About Hotjar

Hotjar's behavior analytics software makes it easy to go beyond traditional web analytics and understand what users are really doing on your site.
- Visualize behavior with Heatmaps
- Eliminate guesswork with Recordings
- Understand the reasons behind behavior with Surveys and Incoming Feedback

Pricing starting from:

US$39,00/month

  • Free Trial
  • Free Version
  • Subscription

Key benefits of Hotjar

- Go beyond traditional web analytics and get real, first-hand insights about how people experience your site
- Learn how individual pages and page elements are performing with heatmaps and session recordings
- Hear from real users through on-site surveys and instant visual feedback
- Web analytics tools tell you how visitors navigate through your site. Hotjar shows you how they behave on your site, and how they interact with each page and element throughout their customer journey.
- Web analytics tools help you identify problematic pages on your site. Hotjar reveals what it is that makes users stumble, and eventually leave.
- Web analytics tools help you identify high-converting and high-exit pages on your website. Hotjar takes analytics a step further by giving you real user feedback, so you can hear in your users’ words why they behave a certain way on your site.

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

Supported Languages

Arabic, Czech, Danish, Dutch, English and 16 others, Finnish, French, German, Hebrew, Hungarian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish, Ukrainian

Pricing starting from:

US$39,00/month

  • Free Trial
  • Free Version
  • Subscription

Images

Build your own user surveys with Hotjar
Create customizable polls for user feedback with Hotjar
Hotjar Heatmaps
Hotjar's online form reporting
Identify where visitors leave your site with Hotjar's funnels
Hotjar's visitor recording records real visitor behavior on your website
View 7 more
Hotjar video Hotjar video Hotjar screenshot: Build your own user surveys with Hotjar Hotjar screenshot: Create customizable polls for user feedback with Hotjar Hotjar screenshot: Hotjar Heatmaps Hotjar screenshot: Hotjar's online form reporting Hotjar screenshot: Identify where visitors leave your site with Hotjar's funnels Hotjar screenshot: Hotjar's visitor recording records real visitor behavior on your website

Features

Total features of Hotjar: 39

  • Behavioral Analytics
  • Conversion Rate Optimization
  • Customer Journey Mapping
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Visualization
  • Dynamic Content
  • Element Analytics
  • Feedback Management
  • For Mobile
  • For Websites
  • Heatmaps
  • Mobile Survey
  • Multi-Language
  • Negative Feedback Management
  • Performance Metrics
  • Predictive Analytics
  • Problem Area Alerts
  • Question Branching
  • Question Library
  • Randomization
  • Reporting/Analytics
  • Screen Activity Recording
  • Sentiment Analysis
  • Site Intercept Survey
  • Skip Logic
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • URL Customization
  • Usability Testing
  • User Interaction Tracking
  • User Journeys
  • User Research Analysis
  • Visual Analytics
  • Web Forms
  • Website Analytics

Alternatives

WebEngage

4,6
#1 Alternative to Hotjar
WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified...

Birdeye

4,7
#2 Alternative to Hotjar
Birdeye is an all-in-one Experience Marketing platform for multi-location businesses.

NotifyVisitors

5
#3 Alternative to Hotjar
Notifyvisitors is the simplest tool to create and show notifications on site based on visitor behaviour. One can select...

Smartlook

4,7
#4 Alternative to Hotjar
Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps,...

Reviews

Overall rating

4,7 /5
(378)
Value for Money
4,5/5
Features
4,5/5
Ease of Use
4,6/5
Customer Support
4,5/5

Already have Hotjar?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 378
Akande D.
Overall rating
  • Industry: Consumer Goods
  • Company size: 1 001-5 000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

HotJar is an awesome tool for studying websites and optimizing!

Reviewed on 2019/08/22

Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend...

Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Pros

At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Cons

There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Response from Hotjar

Hey Akande,

Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)

It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at [email protected] if you've got questions.

Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)

All best,
Alex

Trevor A.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Must have for qualitative research

Reviewed on 2019/12/16

Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into...

Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.

Pros

Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration

Cons

On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it.
Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.

Response from Hotjar

Hey Trevor, thanks for the review!

Super to hear you're getting a lot of value from Hotjar.
You can get unlimited heatmaps on our plus and business plans.
You can find more information here
https://www.hotjar.com/pricing

Thanks again,
Denis from the Hotjar team

Horea D.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Hotjar is a really reliable software if you want to know the truth about your website

Reviewed on 2021/03/30

Well, it is a pretty good event revealer. I can find out a lot of information about any of my...

Well, it is a pretty good event revealer. I can find out a lot of information about any of my website visitors and it gives me a lot of feedback so I can increase my traffic and my online sales.

Pros

This is a very strong tool that exposes the website visitors online actions and speech. Hotjar uses two methods, Analysis and Feedback. The Research tools monitor and analyze website visitors activity (see what they're up to), while the Feedback tools "listen" what website visitors are thinking.

Cons

In my opinion, Hotjar has at least two big problems, first is the limited page height that is set at 1500px and the second one is the disabled feature for cross-domains. Maybe they are just testing to see how it will work better in the future.

Ioana G.
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great little tool for starting your UX research

Reviewed on 2019/08/14

I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little...

I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Pros

Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Cons

Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed.

Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that.

Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages.

Heatmaps are still very simple with no ability of segmenting the data.

I can't complain for the really accessible prices they have been able to maintain though!

Response from Hotjar

Hey Ioana!

Thanks so much for leaving this review and sharing your thoughts on Hotjar.

Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you.

There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!

All best,
Alex

Aris G.
Overall rating
  • Industry: Consumer Services
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Best Analytics Software

Reviewed on 2021/01/12

We use hotjar as a "testing" tool. We test our users and make the necessary changes to increase our...

We use hotjar as a "testing" tool. We test our users and make the necessary changes to increase our sales. We monitor our user's actions, we learn and understand what people don't like, don't understand, what confuses them, what makes them leave, what they like and prefer and we adjust the interface, the products, the banners, the layout. It's cool!

Pros

We love the funnel feature where I can setup funnels to track the conversions and drop-offs. Our whole business is based on sales funnels and Hotjar makes it very very easy to track users through our pages. The fact that we can later watch in a video our users activity is priceless. Device splitting is very useful because we can monitor all user's movement and make the proper changes.

Cons

I've got nothing to comment here. Their free plan is very good and we know that many of our customers don't upgrade to paid plans because of that. The only thing I want to suggest users with shared hosting, if they have high traffic website, it may slow down the page load and it would be nice to upgrade to bigger server.

Showing 5 reviews of 378 Read all reviews

Hotjar FAQs

Below are some frequently asked questions for Hotjar.

Hotjar offers the following pricing plans:

  • Starting from: US$39,00/month
  • Pricing model: Free, Subscription
  • Free Trial: Available

Basic: Free. Get started collecting data from up to 2,000 pageviews per day. Pro: $39/month. Collect data from: 10,000 pageviews per day. Business: $99/month. Collect data from: 20,000 pageviews per day.

We do not have any information about Hotjar features

Hotjar has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Hotjar supports the following languages:

Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish, Ukrainian

Hotjar supports the following devices:

Android (Mobile), iPhone (Mobile)

Hotjar integrates with the following applications:

HubSpot Marketing Hub, Instapage, Joomla, Magento Commerce, PrestaShop, Shopify, Squarespace, Unbounce, Weebly, WordPress

Hotjar offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

Related categories

See all software categories found for Hotjar.