Litmus

Email marketing, testing & tracking

4,6 /5 (25 reviews) Write a Review!

Litmus Overview

What is Litmus?

Litmus in an email development tool for marketing teams. Litmus allows marketers from companies of all sizes to build, preview, test and track their email campaigns. With Litmus, teams can resell, markup & add value to all of their client engagements.

Litmus's web-based drag & drop email editor enables teams to build their own emails from scratch or select one from Litmus's gallery of fully customizable templates. Changes made to emails can't be lost thanks to Litmus's timeline view. Contributors can see who made changes and when, and restore previous versions at any time.

Users can preview emails simultaneously in mobile and desktop as they build them, ensuring that they're optimized for both dimensions. HTML changes can be applied and viewed immediately and in real-time, eliminating the need for "guessing and checking".

After building and previewing emails, users can send them to Litmus for rendering testing with Litmus's one-click email testing. Litmus's comprehensive spam testing then checks your authentication, IP addresses & reputation and provides feedback and scores for ISP and corporate filters to ensure that your emails reach inboxes.

Once emails are sent, Litmus's engagement summary reports to users on not just open rate, but whether the emails were deleted, glanced at, skimmed over or properly read. Geolocation tells users where emails were opened, too.

Litmus Overview

Pricing

Starting from
US$79,00/month

Pricing options

Free Trial
Subscription
Value for money

7 day free trial.

<li> Basic: $79/month. Email previews, builder, page testing, interactive testing, 2 users free.

<li> Plus: $149/month. Spam filter tests, 500,000 tracking opens, 2 users free.

<li> Premium: $399/month. 2 million tracking opens, 10 users free.

<li> Unlimited: Please contact Litmus for pricing information.


Litmus Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia
Supported Languages
English

Media

Litmus email analytics
Litmus enables you to publish email test results for sharing with clients & stakeholders
Preview emails in mobile and desktop dimensions simultaneously with Litmus
Litmus's email engagement summary
Litmus's spam filter test report
Litmus screenshot: Litmus email analytics Litmus screenshot: Litmus enables you to publish email test results for sharing with clients & stakeholders Litmus screenshot: Preview emails in mobile and desktop dimensions simultaneously with Litmus Litmus screenshot: Litmus's email engagement summary Litmus screenshot: Litmus's spam filter test report

Litmus Reviews

Litmus Reviews

Overall rating
4,6
/
5
Excellent
18

Very good
4

Average
3

Poor
0

Terrible
0

Value for Money
4,1
Features
4,3
Ease of Use
4,4
Customer Support
3,9
88% recommended this app
Kay S.

The must-have tool for anyone developing or sending HTML email

Simply put, I couldn't do email development without Litmus.


Verified Reviewer

Litmus is one of the best out there for email previews

Overall I have had great success learning how to get the most out of Litmus and I would recommend for just about any marketing and design group. This helps to preview email templates and design, and check through potential email issues prior to launching an email in real time - the overall benefits have been very helpful in generating the greatest email experience for our digital audience.


Thomas P.

BEWARE

TERRIBLE experience. Hard-selling staff, severe contractual terms


James W.

The best platform available for inbox previews


Jason taylor F.

Easy to use Email Testing

We needed to make sure emails were being universally received the way we wanted them to be, across all different platforms. It suits our needs perfectly. There was definitely some adjusting on the level of tests we would need to run, but the sales/support staff was very generous in working with us to identify the right level. Even if you go above the test "limit" you're not cutoff, so if you need to scale up Litmus will keep supporting you.


Kay S.
Industry: Marketing & Advertising
Company size: Self Employed

The must-have tool for anyone developing or sending HTML email

Used Daily for 2+ years
Reviewed on 2019/04/24
Review Source: Capterra

Simply put, I couldn't do email development without Litmus.

Pros

Over the past few years, Litmus has gone from a tool that is useful to have sometimes, to the place where I do most of my work each day.

The screenshot testing is simple to use and super useful - you simply send an email to your special litmus email address, and within minutes get screenshots showing how that email renders in a range of email clients. Given the difficulties of HTML email development, it's an essential part of my workflow.

The advent of Litmus Builder, however, really elevated my opinion of the service. Although I was initially reluctant to do all my coding in a web-based editor, the super streamlined code-test workflow that Builder makes possible has reduced my development time at the same time as the projects that I work on themselves have increased in complexity.

Cons

There are a number of ways that I think the interface could be improved, and there's always additions that could be made to the editor, but really Litmus has no serious competitors.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Information Technology & Services
Company size: 1 001-5 000 Employees

Litmus is one of the best out there for email previews

Used Daily for 2+ years
Reviewed on 2019/05/01
Review Source: Capterra

Overall I have had great success learning how to get the most out of Litmus and I would recommend for just about any marketing and design group. This helps to preview email templates and design, and check through potential email issues prior to launching an email in real time - the overall benefits have been very helpful in generating the greatest email experience for our digital audience.

Pros

What I really like most is the ability to generate email previews across a number of different email clients, so that it helps to optimize the look and design of email templates - this has been super helpful for our marketing team.

Cons

There are a few features that would be nice to have included the basic subscription, such as the ability to test an html email for potential spam delivery - while it is a feature that we really like, we often feel like it should be part of the basic package in case we decide to go a level down in our subscription.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Thomas P.
Industry: Retail
Company size: 51-200 Employees

BEWARE

Used Daily for 2+ years
Reviewed on 2020/02/05
Review Source: Capterra

TERRIBLE experience. Hard-selling staff, severe contractual terms

Pros

The software does what it says it can do: validate email design across all typical platforms

Cons

Bait and Switch tactics: if your usage exceeds your plan's amount, they will automatically force you into a higher service level contract, without warning. In our case, this included switching from a monthly contract to an annual.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 0.0/10

James W.
Industry: Marketing & Advertising
Company size: 501-1 000 Employees

The best platform available for inbox previews

Used Daily for 1+ year
Reviewed on 2019/01/25
Review Source: Capterra

Pros

- Simple, powerful campaign approvals
- Easy to use builder
- Integrations with ESPs like Emarsys, SFMC, and others
- Continually developing new features and enhancing existing ones (send tests directly from Litmus, proofs, convert checklist to builder, access post-rendered HTML, etc.)

Cons

- Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses. Our test addresses are probably subscribed to 20-30 mailing lists, and it is very time consuming to attempt to unsubscribe from those lists. This results in cluttered checklists and higher than necessary render counts. There should really be a quick unsub option on each checklist.
- Spam tests are not quick to set up
- Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature
- No notification system for when campaign approvals are finished

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Jason taylor F.
Industry: E-Learning
Company size: 51-200 Employees

Easy to use Email Testing

Used Weekly for 6-12 months
Reviewed on 2020/04/03
Review Source: Capterra

We needed to make sure emails were being universally received the way we wanted them to be, across all different platforms. It suits our needs perfectly. There was definitely some adjusting on the level of tests we would need to run, but the sales/support staff was very generous in working with us to identify the right level. Even if you go above the test "limit" you're not cutoff, so if you need to scale up Litmus will keep supporting you.

Pros

I'm a huge fan of the multiple platforms for testing emails- desktop, mobile, etc. They keep their testing suite up to date with all the new build releases for iOS and Android and you can run through the different potential platforms all at once with a single test. There's also pretty good engagement insight and A/B testing functionality. The interface is very intuitive so the tool is handy for getting more folks involved in the actual testing process without a complicated onboarding.

Cons

The intended use applications are great, my only "complaint" is with the data retention aspects. While Litmus has very clean compliance documentation, if you receive a data deletion request, the effectuation insofar as Litmus is a little manual/pedantic. But it's not unworkable.

Rating breakdown

Ease of Use

Likelihood to recommend: 9.0/10

User recommendation
8,9/10
Based on 25 user ratings
Compare user recommendation rating with alternatives
Compare with alternatives

Litmus Pricing

Litmus Pricing

Starting from
US$79,00/month
Free Trial
Subscription
Value for money

7 day free trial.

<li> Basic: $79/month. Email previews, builder, page testing, interactive testing, 2 users free.

<li> Plus: $149/month. Spam filter tests, 500,000 tracking opens, 2 users free.

<li> Premium: $399/month. 2 million tracking opens, 10 users free.

<li> Unlimited: Please contact Litmus for pricing information.

7 day free trial.

<li> Basic: $79/month. Email previews, builder, page testing, interactive testing, 2 users free.

<li> Plus: $149/month. Spam filter tests, 500,000 tracking opens, 2 users free.

<li> Premium: $399/month. 2 million tracking opens, 10 users free.

<li> Unlimited: Please contact Litmus for pricing information.

Value for Money
4,1/5
Based on 25 user ratings
Compare value for money rating with alternatives
Compare with alternatives

Litmus Features

Litmus Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration
Features
4,3/5
Based on 25 user ratings
Compare features rating with alternatives
Compare with alternatives

Categories

Additional information for Litmus

Additional information for Litmus

Benefits

  • With Litmus, email campaigns can be previewed across over 40 email clients and devices. View emails with images on or off, see how they'll look in a notification box, and realistically scroll through your email on a mobile device.

  • Litmus's spam testing feature not only generates a spam score, it also explains this score and gives actionable advice on how email content can be adapted to improve delivery rates.

  • See who read and who deleted your emails, know what device they used and whether they printed or forwarded it. Understand engagement levels, client popularity and geolocation with Litmus's email analytics.

  • Litmus works alongside existing email software such as MailChimp, Silverpop, VerticalResponse, CampaignMonitor and ExactTarget.

  • In addition to email previews, Litmus provides cross-browser page testing so users can see how their URLs appear in popular browsers.

  • Litmus FAQs

    Litmus FAQs

    Below are some frequently asked questions for Litmus.

    Q. What type of pricing plans does Litmus offer?

    Litmus offers the following pricing plans:

    Starting from: US$79,00/month

    Pricing model: Subscription

    Free Trial: Available

    7 day free trial. <li> Basic: $79/month. Email previews, builder, page testing, interactive testing, 2 users free. <li> Plus: $149/month. Spam filter tests, 500,000 tracking opens, 2 users free. <li> Premium: $399/month. 2 million tracking opens, 10 users free. <li> Unlimited: Please contact Litmus for pricing information.

    Q. What are the main features of Litmus?

    We do not have any information about Litmus features

    Q. Who are the typical users of Litmus?

    Litmus has the following typical customers:

    Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

    Q. What languages does Litmus support?

    Litmus supports the following languages:

    English

    Q. What type of pricing plans does Litmus offer?

    Litmus has the following pricing plans:

    Subscription

    Q. Does Litmus support mobile devices?

    We do not have any information about what devices Litmus supports

    Q. What other apps does Litmus integrate with?

    Litmus integrates with the following applications:

    250ok, Act-On, ActiveCampaign, Adestra, Adobe Marketing Cloud, Campaign Monitor, Instiller, Maxemail, SharpSpring, eTrigue

    Q. What level of support does Litmus offer?

    Litmus offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Phone Support