Iterable

Growth marketing and user engagement platform

4,3 /5 (35 reviews) Write a Review!

Iterable Overview

What is Iterable?

Iterable lets B2C marketers plan and execute sophisticated, real-time multi-channel campaigns. Iterable's segmentation engine works across any field or criteria and scales to tens or even hundreds of millions of users. Templates are fully customizable and can contain logic via HandlebarsJS, as well as bring in external data via data feeds.

Perhaps the most powerful feature in Iterable are the workflows. Iterable's workflow builder lets marketers build powerful workflows in minutes and without any code. These workflows can react to any user actions and include delays, triggers, filters and much more, all working seamlessly across email, mobile push notifications and SMS. Finally, Iterable lets customers A/B test all aspects of their campaigns.

Iterable Overview

Pricing

Starting from
US$500,00/month

Pricing options

Free Trial
Subscription
Value for money

Pricing is based on number of users and message on the Iterable platform.

Iterable's pricing tiers start at $500/month.


Iterable Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia
Supported Languages
English

Media

Iterable gives you real-time campaign analytics
Iterable's segmentation scales to millions of users
Iterable lets you build sophisticated workflows without any coding
Iterable works seamlessly across email, push and SMS
Iterable video Iterable screenshot: Iterable gives you real-time campaign analytics Iterable screenshot: Iterable's segmentation scales to millions of users Iterable screenshot: Iterable lets you build sophisticated workflows without any coding Iterable screenshot: Iterable works seamlessly across email, push and SMS

Iterable Reviews

Iterable Reviews

Overall rating
4,3
/
5
Excellent
18

Very good
13

Average
2

Poor
0

Terrible
2

Value for Money
4,2
Features
4,3
Ease of Use
4,2
Customer Support
4,4
89% recommended this app
Alan C.

Fantastic email marketing software with great workflows

Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.


Verified Reviewer

Easy to use with potential for powerful customization

Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down). Although I think Iterable has some catching up to do in terms of more robust customization capabilities, and certain platform capabilities, I still think it's an innovative new tool that has a promising future to bring more powerful function than the old school platforms can keep up with.


Kim B.

Rainbows and unicorns promised

Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value


Raja D.

Great innovative, growing product and highly recommended.

This product helps us daily with our email marketing needs.


Verified Reviewer

Rare Gem

We use Iterable every day to protect the sender reputation of our clients doing mass mailing. Couldn't do without.


Alan C.
Industry: Computer Software
Company size: 51-200 Employees

Fantastic email marketing software with great workflows

Used Weekly for 6-12 months
Reviewed on 2020/09/24
Review Source: Capterra

Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

Pros

The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.

Cons

Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Verified Reviewer
Company size: 51-200 Employees

Easy to use with potential for powerful customization

Used Daily for 6-12 months
Reviewed on 2018/04/30
Review Source: Capterra

Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down). Although I think Iterable has some catching up to do in terms of more robust customization capabilities, and certain platform capabilities, I still think it's an innovative new tool that has a promising future to bring more powerful function than the old school platforms can keep up with.

Pros

The interface is intuitive and easy to use. Having no prior experience, I was able to jump in quickly and navigate through setting up an email blast within a day. The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background.

Cons

There are certain key features of an Email Platform that I find lacking for Iterable. Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc).

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Kim B.
Industry: Consumer Services
Company size: 51-200 Employees

Rainbows and unicorns promised

Used Daily for 6-12 months
Reviewed on 2019/11/28
Review Source: Capterra

Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value

Pros

Cart abandoner targeting promised, non-engineer self-service of complex marketing and retargeting campaigns.

Cons

Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows. No ability of non-engineers to actually successfully self-service on pretty much any features. Zero interest on actually enabling us to leverage the service to create value

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 0.0/10

Raja D.
Industry: Internet
Company size: 201-500 Employees

Great innovative, growing product and highly recommended.

Used Daily for 1+ year
Reviewed on 2018/05/01
Review Source: Capterra

This product helps us daily with our email marketing needs.

Pros

What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.

Cons

I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Public Relations & Communications
Company size: 51-200 Employees

Rare Gem

Used Daily for 2+ years
Reviewed on 2020/06/09
Review Source: Capterra

We use Iterable every day to protect the sender reputation of our clients doing mass mailing. Couldn't do without.

Pros

It's rare that a software company like Iterable has such helpful customer support. Even in silly questions with help on mocking up emails, they are so willing to help and fix the problem we are experiencing. Great direct integrations with gravity forms and even better workflows!

Cons

Only complaint with iterable is you do not have the ability to recall a send. Wish the emails went out a bit slower in case of emergency... or at least wish you had the option to slow down send times.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8,6/10
Based on 35 user ratings
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Iterable Pricing

Iterable Pricing

Starting from
US$500,00/month
Free Trial
Subscription
Value for money

Pricing is based on number of users and message on the Iterable platform.

Iterable's pricing tiers start at $500/month.

Pricing is based on number of users and message on the Iterable platform.

Iterable's pricing tiers start at $500/month.

Value for Money
4,2/5
Based on 35 user ratings
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Iterable Features

Iterable Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,3/5
Based on 35 user ratings
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Categories

Additional information for Iterable

Additional information for Iterable

Key features of Iterable

  • Any action can trigger Iterable workflows
  • Drag and drop workflow builder requires zero coding
  • Export any campaign data
  • Fully customizable parameters, logic and data feeds
  • Integration with Magento for one-click setup
  • Integration with Segment for easy data sharing
  • Iterable makes working across all channels completely seamle
  • Modern, easy-to-use API
  • Real-time metrics on all campaign aspects
  • Run any type of drip or triggered campaign
  • Run as many campaigns as necessary
  • Seamless multi-channel integration
  • Test any aspect of any message
  • Unlimited across any field or criteria
  • WYSIWYG editor for building beautiful templates
  • Working on separate projects is easy

Benefits

  • With Iterable, marketers can run sophisticated campaigns easily and without the need for coding.

  • Iterable supports all campaign types, including blast, lifecycle and transactional)

  • Iterable sends messages seamlessly across all channels, including email, mobile push notifications and SMS

  • Iterable segmentation scales to hundreds of millions of users and works across unlimited fields and criteria

  • Iterable templates are fully customizable and can contain any logic via HandlebarsJS

  • Carry out A/B testing across all aspects of any campaign with Iterable

  • Iterable FAQs

    Iterable FAQs

    Below are some frequently asked questions for Iterable.

    Q. What type of pricing plans does Iterable offer?

    Iterable offers the following pricing plans:

    Starting from: US$500,00/month

    Pricing model: Subscription

    Free Trial: Available

    Pricing is based on number of users and message on the Iterable platform. Iterable's pricing tiers start at $500/month.

    Q. What are the main features of Iterable?

    Iterable offers the following features:

    • Any action can trigger Iterable workflows
    • Drag and drop workflow builder requires zero coding
    • Export any campaign data
    • Fully customizable parameters, logic and data feeds
    • Integration with Magento for one-click setup
    • Integration with Segment for easy data sharing
    • Iterable makes working across all channels completely seamle
    • Modern, easy-to-use API
    • Real-time metrics on all campaign aspects
    • Run any type of drip or triggered campaign
    • Run as many campaigns as necessary
    • Seamless multi-channel integration
    • Test any aspect of any message
    • Unlimited across any field or criteria
    • WYSIWYG editor for building beautiful templates
    • Working on separate projects is easy

    Q. Who are the typical users of Iterable?

    Iterable has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does Iterable support?

    Iterable supports the following languages:

    English

    Q. What type of pricing plans does Iterable offer?

    Iterable has the following pricing plans:

    Subscription

    Q. Does Iterable support mobile devices?

    We do not have any information about what devices Iterable supports

    Q. What other apps does Iterable integrate with?

    Iterable integrates with the following applications:

    Adverity, Alooma, Anedot, Boomtrain, Digioh, Instapage, LiftIgniter, Revv, SparkPost, i360

    Q. What level of support does Iterable offer?

    Iterable offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Video Tutorials