About WooCommerce

Designed for small to large-scale online vendors, WooCommerce is an open-source eCommerce plugin for WordPress. The WooCommerce platform allows any WordPress user to set up a basic online store, completely free (additional plug-ins and customization modules are chargeable).

Users can sell anything from tangible items to music files to time and services. They can develop their own plugins to add new functionality to their online store or buy a pre-made plugin from the WooCommerce store.

Shipping cost and sales tax calculation for anywhere in the world is done automatically with WooCommerce. The WooCommerce store management interface allows users to manage their store on the go. Inventory updates and product management don't require any experience or knowledge of coding.

Key benefits of WooCommerce

  • Because WooCommerce is a self-hosted solution, you keep control of your own data and hold full ownership of all the information needed to run your online store.

  • WooCommerce has over 400 free and paid extensions for you to add to your store and increase its functionality.

  • Build your own databases for marketing campaigns and run 'coupon code' promotions through WooCommerce's integrations with a variety of extensions.

  • WooCommerce is built to integrate seamlessly with WordPress meaning users have access to the ever-growing WordPress ecosystem.

  • View incoming sales, reviews, stock levels and store performance from the backend, with WooCommerce reporting.

  • Integrate your store with MailChimp, Freshbooks, Xero, Amazon Web Services and more.

  • Devices

    Business size

    S M L


    United States, Canada, United Kingdom, Australia

    Supported Languages



    The WooCommerce backend
    WooCommerce automatically calculates sales tax
    WooCommerce Storefront
    View 4 more
    WooCommerce screenshot: The WooCommerce backend WooCommerce screenshot: WooCommerce automatically calculates sales tax WooCommerce screenshot: WooCommerce Storefront


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    Overall rating

    4,5 /5
    Value for Money
    Ease of Use
    Customer Support

    Already have WooCommerce?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

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    Showing 5 reviews of 270
    David I.
    Overall rating
    • Industry: Telecommunications
    • Company size: Self Employed
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Create an online store and own it

    Reviewed on 2020/06/01

    My experience with this software is quite enjoyable, it is a great advantage to have this plug-in...

    My experience with this software is quite enjoyable, it is a great advantage to have this plug-in to build a professional store that allows you to sell like the big companies, taking in count that you practically own the store and you can do anything you want with it and sell anything you like, forget about being suspended or penalized it is practically yours.


    - This plug-in software for WordPress is something else, it is really complete and allows you to create functional store from A-Z.
    - It is extremely flexible and you can edit just about anything from shipping to payment processors, give coupons perform cross sales and up sales.
    - It has several paid modules but you can purchase them as you go, plus if you are starting the basic out of the box version has enough to make you money so you can start adding more paid functionalities.
    - The entry base system is free and works seamlessly with WordPress and it is fully responsive to any device.
    - It works great with page builders such as Beaver Builder, Elementor and others, if you do not want to code this is a good choice.
    - You have the biggest companies and shipping services having interrogations for Woo-commerce.
    - It has a set up wizard that allows you to get started quickly.
    - There is a lot of documentation and the woo-commerce community is huge.
    - You can easily find a developer that is familiar with this system.


    - The learning curve you will experience can be a bit steep specially if you do not have experience with CMS.
    - There is some technical data you have to know in terms of taxes and logistics info but it can be easily sorted out with an internet search or a tutorial online.

    John M.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    WooCommerce - Great system! Not perfect! But is anything really perfect?

    Reviewed on 2021/01/28

    I personally believe the 'pros' outweigh the 'cons' when considering WooCommerce as an E-commerce...

    I personally believe the 'pros' outweigh the 'cons' when considering WooCommerce as an E-commerce platform. I've built multiple sites using WooCommerce that would have $cost tens of thousands of dollars had a Developer been required to code all of these functions. My advice would always be - find a high quality / low-cost Developer (using one of the online labour aggregator sites e.g. Upwork) who has a wealth of recent WooCommerce experience (particularly with the functionality you are looking to achieve) and accept that not everything will work perfectly (or even be compatible) straight 'out of the box'. At the end of the day, if you priced all of the code that has been contributed to make WooCommerce what it is today - it would probably cost $billions to rebuild. So the next time you're criticising 'free' - remember that nothing is ever free.


    There are too many pro's to mention with WooCommerce, but i love the fact that it is Open Source which ensures thousands of plugins are available to extend the functionality of WooCommerce. And this is Woocommerce's biggest strength - It can quite feasibly allow a micro-size company to operate like an Enterprise (e-biz), including building end-to-end workflow automation across an entire business operation. Remarkably, this business panacea (end-2-end) can conceivably be achieved free of charge, or for only a few hundred dollars (plus A LOT of Developer and Administrator time).


    WooCommerce doesn't come without Con's, and it's vitally important to recognise them. The main 'con' for me is the fact that because you have an 'infrastructure' that allows you to 'act' like an Enterprise - the temptation is to do so. This is where cost, resources, licences, etc can start to rack up. WooCommerce DOES NOT provide everything out of the box, but rather through a series of Modules (1st & 3rd party) that come at a cost. If you purchase from WooCommerce (Automattic) you pay a premium for each module (but you get support). If you purchase from 3rd party devs you typically pay a lower cost for the module (but the support is often questionable, as are the 'upgrades', 'compatibility roadmap', etc). So, although WooCommerce is an incredible toolset for building an Enterprise-style e-commerce platform, it is not always plain sailing.

    Jeanne M.
    Overall rating
    • Industry: Performing Arts
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 2.0 /10

    Too difficult for novices; not enough in-box customizations for the savvy

    Reviewed on 2020/08/11


    I like that it is widely integrated into Wordpress themes. I like that it's connected to Stripe and PayPal. It's automated emails are nice, as well. Plug-ins are nice (but they are expensive and often are required for things you would expect out of the box). It can be customized to some degree, which was helpful for us...in some other ways, it is a bit rigid and not quite what you would want if you are trying to replicate a retail experience.


    I would never recommend this to anyone who wasn't very, very, very tech savvy. It is absolutely not an option for people who don't have a lot of web development experience. It tries to be a system on its own, but we have found you really have to simply take the purchase data out of Woocommerce and put it into your own CRM system. We have decided to stop using it for our purposes of registering students for classes. We may still use it for the sale of items, but probably not.

    Sarah J.
    Overall rating
    • Industry: Retail
    • Company size: 10 000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    A great e-commerce solution, but still awhile to go...

    Reviewed on 2020/11/28

    WooCommerce is great in its e-commerce features but lacks where its obvious competitors are...

    WooCommerce is great in its e-commerce features but lacks where its obvious competitors are excelling in, turning it into a second-grade choice when compared to the likes of BigCommerce, Krepling, and Shopify.


    WooCommerce is great in its core product offering. It offerings everything one could ask for when looking to deploy an online store. It is simple and easy to use and also has a decent array of features. For WordPress users, it is a must-have if you are looking to deploy online selling functions.


    Where WooCommerce falls short is its simplicity. Whilst platforms like Shopify, Krepling, and BigCommerce have mastered the ability to simplify and centralize the online selling environment and business management, WooCommerce has yet to innovate any of its central dashboards and interfaces. I have used WooCommerce for 3.5 years, and despite it being a very powerful selling tool, I have never been able to look past it being just a WordPress plugin. Entrepreneurs are still required to have their own separate hosting options and domain configurations, which require users to constantly jump between different support options just to troubleshoot errors. Not to mention how much WooCommerce relies on WordPress. Although I have no complaints about WordPress, its ease of building websites has not adopted a 'no-code' ideology, thus requiring users to purchase additional plugins like themes and modules.

    Adam M.
    Overall rating
    • Industry: Wholesale
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    The formula of success and ease of use.

    Reviewed on 2020/10/24

    Back in the day, I was always attracted by that GURUS online promoting other platforms (Never knew...

    Back in the day, I was always attracted by that GURUS online promoting other platforms (Never knew that they were affiliates). I used other platforms for 1 month and it was really expansive, all the plugins are extremely expansive or they charge a commission/ Sale. Then I discover WOOCOMMERCE easier, more control over the hosting and servers unlike Shopify (They can shut you down anytime they want without giving an ounce of explanations), and more artistic designing the websites
    From my point of view, WooCommerce can be described as Legit, Genuine, Beautiful, Educational never had any trouble ever since I started building websites it was always a +++ Income
    IT'S 5 STARS


    WooCommerce it's beyond simple, I've personally been using this software for years (I even lost count) it has unlimited features:
    -Connected to WordPress
    -No more struggling for creating an eCommerce website, Online Courses, B2B platform, or more.
    -It's simple just a drag & drop system no need for expertise or development skills.
    -Best Worldwide Ecom platform and money saver, unlike others.
    -Have more control over the servers and hosting
    -The WooCommerce Community is everywhere around social media platforms and never struggle to complete a task.
    -Multiple Plugins FREE


    With Lack Of CMS, it might be a little hard to use, but after designing a couple of websites, then everything comes to a conclusion.

    Showing 5 reviews of 270 Read all reviews

    WooCommerce FAQs

    Below are some frequently asked questions for WooCommerce.

    WooCommerce offers the following pricing plans:

    • Pricing model: Free
    • Free Trial: Not Available

    WooCommerce is free to download and use. Additional themes and plug-ins are charged for.

    WooCommerce offers the following features:

    • Alerts
    • Automatic Tax calculations
    • Geo-location support
    • Integrations
    • Mobile apps
    • Product data panel
    • Sales reports
    • Stock level tracking
    • Store management
    • WordPress themes
    • WordPress-centric user interface

    WooCommerce has the following typical customers:

    Small Business, Freelancers, Mid Size Business

    WooCommerce supports the following languages:


    WooCommerce supports the following devices:


    WooCommerce integrates with the following applications:

    AfterShip, BenchmarkONE, DEAR Inventory, Finale Inventory, Fishbowl, Help Scout, Orderhive, Ordoro, Paradiso LMS, Stitch Labs

    WooCommerce offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Video Tutorials

    Related categories

    See all software categories found for WooCommerce.