TapClicks

TapClicks

Marketing dashboard, analytics, & reporting platform

4.6/5 (89 reviews)

TapClicks Overview

TapClicks, Inc. is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API integrations with leading marketing and advertising platforms and rounds out its solution with ImportWizard, which enables the platform to use data from virtually any source. TapClicks was founded in 2009, is headquartered in Silicon Valley, has development and sales offices in Boston and Canada, and sales offices in Europe and Latin America.

Please visit www.tapclicks.com for more information.

Pricing

Starting from
N/A
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Australia, Canada, United Kingdom, United States

Supported Languages

English

TapClicks Reviews

Overall rating
4.6/5
91% positive reviews
61
Excellent
20
Very good
6
Average
2
Poor
0
Terrible
Kiri T.

Unrivaled Customization in Order Management and Reporting

Used Daily for 2+ years
Reviewed on 2018/11/16
Review Source: Capterra

TapClicks provides a huge benefit to both us as a company, and to our clients. It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting. This full-cycle tool has made us much more efficient as a company.

Pros

The ability to customize everything from reporting for us and for our clients, as well as in order management. Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.

Cons

As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard. TapClicks works as quickly as they can to remedy any data issues, but sometimes the turnaround is not quick enough for our fast moving business.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Bianca C.

Provides a necessary solution, but I would've expected more improvements by now

Used Daily for 2+ years
Reviewed on 2018/10/20
Review Source: Capterra

We've been using TapClicks for over 2 years now. While it has somewhat solved a major issue for us, I do wish more advancements have been made over this time period.

Pros

It provides a concise way to showcase data among multiple sources. Prescheduled reports have been a major addition to our data story. Data reports are simple enough for customers to understand.

Cons

I think this platform falls short in a few areas. For instance, social media plugins include extremely little data. Data for Instagram only shows follower growth, as opposed to reach/engagement across posts. Plugging in data sources is quite cumbersome and often pull inaccurately. Also customizing reports for individual clients is a hassle and most changes must be made across all accounts- this is a major downfall for any company with many clients.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

6.0/10
Erica G.

Overall, my experience with Tapclicks has been excellent.

Used Daily for 1+ year
Reviewed on 2018/04/25
Review Source: Capterra

Streamlined reporting that gives us the ability to provide as much or as little data as we'd like for each of our customers from a variety of portals.

Pros

Our customers love it. Allows us to provide the reporting they require, tailored to their specific needs. There's a great deal of flexibility in what can be provided.
Our representative is fantastic- they are extremely responsive and always happy to hop on a call with every question we have and speak directly to our customers as needed
Widgets are easy to create and revise.
I personally find the software extremely easy to use, although there seems to be a very large learning curve with the majority of my team.

Cons

The integrations have occasionally taken longer than we'd like. There are interim solutions, but the actual S2S integration took quite some time. With the latest integration, it didn't contain everything we needed and outlined in the spec.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Mike D.

Tap Clicks Review

Used Daily for 1+ year
Reviewed on 2019/07/17
Review Source: Capterra

Overall Tap Clicks has been a game changer... both for delivering reports to clients, but also as a central platform for us to know exactly what's going on in our business

Pros

It's ability to combine different sources of traffic and advertising platforms, along with custom data, to create reports for determining Return On Ad Spend

Cons

Needs more integrations with other CRM's such as Ontraport and Infusionsoft

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Heath H.

A great tool for agencies who need a consolidated report

Used Daily for 6-12 months
Reviewed on 2019/07/18
Review Source: Capterra

Takes some getting used to, but an easy tool for multi-channel marketing campaigns. Clients in large organisations love it as they can take the information higher up to management in a clean, easy to understand format.

Pros

Much like Data Studio is design and functionality but can do a lot more with API and other systems.
Reporting is neat and very easy to understand by clients, help put Google Analytics, FB and Insta + Mailchimp etc data into one simple report

Cons

Quite expensive, definitely worth an investment when compared to Data Studio or having to do GA and Facebook Business Manager reports separately, however maybe not worth the money for some users. Also we are based in Australia which makes communication hard with Tapclicks who are based in USA when we need support.

Rating breakdown

Ease of Use

Likelihood to recommend

8.0/10

TapClicks Pricing

Starting from
N/A
Pricing options
Free Trial
Free
Subscription
Value for money

TapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free!

TapClicks Features

  • Activity Dashboard
  • Charting
  • Customizable Reporting
  • Data Import/Export
  • Monitoring
  • Real Time Analytics

  • API
  • Ad hoc Reporting
  • Business Intelligence
  • Collaboration Tools
  • Dashboard Creation
  • Data Filtering
  • Data Visualization
  • Drag & Drop Interface
  • Graphical Data Presentation
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Third Party Integration
  • Visual Analytics

Additional information for TapClicks

Key features of TapClicks

  • Add your own logo and get your own URL address
  • Comprehensive drill down features and filters
  • Create interactive dashboards and monitor all activities
  • Cross-platform data mapping
  • Custom calculations and report metrics
  • Custom select KPIs from up to 100 services
  • Discover where your call tracking leads are coming from
  • Drill into your social media activity and monitor reputation
  • Generate ad hoc reports with one click
  • Import and export reporting data in various formats
  • Import data from Google Drive, Dropbox, & data import wizard
  • Integrate with analytics services to see web performance
  • Login one time to manage all your services and clients
  • Manage thousands of clients data and control access rights
  • Multiple dashboard configurations to create your ideal look
  • Natively integrate multiple data sources
  • Segment customers by role, industry,location, & product set
  • Setup daily, weekly, or monthly scheduled reports

Benefits

A cost-effective, cloud-based solution that meets the needs of media, digital marketing, and advertiser agencies. TapAnalytics customers benefit with ease of deployment, scalability, and proven ROI. This unified reporting and analytics dashboard seamlessly connects to over 100 services.

  • Easily manage thousands of clients in a single dashboard.
  • Get high-level agency views and custom client views. Provide transparency to your end clients with customized viewing.
  • Utilize white labeling features to add a high touch finish designed to meet each client’s needs.
  • Get scoring and real-time analytics across all campaigns. Scoring uses sophisticated algorithms to optimize campaign performance and discover actionable insights.
  • Bring your data to life with data visualization; interactive timelines, pie-charts, geomapping, text widgets, and more.
  • Be the first to know when a campaign needs attention and make executive decisions through alerts.
  • Save time utilizing auto-scheduled reporting. Send automated email reports in HTML, PDF, and Excel formats.
  • Agency-Specific Integrations; more than 100 integrations that cater to the needs of agencies of all sizes.

  • GetApp Analysis

    TapAnalytics is a cloud-based marketing automation and analytics platform that unifies all your marketing data from various online services in one screen. A tool specifically built for marketing teams, digital agencies, and media organizations, the app’s white labeling capability allows you to fully customize the software according to your unique business needs.

    Customizations can include the displayed currency, names of services, reporting profiles for client groups, client dashboard views, data comparisons, and many more. Plus, reports can be custom-branded, scheduled for automatic delivery, and exported to different file formats.

    Used by 500+ digital agencies and 5,000+ brands, TapAnalytics connects with 100+ business tools, such as Twitter and Google+, MailChimp and Constant Contact, Facebook Insights and Facebook Ads, Google Analytics and Moz, Twilio and Vertical Response, to mention a few. New additions are introduced every month, and custom integrations can be arranged with the TapAnalytics team.

    TapAnalytics unifies all your marketing data from various sources in one screen.

    What is TapClicks?

    Working with a number of online marketing and analytics tools is an everyday occurrence among publishing firms, media companies, and marketing creatives. This poses a problem, particularly with reporting and analytics, as campaign data from several disparate tools can take time to reconcile, slowing down vital decision-making processes.

    Built on a scalable architecture that lets you add new clients and campaigns whenever the need arises, TapAnalytics consolidates data from different online sources, presenting them in easily digestible formats in one centralized screen, eliminating the need to toggle between numerous tools. And even if you’re a big digital marketing agency with thousands of clients, you only need a single account to manage all your clients and monitor various KPIs. Data visualization tools such as charts and graphs are available, as well as data comparison widgets.

    TapAnalytics also sets you up with a dedicated account manager to help with your queries. Other ways to reach out for feedback and support are through helpdesk tickets, their support hotline, or the knowledge base.

    Connect all the services you use and TapAnalytics will fetch and analyze real-time data from those tools.

    TapClicks Main Features

    Marketing Dashboard

    TapAnalytics’ marketing dashboard allows you to monitor all your call tracking data from one central location. You only need to connect the services you already use, such as Twitter or Google AdWords, and TapAnalytics delivers all the data you need in real time. Datasets can be combined as you see fit, and custom dashboards can be created for each of your clients. Multiple visualization tools let you quickly analyze the data at your fingertips and derive actionable insights.

    The app’s dashboards show you everything you need to know about your campaigns and how your numbers are tracking against benchmarks, both as summaries and comprehensive data drill-downs. The app lets you listen in real time to what people are saying about your brand or your clients’ brands, shows which marketing campaigns are working versus those that aren’t, and pinpoints where leads are coming from, among others.

    TapAnalytics shows data summaries, comprehensive reports, and period comparisons for each connected service.

    Reporting and Analytics

    Because TapAnalytics consolidates data from multiple sources, adhoc reports can be generated in one click. Filters can be used to drill down data summaries to the level of detail you need. Custom calculations can be performed, cross-platform data mashups can be created, and specific reporting metrics can be defined. TapAnalytics analyzes trends, scores campaigns, and provides actionable KPI insights. Alerts can be set up for situations needing your immediate attention.

    Also, depending on the frequency you require, reports can be set to automatically be sent to your email address daily, weekly, or monthly. Reports can be exported and sent as Excel, Word, or PDF documents. TapAnalytics also has importing tools that let you bring offline data into the system, as well as data from Dropbox and Google Drive.

    Reports can be exported as Excel, Word, or PDF files.

    White Labeling and Customization

    TapAnalytics’ white-label offering makes the software a highly customizable and brandable platform. You can configure it so its overall look and feel coincides with your company’s branding – add your logo, use your brand colors, and get your very own URL address. Solutions can be tailor-made to serve the needs of your various end-clients, and reports can be branded accordingly.

    The app lets you create multiple dashboards, each with its own unique configurations. Custom graph widgets can be used, and clients can be segmented by industry, location, product, or role. User roles can likewise be created, along with their corresponding viewing and access permissions.

    TapAnalytics can be configured to coincide with your branding strategies.

    Margin/Markup Cost Control

    TapAnalytics’ margin/markup cost control feature lets you add the appropriate agency fees or service charges to client campaigns, so clients are always aware of the true costs of their marketing initiatives. Costs can also be adjusted as needed – by margin or markup, per service, or per client.

    To define your markup or margin rules, you must have administrator privileges. From the Administration menu, select “Margin rules” and the General Settings window will pop up. Fill in the needed information and save.

    Markup or margin rules can be specified from the Administrator panel.

    Widgets

    TapAnalytics widgets let you create custom dashboards. Several widget types are available to get you started: text, line/area chart, bar chart, pie chart, top performers, big number, geo chart, and funnel chart. To compare data over different time periods, say, current month versus last month, select an existing dashboard and specify the time periods you’d like to compare. Comparisons work for graph and bar widgets.

    Widgets are used to create custom dashboards.

    TapClicks Integrations

    TapAnalytics integrates with 100+ third-party apps including Google DFA, Google DFP, Google DBM, Facebook Ads, Facebook Insights, AdRoll, Instagram, Twitter, LinkedIn, Foursquare, YouTube, Yelp, Pinterest, MailChimp, Constant Contact, ExactTarget, Twilio, Vertical Response, Marketo, Wufoo, Google Analytics, Moz, Bing Ads, Yahoo, DudaMobile, and many more.

    For apps or services not included in their list of integrations, call TapAnalytics and they’ll take care of it for you.

    TapClicks Pricing

    TapAnalytics offers three pricing structures: Standard, Pro, and Elite. Standard starts at $25 per client per month and features included are unified dashboard, analytics engine, automated reporting, unlimited agent access, and standard app integrations.

    Pro offers standard integrations, clusters/property segmentation, white labeling, and multi-location support on top of the Standard features. Elite covers Pro features, plus custom visualizations, widgets for custom reporting, and advanced customizations for your very specific needs. Pro and Elite pricing can be obtained from the TapAnalytics sales team.

    14-day free trials are available.

    TapClicks Bottom Line

    • Puts all your marketing data from various sources in one place
    • Connects with over 100 services including Google Analytics, MailChimp, Twitter, LinkedIn, Twilio, and Wufoo
    • Customizable dashboards and white labeling capability to address each of your clients’ unique needs
    • Real-time analytics across your different campaigns
    • Automated reports sent to you based on the schedules you prefer

    TapClicks FAQs

    Below are some frequently asked questions for TapClicks.

    Q. What type of pricing plans does TapClicks offer?

    TapClicks offers the following pricing plans:

    Pricing model: Free, Subscription

    Free Trial: Available

    TapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free!

    Q. What are the main features of TapClicks?

    TapClicks offers the following features:

    • Add your own logo and get your own URL address
    • Comprehensive drill down features and filters
    • Create interactive dashboards and monitor all activities
    • Cross-platform data mapping
    • Custom calculations and report metrics
    • Custom select KPIs from up to 100 services
    • Discover where your call tracking leads are coming from
    • Drill into your social media activity and monitor reputation
    • Generate ad hoc reports with one click
    • Import and export reporting data in various formats
    • Import data from Google Drive, Dropbox, & data import wizard
    • Integrate with analytics services to see web performance
    • Login one time to manage all your services and clients
    • Manage thousands of clients data and control access rights
    • Multiple dashboard configurations to create your ideal look
    • Natively integrate multiple data sources
    • Segment customers by role, industry,location, & product set
    • Setup daily, weekly, or monthly scheduled reports

    Q. Who are the typical users of TapClicks?

    TapClicks has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does TapClicks support?

    TapClicks supports the following languages:

    English

    Q. What type of pricing plans does TapClicks offer?

    TapClicks has the following pricing plans:

    Free, Subscription

    Q. Does TapClicks support mobile devices?

    We do not have any information about what devices TapClicks supports

    Q. What other apps does TapClicks integrate with?

    TapClicks integrates with the following applications:

    AdRoll, Agendize, Emma, Engagement Cloud, Marketo, SEMrush, Salesforce Marketing Cloud, Tableau, emfluence, iContact

    Q. What level of support does TapClicks offer?

    TapClicks offers the following support options:

    FAQs, Online Support, Phone Support, Video Tutorials