Iterable

Iterable

Growth marketing and user engagement platform

4.3/5 (29 reviews)

Iterable Overview

Iterable lets B2C marketers plan and execute sophisticated, real-time multi-channel campaigns. Iterable's segmentation engine works across any field or criteria and scales to tens or even hundreds of millions of users. Templates are fully customizable and can contain logic via HandlebarsJS, as well as bring in external data via data feeds.

Perhaps the most powerful feature in Iterable are the workflows. Iterable's workflow builder lets marketers build powerful workflows in minutes and without any code. These workflows can react to any user actions and include delays, triggers, filters and much more, all working seamlessly across email, mobile push notifications and SMS. Finally, Iterable lets customers A/B test all aspects of their campaigns.

Pricing

Starting from
US$500,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Australia, Canada, Europe, United Kingdom, United States

Supported Languages

English

Iterable Reviews

Overall rating
4.3/5
90% positive reviews
14
Excellent
12
Very good
2
Average
0
Poor
1
Terrible

Easy to use with potential for powerful customization

Used Daily for 6-12 months
Reviewed on 2018/04/30
Review Source: Capterra

Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down). Although I think Iterable has some catching up to do in terms of more robust customization capabilities, and certain platform capabilities, I still think it's an innovative new tool that has a promising future to bring more powerful function than the old school platforms can keep up with.

Pros

The interface is intuitive and easy to use. Having no prior experience, I was able to jump in quickly and navigate through setting up an email blast within a day. The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background.

Cons

There are certain key features of an Email Platform that I find lacking for Iterable. Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc).

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Raja D.

Great innovative, growing product and highly recommended.

Used Daily for 1+ year
Reviewed on 2018/05/01
Review Source: Capterra

This product helps us daily with our email marketing needs.

Pros

What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.

Cons

I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Anita T.

Impressed with the breadth of functionality

Used Daily for 6-12 months
Reviewed on 2018/05/08
Review Source: Capterra

Pros

We chose Iterable based on the strength of its API and its ability to handle a multi-million list size. As a marketer, Iterable has a number of powerful advanced features that make it easy for me to perform segmentation, write workflows and run multivariate tests. The support team is beyond amazing; they are knowledgeable and go out of their way to ensure their customers succeed.

Cons

Our engineers get a bit frustrated about some of the technical limitations. For example, certain types of API calls are currently centered around the individual user vs. a particular list (meaning that Iterable is designed to ping your server X million times for each user on a list vs. 1 X for the list itself). That said, the Iterable product team is very responsive to customer feedback, and this shortcoming is on the short-term roadmap to be fixed.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Whitney S.

Love using Iterable!

Used Daily for 1+ year
Reviewed on 2018/04/01
Review Source: SoftwareAdvice

Pros

Iterable's interface is intuitive, clean and easy to use. List management is so much easier than other tools, updating and maintaining lists is no longer a pain. The reporting tool is super easy. You can aggregate multiple campaigns and specific time ranges with ease.

Cons

The main con I have with this tool is how cumbersome it is to upload photos. There are multiple back and forth steps and the process as whole could be a lot easier. I think this is something they are aware of and are working on, however.

Rating breakdown

Ease of Use

Likelihood to recommend

9.0/10
Molly E.

Powerful tool, worth the hike up the learning curve

Used Daily for 6-12 months
Reviewed on 2018/09/13
Review Source: Capterra

Pros

Once you understand Iterable, it's life changing. Being new to the email marketing game and moving over from a clunky and buggy predecessor, Iterable is devastatingly powerful. The User Segmentation feature is a quick and efficient way to find the exact audience you're looking for. Workflows simplify life in ways I didn't know I needed.

Cons

Iterable does have a very steep learning curve, the first few weeks of using it were rough. Occasionally the HTML editor's interface annoys me with too many scroll bars and way too much to scroll through, but that's just a matter of getting used to making sure your mouse is in the correct position.

Rating breakdown

Ease of Use

Likelihood to recommend

10.0/10

Iterable Pricing

Starting from
US$500,00/month
Pricing options
Free Trial
Subscription
Value for money

Pricing is based on number of users and message on the Iterable platform.

Iterable's pricing tiers start at $500/month.

Iterable Features

  • A/B Testing
  • API
  • Campaign Analysis
  • Customizable Templates
  • Data Import/Export
  • Multi-Channel Marketing

  • Activity Dashboard
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

Additional information for Iterable

Key features of Iterable

  • Any action can trigger Iterable workflows
  • Drag and drop workflow builder requires zero coding
  • Export any campaign data
  • Fully customizable parameters, logic and data feeds
  • Integration with Magento for one-click setup
  • Integration with Segment for easy data sharing
  • Iterable makes working across all channels completely seamle
  • Modern, easy-to-use API
  • Real-time metrics on all campaign aspects
  • Run any type of drip or triggered campaign
  • Run any type of drip or triggered campaign
  • Run as many campaigns as necessary
  • Seamless multi-channel integration
  • Seamless multi-channel integration
  • Seamless multi-channel integration
  • Test any aspect of any message
  • Unlimited across any field or criteria
  • WYSIWYG editor for building beautiful templates
  • Working on separate projects is easy

Benefits

  • With Iterable, marketers can run sophisticated campaigns easily and without the need for coding.

  • Iterable supports all campaign types, including blast, lifecycle and transactional)

  • Iterable sends messages seamlessly across all channels, including email, mobile push notifications and SMS

  • Iterable segmentation scales to hundreds of millions of users and works across unlimited fields and criteria

  • Iterable templates are fully customizable and can contain any logic via HandlebarsJS

  • Carry out A/B testing across all aspects of any campaign with Iterable

  • Iterable FAQs

    Below are some frequently asked questions for Iterable.

    Q. What type of pricing plans does Iterable offer?

    Iterable offers the following pricing plans:

    Starting from: US$500,00/month

    Pricing model: Subscription

    Free Trial: Available

    Pricing is based on number of users and message on the Iterable platform.

    Iterable's pricing tiers start at $500/month.

    Q. What are the main features of Iterable?

    Iterable offers the following features:

    • Any action can trigger Iterable workflows
    • Drag and drop workflow builder requires zero coding
    • Export any campaign data
    • Fully customizable parameters, logic and data feeds
    • Integration with Magento for one-click setup
    • Integration with Segment for easy data sharing
    • Iterable makes working across all channels completely seamle
    • Modern, easy-to-use API
    • Real-time metrics on all campaign aspects
    • Run any type of drip or triggered campaign
    • Run any type of drip or triggered campaign
    • Run as many campaigns as necessary
    • Seamless multi-channel integration
    • Seamless multi-channel integration
    • Seamless multi-channel integration
    • Test any aspect of any message
    • Unlimited across any field or criteria
    • WYSIWYG editor for building beautiful templates
    • Working on separate projects is easy

    Q. Who are the typical users of Iterable?

    Iterable has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does Iterable support?

    Iterable supports the following languages:

    English

    Q. What type of pricing plans does Iterable offer?

    Iterable has the following pricing plans:

    Subscription

    Q. Does Iterable support mobile devices?

    We do not have any information about what devices Iterable supports

    Q. What other apps does Iterable integrate with?

    Iterable integrates with the following applications:

    Alooma, Boomtrain, Digioh, Instapage, Magento, Mixpanel, Revv, Segment

    Q. What level of support does Iterable offer?

    Iterable offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Video Tutorials