Iterable

About Iterable
Iterable lets B2C marketers plan and execute sophisticated, real-time multi-channel campaigns. Iterable's segmentation engine works across any field or criteria and scales to tens or even hundreds of millions of users. Templates are fully customizable and can contain logic via HandlebarsJS, as well as bring in external data via data feeds.
Perhaps the most powerful feature in Iterable are the workflows. Iterable's workflow builder lets marketers build powerful workflows in minutes and without any code. These workflows can react to any user actions and include delays, triggers, filters and much more, all working seamlessly across email, mobile push notifications and SMS. Finally, Iterable lets customers A/B test all aspects of their campaigns.
Key benefits of Iterable
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Reviews
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- Industry: Computer Software
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Fantastic email marketing software with great workflows
Reviewed on 2020/09/24
Overall we've had a very positive experience with Iterable that has given me autonomy over email...
Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.
Pros
The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.
Cons
Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.
- Industry: Broadcast Media
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great marketing automation solution for seamless customer engagement.
Reviewed on 2025/01/17
Pros
I like how it allows businesses to engage customers across various touchpoints.
Cons
Some of it’s advanced features may have steep learning curve.
- Industry: Consumer Goods
- Company size: 201–500 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 6.0 /10
Helpful but a pain
Reviewed on 2022/07/19
Pros
I can send out mass comms to our customers in a matter of minutes
Cons
Some of the steps and processes do not make sense, and it can be rather tedious to set up a campaign at times
- Industry: Education Management
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Good, but expensive
Reviewed on 2024/12/25
Very good, but it was a bit expensive for our budget.
Very good, but it was a bit expensive for our budget.
Pros
Easy to use. Very reputable platform and great troubleshooting
Cons
It was a touch too expensive for our budget.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Leading the marketing automation pack
Reviewed on 2022/06/23
Pros
There is no one tool in marketing automation that is perfect, but Iterable checks the most boxes today out of any of them. Customer support is fantastic. Segmentation is fantastic. UI is improving. The tool's overall power for users with little technical background is superb.
Cons
I think the reporting tools could be a bit better. Supports MMS through Twilio would also be a huge bonus.
Switched From
KlaviyoReasons for Switching to Iterable
Customer support and overall flexibility of the platformIterable FAQs
Below are some frequently asked questions for Iterable.Q. What type of pricing plans does Iterable offer?
Iterable offers the following pricing plans:
- Free Trial: Not Available
Please contact Iterable for pricing details.
Q. Who are the typical users of Iterable?
Iterable has the following typical customers:
51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Iterable support?
Iterable supports the following languages:
English
Q. Does Iterable support mobile devices?
Iterable supports the following devices:
Q. What other apps does Iterable integrate with?
Iterable integrates with the following applications:
Adobe Commerce, Mixpanel, Segment
Q. What level of support does Iterable offer?
Iterable offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat
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