Sumo

A free suite of tools for growing traffic on any website

About Sumo

Sumo is a suite of widget-like apps free to install on any HTML or popular CMS-based website. Designed to grow traffic and maximize content engagement, users can install tools including List Builder, Heat Maps and Share from a single Sumo plugin. Fully customizable and expandable via the integrated ‘Sumo Store’, pricing plans apply to access subsequent apps.

Grow your daily email signups with List Builder’s mobile optimized pop-ups and single-click integration with leading email-marketing services. Heat Maps offers illustrated, real-time feedback on where website visitors are clicking, while Share connects to over 16 social services to help spread the word on great content. Subsequent apps such as Discover raises traffic freely via sister Sumo sites, while Contact Form, Google Analytics and Image Sharer solutions can also be added.

Already trusted by several commercial sites, Sumo promises to keep integration and deployment hassle-free. Installation is made easy across HTML, Wordpress.org, Shopify, Squarespace, Tumblr, Blogger/Blogspot, Weebly and more, while a one-click, drag and drop approach ensures app tools are simple to use.


Key benefits of Sumo

  • Plug-in based installation of apps specifically designed to raise web traffic, grow email lists and monitor engagement.
  • Works with any HTML website or third-party, CMS-based platforms including Wordpress.org, Squarespace, Blogger and more.
  • List Builder app offers customizable prompts for growing email subscription lists.
  • Heat Maps app provides real-time “hotspots” to show where visitors are clicking most within core site pages.
  • Share app quickly adds connectivity with over 16 social media services including Twitter, Facebook, Google+ and Digg.
  • Scalable installation and pricing adds additional app tools for free traffic, analytics, contact forms and more.
  • Optimized for use across desktop and mobile devices, equally at home within smartphone or browser.

  • Images

    Sumo Software - Sumo daily stats view
    Sumo Software - Sumo shot 2
    Sumo Software - Sumo shot 3
    Sumo Software - Sumo shot 4
    View 7 more
    Sumo video
    Sumo video
    Sumo video
    Sumo Software - Sumo daily stats view
    Sumo Software - Sumo shot 2
    Sumo Software - Sumo shot 3
    Sumo Software - Sumo shot 4

    Not sure about Sumo? Compare with a popular alternative

    Sumo

    4,2 (66)
    VS.
    Highly reviewed

    Starting Price

    US$49,00
    month
    US$50,00
    month

    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

    16
    103

    Integrations

    22
    231

    Ease of Use

    4,2 (66)
    4,3 (5 896)

    Value for Money

    4,0 (66)
    4,2 (5 896)

    Customer Service

    3,9 (66)
    4,4 (5 896)
    Green rating bars show the winning product based on the average rating and number of reviews.

    Alternatives

    HubSpot Marketing Hub

    4,5
    #1 Alternative to Sumo
    HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing...

    Brevo

    4,5
    #2 Alternative to Sumo
    Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and...

    Mailchimp

    4,5
    #3 Alternative to Sumo
    Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

    Dashly

    4,7
    #4 Alternative to Sumo
    Dashly platform helps SaaS companies improve communications with their customers. Convert website traffic through every...

    Reviews

    Overall rating

    4,2 /5
    (66)
    Value for Money
    4,0/5
    Features
    4,2/5
    Ease of Use
    4,2/5
    Customer Support
    3,9/5

    Already have Sumo?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 66
    Jake The Film
    Jake The Film
    Overall rating
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    I use Sumo's free suite of tools on my Squarespace site, and I have been 'em for nearly three...

    Reviewed on 2018/06/03

    A pain-free way to collect emails that go above and beyond what Squarespace and/or Mailchimp can...

    A pain-free way to collect emails that go above and beyond what Squarespace and/or Mailchimp can offer to a startup/small business? Sumo has your back, hands down.

    Pros

    I love the (even at the freemium level) assorted tools they have for capturing emails. With a little bit of coding, you can customize your lead magnets, both in terms of appearance and delivery.

    Cons

    My only complaint with their suite of tools are their sharing tools, and this is nitpicky. I already have built-in share buttons on my CMS that look great on mobile and on a desktop. The Sumo tool was a real bother when I was using it (2015-2017). It even caused one of my followers to email and let me know it was a nuisance with this lagging (yet persistent in its following) behavior.

    Response from Sumo group

    Thanks for your review! We're constantly working on improvements and appreciate your feedback. If you ever would like to test out new features, here is a link to our Ecommerce plan free trial: http://bit.ly/2LBfk1T
    Good luck with your business!

    Monica
    Monica
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 2–10 Employees
    • Used Weekly for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Great Alternative to Paid Products

    Reviewed on 2023/06/13

    I find Sumo a product with great potential. Overall is a great product to use as a free tool, but...

    I find Sumo a product with great potential. Overall is a great product to use as a free tool, but compared to others maybe have a bit of more work to do to reach the same overall quality level.

    Pros

    Pro is that is possible to access a lot of templates or free software subscriptions and even courses, useful to learn abouth business and audience growth, marketing strategies and customization of email campaigns. Other services with a free plan, instead, let you use a very limited range of services for free, with very limited recipients number or email per month.

    Cons

    Seems like sumo integrates a lot of services but all are third party services, like sendfox for sending emails. So, in case of any problem, could be a third party problem and solving it or requesting help, i think, become more difficult.

    Alternatives Considered

    HubSpot Marketing Hub and Mailchimp

    Reasons for Choosing Sumo

    Sendfox let me have a dynamic numbers of email to send per month, against the fixed number of mailchimp.Getresponse is a GREAT tool, but literally everything you want to do is to buy and the price is not very cheap. Also they didn't refund anything, only offers credit in case of wrong purchase, and is not possible to use these credits to other GetResponse tools.

    Reasons for Switching to Sumo

    The range of free tools for starters and the free courses, apps and tools in their marketplace, and also the simplicity of the UI in the user dashboard.
    Verified Reviewer
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 2–10 Employees
    • Used Monthly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 3.0 /10

    Easy to set up, but a bit clunky

    Reviewed on 2021/05/13

    SumoMe enabled me to get started free with an email marketing automation that would require a paid...

    SumoMe enabled me to get started free with an email marketing automation that would require a paid account with Mailchimp. It was a good way to get started testing things out. As I grow, I'm looking into moving to Mailchimp though.

    Pros

    It was easy to get started with my email campaigns and it was free. Automation was easy to get started even in the free version.

    Cons

    The interface leaves a bit to be desired. More guidance would be helpful. In the free version, stats are only available for 30 days. Integration with ThriveCart would be great.

    Alternatives Considered

    Mailchimp

    Reasons for Switching to Sumo

    I chose this because it was free and recommended by a good source. Without an existing mailing list, it made sense to start her before paying for a service.
    Verified Reviewer
    Overall rating
    • Industry: Education Management
    • Company size: 11–50 Employees
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Sumo saves your time and allows managing you websites sing up forms on the go.

    Reviewed on 2020/10/20

    So far Sumo free version is installed on two our websites and everyone is happy with is.

    So far Sumo free version is installed on two our websites and everyone is happy with is.

    Pros

    Code is easy to install via GTM. My favourite feature is smart mode for visibility, which really is helpfull when you need to add a sign up form to your website quickly.

    Cons

    Sumo is probabbly not that easy to use for new users or those who never used similar services or edited images.

    Alternatives Considered

    OptinMonster

    Reasons for Switching to Sumo

    Sumo has 80% of features we need in a free version. It is not overloaded with additional services and options.
    John
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Connects Email Marketing Effortlessly

    Reviewed on 2023/06/07

    Sumo is an excellent tool to connect your email marketing to your website and design custom call to...

    Sumo is an excellent tool to connect your email marketing to your website and design custom call to actions.I use it to connect SendFox to my Squarespace sites. The process is simple and you can create good looking call to actions for free. If you want to get fancy and really make your CTA "pop" and have more access to features, you can pay for Sumo.As my businesses continue to grow, I will likely end up paying for those extra features on Sumo. For the price (or lack of price) you cant beat the cost-to-benefit ratio Sumo provides. The team behind Sumo and other products (SendFox, TidyCal, etc) is great and always working on the products.

    Pros

    - easy to use- easy interface- cheap/free

    Cons

    - some features hidden behind paywall- can suffer from option paralysis

    Showing 5 reviews of 66 Read all reviews

    Sumo FAQs

    Below are some frequently asked questions for Sumo.

    Sumo offers the following pricing plans:

    • Starting from: US$49,00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Free: FREE Starter: $10/month Pro: $100/month

    Sumo has the following typical customers:

    2–10, 11–50, 51–200, 201–500

    Sumo supports the following languages:

    Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Sumo supports the following devices:

    Sumo integrates with the following applications:

    AWeber, ActiveCampaign, BriteVerify, Campaign Monitor by Marigold, Constant Contact, ConvertKit, Emma by Marigold, GetResponse, HubSpot Marketing Hub, Keap, Klaviyo, Mad Mimi, Mailchimp, MailerLite, Mailigen, Mailjet, Marketo Engage, Maropost, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, VerticalResponse, Zapier

    Sumo offers the following support options:

    Email/Help Desk, FAQs/Forum, Chat

    Related categories

    See all software categories found for Sumo.