About LiveRamp IdentityLink
LiveRamp is a data onboarding platform designed to make customer data portable and integrated for marketers. LiveRamp helps connect customer data to media platforms and marketing applications in order to better leverage data assets.
LiveRamp comes with a self-service dashboard to import customer data. These data files are then anonymized and left free of all personally identifiable information before being connected to marketing applications.
Customer records are matched to online IDs and devices (cookies, mobiles devices, digital accounts, etc.) based on one-to-one exact matching. LiveRamp then delivers usable data segments to media platforms and marketing applications.
With its 200+ partners, LiveRamp enables integration with marketers preferred technologies - and new integrations can be added on request.
Pricing starting from:
N/A
- Free Trial
- Subscription
Compare with Popular Alternatives
Key benefits of LiveRamp IdentityLink
Devices
Business size
Markets
Supported Languages
Pricing starting from:
N/A
- Free Trial
- Subscription
Compare with Popular Alternatives
Features
Total features of LiveRamp IdentityLink: 9
- A/B Testing
- CRM Integration
- Customer Segmentation
- Data Import/Export
- POS Integration
- Sales Analytics
- Search Functionality
- Tagging
- Website Integration
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Reviews
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- Industry: Marketing & Advertising
- Company size: 11-50 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The datastore is a game changer
Reviewed on 2018/12/18
Overall we have been pleased with liveramp as a software data solution.
Overall we have been pleased with liveramp as a software data solution.
Pros
Liveramp data store has allowed us to further fine tune our targeting. activating predefined audiences that have drastically lowered our costs. It is very easy to search around and find what you need but getting it to the desired platform is a bit of a round robin.
Cons
The customer service team is awful and very, very slow to get anything done. Like i said moving the data to a new platform is a bit of a pain.

- Industry: Marketing & Advertising
- Company size: 51-200 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Useful For Sharing Audiences
Reviewed on 2019/03/19
Overall great for managing CRM files and sharing.
Overall great for managing CRM files and sharing.
Pros
The search function for destinations makes it easy for us to send 1st party audiences and files to multiple platforms at once. You can also organize your files and audiences to make it easier to select which files go where.
Cons
There's no easy way to export file names & record matches by audience. The format it comes as in a CSV is not the most user friendly. It also can be a struggle to pull match rates by platform - it would be great if there was a feature to see what a partners match rate is now vs. a period of time in the past to see how it has grow.n.
LiveRamp IdentityLink FAQs
Below are some frequently asked questions for LiveRamp IdentityLink.Q. What type of pricing plans does LiveRamp IdentityLink offer?
LiveRamp IdentityLink offers the following pricing plans:
- Pricing model: Subscription
- Free Trial: Not Available
Please contact LiveRamp for pricing.
Q. What are the main features of LiveRamp IdentityLink?
LiveRamp IdentityLink offers the following features:
- Onboard customer data
- Search platforms onboarding
- Site optimization
- Tag Management System
Q. Who are the typical users of LiveRamp IdentityLink?
LiveRamp IdentityLink has the following typical customers:
Large Enterprises, Mid Size Business
Q. What languages does LiveRamp IdentityLink support?
LiveRamp IdentityLink supports the following languages:
English
Q. Does LiveRamp IdentityLink support mobile devices?
We do not have any information about what devices LiveRamp IdentityLink supports
Q. What other apps does LiveRamp IdentityLink integrate with?
LiveRamp IdentityLink integrates with the following applications:
Blueshift, Criteo Dynamic Retargeting, Kameleoon, Leadspace, Neustar UltraDNS, Optimizely, Permutive DMP, QuanticMind, Snapchat, comScore
Q. What level of support does LiveRamp IdentityLink offer?
LiveRamp IdentityLink offers the following support options:
Knowledge Base, Online Support, Phone Support
Related categories
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