About BuzzSumo

BuzzSumo is a social media analytics and content inspiration and curation tool for marketers. It searches the web for content based on search queries and reports back on its success, based upon its social engagement, evergreen score and backlinks.

BuzzSumo lets content marketers analyze the best performing content in any market niche. Its advanced social search engine identifies the most shared content for a topic, author or domain, giving users an understanding of what content is resonating well with their audience. This knowledge can be used to guide users' own content creation efforts and give valuable insight into the resultant success of that content on social media networks.

Keep track of competitors' social content success and identify key influencers within your field. Analyze, follow and connect with key influencers to grow your own audience. A free 30-day trial is available.

Key benefits of BuzzSumo

  • Use BuzzSumo to discover what's trending, what's being shared and which topics people find interesting. With this knowledge, create and publish content that you know will be well received.

  • Identify your best platform with BuzzSumo's complete social network overview and be sure that you're sharing the right content in the right place.

  • Identify key influencers related to particular topics for networking purposes. Analyze and follow these influencers before using them to reach out to a wider target audience.

  • Keep track of competitors and their social content successes with BuzzSumo.

  • Set up custom Alerts to notify you when a keyword reaches a specified minimum social share threshold in order to then focus your efforts on the best-performing content.

  • Devices

    Business size

    S M L

    Markets

    Australia, Canada, United Kingdom, United States

    Supported Languages

    English

    Images

    Content Analyzer - Assess content across the web by searching for keywords or domains. See social engagements metrics from Facebook, Twitter, Pinterest and Reddit. Also view the content's evergreen score and backlinks, and choose to export to CSV.
    Content Analysis - Large scale content analysis in seconds. See graphs and visualizations of your content search, showing engagement over time, best day to publish, top domains, Facebook Reaction data and more.
    Trending Feeds - See all of the trending stories within the past 24 hours. Choose from our pre-curated feeds, or set up your own custom feed to monitor stories most relevant to you. Understand how quickly a story is going viral with our Trending Score.
    Media Monitoring - Monitor media mentions for your brand, chosen keywords or authors, so you can always be the first to know of any media mentions. Stop crises before they get out of hand, or make media connections to build brand awareness.
    Keyword Tool - Generate thousands of relevant keywords and understand the popularity of keywords to identify topics with high demand.
    Question Analyzer - What questions is the Internet asking that Google can't answer? Identify opportunities for where your content could fit, and understand what your audience really wants to know.
    Influencer Search - Discover the accounts that influence your audience across Twitter, YouTube and the web. Use BuzzSumo’s new Journalists Tool to identify relevant journalists and make better media connections, faster.
    View 8 more
    BuzzSumo video
    BuzzSumo video BuzzSumo video BuzzSumo video BuzzSumo video BuzzSumo video BuzzSumo video BuzzSumo screenshot: Content Analyzer - Assess content across the web by searching for keywords or domains. See social engagements metrics from Facebook, Twitter, Pinterest and Reddit. Also view the content's evergreen score and backlinks, and choose to export to CSV. BuzzSumo screenshot: Content Analysis - Large scale content analysis in seconds. See graphs and visualizations of your content search, showing engagement over time, best day to publish, top domains, Facebook Reaction data and more. BuzzSumo screenshot: Trending Feeds - See all of the trending stories within the past 24 hours. Choose from our pre-curated feeds, or set up your own custom feed to monitor stories most relevant to you. Understand how quickly a story is going viral with our Trending Score. BuzzSumo screenshot: Media Monitoring - Monitor media mentions for your brand, chosen keywords or authors, so you can always be the first to know of any media mentions. Stop crises before they get out of hand, or make media connections to build brand awareness. BuzzSumo screenshot: Keyword Tool - Generate thousands of relevant keywords and understand the popularity of keywords to identify topics with high demand. BuzzSumo screenshot: Question Analyzer - What questions is the Internet asking that Google can't answer? Identify opportunities for where your content could fit, and understand what your audience really wants to know. BuzzSumo screenshot: Influencer Search - Discover the accounts that influence your audience across Twitter, YouTube and the web. Use BuzzSumo’s new Journalists Tool to identify relevant journalists and make better media connections, faster.

    Features

    Total features of BuzzSumo: 51

    • API
    • Activity Dashboard
    • Alerts / Escalation
    • Audience Targeting
    • Audit Management
    • Brand Management
    • Campaign Analytics
    • Categorisation/Grouping
    • Channel Management
    • Click Tracking
    • Competitive Analysis
    • Competitor Monitoring
    • Configurable Alerts
    • Contact Management
    • Content Management
    • Conversion Tracking
    • Customer Engagement
    • Customizable Reports
    • Dashboard
    • Dashboard Creation
    • Data Import/Export
    • Data Visualization
    • Distribution Management
    • Email Alerts
    • Engagement Analytics
    • Faceted Search/Filter
    • Filtering
    • Impact Measurement
    • Influencer Discovery
    • Influencer Tracking
    • Keyword Filtering
    • Keyword Tracking
    • Monitoring
    • Multi-Channel Data Collection
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Performance Metrics
    • Purchasing & Receiving
    • Reporting & Statistics
    • Reporting/Analytics
    • Reputation Management
    • Search/Filter
    • Social Advertising
    • Social Media Integration
    • Social Media Management
    • Social Media Monitoring
    • Social Performance Management
    • Social Promotion
    • Trend Analysis
    • Visual Analytics
    • XML / RSS

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    Reviews

    Overall rating

    4,5 /5
    (123)
    Value for Money
    4/5
    Features
    4,3/5
    Ease of Use
    4,4/5
    Customer Support
    4,4/5

    Already have BuzzSumo?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 123
    Volodymyr B.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Essential Content Research Tool

    Reviewed on 2018/09/04

    Developing good content means you need to do a lot of research and sometimes that can be a dubious...

    Developing good content means you need to do a lot of research and sometimes that can be a dubious process even if you have all the tools. Hopefuly, BuzzSumo is one of those tools that makes the process of content research much easier and much more insightful in just a couple of clicks.

    Pros

    BuzzSumo is tailor-made for content reseach, competition analysis, backlinking and outreach research. It was instrumental in developing my long-term content strategy and adjusting it on the go.

    BuzzSumo is relatively easy to use and you don't need to tackle with lots of toggles in order to get a semblance of a result. Saves a lot of time and provides you with a good protection from a content-related headache. All you need to do is insert the words of interests - look through the stats and check out what is up in the list.

    Cons

    It takes so time to get used to it and it can be really rough in some places. That might be a serious put off. Pricing also may scare some but it is totally worth it.

    Younes B.
    Overall rating
    • Industry: Publishing
    • Company size: 11-50 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    a gold mine for content creator

    Reviewed on 2020/09/24

    I really enjoy using BuzzSumo since it is like a swiss knife for the content strategy planning, SEO...

    I really enjoy using BuzzSumo since it is like a swiss knife for the content strategy planning, SEO and Marketing in general.

    Pros

    I like the Content Analyzer feature because it is accurate most of time and support a lot of languages.

    Cons

    Topic Explorer feature can use a more improvement.

    Steven T.
    Overall rating
    • Industry: Real Estate
    • Company size: 201-500 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Their Purpose is Cloudy

    Reviewed on 2018/12/06

    Pros

    Originally, it was a good tool for us to get some data on social sharing for our content and help us identify any influencers. We originally got it to help us monitor our brand, but it proved difficult with the tool, hence the shift in its use.

    Cons

    Nowadays, the product is spotty in what it delivers and what its purpose is. It's monitoring tools for influencers, content, and social doesn't seem accurate from our standpoint. And there's no one helping us understand how to best use it (no support).

    Response from BuzzSumo

    Hi Steven,

    Sorry to hear that your experience with BuzzSumo didn't fulfil your needs.

    Our team are always on standby to help assist you and we even offer 121 live support sessions where we can assist you to get the best out of the tool. Best thing to do is to contact us directly using the in-app chat and we can offer you the assistance to unlock the full potential of BuzzSumo.

    If you do choose to come back please do make sure you drop us a note and we can see how best to help.

    Thanks for your feedback and being a valued customer!

    Ujjwal K.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Amazing Content Research tool!

    Reviewed on 2018/09/11

    Having BuzzSumo means having an advantage over your competitors since it makes a lot of tricky...

    Having BuzzSumo means having an advantage over your competitors since it makes a lot of tricky things easy to track and research about.

    Pros

    BuzzSumo is definitely one of the best content research and analysis tools that I have used. I've used it for the mentioned reason and apart from that it also has useful features that let you scan backlinks and perform research related to your competition. As a digital marketer, tools like BuzzSumo are definitely great to have.

    Not only is it simple but it packs a lot of power and functionalities. The time you spend using BuzzSumo will be the time that will get you the highest ROI when you are planning your campaign. All you need to do is enter the relevant keywords you are working with and there it is, all the stuff you need and with all the filters, toggles and other stuff, BuzzSumo proves to be a great tool overall.

    Cons

    BuzzSumo does have a bit of a learning curve but once you get used to it and learn how to use it correctly, you will be able to take full advantage of it. Also, I wish they work on the pricing and bring it down a notch to make things even sweeter.

    Nicolas frichot ►.
    Overall rating
    • Industry: Professional Training & Coaching
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    BuzzSumo: The Best Tools For Anaytics On Facebook & Search Alerts

    Reviewed on 2019/10/03

    Overall, I have yet to meet a tools as powerful and comprehensive as BuzzSumo. They are unique. Use...

    Overall, I have yet to meet a tools as powerful and comprehensive as BuzzSumo. They are unique. Use this tool. You will not regret. Worth every single penny.

    Pros

    I can't contain my enthusiasm on this great tools of BuzzSumo: The ability to search for meaningful and top scoring Facebook content with just a keyword. I was also impressed with the keyword mention tools, that i if someone mention your brand on the web, you get an instant notification via email.

    Cons

    The pricing: A great tool but not readily available to anyone.

    Showing 5 reviews of 123 Read all reviews

    BuzzSumo FAQs

    Below are some frequently asked questions for BuzzSumo.

    BuzzSumo offers the following pricing plans:

    • Starting from: US$99,00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Pro: $79/month (billed annually) or $99/month (billed monthly) Plus: $139/month (billed annually) or $179/month (billed monthly) Large: $239/month (billed annually) or $299/month (billed monthly) Enterprise: $499+/month - Custom plans designed to suit Enterprise needs. Contact BuzzSumo to discuss your business needs.

    We do not have any information about BuzzSumo features

    BuzzSumo has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    BuzzSumo supports the following languages:

    English

    BuzzSumo supports the following devices:

    BuzzSumo integrates with the following applications:

    Slack

    BuzzSumo offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

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