Hotjar

Hotjar

Gain insights & feedback through website & mobile analytics

4.7/5 (222 reviews)

Hotjar Overview

Hotjar is a complete website and mobile analytics tool enabling web developers, UI designers, analysts, digital marketers & more, to optimize the usability and conversion rate of their websites.

Hotjat combines both analysis and feedback tools to give users insights into how vistors interact with their site, how they could improve that user experience and ultimately, how they might increase conversion rates. With Hotjar, users can think like an actual website visitor, understand their mindset and identify UX issues that are frustrating to them.

Through features such as heatmaps, visitor recordings & funnels, Hotjar enables users to visualize visitor interaction on their site, understand where drop-offs occur and identify areas for improvement. More direct visitor feedback can be garnered from visitor-facing, features such as customizable surveys and polls which come with support for over 20 languages. These 'Voice of User' tools allow developers to hear directly from visitors what they have to say about their user experience. Hotjar also enables users to recruit user testers for research and testing directly from your site.

Pricing

Starting from
US$29,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

Arabic, Chinese (Traditional), Czech, Danish, Dutch and 16 others, English, Finnish, French, German, Hebrew, Hungarian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian

Hotjar Reviews

Overall rating
4.7/5
96% positive reviews
161
Excellent
52
Very good
8
Average
0
Poor
1
Terrible
Ratish K.

Hotjar Really Helped Us Leverage Our Business!

Used Daily for 2+ years
Reviewed on 2018/12/05
Review Source: Capterra

My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE!

Pros

Have been using Hotjar for more than a couple of years and is the opinion on the tool
1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters.
2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns.
3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly.
4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content.
5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website.
6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic.
7. Multiple filter feature saves our time in analyzing the important pages and metrics.
8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow.
9. Hotjar can be used by any team member like Digital Marketers, Support Agent

Cons

Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Ranvir G.

Analytics on steroids

Used Daily for 1+ year
Reviewed on 2018/12/25
Review Source: Capterra

Pros

From a marketing point of view it is an absolute necessity to know which areas of your webpage does your visitor interact with most and what can you do to create more engagement. It is also essential for a marketeer to undestand which pages of portions of a page leads to users bouncing off the site. I used to use google analytics for most of my analytics works it simply did not work. That’s when I found hotjar and it was the thing of my dreams. It let me see usign heatmeaps the exact areas where users are interacting with most and allowed us to create suer polls right on the site for users to tell us what they would like us to add to the site.

Cons

Though no one should mind paying for such a great tool, and its offers a lot of features for free, some of them like unlimited storage of analytic reports will only be available to paying users, but thats only fair as far as I am concerned. Apart from this I have never found any other issue with their application.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

Started from the bottom, now we here

Used Daily for 2+ years
Reviewed on 2018/10/10
Review Source: Capterra

I've been a beta user and I've now been using Hotjar for over 2 years (even have the tshirt to prove it). While other tools such as Zoho PageSense, MouseFlow and Inspectlet do a similar job, Hotjar makes it dead-simple. Heatmaps and visitor recordings are a godsend, next to regular anayltics. And every single feature is free? That's beyond crazy!

Pros

- Heatmaps and visitors recordings work like a charm and provide a great deal of information.
- If Google Analytics tells you what and how many, Hotjar tells you why: polls make it easy to gather user feedback.
- Using all of its features, you can get a better grasp into why people don't fill in a certain form or don't buy a product.

Cons

- Some features are blocked behind a paywall.
- Organization of sites and companies can get confusing at times.
- Not all descriptions make it clear what a specific feature does.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Hotjar is an easy and affordable user feedback tool that helps us tailor user experience.

Used Monthly for 1+ year
Reviewed on 2018/01/19
Review Source: Capterra

We've used hotjar to identify navigational, organizational, and functional issues on our website that crop up in actual use, issues that may not appear in our daily use or testing. It allows us to see how users are interacting with our site and collect user feedback, and that lets us find ways to improve the experience

Pros

Using hotjar is like being able to stand next to your users and watch them use your site. This gives you actionable insight that many times numbers alone may not be able to tell you. And if you are someone who isn't comfortable sifting through analytics, it makes it extremely simple to identify potential problem areas in the user experience that you, being familiar with the site, might miss. The features are all sufficiently developed to be able to handle most straightforward tasks. Also, Hotjar is (at the time of this writing) very affordable for what you get out of it. My primary site is a local home goods retailer. We mostly use the session recording and heatmapping features, in addition to the poll feature. There are other features, such as the conversion funnel tracking, survey feature, and others. Although we don't use those much, the solution more than worth it for the recording and heatmapping. Their support is also fast and helpful.

Cons

There aren't many things to not like about Hotjar. I suppose one of the issues I have run into is that the conversion funnel tracking tool doesn't seem to accurately report metrics for us. I've never bothered to try and get this fixed since we use other methods to evaluate conversion funnels anyway. Otherwise, I haven't encountered any notable issues.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Carlos M.

The eyes you should have on your website

Used Daily for 6-12 months
Reviewed on 2019/04/25
Review Source: Capterra

As a web designer this tool allowed me to track activity of the first users and detect things like: resposive problems, image problems, where the users are lost, where the users dont click and why, where the use leaves my website and why and what the user experience was overall.
My experience with this tool has been almost fantastic, I would recomend it to every webmaster.

Pros

Hotjar is a very useful app, integrated with websites will allow you to track the heatmaps and every action the user made, divided by device and showing every data you can need and even more. It also has the hability to record every action of the user or track a funnel performance, I recommend this tool specially to optimize websites, because it will allow you to know where exactly the user is lost.

Cons

What I dont like if this software is that I would like to advice users that they are going to be recorded somehow but it doesnt have that option. I would also make a simpler design for admin the websites, right now it can be a little messy for new users.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

9.0/10

Hotjar Pricing

Starting from
US$29,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Basic: Free. A limited package for personal use.

Pro: $29/month. Unlimited insights for less than $1/day.

Business: from $89/month. For organizations with high traffic.

Hotjar Features


  • API
  • Activity Dashboard
  • Ad hoc Reporting
  • Business Intelligence
  • Charting
  • Collaboration Tools
  • Customizable Reporting
  • Dashboard Creation
  • Data Filtering
  • Data Import/Export
  • Data Visualization
  • Drag & Drop Interface
  • Graphical Data Presentation
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Third Party Integration
  • Visual Analytics

Additional information for Hotjar

Key features of Hotjar

  • A/B testing
  • Conversion rate optimization (CRO)
  • Feedback management
  • Feedback management
  • Get real user opinions through surveys and feedback
  • Online form reporting
  • Visitor recording shows how users interact with your site
  • Visitor-facing features support over 20 languages
  • Visual representation of visitor clicks
  • Web analytics

Benefits

  • Identify opportunities for improvement and new ideas for A/B testing by discovering at which stage (or from which page) visitors are leaving your site, with Hotjar's conversion funnels.

  • Understand exactly how users interact with your site by recording real visitor behavior. Hotjar's visitor recordings enable analysts to identify any usability issues.

  • Hotjar's heatmaps provide a visual representation of visitor movements on a site enabling developers to understand what users do and want to see on their site.

  • Hotjar's form analytics allow users to improve form completion rates. After discovering which form fields are left blank and which take too long to complete, form design can be altered accordingly.

  • Build and distribute surveys using Hotjar's survey editor. Invite visitors to complete a survey before they abandon your site to understand more about their experience.

  • Hotjar FAQs

    Below are some frequently asked questions for Hotjar.

    Q. What type of pricing plans does Hotjar offer?

    Hotjar offers the following pricing plans:

    Starting from: US$29,00/month

    Pricing model: Free, Subscription

    Free Trial: Not Available

    Basic: Free. A limited package for personal use.

    Pro: $29/month. Unlimited insights for less than $1/day.

    Business: from $89/month. For organizations with high traffic.

    Q. What are the main features of Hotjar?

    Hotjar offers the following features:

    • A/B testing
    • Conversion rate optimization (CRO)
    • Feedback management
    • Feedback management
    • Get real user opinions through surveys and feedback
    • Online form reporting
    • Visitor recording shows how users interact with your site
    • Visitor-facing features support over 20 languages
    • Visual representation of visitor clicks
    • Web analytics

    Q. Who are the typical users of Hotjar?

    Hotjar has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business

    Q. What languages does Hotjar support?

    Hotjar supports the following languages:

    Arabic, Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian

    Q. What type of pricing plans does Hotjar offer?

    Hotjar has the following pricing plans:

    Free, Subscription

    Q. Does Hotjar support mobile devices?

    Hotjar supports the following devices:

    Android, iPhone

    Q. What other apps does Hotjar integrate with?

    Hotjar integrates with the following applications:

    Astronomer, Crowded Communities, HubSpot CRM, HubSpot Marketing, Omniconvert, Optimizely, QuickSilk, Qwilr, Smarty, Unbounce

    Q. What level of support does Hotjar offer?

    Hotjar offers the following support options:

    FAQs, Knowledge Base, Online Support