Sumo

4.2 (67)
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A free suite of tools for growing traffic on any website

About Sumo

Sumo is a suite of widget-like apps free to install on any HTML or popular CMS-based website. Designed to grow traffic and maximize content engagement, users can install tools including List Builder, Heat Maps and Share from a single Sumo plugin. Fully customizable and expandable via the integrated ‘Sumo Store’, pricing plans apply to access subsequent apps.

Grow your daily email signups with List Builder’s mobile optimized pop-ups and single-click integration with leading email-marketing services. Heat Maps offers illustrated, real-time feedback on where website visitors are clicking, while Share connects to over 16 social services to help spread the word on great content. Subsequent apps such as Discover raises traffic freely via sister Sumo sites, while Contact Form, Google Analytics and Image Sharer solutions can also be added.

Already trusted by several commercial sites, Sumo promises to keep integration and deployment hassle-free. Installation is made easy across HTML, Wordpress.org, Shopify, Squarespace, Tumblr, Blogger/Blogspot, Weebly and more, while a one-click, drag and drop approach ensures app tools are simple to use.


Key benefits of Sumo

  • Plug-in based installation of apps specifically designed to raise web traffic, grow email lists and monitor engagement.
  • Works with any HTML website or third-party, CMS-based platforms including Wordpress.org, Squarespace, Blogger and more.
  • List Builder app offers customizable prompts for growing email subscription lists.
  • Heat Maps app provides real-time “hotspots” to show where visitors are clicking most within core site pages.
  • Share app quickly adds connectivity with over 16 social media services including Twitter, Facebook, Google+ and Digg.
  • Scalable installation and pricing adds additional app tools for free traffic, analytics, contact forms and more.
  • Optimized for use across desktop and mobile devices, equally at home within smartphone or browser.

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    Sumo

    4.2 (67)
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    Features

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    Integrations

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    Ease of Use

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    Value for Money

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    Reviews

    Overall rating

    4.2 /5
    (67)
    Value for Money
    4.0/5
    Features
    4.2/5
    Ease of Use
    4.3/5
    Customer Support
    3.9/5

    Already have Sumo?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 67
    Monica
    Monica
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 2–10 Employees
    • Used Weekly for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Great Alternative to Paid Products

    Reviewed on 2023/06/13

    I find Sumo a product with great potential. Overall is a great product to use as a free tool, but...

    I find Sumo a product with great potential. Overall is a great product to use as a free tool, but compared to others maybe have a bit of more work to do to reach the same overall quality level.

    Pros

    Pro is that is possible to access a lot of templates or free software subscriptions and even courses, useful to learn abouth business and audience growth, marketing strategies and customization of email campaigns. Other services with a free plan, instead, let you use a very limited range of services for free, with very limited recipients number or email per month.

    Cons

    Seems like sumo integrates a lot of services but all are third party services, like sendfox for sending emails. So, in case of any problem, could be a third party problem and solving it or requesting help, i think, become more difficult.

    Alternatives Considered

    HubSpot Marketing Hub and Mailchimp

    Reasons for Choosing Sumo

    Sendfox let me have a dynamic numbers of email to send per month, against the fixed number of mailchimp.Getresponse is a GREAT tool, but literally everything you want to do is to buy and the price is not very cheap. Also they didn't refund anything, only offers credit in case of wrong purchase, and is not possible to use these credits to other GetResponse tools.

    Reasons for Switching to Sumo

    The range of free tools for starters and the free courses, apps and tools in their marketplace, and also the simplicity of the UI in the user dashboard.
    Verified Reviewer
    Overall rating
    • Industry: Education Management
    • Company size: 11–50 Employees
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Sumo saves your time and allows managing you websites sing up forms on the go.

    Reviewed on 2020/10/20

    So far Sumo free version is installed on two our websites and everyone is happy with is.

    So far Sumo free version is installed on two our websites and everyone is happy with is.

    Pros

    Code is easy to install via GTM. My favourite feature is smart mode for visibility, which really is helpfull when you need to add a sign up form to your website quickly.

    Cons

    Sumo is probabbly not that easy to use for new users or those who never used similar services or edited images.

    Alternatives Considered

    OptinMonster

    Reasons for Switching to Sumo

    Sumo has 80% of features we need in a free version. It is not overloaded with additional services and options.
    Verified Reviewer
    Overall rating
    • Industry: Higher Education
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Good Concept, Terrible Execution

    Reviewed on 2018/07/02

    Pros

    I like to concept of the product and the abilities it has to incorporate popups to your website without adding more than a script to your site.

    Cons

    Everything else. Their help service is the worst and they often treat you as an idiot. Even with photos and indepth information about issues, they still are unable to understand the problem. We went round and round with them for 4 months about an issue to later find that it was a bug on there end. Using the product is hard and the data you're provide on your popups is limited.

    Response from Sumo group

    Hello! Thank you for your review and I am sorry you've experienced issues with the software. We've made lots of updates to our service and hope you can reconsider using Sumo for you business. I highly recommend trying out our new Shortcuts feature :) Here is a link to free trial for you: http://bit.ly/2LBfk1T

    Verified Reviewer
    Overall rating
    • Industry: Retail
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Affordable and it works

    Reviewed on 2024/06/07

    Overall I like Sumo for pop up email collection. We have been using them for years.

    Overall I like Sumo for pop up email collection. We have been using them for years.

    Pros

    I chose Sumo for its affordability and ease of use. For a startup it’s great.

    Cons

    I like Sumo but would love to see some better analytics and features.

    John
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Connects Email Marketing Effortlessly

    Reviewed on 2023/06/07

    Sumo is an excellent tool to connect your email marketing to your website and design custom call to...

    Sumo is an excellent tool to connect your email marketing to your website and design custom call to actions.I use it to connect SendFox to my Squarespace sites. The process is simple and you can create good looking call to actions for free. If you want to get fancy and really make your CTA "pop" and have more access to features, you can pay for Sumo.As my businesses continue to grow, I will likely end up paying for those extra features on Sumo. For the price (or lack of price) you cant beat the cost-to-benefit ratio Sumo provides. The team behind Sumo and other products (SendFox, TidyCal, etc) is great and always working on the products.

    Pros

    - easy to use- easy interface- cheap/free

    Cons

    - some features hidden behind paywall- can suffer from option paralysis

    Showing 5 reviews of 67 Read all reviews

    Sumo FAQs

    Below are some frequently asked questions for Sumo.

    Sumo offers the following pricing plans:

    • Starting from: US$49.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Free: FREE Starter: $10/month Pro: $100/month

    Sumo has the following typical customers:

    2–10, 11–50, 51–200, 201–500

    Sumo supports the following languages:

    Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Sumo supports the following devices:

    Sumo integrates with the following applications:

    AWeber, ActiveCampaign, Campaign Monitor by Marigold, Constant Contact, ConvertKit, Emma by Marigold, GetResponse, HubSpot Marketing Hub, Keap, Klaviyo, Mad Mimi, Mailchimp, MailerLite, Mailjet, Marketo Engage, Maropost, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, VerticalResponse, Zapier

    Sumo offers the following support options:

    Email/Help Desk, FAQs/Forum, Chat

    Related categories

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