Litmus
About Litmus
Litmus in an email development tool for marketing teams. Litmus allows marketers from companies of all sizes to build, preview, test and track their email campaigns. With Litmus, teams can resell, markup & add value to all of their client engagements.
Litmus's web-based drag & drop email editor enables teams to build their own emails from scratch or select one from Litmus's gallery of fully customizable templates. Changes made to emails can't be lost thanks to Litmus's timeline view. Contributors can see who made changes and when, and restore previous versions at any time.
Users can preview emails simultaneously in mobile and desktop as they build them, ensuring that they're optimized for both dimensions. HTML changes can be applied and viewed immediately and in real-time, eliminating the need for "guessing and checking".
After building and previewing emails, users can send them to Litmus for rendering testing with Litmus's one-click email testing. Litmus's comprehensive spam testing then checks your authentication, IP addresses & reputation and provides feedback and scores for ISP and corporate filters to ensure that your emails reach inboxes.
Once emails are sent, Litmus's engagement summary reports to users on not just open rate, but whether the emails were deleted, glanced at, skimmed over or properly read. Geolocation tells users where emails were opened, too.
Key benefits of Litmus
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Reviews
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- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
A pricy option for a freelancer or small agency, but Litmus blows the competition away
Reviewed on 2022/03/17
Litmus vastly increased my efficiency in building and testing email campaigns and email templates.
Litmus vastly increased my efficiency in building and testing email campaigns and email templates.
Pros
I was hesitant to switch to a remote editor as my default, but Litmus' instant screenshot testing completely changed my workflow - compared to the "old school" method of sending in an email, it's nothing short of revolutionary. In addition, the product is constantly being improved and updated, and the community and support around it is fantastic.
Cons
The pricing is not freelancer/small agency friendly. I am mildly annoyed by the presence of tabs for features that are not included in my account level - in my view, if I can't use it, I shouldn't see it.
- Industry: Media Production
- Company size: 201–500 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Marketing friendly email platform checker
Reviewed on 2025/02/01
Positive overall experience, great for marketers to use with simple user interface.
Positive overall experience, great for marketers to use with simple user interface.
Pros
Litmus makes it super easy to check your creative on numerous platforms on one go
Cons
Is not cheap to use but when you consider time saved it’s worth it
- Industry: Management Consulting
- Company size: 10,000+ Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 3.0 /10
Glitchy and not industry leading
Reviewed on 2024/12/16
Average. Has improved but still glitchy.
Average. Has improved but still glitchy.
Pros
Emails look okay when they go out. Good to include tracking code
Cons
Clunky. Glitchy. Not world class or leading technology
- Industry: Marketing & Advertising
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Comprehensive testing tool: Litmus
Reviewed on 2025/01/06
Pros
Its robust email testing capabilities across various devices and email clients, ensuring flawless email delivery
Cons
Cost is what stands out most, can be high for small teams and at times the team might feel underutilizing on some of the features.
- Industry: Computer Software
- Company size: Self Employed
- Used Monthly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great for building fantastic looking compatible emails
Reviewed on 2025/02/19
Pros
Simply to use email templating for marketing
Cons
Can be overwhelming at first, could do with a more streamlined UI/UX
Litmus FAQs
Below are some frequently asked questions for Litmus.Q. What type of pricing plans does Litmus offer?
Litmus offers the following pricing plans:
- Starting from: US$99.00/month
- Pricing model: Subscription
- Free Trial: Available
Q. Who are the typical users of Litmus?
Litmus has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500
Q. What languages does Litmus support?
Litmus supports the following languages:
English
Q. Does Litmus support mobile devices?
Litmus supports the following devices:
Q. What other apps does Litmus integrate with?
We do not have any information about what integrations Litmus has
Q. What level of support does Litmus offer?
Litmus offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
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