Litmus

Litmus

Email marketing, testing & tracking

4.6/5 (16 reviews)

Litmus Overview

Litmus in an email development tool for marketing teams. Litmus allows marketers from companies of all sizes to build, preview, test and track their email campaigns. With Litmus, teams can resell, markup & add value to all of their client engagements.

Litmus's web-based drag & drop email editor enables teams to build their own emails from scratch or select one from Litmus's gallery of fully customizable templates. Changes made to emails can't be lost thanks to Litmus's timeline view. Contributors can see who made changes and when, and restore previous versions at any time.

Users can preview emails simultaneously in mobile and desktop as they build them, ensuring that they're optimized for both dimensions. HTML changes can be applied and viewed immediately and in real-time, eliminating the need for "guessing and checking".

After building and previewing emails, users can send them to Litmus for rendering testing with Litmus's one-click email testing. Litmus's comprehensive spam testing then checks your authentication, IP addresses & reputation and provides feedback and scores for ISP and corporate filters to ensure that your emails reach inboxes.

Once emails are sent, Litmus's engagement summary reports to users on not just open rate, but whether the emails were deleted, glanced at, skimmed over or properly read. Geolocation tells users where emails were opened, too.

Pricing

Starting from
US$79,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Australia, Canada, Europe, United Kingdom, United States

Supported Languages

English

Litmus Reviews

Overall rating
4.6/5
100% positive reviews
14
Excellent
2
Very good
0
Average
0
Poor
0
Terrible
Kay S.

The must-have tool for anyone developing or sending HTML email

Used Daily for 2+ years
Reviewed on 2019/04/24
Review Source: Capterra

Simply put, I couldn't do email development without Litmus.

Pros

Over the past few years, Litmus has gone from a tool that is useful to have sometimes, to the place where I do most of my work each day.

The screenshot testing is simple to use and super useful - you simply send an email to your special litmus email address, and within minutes get screenshots showing how that email renders in a range of email clients. Given the difficulties of HTML email development, it's an essential part of my workflow.

The advent of Litmus Builder, however, really elevated my opinion of the service. Although I was initially reluctant to do all my coding in a web-based editor, the super streamlined code-test workflow that Builder makes possible has reduced my development time at the same time as the projects that I work on themselves have increased in complexity.

Cons

There are a number of ways that I think the interface could be improved, and there's always additions that could be made to the editor, but really Litmus has no serious competitors.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Verified Reviewer

Litmus is one of the best out there for email previews

Used Daily for 2+ years
Reviewed on 2019/05/01
Review Source: Capterra

Overall I have had great success learning how to get the most out of Litmus and I would recommend for just about any marketing and design group. This helps to preview email templates and design, and check through potential email issues prior to launching an email in real time - the overall benefits have been very helpful in generating the greatest email experience for our digital audience.

Pros

What I really like most is the ability to generate email previews across a number of different email clients, so that it helps to optimize the look and design of email templates - this has been super helpful for our marketing team.

Cons

There are a few features that would be nice to have included the basic subscription, such as the ability to test an html email for potential spam delivery - while it is a feature that we really like, we often feel like it should be part of the basic package in case we decide to go a level down in our subscription.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Byron A.

Great product, multiple uses

Used Daily for 2+ years
Reviewed on 2019/07/24
Review Source: Capterra

My teams use Litmus daily for creative routing, spam testing, and rendering tests. I am very pleased and would certainly recommend it.

Pros

The expanding functionality. We have made great use of the features Litmus has added such as the deliverability/spam testing and content review.

Cons

The mobile app is not great and you really need the desktop to get full experience.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
James W.

The best platform available for inbox previews

Used Daily for 1+ year
Reviewed on 2019/01/25
Review Source: Capterra

Pros

- Simple, powerful campaign approvals
- Easy to use builder
- Integrations with ESPs like Emarsys, SFMC, and others
- Continually developing new features and enhancing existing ones (send tests directly from Litmus, proofs, convert checklist to builder, access post-rendered HTML, etc.)

Cons

- Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses. Our test addresses are probably subscribed to 20-30 mailing lists, and it is very time consuming to attempt to unsubscribe from those lists. This results in cluttered checklists and higher than necessary render counts. There should really be a quick unsub option on each checklist.
- Spam tests are not quick to set up
- Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature
- No notification system for when campaign approvals are finished

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Russell C.

Must Have For Email Marketing

Used Daily for 2+ years
Reviewed on 2018/08/24
Review Source: Capterra

I have been using it for 5 years now and have loved watching the company grow and get better.

Pros

Litmus is the best email marketing tool you can have. It gives you all the email previews you could ask for and then some. It has an editor built out just for developing emails and is implemented in most CRMs. Seriously worth the money.

Cons

I don't have anything negative to say about Litmus.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Litmus Pricing

Starting from
US$79,00/month
Pricing options
Free Trial
Subscription
Value for money

7 day free trial.

<li> Basic: $79/month. Email previews, builder, page testing, interactive testing, 2 users free.

<li> Plus: $149/month. Spam filter tests, 500,000 tracking opens, 2 users free.

<li> Premium: $399/month. 2 million tracking opens, 10 users free.

<li> Unlimited: Please contact Litmus for pricing information.

Litmus Features

  • Customizable Templates
  • Drag & Drop Interface
  • Real Time Analytics

  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Data Import/Export
  • Email Marketing Management
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Third Party Integration

Additional information for Litmus

Key features of Litmus

Benefits

  • With Litmus, email campaigns can be previewed across over 40 email clients and devices. View emails with images on or off, see how they'll look in a notification box, and realistically scroll through your email on a mobile device.

  • Litmus's spam testing feature not only generates a spam score, it also explains this score and gives actionable advice on how email content can be adapted to improve delivery rates.

  • See who read and who deleted your emails, know what device they used and whether they printed or forwarded it. Understand engagement levels, client popularity and geolocation with Litmus's email analytics.

  • Litmus works alongside existing email software such as MailChimp, Silverpop, VerticalResponse, CampaignMonitor and ExactTarget.

  • In addition to email previews, Litmus provides cross-browser page testing so users can see how their URLs appear in popular browsers.

  • Litmus FAQs

    Below are some frequently asked questions for Litmus.

    Q. What type of pricing plans does Litmus offer?

    Litmus offers the following pricing plans:

    Starting from: US$79,00/month

    Pricing model: Subscription

    Free Trial: Available

    7 day free trial.

    <li> Basic: $79/month. Email previews, builder, page testing, interactive testing, 2 users free.

    <li> Plus: $149/month. Spam filter tests, 500,000 tracking opens, 2 users free.

    <li> Premium: $399/month. 2 million tracking opens, 10 users free.

    <li> Unlimited: Please contact Litmus for pricing information.

    Q. What are the main features of Litmus?

    We do not have any information about Litmus features

    Q. Who are the typical users of Litmus?

    Litmus has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    Q. What languages does Litmus support?

    Litmus supports the following languages:

    English

    Q. What type of pricing plans does Litmus offer?

    Litmus has the following pricing plans:

    Subscription

    Q. Does Litmus support mobile devices?

    We do not have any information about what devices Litmus supports

    Q. What other apps does Litmus integrate with?

    Litmus integrates with the following applications:

    250ok, Act-On, ActiveCampaign, Adestra, Adobe Marketing Cloud, Campaign Monitor, Instiller, Maxemail, SharpSpring, eTrigue

    Q. What level of support does Litmus offer?

    Litmus offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Phone Support