Overall rating
    • Industry: Media Production
    • Company size: 2–10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Affordable and Easy

    Reviewed on 2024/10/15

    Overall a great program, easy to use, and easy to track.

    Overall a great program, easy to use, and easy to track.

    Pros

    Affordable pricing, the dashboard is easy to navigate without much experience, there are detailed reports on open rates, click through and activity which is incredibly valuable to me.

    Cons

    The only con I see is that there is no live chat for immediate assistance like some other programs, and if you need help it can take time to get a response.

    Darien
    Darien
    Overall rating
    • Industry: Design
    • Company size: 2–10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 2.0 /10

    The new version is not worth it

    Reviewed on 2022/05/28

    Pros

    The old version was okay, it got the job done with a good price in comparison to a bloated MailChimp. Just simple email marketing and automation. I was excited for the new version to be released as it looked to be a step in the right direction for the user interface (as the old version was, very dated). However, after they released the new pricing structure, almost double just for a fresh coat of paint and a promise for 'new features' with none actually available on the launch, it seemed rushed with a lack of thought for their community. They asked before the release for feedback from the community who mainly focused on not heading in a MailChimp direction, price increases, continued live support, paywalls for simple features. Unfortunetly they didn't listen, the price increased, live support vanished unless you pay 3x more for a plan with only one new feature 'Facebook Audiences' which I can't comment on as I'm not forking out the money to test for it possibly not to work. The biggest downfall of all which really cemented that fact that they aren't listening or care for their original community base was zero migration tools being available at the launch of the new version. Your main customer, who are already supporting you and the most excited to test out your new platform, and they completly left them in the dark until an unspecified date stating the tools were going to be available within weeks, when they were later silently put up after month.

    Cons

    Cont. Which only moved subscribers and groups, something that could easily be done with a CSV file. They didn’t move your automations, pop-ups, embeds or previous campaigns and reports. Even though they had MailChimp migrations ready from the get-go! Which didn’t work mind you, the free trial only allows for 1,000 subscribers to be added (a new ‘feature’ compared the old version, which allowed more in the trial phase). So when migrating from Mail Chimp to the new MailerLite you were just hit with a stuck loading bar not knowing what is happening at all. As someone in development, the new platform was rushed to release. When creating a new account, you can no longer tether multiple accounts to one email unless you pay, which creates a massive barrier when creating accounts for clients, you have to do the whole ‘forward me the confirmation emails etc’ which just comes across as unprofessional. To dodge this you need to pay, which also means you have to ask them for payment details before you even have the account ready. The migration tools were a pinnacle in the whole new/old version fiasco because it really showed they didn’t care about the old customers. They even remove your affiliate link when migrating to the new version. When using their migration tools for the first time, after disappointment they didn’t really migrate more than a CSV file on information I started to create my automations from scratch, for the simple duplicating feature to fail getting prompted ‘A copy i

    Paresh
    Overall rating
    • Industry: Education Management
    • Company size: Self Employed
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Reviewing mailerLite.

    Reviewed on 2024/07/15

    Pros

    MailerLite’s intuitive interface, robust customization, powerful automation, affordable pricing, and detailed analytics make it a top choice for businesses seeking an effective and user-friendly email marketing solution.

    Cons

    This is a very good website, I have been using it for a long time. It has helped me a lot.

    Showing 5 reviews of 2,073 Read all reviews

    MailerLite FAQs

    Below are some frequently asked questions for MailerLite.

    MailerLite offers the following pricing plans:

    • Starting from: US$10.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Growing Business plan is $10 for 3 users. Free plan, growing and advanced with extra features. https://www.mailerlite.com/pricing

    MailerLite has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    MailerLite supports the following languages:

    English, Polish, Spanish

    MailerLite supports the following devices:

    iPhone (Mobile), iPad (Mobile)

    MailerLite integrates with the following applications:

    500Apps, Adobe Commerce, Airtable, Basecamp, Beacon, BigCommerce, Bonjoro, Brave, Carrd, Charitable, ClickFunnels, Drupal, EasyStore, Elementor, Eventbrite, Getsitecontrol, GitHub, Google Analytics 360, Google Docs, Google Forms, Google Sheets, Gravity Forms, Instagram, Intercom, Landingi, Leadpages, LinkedIn for Business, Lumeer, MailMunch, MailerCheck, MakePlans, Marketo Engage, Meta for Business, MyFormData, NeverBounce, Operations Hub, OptinMonster, Paperform, PayPal, Pipedrive, Privy, ProjectManager.com, SendOwl, Shopify, Slack, Squarespace, Stripe, Sumo, Teamwork.com, Todoist, Trackify X, Trello, Twitter/X, Unbounce, WooCommerce, WordPress, Wrike, Zapier, Zendesk Suite, Zoho CRM, Zoom Workplace, mailparser.io, n8n.io

    MailerLite offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

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