Iterable

4.3 (54)
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Growth marketing and user engagement platform

About Iterable

Iterable lets B2C marketers plan and execute sophisticated, real-time multi-channel campaigns. Iterable's segmentation engine works across any field or criteria and scales to tens or even hundreds of millions of users. Templates are fully customizable and can contain logic via HandlebarsJS, as well as bring in external data via data feeds.

Perhaps the most powerful feature in Iterable are the workflows. Iterable's workflow builder lets marketers build powerful workflows in minutes and without any code. These workflows can react to any user actions and include delays, triggers, filters and much more, all working seamlessly across email, mobile push notifications and SMS. Finally, Iterable lets customers A/B test all aspects of their campaigns.


Key benefits of Iterable

  • With Iterable, marketers can run sophisticated campaigns easily and without the need for coding.

  • Iterable supports all campaign types, including blast, lifecycle and transactional)

  • Iterable sends messages seamlessly across all channels, including email, mobile push notifications and SMS

  • Iterable segmentation scales to hundreds of millions of users and works across unlimited fields and criteria

  • Iterable templates are fully customizable and can contain any logic via HandlebarsJS

  • Carry out A/B testing across all aspects of any campaign with Iterable

  • Images

    Iterable Software - Iterable lets marketers build powerful journeys without any coding
    Iterable Software - Iterable gives marketers all the necessary info on their campaigns, in real time
    Iterable Software - Iterable lets customers segment on any field or criteria, across millions of users
    Iterable Software - Iterable seamlessly supports all marketing channels: email, web, mobile push, sms
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    Iterable video
    Iterable Software - Iterable lets marketers build powerful journeys without any coding
    Iterable Software - Iterable gives marketers all the necessary info on their campaigns, in real time
    Iterable Software - Iterable lets customers segment on any field or criteria, across millions of users
    Iterable Software - Iterable seamlessly supports all marketing channels: email, web, mobile push, sms

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    Reviews

    Overall rating

    4.3 /5
    (54)
    Value for Money
    4.2/5
    Features
    4.4/5
    Ease of Use
    4.3/5
    Customer Support
    4.6/5

    Already have Iterable?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 54
    Alan
    Alan
    Overall rating
    • Industry: Computer Software
    • Company size: 51–200 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Fantastic email marketing software with great workflows

    Reviewed on 2020/09/24

    Overall we've had a very positive experience with Iterable that has given me autonomy over email...

    Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

    Pros

    The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.

    Cons

    Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.

    David
    Overall rating
    • Industry: Broadcast Media
    • Company size: 51–200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great marketing automation solution for seamless customer engagement.

    Reviewed on 2025/01/17

    Pros

    I like how it allows businesses to engage customers across various touchpoints.

    Cons

    Some of it’s advanced features may have steep learning curve.

    Verified Reviewer
    Overall rating
    • Industry: Consumer Goods
    • Company size: 201–500 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 6.0 /10

    Helpful but a pain

    Reviewed on 2022/07/19

    Pros

    I can send out mass comms to our customers in a matter of minutes

    Cons

    Some of the steps and processes do not make sense, and it can be rather tedious to set up a campaign at times

    Fred
    Overall rating
    • Industry: Education Management
    • Company size: 51–200 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Good, but expensive

    Reviewed on 2024/12/25

    Very good, but it was a bit expensive for our budget.

    Very good, but it was a bit expensive for our budget.

    Pros

    Easy to use. Very reputable platform and great troubleshooting

    Cons

    It was a touch too expensive for our budget.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Leading the marketing automation pack

    Reviewed on 2022/06/23

    Pros

    There is no one tool in marketing automation that is perfect, but Iterable checks the most boxes today out of any of them. Customer support is fantastic. Segmentation is fantastic. UI is improving. The tool's overall power for users with little technical background is superb.

    Cons

    I think the reporting tools could be a bit better. Supports MMS through Twilio would also be a huge bonus.

    Alternatives Considered

    Braze and Customer.io

    Switched From

    Klaviyo

    Reasons for Switching to Iterable

    Customer support and overall flexibility of the platform
    Showing 5 reviews of 54 Read all reviews

    Iterable FAQs

    Below are some frequently asked questions for Iterable.

    Iterable offers the following pricing plans:

    • Free Trial: Not Available

    Please contact Iterable for pricing details.

    Iterable has the following typical customers:

    51–200, 201–500, 501–1,000, 1,001–5,000

    Iterable supports the following languages:

    English

    Iterable supports the following devices:

    Iterable integrates with the following applications:

    Adobe Commerce, Mixpanel, Segment

    Iterable offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

    Related categories

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