Zoho Social

Zoho Social

Social media marketing for growing businesses

4.6/5 (1906 reviews)

Zoho Social Overview

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement.

Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of their audience. Zoho Social even goes a step ahead to shows users the percentage of their audience that’s likely to see their post now, suggests the next best time to post and lets them schedule a post to go out at the same time of the day in different time-zones.

Zoho Social's real-time monitoring dashboard helps marketing teams listen to what’s being said about their brand. Users can search and track a keyword; and respond when they need to. Instant notifications ensure quick reactions and guarantee that no relevant conversations are missed.

Within Zoho Social, numbers are included as a value add, around publishing and listening features. A dedicated reports tab provides social-network-specific statistics and detailed analytics enabling users to understand more about their audience and how people engage with their content.

Pricing

Starting from
US$15,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Australia, Canada, China, Europe, India and 5 others, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States

Supported Languages

English, French, German, Italian, Portuguese, Spanish

Zoho Social Reviews

Overall rating
4.6/5
97% positive reviews
1314
Excellent
526
Very good
58
Average
6
Poor
2
Terrible
Shayne H.

Maintain your online reputation and enhance your online presence!

Used Weekly for 1-5 months
Reviewed on 2019/04/25
Review Source: Capterra

I stumbled upon Zoho Social about a year ago when a friend of mine (who works at a Digital Marketing Agency) suggested it to me. It took me a while to consider it, but when I started using the software, it certainly made things a whole lot easier. It enabled me to cut short my social media management tasks in half and focus on other important aspects.

NOTE: Since I'm also into e-commerce apart from my full-time job, I found that Zoho doesn't do well in this aspect. I have various reasons for this. The most annoying one is when you have to add shoppable items individually and the whole thing becomes a mess. However, I have tried out a few of Zoho's alternatives and they seem to be doing fine only in this aspect. So, bottom line, if you are planning to use Zoho for e-commerce, I strongly advise against it.

Pros

1) Adaptability: Zoho is very easy to configure and it can be easily customized to suit your business process.

2) Schedule Posts: This should be the main reason why I chose to use Zoho in the first place. At the beginning of every week, I normally create a road map or a content calendar with different kinds of posts that I want to post during the week. Zoho allows me to schedule these posts individually or collectively throughout many social media platforms.

3) Crucial Data: Zoho churns out relevant data that is easy to understand and can help you make informed decisions. It can even tell you what the most convenient time would be to post something on a particular platform - based on the maximum user engagement at a particular time in the geography that you are dealing with.

4) Dependability: So far, I've not witnessed any of my posts fail with Zoho. There have been a few instances like these that occurred when I had used other alternatives. So, I guess it's safe to say that Zoho is reliable - and this is important for digital marketing agencies where clients can get real cranky at times (I've freelanced with a few of them, so I know how risky a failed post could be)

5) Android App: Zoho has an android app that surprisingly notifies me way before an actual social media application does! However, though the app has a lot of powerful features, there's still a lot of scope for improvement.

Cons

1) Platform Integration Range: Though Zoho caters to the most prominent Social Media platforms, it has still left out a few less common ones. However, people still used these platforms and have their own reasons for doing so. So if Zoho can integrate with these platforms, it would be great!

2) Media Sharing: I found that when it comes to sharing pictures or videos, the user interface suddenly becomes a bit cluttered and hard to navigate through. Still not a deal breaker for me, however, If you're new to social media marketing and if you haven't tried out any alternatives previously, it's going to be a tough process until you get the hang of things.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Jake L.

An elite social media management tool

Used Daily for 6-12 months
Reviewed on 2019/02/21
Review Source: GetApp

Pros

Zoho Social is an excellent way of keeping all of your social channels in one place.

As a Digital Marketer, I've tried any different platform including the 'big brands' which offer fewer features for a higher price. I enjoy the interface of Zoho Social as it's modern, clean and easy to use whereas others seem to be dated and clunky.

Zoho Social allows me to do everything I need and more! It's also the first social media management tool I have come across that allows me to manage my Google My Business account which in my opinion is a fundamental channel.

There are endless features such as advanced analytics, post scheduler, message centre for all of your messages across the different platforms and 'brand health'.

I'm looking forward to any and every new feature that will be released in the future.

Cons

I wish I was able to exchange one of the 6 set social media accounts. For example, I manage two LinkedIn company pages, for the same brand, but one in London and one in Melbourne - I would like to also add Melbourne instead of using LinkedIn Profile.

I wish that I was able to manage Instagram DM's in the message centre.

I wish they have didn't remove the support for Google+ as Google+ is shutting down for consumers only and not for business - we hope to maintain our Google+ account and will have to manage this outside of Zoho Social. This may, however, not be down to Zoho as Google is removing Google+ API.I wish I was able to exchange one of the 6 set social media accounts. For example, I manage two LinkedIn company pages, for the same brand, but one in London and one in Melbourne - I would like to also add Melbourne instead of using LinkedIn Profile.

I wish that I was able to manage Instagram DM's in the message centre.

I wish they have didn't remove the support for Google+ as Google+ is shutting down for consumers only and not for business - we hope to maintain our Google+ account and will have to manage this outside of Zoho Social. This may, however, not be down to Zoho as Google is removing Google+ API.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Sarvpreet K.

A Host of Features at a Much Cheaper Price

Used Daily for Free Trial
Reviewed on 2018/06/05
Review Source: GetApp

Pros

I stumbled upon Zoho Social accidentally when I was looking for a social media software for my company. We are a small company and even smaller social media and marketing team (only 2 strong), so we didn't really a huge budget to devote. Our requirement of features centred mainly on being able to schedule our posts in advance, schedule the same post multiple times, monitor our performance across different channels and create a content and publishing calendar.

We had narrowed down to Hootsuite (which we found to be powerful, yet too expensive) and buffer (which was cheap but didn't meet all our feature requirements). I was very pleased when I came across Zoho Social, which offered us the best of both worlds. A host of great features at a much cheaper price point than Hootsuite. It meets most of our feature requirements and is a lot pleasant to look at and easier to use than Hootsuite (which we found to be a little clunky at times). Everything is really accessible, the most relevant metrics are on the home page itself, the reports give a good overview of the KPIs, and it's all so easy to use. One feature I loved is that you can track how many times a user has interacted with your brand on different channels, and then share the same information with your other team members (through the Collaborate tab). All in all, a power-packed software with all the best social media management features built in.

I discovered Zoho Social a day before when we were about to make the final call, and I am really glad we did!

Cons

My biggest problem with Zoho Social has been the inability to customise our set of features. The Standard plan offers most of the features, however, the Publishing Calendar is only there in the next upgrade, the Professional plan. I don't really need the other set of features like additional brands and team members, and thus don't see sense in upgrading just for one feature. When I got in touch with their customer support team, they told me that they do not allow any customisation and the features for each plan are set in stone. This was really disappointing, and Zoho Social might have been the perfect social media management software for me if not for this.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Franklin d R.

Almost Perfect

Used Daily for 1-5 months
Reviewed on 2016/10/01
Review Source: GetApp

I have tried a lot of social media management platforms and never really considered Zoho Social. I thought of them as mostly a CRM platform, but when I saw their CRM Plus which included CRM Social and many other platforms, I decided to give it a try. I have to say that I have been very pleased with the ease of use, the browser integrations and the reporting. When you log in to your account, you can immediately see how your brand is performing via the Brand Health Dashboard. At a quick glance I can see which platforms and types of posts are getting the greatest engagement. Everything is so darn easy. The performance, the posts and the live stream are easily accessible on the Brand Health Page. Another nice feature is the Smart Q, which will automatically suggest and schedule posting times based on the percentage of top engagers that will see it. If there is not an optimal time on that day, the Smart Q will suggest the next best time. Nice!

Another great feature is the monitoring, which allows you to specifically listen for keywords, brands, mentions, users, lists and more for your social profiles. The streams are arranged similar to Hootsuite feeds which can be arranged.

The reports features are very nice as well. You can use standard reports for Facebook, Twitter and Instagram or create a custom report which can be sent at predetermined intervals to you, your clients or both. The reports are pretty robust (especially for FB) and at the price point of Zoho Social, you get all of the reports. There is no nickel and diming for more in-depth reports like some other platforms.

Their connections tab will let you know who recently engaged with you, as well as who is the most engaged. This way, you never miss an opportunity to engage and build a good audience for your brand.

Additionally, the collaborate tab allows you to have discussions with those who are engaging with you brand which can be helpful in broadcast messages or brand loyalty.

Zoho Social has so any features that it is hard to believe that you get all of this at such a reasonable price point. If you add on the ability to integrate your social with their project planning, crm, sales IQ, and campaign platforms, the capabilities are ridiculous (in a great way).

Zoho Social deserves a serious look from new social media marketers as well as established digital marketing firms.

Pros

-Rich Feature at a very reasonable price point
-Great analytics and custom reports and scheduling
-Brand Health at a glance-No deep digging needed for analysis
-Ability to collaborate with those who engage and team members.
-Browser posting plugin
-Smart Q for suggested best times based on engagement
-Easily switch between brands
-Integration with other valuable Zoho platforms
-Android and Iphone mobile app

Cons

-if you have a client that needs to approve the content, then they have to be added as a user at an additional cost
-Smart Q will sometimes only have one optimal time for a day, or possibly push your post out a few days for maximum engagement.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Prosithea T.

Zoho app is really useful app for social media management.

Used Weekly for Free Trial
Reviewed on 2018/03/27
Review Source: GetApp

Pros

I have tried a lot of social media management platforms and never really considered Zoho Social. I thought of them as mostly a CRM platform, but when I saw their CRM Plus which included CRM Social and many other platforms, I decided to give it a try. I have to say that I have been very pleased with the ease of use, the browser integrations and the reporting. When you log in to your account, you can immediately see how your brand is performing via the Brand Health Dashboard. At a quick glance I can see which platforms and types of posts are getting the greatest engagement. Everything is so darn easy. The performance, the posts and the live stream are easily accessible on the Brand Health Page. Another nice feature is the Smart Q, which will automatically suggest and schedule posting times based on the percentage of top engagers that will see it. If there is not an optimal time on that day, the Smart Q will suggest the next best time. Nice! Another great feature is the monitoring, which allows you to specifically listen for keywords, brands, mentions, users, lists and more for your social profiles.

Cons

The reports features are very nice as well. You can use standard reports for Facebook, Twitter and Instagram or create a custom report which can be sent at predetermined intervals to you, your clients or both. The reports are pretty robust (especially for FB) and at the price point of Zoho Social, you get all of the reports. There is no nickel and diming for more in-depth reports like some other platforms. Their connections tab will let you know who recently engaged with you, as well as who is the most engaged. This way, you never miss an opportunity to engage and build a good audience for your brand. Additionally, the collaborate tab allows you to have discussions with those who are engaging with you brand which can be helpful in broadcast messages or brand loyalty. Zoho Social has so any features that it is hard to believe that you get all of this at such a reasonable price point. If you add on the ability to integrate your social with their project planning, crm, sales IQ, and campaign platforms, the capabilities are ridiculous (in a great way). Zoho Social deserves a serious look from new social media marketers as well as established digital marketing firms.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

Zoho Social Pricing

Starting from
US$15,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

FREE:
1 Team Member
1 Brand
Social Channels (Twitter Profile, Facebook Page, LinkedIn Profile, LinkedIn Company Page, Google My Business listing, and Instagram Profile)
Publishing
Default Zoho Social URL shortener
zShare Browser Plugin
-----------------------------------------------
Standard: $15/month.
2 Team Members
1 Brand (6 Channels)
6 Social Channels (1 Twitter Profile, 1 Instagram Profile, 1 Facebook Page, 1 LinkedIn Company Page, 1 LinkedIn Profile, and 1 Google My Business listing.).
Facebook, Twitter, LinkedIn, Google My Business, and Instagram
Publish and Schedule
Repeat Posts
SmartQ
Pause/Resume Scheduled Posts
Bitly integration & URL shortener
Basic Reports - Stats
Collaborate
Monitor (5 columns/Brand)
Zoho Desk Integration
Zoho CRM Integration
zShare Browser Extension
Add Ons:
Brands at $10/Brand
Team Members at $10/Member

--------------------------------------------------
PROFESSIONAL: $35/Month.
3 Team Members
1 Brand (6 Channels)
8 Social Channels (A Brand includes a total of 6 social channels: 1 Twitter Profile, 1 Instagram Profile, 1 Facebook Page, 1 LinkedIn Company Page, 1 LinkedIn Profile, and 1 Google My Business listing.)
Standard Features +
Publishing Calendar
CustomQ
Custom Audience Targeting
Bulk Scheduler
Monitor (15 columns/Brand)
Advanced Reports - Analytics
Custom Reports
Scheduled Reports
Facebook Lead Ads and Forms
Sentiment Analysis

Add Ons:
Brands at $20/Brand
Team Members at $10/Member
------------------------------------------------
AGENCY: $200/Month/ billed annually
10 Brands (60 Channels)
5 Team Members (A Brand includes a total of 6 social channels: 1 Twitter Profile, 1 Instagram Profile, 1 Facebook Page, 1 LinkedIn Company Page, 1 LinkedIn Profile, and 1 Google My Business listing.)
Professional Features +
Agency name, logo, favicon, and custom domain
Personalized client invite emails
Agency-branded reports
Custom view for clients
Free login for clients

Add Ons:
5 Brands at $800/year
Team Members at $100/Member/year

------------------------------------------------
AGENCY PLUS: $300/Month/billed annually
20 Brands (120 Channels)
5 Team Members (A Brand includes a total of 6 social channels: 1 Twitter Profile, 1 Instagram Profile, 1 Facebook Page, 1 LinkedIn Company Page, 1 LinkedIn Profile, and 1 Google My Business listing.)
Professional Features +
Agency name, logo, favicon, and custom domain
Personalized client invite emails
Agency-branded reports
Custom view for clients
Free login for clients

Add Ons:
5 Brands at $800/year
Team Members at $100/Member/year

Zoho Social Features

  • Activity Dashboard
  • Automatic Notifications
  • Content Management
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration

  • A/B Testing
  • API
  • Campaign Analysis
  • Campaign Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing
  • Real Time Analytics
  • Third Party Integration

Additional information for Zoho Social

Key features of Zoho Social

  • Activity Logging
  • Automated Scheduling
  • Brainstorming
  • Feedback Collection
  • Keyword Tracking
  • Multi-Channel Marketing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Search Functionality
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Tags & Keywords

Benefits

- Publish and schedule an unlimited number of posts (even on the free plan!)

- Track how your posts are performing and figure out what works best for your audience with detailed stats available for every post you publish

- Understand your audience, and measure and improve the impact of your content with in-depth visual reports and analytics.

- Collaborate with your team to come up with ideas for new posts, compare the performance of existing posts, talk about people who engage with your brand and discuss how to respond to incoming posts.

- Stay on top of your brand mentions and publish new content, even while you're on the move with our free mobile apps available on iOS and Android.

Zoho Social FAQs

Below are some frequently asked questions for Zoho Social.

Q. What type of pricing plans does Zoho Social offer?

Zoho Social offers the following pricing plans:

Starting from: US$15,00/month

Pricing model: Free, Subscription

Free Trial: Available

FREE:
1 Team Member
1 Brand
Social Channels (Twitter Profile, Facebook Page, LinkedIn Profile, LinkedIn Company Page, Google My Business listing, and Instagram Profile)
Publishing
Default Zoho Social URL shortener
zShare Browser Plugin
-----------------------------------------------
Standard: $15/month.
2 Team Members
1 Brand (6 Channels)
6 Social Channels (1 Twitter Profile, 1 Instagram Profile, 1 Facebook Page, 1 LinkedIn Company Page, 1 LinkedIn Profile, and 1 Google My Business listing.).
Facebook, Twitter, LinkedIn, Google My Business, and Instagram
Publish and Schedule
Repeat Posts
SmartQ
Pause/Resume Scheduled Posts
Bitly integration & URL shortener
Basic Reports - Stats
Collaborate
Monitor (5 columns/Brand)
Zoho Desk Integration
Zoho CRM Integration
zShare Browser Extension
Add Ons:
Brands at $10/Brand
Team Members at $10/Member

--------------------------------------------------
PROFESSIONAL: $35/Month.
3 Team Members
1 Brand (6 Channels)
8 Social Channels (A Brand includes a total of 6 social channels: 1 Twitter Profile, 1 Instagram Profile, 1 Facebook Page, 1 LinkedIn Company Page, 1 LinkedIn Profile, and 1 Google My Business listing.)
Standard Features +
Publishing Calendar
CustomQ
Custom Audience Targeting
Bulk Scheduler
Monitor (15 columns/Brand)
Advanced Reports - Analytics
Custom Reports
Scheduled Reports
Facebook Lead Ads and Forms
Sentiment Analysis

Add Ons:
Brands at $20/Brand
Team Members at $10/Member
------------------------------------------------
AGENCY: $200/Month/ billed annually
10 Brands (60 Channels)
5 Team Members (A Brand includes a total of 6 social channels: 1 Twitter Profile, 1 Instagram Profile, 1 Facebook Page, 1 LinkedIn Company Page, 1 LinkedIn Profile, and 1 Google My Business listing.)
Professional Features +
Agency name, logo, favicon, and custom domain
Personalized client invite emails
Agency-branded reports
Custom view for clients
Free login for clients

Add Ons:
5 Brands at $800/year
Team Members at $100/Member/year

------------------------------------------------
AGENCY PLUS: $300/Month/billed annually
20 Brands (120 Channels)
5 Team Members (A Brand includes a total of 6 social channels: 1 Twitter Profile, 1 Instagram Profile, 1 Facebook Page, 1 LinkedIn Company Page, 1 LinkedIn Profile, and 1 Google My Business listing.)
Professional Features +
Agency name, logo, favicon, and custom domain
Personalized client invite emails
Agency-branded reports
Custom view for clients
Free login for clients

Add Ons:
5 Brands at $800/year
Team Members at $100/Member/year

Q. What are the main features of Zoho Social?

Zoho Social offers the following features:

  • Activity Logging
  • Automated Scheduling
  • Brainstorming
  • Feedback Collection
  • Keyword Tracking
  • Multi-Channel Marketing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Search Functionality
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Tags & Keywords

Q. Who are the typical users of Zoho Social?

Zoho Social has the following typical customers:

Large Enterprises, Mid Size Business, Small Business

Q. What languages does Zoho Social support?

Zoho Social supports the following languages:

English, French, German, Italian, Portuguese, Spanish

Q. What type of pricing plans does Zoho Social offer?

Zoho Social has the following pricing plans:

Free, Subscription

Q. Does Zoho Social support mobile devices?

Zoho Social supports the following devices:

Android, iPhone

Q. What other apps does Zoho Social integrate with?

Zoho Social integrates with the following applications:

Facebook, Instagram, LinkedIn, Twitter, Workato, Zoho CRM, Zoho CRM, Zoho Desk

Q. What level of support does Zoho Social offer?

Zoho Social offers the following support options:

FAQs, Online Support