About WooCommerce

Designed for small to large-scale online vendors, WooCommerce is an open-source eCommerce plugin for WordPress. The WooCommerce platform allows any WordPress user to set up a basic online store, completely free (additional plug-ins and customization modules are chargeable).

Users can sell anything from tangible items to music files to time and services. They can develop their own plugins to add new functionality to their online store or buy a pre-made plugin from the WooCommerce store.

Shipping cost and sales tax calculation for anywhere in the world is done automatically with WooCommerce. The WooCommerce store management interface allows users to manage their store on the go. Inventory updates and product management don't require any experience or knowledge of coding.


Key benefits of WooCommerce

  • Because WooCommerce is a self-hosted solution, you keep control of your own data and hold full ownership of all the information needed to run your online store.

  • WooCommerce has over 400 free and paid extensions for you to add to your store and increase its functionality.

  • Build your own databases for marketing campaigns and run 'coupon code' promotions through WooCommerce's integrations with a variety of extensions.

  • WooCommerce is built to integrate seamlessly with WordPress meaning users have access to the ever-growing WordPress ecosystem.

  • View incoming sales, reviews, stock levels and store performance from the backend, with WooCommerce reporting.

  • Integrate your store with MailChimp, Freshbooks, Xero, Amazon Web Services and more.

  • Images

    WooCommerce Software - The WooCommerce backend
    WooCommerce Software - WooCommerce automatically calculates sales tax
    WooCommerce Software - WooCommerce Storefront
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    WooCommerce Software - The WooCommerce backend
    WooCommerce Software - WooCommerce automatically calculates sales tax
    WooCommerce Software - WooCommerce Storefront

    Not sure about WooCommerce? Compare with a popular alternative

    WooCommerce

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    Ease of Use

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    Reviews

    Overall rating

    4,6 /5
    (934)
    Value for Money
    4,6/5
    Features
    4,5/5
    Ease of Use
    4,3/5
    Customer Support
    4,0/5

    Already have WooCommerce?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 934
    Evelyn
    Evelyn
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Best by far overall for small biz e-commerce

    Reviewed on 2023/06/23

    Our experience and mine overall are great. There are hundreds of third-party integrations running...

    Our experience and mine overall are great. There are hundreds of third-party integrations running efferently along with this platform, which makes managing an e-commerce very simple out of the box. It is easy to add many products variations, different kind of inventories, pricing features, and so other.

    Pros

    FreeEasy to use, understand, install and manage. Very customizable since runs on WordPress

    Cons

    It supposedly might find hard to work along with thousands of items and tremendously visited websites. We haven't faced many issues so far.

    Alternatives Considered

    Wix, Magento BI and Shopify

    Reasons for Switching to WooCommerce

    No way any of those competitors might race WooCommerce at any level other than supper stores, and I keep some doubts WooCommerce get difficulties at large scale as many people claim. In first place, it is the only completely free alternative of the market working along with WordPress, which provides a lot of customization power with ease. Additionally, there are several payment gateways providers, and you can decide your best rate other than getting tied by a particular fee in platforms such as Wix or Shopify. And talking about Magento, WordPress happens to be more user-friendly either for developers or Search Engines.
    Cristian
    Cristian
    Overall rating
    • Industry: Retail
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    This is a must have, if you have an eCommerce store

    Reviewed on 2023/04/27

    Pros

    Great free option to Shopify. Actually, this must be the only option for an eCommerce starting out. I have been using them for years, with great success. If you have a WordPress site, adding WooCommerce is very easy. Most of the WordPress themes out there support WooCommerce. Also, there are great integrations with WooCommerce, like Stripe for payment processors.

    Cons

    Everything is very easy to use. I have nothing to complain about. Overall great platform! Congratulations to the developers, they are doing a great job!

    Alternatives Considered

    Shopify

    Reasons for Switching to WooCommerce

    It's free and it's very widely used, so it must have great support.
    Joanna
    Joanna
    Overall rating
    • Industry: Sporting Goods
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 5.0 /10

    Good and bad experiences with Woocommerce.

    Reviewed on 2022/10/07

    It’s been ok and got us to where we need to be. We are thinking of switching away in the future...

    It’s been ok and got us to where we need to be. We are thinking of switching away in the future mainly due to inventory management not being great, and very time consuming.

    Pros

    It’s easy to set up, simple to customise layout and overall look of the website. Very inexpensive compared to the majority of competition.

    Cons

    Slow and sluggish at times. A long and drawn out process to add new products with multiple sizes. No matter how high our security is, we have still been hacked twice.

    Alternatives Considered

    Shopify

    Reasons for Choosing WooCommerce

    More features with woocommerce

    Switched From

    ekmPowershop

    Reasons for Switching to WooCommerce

    Price
    Nedim
    Nedim
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Great platform to integrate

    Reviewed on 2023/10/24

    We ll keep using it on all our WP based shops. Great value and definetely easy setup.

    We ll keep using it on all our WP based shops. Great value and definetely easy setup.

    Pros

    We are using WooCommerce for most of our e-comm sites. Easy to integrate with third-party addons. Lot of options for customization of our shop, from shipping to advanced options.

    Cons

    No issues with any of the features we are utilizing. It is recommended for beginners too.

    Alternatives Considered

    Shopify

    Reasons for Switching to WooCommerce

    Overall value of Woo is more than other we also use.
    Deyan
    Deyan
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 51–200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Arguably the best eCommerce platform for beginners

    Reviewed on 2023/11/28

    Pros

    I love two things about Woocommerce the most. One is how easy it is to use. Unlike Shopify, a complete beginner can set up an e-commerce website rather quickly and without problems. The second thing is the community. So many people are using woocommerce, so if you ever face a challenge, there is already a fix online.

    Cons

    The fact that you need a plugin for every single custom thing you want. I'm still building a woocommerce site and I already have like 20 plugins, because some basic options are missing from the default WooCommerce.

    Alternatives Considered

    Shopify

    Reasons for Choosing WooCommerce

    Shopiko's customization options were lacking.

    Reasons for Switching to WooCommerce

    Shopify was too complicated for our abilities.
    Showing 5 reviews of 934 Read all reviews

    WooCommerce FAQs

    Below are some frequently asked questions for WooCommerce.

    WooCommerce offers the following pricing plans:

    • Pricing model: Free Version
    • Free Trial: Not Available

    WooCommerce is free to download and use. Additional themes and plug-ins are charged for.

    WooCommerce has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500

    WooCommerce supports the following languages:

    English

    WooCommerce supports the following devices:

    WooCommerce integrates with the following applications:

    Braintree, Brevo, Campaign Monitor by Marigold, Delivra, Google Analytics 360, HappyFox Chat, Klaviyo, LiveChat, MailerLite, Mautic, PayPal, ReferralCandy, Square Point of Sale, Stripe, WordPress

    WooCommerce offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base

    Related categories

    See all software categories found for WooCommerce.