LiveRamp IdentityLink

LiveRamp IdentityLink

Identity resolution and marketing data onboarding software

4.5/5 (2 reviews)

LiveRamp IdentityLink Overview

LiveRamp is a data onboarding platform designed to make customer data portable and integrated for marketers. LiveRamp helps connect customer data to media platforms and marketing applications in order to better leverage data assets.

LiveRamp comes with a self-service dashboard to import customer data. These data files are then anonymized and left free of all personally identifiable information before being connected to marketing applications.

Customer records are matched to online IDs and devices (cookies, mobiles devices, digital accounts, etc.) based on one-to-one exact matching. LiveRamp then delivers usable data segments to media platforms and marketing applications.

With its 200+ partners, LiveRamp enables integration with marketers preferred technologies - and new integrations can be added on request.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Canada, Europe, Latin America, Middle-East and Africa, United States

Supported Languages

English

LiveRamp IdentityLink Reviews

Overall rating
4.5/5
100% positive reviews
1
Excellent
1
Very good
0
Average
0
Poor
0
Terrible
Kayla L.

Useful For Sharing Audiences

Used Weekly for 1+ year
Reviewed on 2019/03/19
Review Source: Capterra

Overall great for managing CRM files and sharing.

Pros

The search function for destinations makes it easy for us to send 1st party audiences and files to multiple platforms at once. You can also organize your files and audiences to make it easier to select which files go where.

Cons

There's no easy way to export file names & record matches by audience. The format it comes as in a CSV is not the most user friendly. It also can be a struggle to pull match rates by platform - it would be great if there was a feature to see what a partners match rate is now vs. a period of time in the past to see how it has grow.n.

Rating breakdown

Ease of Use

Likelihood to recommend

8.0/10
Anthony R.

The datastore is a game changer

Used Daily for 1-5 months
Reviewed on 2018/12/18
Review Source: Capterra

Overall we have been pleased with liveramp as a software data solution.

Pros

Liveramp data store has allowed us to further fine tune our targeting. activating predefined audiences that have drastically lowered our costs. It is very easy to search around and find what you need but getting it to the desired platform is a bit of a round robin.

Cons

The customer service team is awful and very, very slow to get anything done. Like i said moving the data to a new platform is a bit of a pain.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

LiveRamp IdentityLink Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Please contact LiveRamp for pricing.

LiveRamp IdentityLink Features

  • A/B Testing
  • Data Import/Export
  • Tagging

  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Third Party Integration

Additional information for LiveRamp IdentityLink

Key features of LiveRamp IdentityLink

  • Onboard customer data
  • Search platforms onboarding
  • Site optimization
  • Tag Management System

Benefits

  • Measurement : LiveRamp enables onboarding of sales data into marketers' measurement applications to gain deeper insights about the impact of digital marketing campaigns (on in-store, online or telephone purchases).

  • Targeting : with LiveRamp marketers can accurately reach audience segments by onboarding data into media platforms. CRM retargeting, ad suppression and look-alike modeling help increase targeting efficiency.

  • One-to-one marketing : increase conversion rate with LiveRamp customer data onboarding. With A/B testing and website optimization, Live Ramp helps creating relevant messages for consumers.

  • Privacy : LiveRamp works with major privacy organizations (NAI, IAB, DMA) to ensure compliance while manipulating customer personal information.

  • LiveRamp IdentityLink FAQs

    Below are some frequently asked questions for LiveRamp IdentityLink.

    Q. What type of pricing plans does LiveRamp IdentityLink offer?

    LiveRamp IdentityLink offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Not Available

    Please contact LiveRamp for pricing.

    Q. What are the main features of LiveRamp IdentityLink?

    LiveRamp IdentityLink offers the following features:

    • Onboard customer data
    • Search platforms onboarding
    • Site optimization
    • Tag Management System

    Q. Who are the typical users of LiveRamp IdentityLink?

    LiveRamp IdentityLink has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does LiveRamp IdentityLink support?

    LiveRamp IdentityLink supports the following languages:

    English

    Q. What type of pricing plans does LiveRamp IdentityLink offer?

    LiveRamp IdentityLink has the following pricing plans:

    Subscription

    Q. Does LiveRamp IdentityLink support mobile devices?

    We do not have any information about what devices LiveRamp IdentityLink supports

    Q. What other apps does LiveRamp IdentityLink integrate with?

    LiveRamp IdentityLink integrates with the following applications:

    Criteo, Kenshoo Enterprise, LinkedIn, Marin Software, Neustar, Optimizely, Optimizely, Snapchat, Twitter, comScore

    Q. What level of support does LiveRamp IdentityLink offer?

    LiveRamp IdentityLink offers the following support options:

    Knowledge Base, Online Support, Phone Support