Lead Liaison

Marketing Automation platform

4,8 /5 (32 reviews) Write a Review!

Lead Liaison Overview

What is Lead Liaison?

Lead Liaison Marketing Automation software has been developed by Lead Liaison for SMBs and enterprise level organizations worldwide. Lead Liaison capabilities cover sales prospecting and lead generation as well as marketing automation.

The cloud-based application has been designed to help companies drive traffic to their website and then turn that traffic into leads. Leads can then be managed entirely with Lead Liaison: generate, score and nurture leads before being notified when the lead becomes qualified for sales.

Lead Liaison Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Value for money

Please contact Lead Liaison for pricing information


Lead Liaison Features

Devices
Business size
S M L
Markets
United States, Canada, Australia
Supported Languages
English

Media

Lead Liaison email marketing
Create content with Lead Liaison
Lead Liaison database segmentation
Lead Liaison lead distribution
Lead Liaison lead nurturing
Lead Liaison lead scoring
Lead Liason analytics features
Visitor tracking with Lead Liaison
Lead Liaison video Lead Liaison screenshot: Lead Liaison email marketing Lead Liaison screenshot: Create content with Lead Liaison Lead Liaison screenshot: Lead Liaison database segmentation Lead Liaison screenshot: Lead Liaison lead distribution Lead Liaison screenshot: Lead Liaison lead nurturing Lead Liaison screenshot: Lead Liaison lead scoring Lead Liaison screenshot: Lead Liason analytics features Lead Liaison screenshot: Visitor tracking with Lead Liaison

Lead Liaison Reviews

Lead Liaison Reviews

Overall rating
4,8
/
5
Excellent
28

Very good
3

Average
0

Poor
0

Terrible
1

Value for Money
4,6
Features
4,8
Ease of Use
4,4
Customer Support
4,9
97% recommended this app
Samantha C.

Incredible ROI and functionality

Lead Liaison's marketing automation and visitor tracking have been monumental in successfully deploying our organization's inbound marketing strategy. We've closed several deals as a result of the platform and expect those numbers to continue to grow.


Virginia B.

Linking leads and sales with an automated liaison


James S.

No ROI and would not let me cancel

Truly none. When you think about the opportunity (and I really don't wish to think about the opportuntiy cost) we've potentially lost 10% of revenue by choosing Lead Liaison.


Elizabeth G.

Marketing Automation at it's finest!

We have had a great experience. Even when we need something that doesn't exist, they take it back to their development team to see if it's possible to build out for us. We have had such a wonderful experience with the support team as well. Everyone has been so helpful and friendly. They feel like they are an extension of our own business, and that is so important.


Lauren W.

Intuitive, Time-Saving Interface

I've worked in email marketing using Salesforce Marketing Cloud (formerly Exact Target), IBM Marketing Cloud (formerly Silverpop), and Mailchimp, and I would recommend Lead Liaison hands down over all of them. The support is superior, and the interface is very intuitive. I'm able to spend my time working on marketing strategies and customer journeys rather than wasting hours wrestling with how to make an unwieldy system do 1 of the 10 things I need it to do. Lead Liaison offers the robust functionality that other big-box marketing automations offer, but without the hassle of a convoluted interface.


Samantha C.
Industry: Human Resources
Company size: 51-200 Employees

Incredible ROI and functionality

Used Daily for 1+ year
Reviewed on 2017/12/14
Review Source: Capterra

Lead Liaison's marketing automation and visitor tracking have been monumental in successfully deploying our organization's inbound marketing strategy. We've closed several deals as a result of the platform and expect those numbers to continue to grow.

Pros

The platform is robust - and Lead Liaison takes customer's needs into account when enhancing product design. There was an integration that didn't exist - we asked for it, they built it, and our ROI has continued to skyrocket. Features appeal to all sorts of roles at our organization - sales, marketing, and analysts.

Cons

I don't have any downsides to note here. As with any newly implemented software I'd say there is a slight learning curve. However, you get out what you put in, so make time to utilize the training sessions Lead Liaison offers, and educate yourself using their videos, reading the wiki, and during quarterly review calls.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Virginia B.
Industry: Information Technology & Services
Company size: 51-200 Employees

Linking leads and sales with an automated liaison

Used Daily for 2+ years
Reviewed on 2018/07/25
Review Source: GetApp

Pros

Are you looking for an automated visitor tracking solution to simultaneously identify potential leads on your website and shorten your sales cycle? Lead Liaison’s Prospect Vision License for visitor tracking provides just that and more! Having more transparency into the needs of our visitors has greatly improved our ability to close leads more quickly and clues us in on the areas of improvement.

PROS
As a marketer, the best aspect of Lead Liaison is the ability to make the overall process between our sales and marketing teams more effective; via expediting our sales efforts and more visibility into our marketing initiatives. Lead Liaison’s automated software (Prospect Vision) saves me hours from doing work I used to have to do manually (and is more reliable than Google Analytics); this license provides visibility into your website visitors and companies in real-time, by tracking their IP address as they interact with your website. Once a visitor interacts with your website to complete an action (i.e., download content, interact with marketing materials, watch videos, submit forms, clicking a document or URL with in an email, etc.) their IP address will be stored in Lead Liaison’s database. From that point on you will have a digital record of any past and current interactions the visitor has with your website. The information gathered from visitors (i.e. what pages they navigated to, how much time they spent on each page, traffic source, content interactions, etc.) relives the pressure on sales by helping them understand how to target potential leads more quickly. Here are a few of my favorite features of this application:
•(Send & Track) When you send emails you can include documents and links from your website that will tell you when the recipient opens the email and what actions they took after opening the email.
•(Sales alerts) Automated email notifications will automatically be sent to your email in real time to let you know when a visitor has completed a specific action that would categorize them as a hot or potential buying customer.
•(Daily Reports) Activity Update Reports are sent to your email each morning, which list the people and companies who interacted with your website on the previous day. This helps expedite sales, by targeting qualified leads more quickly and keeps you from having to search through the database manually.
•(Social media/content features) You can create shortened links and add to print marketing materials to measure how effective they are at bringing visitors back to your website and/or to the intended solution or product. Social media posts, campaigns, etc. can be organized into specific folders, for specific social platforms; you can generate specific tracking links (and shortened URLs) you can apply to the content to track which platform or content you are gaining the most traction from.
•(GDPR) General Data Protection Regulation is becoming more and more prominent in the world of marketing, sales, and technology. With the available GDPR features you can set up proper tracking opt-in and exclude people in specific areas.
•(CRM) The CRM features acts much like PipeDrive (our CRM of choice, before moving to Lead Liaison) with the option to customize your own pipeline, add information to prospect profiles, notes, etc. Lead Liaison is compatible with numerous applications, like PipeDrive; you can do things like export leads directly into PipeDrive’s CRM with one click!

Cons

Although this is one of my favorite applications (as it makes my marketing role much easier), it does take some time to get everything set up correctly and may require some technical skill. I hope in the future they provide the option to be able to download a complete list of all prospects with all the dates and each page they visited on our website; this would help us get a better idea for which pages perform best on our website (without having to do so manually).

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

James S.
Industry: Computer Hardware
Company size: 11-50 Employees

No ROI and would not let me cancel

Used Daily for 1+ year
Reviewed on 2018/03/09
Review Source: Capterra

Truly none. When you think about the opportunity (and I really don't wish to think about the opportuntiy cost) we've potentially lost 10% of revenue by choosing Lead Liaison.

Pros

The staff at Lead Liaison are great and they are always looking to help out so that you can get the best out of their system. Especially during the first 3 months when they get 1 person to look after you

Cons

Sadly the data is bad. Real bad. We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them.

From my previous comment we really don't' have an answer to this. The ideal was to have a single platform for identifying site visitors, doing marketing automation, landing pages and email campaigns. We found Lead Liaison to be a "jack of all trades, master of none". We have switched our entire tech stack to alternative platforms, at a lower cost, greater functionality and far greater ROI.

Response from Lead Liaison

Tablet Technologies made a commitment to use us as their partner for sales/marketing software. We made a commitment to support them at every step, as we do with all of our clients. Despite multiple attempts to work with them and support changes in their organizational structure, James wanted to break his commitment.

We provided many hours of 1:1 training, access to our learning platform, and standard quarterly consultations during the course of the relationship. Through our check-ins there was no mention of dissatisfaction with our Service/results despite our repeated suggestions to implement strategic and tactical methods that are proven to drive sales. Lead Liaison readily concedes that our software is not magical, and if you do not use it in your sales and marketing process, it will not yield results.

We encourage readers to peruse our other reviews, which show our level of commitment to our clients. We take pride in our business, and we love our customers!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 0.0/10

Elizabeth G.
Industry: Utilities
Company size: 201-500 Employees

Marketing Automation at it's finest!

Used Daily for 6-12 months
Reviewed on 2020/06/02
Review Source: Capterra

We have had a great experience. Even when we need something that doesn't exist, they take it back to their development team to see if it's possible to build out for us. We have had such a wonderful experience with the support team as well. Everyone has been so helpful and friendly. They feel like they are an extension of our own business, and that is so important.

Pros

I like that it's easy to use, helps us with our everyday business needs and the support team is amazing!

Cons

It would be nice if there were automated ways to run reports, so that we received a file each week/month or however often that detailed exported data that we have to go in and manually export. They helped us add an upload feature that allows customers to upload documents within a form. However, it would be nice if the upload could select multiple documents at a time. Right now we can only add a max of three uploads to our form and they are each separate.

Response from Lead Liaison

We've really enjoy working with EnergyUnited and are excited to announce that we have reported file upload enhancements to our Product Management team and have added these feature requests to our backlog.

Thank you so much for these suggestions!

Please contact us regarding Revelation (LINK). Revelation is our enterprise analytics platform and has the ability to schedule reports via email, among other advanced reporting features.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Lauren W.
Industry: Nonprofit Organization Management
Company size: 51-200 Employees

Intuitive, Time-Saving Interface

Used Daily for 6-12 months
Reviewed on 2019/04/30
Review Source: Capterra

I've worked in email marketing using Salesforce Marketing Cloud (formerly Exact Target), IBM Marketing Cloud (formerly Silverpop), and Mailchimp, and I would recommend Lead Liaison hands down over all of them. The support is superior, and the interface is very intuitive. I'm able to spend my time working on marketing strategies and customer journeys rather than wasting hours wrestling with how to make an unwieldy system do 1 of the 10 things I need it to do. Lead Liaison offers the robust functionality that other big-box marketing automations offer, but without the hassle of a convoluted interface.

Pros

The Lead Liaison platform is very intuitive, and the number of parameters available for segmentation/automation is exceptional. You can manage prospects by both syncing to a CRM and uploading lists manually. The White Glove Service is a must-have, and the technical support we've received has been top-notch.

Cons

I wish Lead Liaison came with an out-of-the-box solution that allowed me to sync to any number of standard and custom objects in Salesforce. I would also like to have the capability to create custom reports that doesn't require knowledge of advanced reporting systems. Lastly, I would like to see a folder structure option for the Emails, Prospects, and Forms functionalities.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
9,5/10
Based on 32 user ratings
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Lead Liaison Pricing

Lead Liaison Pricing

Starting from
N/A
Free Trial
Value for money

Please contact Lead Liaison for pricing information

Please contact Lead Liaison for pricing information

Value for Money
4,6/5
Based on 32 user ratings
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Lead Liaison Features

Lead Liaison Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,8/5
Based on 32 user ratings
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Categories

Additional information for Lead Liaison

Additional information for Lead Liaison

Key features of Lead Liaison

  • 1:1 email tracking
  • Configuration wizard for CRM integration
  • Content creation
  • Database segmentation
  • Digital profiling
  • Email marketing
  • Landing pages & web forms
  • Lead distribution
  • Lead generation
  • Lead nurturing
  • Lead qualification
  • Marketing analytics
  • Online & mobile accessibility
  • Sales & CRM integration
  • Social engagement
  • Video marketing

Benefits

  • Use marketing analytics tools to determine ROI of your landing pages, see which email campaigns are effective, take surveys to get customer feedback and assess the effectiveness of your social media strategy.

  • Create multiple contact lists based on demographic and behavioral profiles in order to target specific market segments.

  • Leads are automatically scored and prioritized by Lead Liaison helping sales and marketing to understand how qualified a prospect is.

  • Improve your SEO ranking by combining Lead Liaison's content creation with your own blog posts, website content, social media posts and tweets and whitepapers.

  • Launch and automate online and offline events, then analyze their effectiveness to see which marketing events perform best.

  • Lead Liaison provide a configuration wizard to assist you in integrating with any CRM.

  • Lead Liaison FAQs

    Lead Liaison FAQs

    Below are some frequently asked questions for Lead Liaison.

    Q. What type of pricing plans does Lead Liaison offer?

    Lead Liaison offers the following pricing plans:

    Free Trial: Not Available

    Please contact Lead Liaison for pricing information

    Q. What are the main features of Lead Liaison?

    Lead Liaison offers the following features:

    • 1:1 email tracking
    • Configuration wizard for CRM integration
    • Content creation
    • Database segmentation
    • Digital profiling
    • Email marketing
    • Landing pages & web forms
    • Lead distribution
    • Lead generation
    • Lead nurturing
    • Lead qualification
    • Marketing analytics
    • Online & mobile accessibility
    • Sales & CRM integration
    • Social engagement
    • Video marketing

    Q. Who are the typical users of Lead Liaison?

    Lead Liaison has the following typical customers:

    Large Enterprises, Non Profit, Mid Size Business

    Q. What languages does Lead Liaison support?

    Lead Liaison supports the following languages:

    English

    Q. What type of pricing plans does Lead Liaison offer?

    We do not have any information about what Lead Liaison pricing plans

    Q. Does Lead Liaison support mobile devices?

    We do not have any information about what devices Lead Liaison supports

    Q. What other apps does Lead Liaison integrate with?

    Lead Liaison integrates with the following applications:

    Administrate, Insightly, Mailjet, Pipedrive

    Q. What level of support does Lead Liaison offer?

    Lead Liaison offers the following support options:

    Online Support, Phone Support