Full Circle Response Management

Marketing performance management for Salesforce marketing

About Full Circle Response Management

Response Management is Full Circle Insights' flagship Marketing Performance Management tool. It helps marketing teams to leverage their Salesforce Marketing Cloud data to drive revenue. With a powerful lead lifecycle module, Full Circle's Response Management enables marketers to get the data and analytics that they need.

Full Circle's modern lifecycle marketing enables marketers to generate responses from new prospects, past prospects and existing customers. Full Circle's Marketing Response Lifecycle Management module transforms the current leads and contacts process from the traditional linear to circular for Salesforce and allows users to track the outcome of every response generated, from a history of campaigns.

With modern marketing cycles, traditional campaign attribution and ROI metrics aren’t enough. Significant lead volume or long sales cycles need better data to tell marketers where to invest, for sales to close more deals. Full Circle Marketing Response gives marketers the opportunity to truly understand the impact each program has on revenue, through better campaign influence and attribution data in Salesforce.

Full Circle Response Management gives marketers the data they need to understand how well their campaigns are performing. It extends the Salesforce1 platform and provides complete visibility into marketing and sales funnels. It integrates marketing data with sales data, tying marketing campaigns to pipeline and revenue whilst streamlining marketing to sales hand-off.

Marketers can track funnel volume across different sources and see how fast leads convert through the funnel using Salesforce reports and dashboards. They can see what happens when a lead is passed to sales, looking beyond simple volume numbers to understand how each campaign influences pipeline and revenue.

Full Circle Response Management's marketing data and marketing analytics are built right inside Salesforce. The software is also fully optimized for the Salesforce1 mobile app.

Key benefits of Full Circle Response Management

  • Full Circle Response Management captures data for every response and uses it to give an integrated sales & marketing funnel. The funnel offers insights into the volume, velocity and conversion rates of all campaign responses.

  • Full Circle's unified marketing response workflow allows sales to follow up on every qualified marketing response, regardless of whether they're a lead or a contact. Marketing teams are then able to track the outcome of each interaction.

  • Full Circle provides lead management best-practises for Salesforce that enable sales and marketing teams to identify more opportunities from each campaign and engage with all actionable responses, be them a lead or a contact.

  • Full Circle Response Management's rich contact workflow allows sales to follow up on responses from existing contacts while - in a single report - marketing analyzes results across both new leads and contacts.

  • Customize your campaign attribution rules based on any combination of first & last touch, contact roles, tipping point campaigns & more to get consistently accurate campaign ROI.

  • With campaign influence models & reports, fully understand the impact of each marketing campaign and which programs have accelerated deals through the sales pipeline.

  • Full Circle Response Management's deal explorer shows sales teams a detailed history of every single marketing campaign and how it influenced individual opportunities.

  • Full Circle Response Management - built natively on the Salesforce1 platform - gives a fully customizable view of your sales & marketing funnel including the key metrics needed for business process optimization. Demand waterfall analysis enables sales and marketing teams to identify bottlenecks & streamline processes.

  • Full Circle's response tracking system allows marketers to understand how contacts and leads have historically moved through the funnel. Drill down and view campaign performances by sales team, region firmographic attributes etc.

  • Devices

    Business size

    S M L

    Markets

    United States, Canada, United Kingdom, Australia

    Supported Languages

    English

    Images

    Full Circle Response Management actionable funnel analysis
    Full Circle Response Management's deal explorer
    Full Circle Response Management sales and marketing alignment
    Full Circle's campaign influence models and reports
    Accurate campaign ROI with Full Circle's campaign attribution rules customization
    Manage contacts with Full Circle Response Management
    View historical campaign results with Full Circle Response Management
    View 8 more
    Full Circle Response Management video
    Full Circle Response Management video
    Full Circle Response Management screenshot: Full Circle Response Management actionable funnel analysis Full Circle Response Management screenshot: Full Circle Response Management's deal explorer Full Circle Response Management screenshot: Full Circle Response Management sales and marketing alignment Full Circle Response Management screenshot: Full Circle's campaign influence models and reports Full Circle Response Management screenshot: Accurate campaign ROI with Full Circle's campaign attribution rules customization Full Circle Response Management screenshot: Manage contacts with Full Circle Response Management Full Circle Response Management screenshot: View historical campaign results with Full Circle Response Management

    Features

    Total features of Full Circle Response Management: 8

    • Campaign Analysis
    • Contact History
    • Lead Assignment
    • Lifecycle Management
    • Performance Metrics
    • Pipeline Reports
    • ROI Analytics
    • Sales Integration

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    Full Circle Response Management FAQs

    Below are some frequently asked questions for Full Circle Response Management.

    Full Circle Response Management offers the following pricing plans:

    • Starting from: US$1 000,00/year
    • Pricing model: Subscription
    • Free Trial: Not Available

    Starts at $1000/month on an annual contract

    We do not have any information about Full Circle Response Management features

    Full Circle Response Management has the following typical customers:

    Large Enterprises, Non Profit, Mid Size Business

    Full Circle Response Management supports the following languages:

    English

    We do not have any information about what devices Full Circle Response Management supports

    Full Circle Response Management integrates with the following applications:

    Gooddata, Marketo Engage, Oracle Eloqua, Salesforce App Cloud

    Full Circle Response Management offers the following support options:

    Knowledge Base, Online Support

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