Sumo

Sumo

A free suite of tools for growing traffic on any website

4/5 (44 reviews)

Sumo Overview

Sumo is a suite of widget-like apps free to install on any HTML or popular CMS-based website. Designed to grow traffic and maximize content engagement, users can install tools including List Builder, Heat Maps and Share from a single Sumo plugin. Fully customizable and expandable via the integrated ‘Sumo Store’, pricing plans apply to access subsequent apps.

Grow your daily email signups with List Builder’s mobile optimized pop-ups and single-click integration with leading email-marketing services. Heat Maps offers illustrated, real-time feedback on where website visitors are clicking, while Share connects to over 16 social services to help spread the word on great content. Subsequent apps such as Discover raises traffic freely via sister Sumo sites, while Contact Form, Google Analytics and Image Sharer solutions can also be added.

Already trusted by several commercial sites, Sumo promises to keep integration and deployment hassle-free. Installation is made easy across HTML, Wordpress.org, Shopify, Squarespace, Tumblr, Blogger/Blogspot, Weebly and more, while a one-click, drag and drop approach ensures app tools are simple to use.

Pricing

Starting from
US$10,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish and 22 others, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian

Sumo Reviews

Overall rating
4/5
77% positive reviews
18
Excellent
16
Very good
5
Average
2
Poor
3
Terrible
Emily B.

Great, easy pop-up tool

Used Daily for 1+ year
Reviewed on 2019/03/12
Review Source: Capterra

We have had a great experience with SUMO. We use it on multiple sites as an email capture tool, and our email subscriptions have tripled since adding this pop-up on our site as the first thing people see when coming to the site.

Pros

Sumo was a great addition to our company website to help gather email addresses through a pop-up when someone comes to the site. The pop-ups are easy to create with either custom imagery and their wizard, or using their basic templates. There are many options for the type of pop-ups that they offer. Implementation is immediate and was something that I could do without needing an HTML programmer. The pop-ups do not interfere with any other tracking or plug-ins on our site, and I like that I can set the frequency to not overwhelm frequent visitors.

Cons

I like the reporting functions, but I would like to see more data as it relates to the success. You get the impressions and actions taken, but I would like to know how many times an individual sees the popup before finally entering their email, if more than once, as an example. Otherwise, I'm very happy with this tool.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Jake the film G.

I use Sumo's free suite of tools on my Squarespace site, and I have been 'em for nearly three years.

Used Daily for 2+ years
Reviewed on 2018/06/03
Review Source: Capterra

A pain-free way to collect emails that go above and beyond what Squarespace and/or Mailchimp can offer to a startup/small business? Sumo has your back, hands down.

Pros

I love the (even at the freemium level) assorted tools they have for capturing emails. With a little bit of coding, you can customize your lead magnets, both in terms of appearance and delivery.

Cons

My only complaint with their suite of tools are their sharing tools, and this is nitpicky. I already have built-in share buttons on my CMS that look great on mobile and on a desktop. The Sumo tool was a real bother when I was using it (2015-2017). It even caused one of my followers to email and let me know it was a nuisance with this lagging (yet persistent in its following) behavior.

Response from Sumo group

Thanks for your review! We're constantly working on improvements and appreciate your feedback. If you ever would like to test out new features, here is a link to our Ecommerce plan free trial: http://bit.ly/2LBfk1T
Good luck with your business!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Douglas C.

Dress up Your Website and get to Know Your Traffic!

Used Daily for 2+ years
Reviewed on 2019/05/30
Review Source: Capterra

I use Sumo on two sites of mine: www.The-Golf-Experience.com and www.The-River-of-Life.com to track site traffic and have their interest increase activity through their sharing of the sites through many social media outlets. Sadly, I had an issue and had to reset the counters on those social media shares, but that only reset the counters and did not impact the times they had already been shared. Highly recommend this software to anyone running their own website(s).

Pros

Heat maps and social media count trackers and social media shares are just three of the many features you get with Sumo to help you with your website(s). You can capture emails, page likes and shares using Sumo. It is a beneficial program that utilizes your website's interest and popularity to spread the word through satisfied visitors.

Cons

Have not yet found much about the software that I do not like. It seems to be doing what I expected from it based on the advertising that sold me on it.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

10.0/10
Sachin E.

Stop Leaving Money On The Table!

Used Daily for 2+ years
Reviewed on 2019/01/03
Review Source: Capterra

Sumo which when I first started using was referred to as SumoMe has proven to be a worthy addition to my website arsenal and a valuable tool to recommend throughout my digital marketing consultancy. This set of tools has boost some of my clients email acquisition strategies as a number of clients where established brick and mortar stores but online virgins. SumoMe interface was really intuitive and presented very little headaches for my clients to wrap their heads around with a number of them collecting list of 1,000+ plus emails after previously struggling to even get 50 emails in the beginning.
These tools definitely adds value to any arsenal !

Pros

Grow your email list seamlessly
Address cart abandonment concerns
Ability to collect email address from user on exit
Discount Codes (ecommerce plan offers unique codes)
Autoresponder
And more

Cons

Free version advertises on your website
Plans can be costly if site offers little ROI

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Shashu A.

Great Plugin For My website

Used Weekly for 1+ year
Reviewed on 2019/01/05
Review Source

Pros

I am actively using SUMO on my website now. It's a great tool for my site. I've recommended it to many of my business connects. I use it for signups and newsletter listserves. I like that you can group signups by the promos you're running. The interface is easy to understand, it actually "guides" you through the creating process. It asks your desired outcome and where you'd like the signup box to appear, when, and what it will look like. You can turn on and off the sign-ups at any time. You can also send tests to see what it looks like when someone does sign up. You can check your website analytics with Sumo which is a great perk!

Cons

I hate that many times you have to re-login to sumo when it's connected through your website. Like I have Sumo linked as a plugin and I always have to re-login and I wish it would stay logged in. Also, when you are checking the analytics, I feel it could be more in-depth.
I wish that I could use more than one signup at a time. The unpaid version, of course, is limited. If you don't have design skills, you cannot make a "pretty" "pop-up" box with ease. But, if you're tech/design savvy, you should be okay.

Rating breakdown

Ease of Use

Likelihood to recommend

10.0/10

Sumo Pricing

Starting from
US$10,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Free: FREE
Starter: $10/month
Pro: $100/month

Sumo Features

  • Customizable Branding
  • Customizable Templates
  • Social Media Integration

  • API
  • Access Control
  • Activity Dashboard
  • Automatic Notifications
  • Content Management
  • Custom Forms
  • Data Import/Export
  • Discount Management
  • Drag & Drop Interface
  • Electronic Payments
  • Product Catalog
  • Reporting & Statistics
  • SSL Security
  • Search Functionality
  • Third Party Integration
  • eCommerce Integration
  • eCommerce Management

Additional information for Sumo

Key features of Sumo

Benefits

  • Plug-in based installation of apps specifically designed to raise web traffic, grow email lists and monitor engagement.
  • Works with any HTML website or third-party, CMS-based platforms including Wordpress.org, Squarespace, Blogger and more.
  • List Builder app offers customizable prompts for growing email subscription lists.
  • Heat Maps app provides real-time “hotspots” to show where visitors are clicking most within core site pages.
  • Share app quickly adds connectivity with over 16 social media services including Twitter, Facebook, Google+ and Digg.
  • Scalable installation and pricing adds additional app tools for free traffic, analytics, contact forms and more.
  • Optimized for use across desktop and mobile devices, equally at home within smartphone or browser.
  • Sumo FAQs

    Below are some frequently asked questions for Sumo.

    Q. What type of pricing plans does Sumo offer?

    Sumo offers the following pricing plans:

    Starting from: US$10,00/month

    Pricing model: Free, Subscription

    Free Trial: Not Available

    Free: FREE
    Starter: $10/month
    Pro: $100/month

    Q. What are the main features of Sumo?

    We do not have any information about Sumo features

    Q. Who are the typical users of Sumo?

    Sumo has the following typical customers:

    Mid Size Business, Small Business

    Q. What languages does Sumo support?

    Sumo supports the following languages:

    Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian

    Q. What type of pricing plans does Sumo offer?

    Sumo has the following pricing plans:

    Free, Subscription

    Q. Does Sumo support mobile devices?

    We do not have any information about what devices Sumo supports

    Q. What other apps does Sumo integrate with?

    Sumo integrates with the following applications:

    AWeber, ActiveCampaign, GetResponse, Hatchbuck, MailerLite, Mailjet, Pinpointe On-Demand, ProjectManager.com, SendinBlue, VerticalResponse

    Q. What level of support does Sumo offer?

    Sumo offers the following support options:

    FAQs, Online Support, Video Tutorials