About Lead Liaison

Lead Liaison Marketing Automation software has been developed by Lead Liaison for SMBs and enterprise level organizations worldwide. Lead Liaison capabilities cover sales prospecting and lead generation as well as marketing automation.

The cloud-based application has been designed to help companies drive traffic to their website and then turn that traffic into leads. Leads can then be managed entirely with Lead Liaison: generate, score and nurture leads before being notified when the lead becomes qualified for sales.

Pricing starting from:

US$250,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Lead Liaison

Key benefits of Lead Liaison

  • Use marketing analytics tools to determine ROI of your landing pages, see which email campaigns are effective, take surveys to get customer feedback and assess the effectiveness of your social media strategy.

  • Create multiple contact lists based on demographic and behavioral profiles in order to target specific market segments.

  • Leads are automatically scored and prioritized by Lead Liaison helping sales and marketing to understand how qualified a prospect is.

  • Improve your SEO ranking by combining Lead Liaison's content creation with your own blog posts, website content, social media posts and tweets and whitepapers.

  • Launch and automate online and offline events, then analyze their effectiveness to see which marketing events perform best.

  • Lead Liaison provide a configuration wizard to assist you in integrating with any CRM.

  • Devices

    Business size

    S M L

    Markets

    Australia, Canada, United States

    Supported Languages

    English

    Pricing starting from:

    US$250,00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Lead Liaison

    Images

    Lead Liaison Software - Lead Liaison email marketing
    Lead Liaison Software - Create content with Lead Liaison
    Lead Liaison Software - Lead Liaison database segmentation
    Lead Liaison Software - Lead Liaison lead distribution
    Lead Liaison Software - Lead Liaison lead nurturing
    Lead Liaison Software - Lead Liaison lead scoring
    Lead Liaison Software - Lead Liason analytics features
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    Lead Liaison video
    Lead Liaison Software - Lead Liaison email marketing Lead Liaison Software - Create content with Lead Liaison Lead Liaison Software - Lead Liaison database segmentation Lead Liaison Software - Lead Liaison lead distribution Lead Liaison Software - Lead Liaison lead nurturing Lead Liaison Software - Lead Liaison lead scoring Lead Liaison Software - Lead Liason analytics features Lead Liaison Software - Visitor tracking with Lead Liaison

    Features

    Total features of Lead Liaison: 75

    • AB Testing
    • Analytics/ROI Tracking
    • Auto-Responders
    • CAN SPAM Compliance
    • Campaign Management
    • Campaign Personalization
    • Collaboration Tools
    • Contact Database
    • Contact Management
    • Content Delivery
    • Content Management
    • Contract/License Management
    • Conversion Tracking
    • Customer Database
    • Customer Segmentation
    • Customer Surveys
    • Customizable CTAs
    • Customizable Fields
    • Data Import/Export
    • Document Storage
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Management
    • Email Marketing
    • Engagement Tracking
    • Event Triggered Actions
    • Goal Management
    • Image Library
    • Interaction Tracking
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Distribution
    • Lead Engagement
    • Lead Generation
    • Lead Management
    • Lead Notifications
    • Lead Nurturing
    • Lead Qualification
    • Lead Segmentation
    • Lead Verification/Validation
    • List Management
    • Marketing Automation
    • Marketing Calendar
    • Meeting Management
    • Mobile Access
    • Mobile Optimized Emails
    • Multi-Channel Marketing
    • Multivariate Testing
    • Opportunity Management
    • Performance Management
    • Performance Metrics
    • Personalization
    • Pipeline Management
    • Presentation Tools
    • Prioritization
    • Progress Tracking
    • Prospecting Tools
    • Referral Tracking
    • Reporting/Analytics
    • Sales Analytics
    • Sales Forecasting
    • Search Marketing
    • Segmentation
    • Social Marketing
    • Social Media Integration
    • Source Tracking
    • Spam Blocker
    • Subscriber Management
    • Target Account Identification
    • Task Management
    • Template Management
    • WYSIWYG Editor
    • Website Visitor Tracking
    • Workflow Management

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    Reviews

    Overall rating

    4,8 /5
    (33)
    Value for Money
    4,6/5
    Features
    4,8/5
    Ease of Use
    4,5/5
    Customer Support
    4,9/5

    Already have Lead Liaison?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

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    Showing 5 reviews of 33
    Samantha C.
    Overall rating
    • Industry: Human Resources
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Incredible ROI and functionality

    Reviewed on 2017/12/14

    Lead Liaison's marketing automation and visitor tracking have been monumental in successfully...

    Lead Liaison's marketing automation and visitor tracking have been monumental in successfully deploying our organization's inbound marketing strategy. We've closed several deals as a result of the platform and expect those numbers to continue to grow.

    Pros

    The platform is robust - and Lead Liaison takes customer's needs into account when enhancing product design. There was an integration that didn't exist - we asked for it, they built it, and our ROI has continued to skyrocket. Features appeal to all sorts of roles at our organization - sales, marketing, and analysts.

    Cons

    I don't have any downsides to note here. As with any newly implemented software I'd say there is a slight learning curve. However, you get out what you put in, so make time to utilize the training sessions Lead Liaison offers, and educate yourself using their videos, reading the wiki, and during quarterly review calls.

    Virginia B.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Linking leads and sales with an automated liaison

    Reviewed on 2018/07/25

    Pros

    Are you looking for an automated visitor tracking solution to simultaneously identify potential leads on your website and shorten your sales cycle? Lead Liaison’s Prospect Vision License for visitor tracking provides just that and more! Having more transparency into the needs of our visitors has greatly improved our ability to close leads more quickly and clues us in on the areas of improvement.

    PROS
    As a marketer, the best aspect of Lead Liaison is the ability to make the overall process between our sales and marketing teams more effective; via expediting our sales efforts and more visibility into our marketing initiatives. Lead Liaison’s automated software (Prospect Vision) saves me hours from doing work I used to have to do manually (and is more reliable than Google Analytics); this license provides visibility into your website visitors and companies in real-time, by tracking their IP address as they interact with your website. Once a visitor interacts with your website to complete an action (i.e., download content, interact with marketing materials, watch videos, submit forms, clicking a document or URL with in an email, etc.) their IP address will be stored in Lead Liaison’s database. From that point on you will have a digital record of any past and current interactions the visitor has with your website. The information gathered from visitors (i.e. what pages they navigated to, how much time they spent on each page, traffic source, content interactions, etc.) relives the pressure on sales by helping them understand how to target potential leads more quickly. Here are a few of my favorite features of this application:
    •(Send & Track) When you send emails you can include documents and links from your website that will tell you when the recipient opens the email and what actions they took after opening the email.
    •(Sales alerts) Automated email notifications will automatically be sent to your email in real time to let you know when a visitor has completed a specific action that would categorize them as a hot or potential buying customer.
    •(Daily Reports) Activity Update Reports are sent to your email each morning, which list the people and companies who interacted with your website on the previous day. This helps expedite sales, by targeting qualified leads more quickly and keeps you from having to search through the database manually.
    •(Social media/content features) You can create shortened links and add to print marketing materials to measure how effective they are at bringing visitors back to your website and/or to the intended solution or product. Social media posts, campaigns, etc. can be organized into specific folders, for specific social platforms; you can generate specific tracking links (and shortened URLs) you can apply to the content to track which platform or content you are gaining the most traction from.
    •(GDPR) General Data Protection Regulation is becoming more and more prominent in the world of marketing, sales, and technology. With the available GDPR features you can set up proper tracking opt-in and exclude people in specific areas.
    •(CRM) The CRM features acts much like PipeDrive (our CRM of choice, before moving to Lead Liaison) with the option to customize your own pipeline, add information to prospect profiles, notes, etc. Lead Liaison is compatible with numerous applications, like PipeDrive; you can do things like export leads directly into PipeDrive’s CRM with one click!

    Cons

    Although this is one of my favorite applications (as it makes my marketing role much easier), it does take some time to get everything set up correctly and may require some technical skill. I hope in the future they provide the option to be able to download a complete list of all prospects with all the dates and each page they visited on our website; this would help us get a better idea for which pages perform best on our website (without having to do so manually).

    James S.
    Overall rating
    • Industry: Computer Hardware
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    No ROI and would not let me cancel

    Reviewed on 2018/03/09

    Truly none. When you think about the opportunity (and I really don't wish to think about the...

    Truly none. When you think about the opportunity (and I really don't wish to think about the opportuntiy cost) we've potentially lost 10% of revenue by choosing Lead Liaison.

    Pros

    The staff at Lead Liaison are great and they are always looking to help out so that you can get the best out of their system. Especially during the first 3 months when they get 1 person to look after you

    Cons

    Sadly the data is bad. Real bad. We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them.

    From my previous comment we really don't' have an answer to this. The ideal was to have a single platform for identifying site visitors, doing marketing automation, landing pages and email campaigns. We found Lead Liaison to be a "jack of all trades, master of none". We have switched our entire tech stack to alternative platforms, at a lower cost, greater functionality and far greater ROI.

    Response from Lead Liaison

    Tablet Technologies made a commitment to use us as their partner for sales/marketing software. We made a commitment to support them at every step, as we do with all of our clients. Despite multiple attempts to work with them and support changes in their organizational structure, James wanted to break his commitment.

    We provided many hours of 1:1 training, access to our learning platform, and standard quarterly consultations during the course of the relationship. Through our check-ins there was no mention of dissatisfaction with our Service/results despite our repeated suggestions to implement strategic and tactical methods that are proven to drive sales. Lead Liaison readily concedes that our software is not magical, and if you do not use it in your sales and marketing process, it will not yield results.

    We encourage readers to peruse our other reviews, which show our level of commitment to our clients. We take pride in our business, and we love our customers!

    Matthew P.
    Overall rating
    • Industry: Management Consulting
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    A necessary tool for any business that wants to maximize their sales/marketing investment

    Reviewed on 2017/02/20

    I am a business owner who has been using Lead Liaison for nearly two years. The tool as come a...

    I am a business owner who has been using Lead Liaison for nearly two years. The tool as come a long way in that time. I have found LL to be a necessary component of any serious marketing effort as it amplifies the time investment to make your marketing and sales efforts more effective.

    The tool starts with strong base functionality of website traffic tracking. It has the capability of identify not just the traffic volume like Google Analytics or other tracking tools, it also uses unique capabilities to identify the organizations coming to your website. This creates immediate value, especially in B2B markets. This gives your sales team actionable visibility to website traffic.

    Next, LL has a comprehensive email campaign management tool. We previously used MailChimp and Constant Contact, but LL matches and exceeds those tools for the email component of your marketing program. The reason is that all your traffic information -- website visits and email clicks -- are now in one location instead of spread between Google Analytics and Constant Contact. And both can be used to alert sales and marketing resources real-time so you can take action.

    LL's tools work great for tracking marketing content. It can store you content and track who views or downloads the content. It has trackable URLs that can be used in any interaction with leads.

    Another great tool is it's Send & Track feature. This is an add-in for Outlook or Google Mail. When your sales team interacts with potential leads, hyperlinks become trackable. This means that you know when your lead has clicked on a brochure about your company, or visited your website.

    While all of these features make LL superior to more well-known tools like MailChimp and Constant Contact, the capability that pushes LL past HubSpot is its automation features. You can create work flows that automate all types of nurturing activities.

    Here is a simple example: (1) an marketing email is clicked by a lead, (2) two days later an email is sent to this individual with a link to associated content on the website, (3) two weeks later an email is sent with a special offer related to the content, (4) an additional two weeks later an alert is sent to the sales person who needs to follow-up in person, (5) a postcard is mailed to the lead.

    While Lead Liaison is less known, anyone thinking about using Constant Contact, MailChimp, or HubSpot needs to first look at Lead Liaison.

    Pros

    It starts with doing the basics well (e.g. email campaigns, website traffic tracking), and adds a tremendous amount of expandable capabilities on top of that (e.g. content management and tracking, automation). The other quality that sets Lead Liaison apart is its incredible technical support team.

    Cons

    When we started using the tool, it was clearly a new-comer to the market. However, in the past year, it has totally redesigned key areas to now be capability across the board. The company continues to work on its interface -- which can seem overwhelming due to the large number of features it has.

    Lauren W.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 51-200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Intuitive, Time-Saving Interface

    Reviewed on 2019/04/30

    I've worked in email marketing using Salesforce Marketing Cloud (formerly Exact Target), IBM...

    I've worked in email marketing using Salesforce Marketing Cloud (formerly Exact Target), IBM Marketing Cloud (formerly Silverpop), and Mailchimp, and I would recommend Lead Liaison hands down over all of them. The support is superior, and the interface is very intuitive. I'm able to spend my time working on marketing strategies and customer journeys rather than wasting hours wrestling with how to make an unwieldy system do 1 of the 10 things I need it to do. Lead Liaison offers the robust functionality that other big-box marketing automations offer, but without the hassle of a convoluted interface.

    Pros

    The Lead Liaison platform is very intuitive, and the number of parameters available for segmentation/automation is exceptional. You can manage prospects by both syncing to a CRM and uploading lists manually. The White Glove Service is a must-have, and the technical support we've received has been top-notch.

    Cons

    I wish Lead Liaison came with an out-of-the-box solution that allowed me to sync to any number of standard and custom objects in Salesforce. I would also like to have the capability to create custom reports that doesn't require knowledge of advanced reporting systems. Lastly, I would like to see a folder structure option for the Emails, Prospects, and Forms functionalities.

    Showing 5 reviews of 33 Read all reviews

    Lead Liaison FAQs

    Below are some frequently asked questions for Lead Liaison.

    Lead Liaison offers the following pricing plans:

    • Starting from: US$250,00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Please contact Lead Liaison for pricing information

    Lead Liaison has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Lead Liaison supports the following languages:

    English

    Lead Liaison supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    We do not have any information about what integrations Lead Liaison has

    Lead Liaison offers the following support options:

    Email/Help Desk, Phone Support, 24/7 (Live rep), Chat

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