Identity resolution and marketing data onboarding software
4.5/5 (2 reviews)LiveRamp is a data onboarding platform designed to make customer data portable and integrated for marketers. LiveRamp helps connect customer data to media platforms and marketing applications in order to better leverage data assets.
LiveRamp comes with a self-service dashboard to import customer data. These data files are then anonymized and left free of all personally identifiable information before being connected to marketing applications.
Customer records are matched to online IDs and devices (cookies, mobiles devices, digital accounts, etc.) based on one-to-one exact matching. LiveRamp then delivers usable data segments to media platforms and marketing applications.
With its 200+ partners, LiveRamp enables integration with marketers preferred technologies - and new integrations can be added on request.
Pros
The search function for destinations makes it easy for us to send 1st party audiences and files to multiple platforms at once. You can also organize your files and audiences to make it easier to select which files go where.
Cons
There's no easy way to export file names & record matches by audience. The format it comes as in a CSV is not the most user friendly. It also can be a struggle to pull match rates by platform - it would be great if there was a feature to see what a partners match rate is now vs. a period of time in the past to see how it has grow.n.
Overall we have been pleased with liveramp as a software data solution.
Pros
Liveramp data store has allowed us to further fine tune our targeting. activating predefined audiences that have drastically lowered our costs. It is very easy to search around and find what you need but getting it to the desired platform is a bit of a round robin.
Cons
The customer service team is awful and very, very slow to get anything done. Like i said moving the data to a new platform is a bit of a pain.
Please contact LiveRamp for pricing.
Below are some frequently asked questions for LiveRamp IdentityLink.
LiveRamp IdentityLink offers the following pricing plans:
Pricing model: Subscription
Free Trial: Not Available
Please contact LiveRamp for pricing.
LiveRamp IdentityLink offers the following features:
LiveRamp IdentityLink has the following typical customers:
Large Enterprises, Mid Size Business
LiveRamp IdentityLink supports the following languages:
English
LiveRamp IdentityLink has the following pricing plans:
Subscription
We do not have any information about what devices LiveRamp IdentityLink supports
LiveRamp IdentityLink integrates with the following applications:
Criteo, Kenshoo Enterprise, LinkedIn, Marin Software, Neustar, Optimizely, Optimizely, Snapchat, Twitter, comScore
LiveRamp IdentityLink offers the following support options:
Knowledge Base, Online Support, Phone Support
Overall great for managing CRM files and sharing.