LiveRamp IdentityLink

Identity resolution and marketing data onboarding software

About LiveRamp IdentityLink

LiveRamp is a data onboarding platform designed to make customer data portable and integrated for marketers. LiveRamp helps connect customer data to media platforms and marketing applications in order to better leverage data assets.

LiveRamp comes with a self-service dashboard to import customer data. These data files are then anonymized and left free of all personally identifiable information before being connected to marketing applications.

Customer records are matched to online IDs and devices (cookies, mobiles devices, digital accounts, etc.) based on one-to-one exact matching. LiveRamp then delivers usable data segments to media platforms and marketing applications.

With its 200+ partners, LiveRamp enables integration with marketers preferred technologies - and new integrations can be added on request.

Pricing starting from:


  • Free Trial
  • Subscription

Key benefits of LiveRamp IdentityLink

  • Measurement : LiveRamp enables onboarding of sales data into marketers' measurement applications to gain deeper insights about the impact of digital marketing campaigns (on in-store, online or telephone purchases).

  • Targeting : with LiveRamp marketers can accurately reach audience segments by onboarding data into media platforms. CRM retargeting, ad suppression and look-alike modeling help increase targeting efficiency.

  • One-to-one marketing : increase conversion rate with LiveRamp customer data onboarding. With A/B testing and website optimization, Live Ramp helps creating relevant messages for consumers.

  • Privacy : LiveRamp works with major privacy organizations (NAI, IAB, DMA) to ensure compliance while manipulating customer personal information.

  • Devices

    Business size

    S M L


    United States, Canada, Australia

    Supported Languages


    Pricing starting from:


    • Free Trial
    • Subscription


    Total features of LiveRamp IdentityLink: 9

    • A/B Testing
    • CRM Integration
    • Customer Segmentation
    • Data Import/Export
    • POS Integration
    • Sales Analytics
    • Search Functionality
    • Tagging
    • Website Integration


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    Overall rating

    4,5 /5
    Value for Money
    Ease of Use
    Customer Support

    Already have LiveRamp IdentityLink?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 2
    Anthony R.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    The datastore is a game changer

    Reviewed on 2018/12/18

    Overall we have been pleased with liveramp as a software data solution.

    Overall we have been pleased with liveramp as a software data solution.


    Liveramp data store has allowed us to further fine tune our targeting. activating predefined audiences that have drastically lowered our costs. It is very easy to search around and find what you need but getting it to the desired platform is a bit of a round robin.


    The customer service team is awful and very, very slow to get anything done. Like i said moving the data to a new platform is a bit of a pain.

    Kayla L.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Useful For Sharing Audiences

    Reviewed on 2019/03/19

    Overall great for managing CRM files and sharing.

    Overall great for managing CRM files and sharing.


    The search function for destinations makes it easy for us to send 1st party audiences and files to multiple platforms at once. You can also organize your files and audiences to make it easier to select which files go where.


    There's no easy way to export file names & record matches by audience. The format it comes as in a CSV is not the most user friendly. It also can be a struggle to pull match rates by platform - it would be great if there was a feature to see what a partners match rate is now vs. a period of time in the past to see how it has grow.n.

    LiveRamp IdentityLink FAQs

    Below are some frequently asked questions for LiveRamp IdentityLink.

    LiveRamp IdentityLink offers the following pricing plans:

    • Pricing model: Subscription
    • Free Trial: Not Available

    Please contact LiveRamp for pricing.

    LiveRamp IdentityLink offers the following features:

    • Onboard customer data
    • Search platforms onboarding
    • Site optimization
    • Tag Management System

    LiveRamp IdentityLink has the following typical customers:

    Large Enterprises, Mid Size Business

    LiveRamp IdentityLink supports the following languages:


    We do not have any information about what devices LiveRamp IdentityLink supports

    LiveRamp IdentityLink integrates with the following applications:

    Blueshift, Criteo Dynamic Retargeting, Kameleoon, Leadspace, Neustar UltraDNS, Optimizely, Permutive DMP, QuanticMind, Snapchat, comScore

    LiveRamp IdentityLink offers the following support options:

    Knowledge Base, Online Support, Phone Support

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