About Iterable

Iterable lets B2C marketers plan and execute sophisticated, real-time multi-channel campaigns. Iterable's segmentation engine works across any field or criteria and scales to tens or even hundreds of millions of users. Templates are fully customizable and can contain logic via HandlebarsJS, as well as bring in external data via data feeds.

Perhaps the most powerful feature in Iterable are the workflows. Iterable's workflow builder lets marketers build powerful workflows in minutes and without any code. These workflows can react to any user actions and include delays, triggers, filters and much more, all working seamlessly across email, mobile push notifications and SMS. Finally, Iterable lets customers A/B test all aspects of their campaigns.

Key benefits of Iterable

  • With Iterable, marketers can run sophisticated campaigns easily and without the need for coding.

  • Iterable supports all campaign types, including blast, lifecycle and transactional)

  • Iterable sends messages seamlessly across all channels, including email, mobile push notifications and SMS

  • Iterable segmentation scales to hundreds of millions of users and works across unlimited fields and criteria

  • Iterable templates are fully customizable and can contain any logic via HandlebarsJS

  • Carry out A/B testing across all aspects of any campaign with Iterable

  • Devices

    Business size

    S M L

    Markets

    Australia, Canada, United Kingdom, United States

    Supported Languages

    English

    Images

    Iterable gives you real-time campaign analytics
    Iterable's segmentation scales to millions of users
    Iterable lets you build sophisticated workflows without any coding
    Iterable works seamlessly across email, push and SMS
    View 5 more
    Iterable video
    Iterable screenshot: Iterable gives you real-time campaign analytics Iterable screenshot: Iterable's segmentation scales to millions of users Iterable screenshot: Iterable lets you build sophisticated workflows without any coding Iterable screenshot: Iterable works seamlessly across email, push and SMS

    Features

    Total features of Iterable: 46

    • A/B Testing
    • API
    • Analytics/ROI Tracking
    • Auto-Responders
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management
    • Channel Attribution
    • Channel Management
    • Communication Management
    • Configurable Workflow
    • Contact Database
    • Contact Management
    • Contextual Targeting
    • Coupons
    • Customer Segmentation
    • Customizable CTAs
    • Customizable Templates
    • Data Import/Export
    • Drip Campaigns
    • Dynamic Content
    • Email Marketing
    • Email Templates
    • Engagement Analytics
    • Event Triggered Actions
    • Image Library
    • List Management
    • Location-Based Marketing
    • Mobile Access
    • Multi-Campaign
    • Multi-Channel Marketing
    • Multiple Projects
    • Multivariate Testing
    • Push Notifications
    • Reporting/Analytics
    • SMS Marketing Managment
    • SMS Messaging
    • Segmentation
    • Social Marketing
    • Spam Blocker
    • Subscriber Management
    • Template Management
    • Text-to-Win
    • WYSIWYG Editor
    • Website Visitor Tracking
    • eCommerce Management

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    Reviews

    Overall rating

    4,3 /5
    (36)
    Value for Money
    4,2/5
    Features
    4,3/5
    Ease of Use
    4,2/5
    Customer Support
    4,4/5

    Already have Iterable?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 36
    Alan C.
    Overall rating
    • Industry: Computer Software
    • Company size: 51-200 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Fantastic email marketing software with great workflows

    Reviewed on 2020/09/24

    Overall we've had a very positive experience with Iterable that has given me autonomy over email...

    Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

    Pros

    The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.

    Cons

    Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.

    Verified Reviewer
    Overall rating
    • Company size: 51-200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Easy to use with potential for powerful customization

    Reviewed on 2018/04/30

    Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the...

    Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down). Although I think Iterable has some catching up to do in terms of more robust customization capabilities, and certain platform capabilities, I still think it's an innovative new tool that has a promising future to bring more powerful function than the old school platforms can keep up with.

    Pros

    The interface is intuitive and easy to use. Having no prior experience, I was able to jump in quickly and navigate through setting up an email blast within a day. The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background.

    Cons

    There are certain key features of an Email Platform that I find lacking for Iterable. Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc).

    Kim B.
    Overall rating
    • Industry: Consumer Services
    • Company size: 51-200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Rainbows and unicorns promised

    Reviewed on 2019/11/28

    Automatic blame deflection of any issues we've raised, canned responses and total failure to meet...

    Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value

    Pros

    Cart abandoner targeting promised, non-engineer self-service of complex marketing and retargeting campaigns.

    Cons

    Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows. No ability of non-engineers to actually successfully self-service on pretty much any features. Zero interest on actually enabling us to leverage the service to create value

    Raja D.
    Overall rating
    • Industry: Internet
    • Company size: 201-500 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great innovative, growing product and highly recommended.

    Reviewed on 2018/05/01

    This product helps us daily with our email marketing needs.

    This product helps us daily with our email marketing needs.

    Pros

    What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.

    Cons

    I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow.

    Verified Reviewer
    Overall rating
    • Industry: Public Relations & Communications
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Rare Gem

    Reviewed on 2020/06/09

    We use Iterable every day to protect the sender reputation of our clients doing mass mailing....

    We use Iterable every day to protect the sender reputation of our clients doing mass mailing. Couldn't do without.

    Pros

    It's rare that a software company like Iterable has such helpful customer support. Even in silly questions with help on mocking up emails, they are so willing to help and fix the problem we are experiencing. Great direct integrations with gravity forms and even better workflows!

    Cons

    Only complaint with iterable is you do not have the ability to recall a send. Wish the emails went out a bit slower in case of emergency... or at least wish you had the option to slow down send times.

    Showing 5 reviews of 36 Read all reviews

    Iterable FAQs

    Below are some frequently asked questions for Iterable.

    Iterable offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Not Available

    Pricing is based on number of users and message on the Iterable platform. Iterable's pricing tiers start at $500/month.

    We do not have any information about Iterable features

    Iterable has the following typical customers:

    51-200, 201-500, 501-1 000, 1 001+

    Iterable supports the following languages:

    English

    Iterable supports the following devices:

    Iterable integrates with the following applications:

    Magento Commerce, Mixpanel, Segment

    Iterable offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

    Related categories

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