Outreach is an intuitive sales automation platform. Based on "sequences", the application helps sales teams set up email campaigns & touchpoints based upon any number of criteria that they choose. Teams can create a sequence of emails & calls to put every single prospect through.
Outreach helps sales teams to proficiently handle all of their prospects, no matter how many there are. Outreach notifies sales teams when leads reply to messages and schedules those who replied, for the next touchpoint or step in the sequence. It even detects the best performing times of the week to send emails and then schedules email campaigns accordingly.
Outreach's analytics features allow sales teams an overview of their activities and performance. Thanks to Outreach's sequence analytics, team members can learn exactly where every prospect is within the communication funnel and managers can observe each team member's performance.
I am a big fan of Outreach. I think all Sales, Marketing & Sales Development teams should use it. Automation is the future!
I love the ease of use. I work with many people new to sales, new to our industry and they fall in love with outreach. It automates our sales strategy. It helps us follow a cadence or campaign on emailing, calling, sending a LinkedIn message, etc. Without it, we would struggle to follow up with our clients.
There are some small things that I don't like with Outreach. Things get stuck in failed & pending states and you are not notified... These are usually found too late as well. Wish there was more of an aggressive notification when things happen that we should be aware of. Also - I would love for them to build out their interface better for closing roles and marketing roles. We have it for our SDRs but would struggle to have marketing and account executives use the tool at the same time.
Overall Outreach is a great tool for scaling out productivity but it seems to lack features in being able to automate follow ups on a one-off basis. You can schedule one email for further out but will have to actively remind yourself to continue following up which reduces the value automation can provide to a sales professional.
Outreach is a fantastic tool that enables me and my colleagues to be much more productive in our sales outreach. It's great to be able to schedule emails in advance and even put prospects into sequences for more extended outreach efforts (no pun intended) without the need to actively manage and pay attention to them.
It's also great at helping keep me organized in terms of tasks I need to follow up on like calls.
They're ability to track email opens and clicks is also extremely valuable in identifying which prospects are engaging most with the material I send over.
Outreach also has some other analytics that seem somewhat helpful as well, though haven't dug too much into these or really leveraged them to great extent for our team.
There are some features that leave me wanting though. There are instances where I'd like to add just a slight bit of personalization for a very select few members of a sequenced group but in order to do that, I either need to have a reminder to catch that scheduled email right before it sends out (which defeats the purpose of the automation) or create an entirely new sequence just for 1 or 2 people which can really bog up my sequence view.
Cheaper solutions like Yesware are able to allow for automated one-off sequences or email chains with a log built in to stop following emails if there's a response. Seems like it should be a fairly straight forward functionality but it's noticeably lacking in this platform.
Outreach makes it so easy to meet that crucial nexus point in sales of volume + quality of messaging. Being able to have measured feedback on how well your emails are received means you can keep tweaking until you get open and response rates as high as possible. It makes me faster as a sales rep and more data driven as a team.
Outreach can do a TON. Being able to import a list of leads and have relevant info show such as title, last contact, etc.. is an amazing time saver when trying to make sure you're list (csv, sfdc report, etc..) is 'clean' and good to go.
Being able to call directly through the platform is a huge time saver as well. All of the reporting around your sequences is a huge win. I will go through all of my sequences once every week or so to see what's doing well, what isn't, and tweak to optimize performance. There is a huge amount of data you can use to compare yourself to others, measure the efficacy of your outreach, and collaborate on best practices with team members. Over all Outreach is a huge win and is very well integrated with every one we use from a customer facing team perspective (gmail, sfdc, Linkedin)
Outreach feels like they are probably an engineering first design second kind of company. I say that because their software can do SO MUCH, but it's not always intuitive how to do specific things. It has taken me awhile to get fully up to speed on some of the tips and tricks that really make outreach awesome.
This is barely a con, more so just a training or user experience comment. Outreach can do so much it'd be tough for them to make every little feature super easy to find and obvious.
Perhaps some more specific live onboarding/training would be helpful as well.
This software is responsible for revolutionizing our outbound sales process, and it will continue to be the best tool for us for years to come. I've evaluated other options but always came back to Outreach because it's the full package.
Outbound sales is extremely scalable with this platform, and running a sales org on it is amazingly easy to manage.
I love that this software is so heavily focused on outbound sales. This isn't marketing software that you can adapt to sales, this is software created and built for sales organizations. That fact is very obvious in the way they implement their features.
Outreach always leads the way in terms of feature innovation, and they continue to offer the best outbound email settings to truly automate your process. You can drop 1000 prospects into a sequence, throttle it to send 100 per day, set it to resume OOO replies after a few days, and set it and forget it. Just set up a schedule, make sure you exclude national holidays, and you don't have to touch it ever again.
Something they also do better than anyone is their task management. I frequently have a task as a step in a sequence (I.e. Connect with the person on LinkedIn), and when a prospect hits that stage it creates a task in the system. This happens hundreds of prospects at a time, but when you start your tasks it takes you into this workflow that lets you call/email/take notes on the action and just click next to take you to the next one. Really lets you get in the flow, and is an amazing tool for inserting a manual task into a sequence that you can still get through quickly.
Some examples of awesome features include:
1) Auto resume OOO
2) Fallback text in the templates
3) Automatically skip holidays
4) Phone call integration so you don't have to leave the app
I don't know that there are any cons. The only one that I can imagine is that when you start fresh on the system, the interface can be a little bit daunting. There are actually a lot of settings, and if you don't understand the hierarchy or what you use for what, it can get very complicated.
Thankfully they have good customer support and a LOT of good documentation, so it's not that bad if you spend some time learning it.
I really enjoyed the software, what a great product. My first salesman was amazing, but as they scaled, we became a small account to them and really got treated like it. Stay away if you are looking for a great vendor experience, but if you are looking for a great product with great automation tools and email sequences... Outreach was the best we could find.
Wow, its an amazing product. I really enjoyed using it and it did win me alot of business. Alot of automated tasks which was amazing. Also their email management and manager permissions was incredible. Overall really simplified my teams day.
If you are a small company... expect to be treated terribly. We got random bills, and NO response from billing or their cusotmer support. You would get the runaround all day long. Seriously terrible experience even caused one of my employees to lose morale which isn't ultimately all Outreachs fault, I will take some accountability... but she wasn't getting her job done and couldln't get replies from Outreach. She was the manager supposed to control how many seats we had and manage costs... With an unresponsive team and random invoices with no explaination it became discouraging.
I would highly recommend using the product if their sales team was ethical and their support would RESPOND. We got way overbilled and cancelling the account was even a hassle.
Please contact Outreach for pricing information.
Below are some frequently asked questions for Outreach.
Outreach offers the following pricing plans:
Pricing model: Subscription
Free Trial: Not Available
Please contact Outreach for pricing information.
We do not have any information about Outreach features
Outreach has the following typical customers:
Large Enterprises, Mid Size Business
Outreach supports the following languages:
Outreach has the following pricing plans:
We do not have any information about what devices Outreach supports
Outreach integrates with the following applications:
Built.io Flow, Campaign Monitor, Datanyze, DocSend, Mailchimp, MoData, Panoply, PieSync, Robly, Tray.io
Outreach offers the following support options:
FAQs, Online Support, Phone Support, Video Tutorials