NetBase

NetBase

Social media analytics platform

4.8/5 (20 reviews)

NetBase Overview

NetBase is a real-time social business platform for global companies to manage their brands, build businesses and stay connected with their customers.

The NetBase platform enables brands to not only connect with, but also to understand consumers more fully. NetBase delivers brands with insights on their consumers' emotions, behaviors, opinions, preferences, psychographics and more. Through real time social media monitoring, NetBase's helps businesses to understand and relate to their consumers.

Through social media listening NetBase measures passion for any brand, topic, category or person, to provide businesses with insights on their consumers' feelings. NetBase analyzes millions of social media posts every day to deliver insights and information about consumer attitudes, emotions, purchase behavior, geo-location, gender. With NetBase, brands are able to track their social media activity worldwide and respond to customers appropriately.

NetBase’s patented Natural Language Processing (NLP) technology is able to interpret 42 different languages as well as decipher social media “slang”, emoji’s, alternative spellings and more, in a human-like way. Gathered data is then delivered to businesses visually as charts, graphs and heat maps for easy interpretation.

The NetBase platform processes millions of social media posts daily for actionable business insights for research, marketing, PR customer service, sales, and product innovation. NetBase offers businesses foresight and real-time social information to stay "in the loop" and fuel action for their brands. NetBase has partnerships with Walmart, American Airlines, Coca-Cola, Arby’s, Universal Music Group, Ogilvy, T-Mobile, and YUM! Brands.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Brazil, Europe, Japan, Latin America and 3 others, Mexico, United Kingdom, United States

Supported Languages

Chinese (Simplified), Chinese (Traditional), English, French, German and 3 others, Japanese, Portuguese, Spanish

NetBase Reviews

Overall rating
4.8/5
100% positive reviews
13
Excellent
7
Very good
0
Average
0
Poor
0
Terrible
Rebecca M.

A Social Media Analyst's Best Friend

Reviewed on 2016/01/22
Review Source: Capterra

Over the course of the last 3 years we have been with NetBase, we have watched them expand the platform in ways we would have never imagined. They continue to expand their capabilities, and as a result, it has become indescribably less effortless for us to obtain insights and understand our customers, general consumer opinions and needs. Providing this data to our key stakeholders throughout our company is something that has never done before prior to using NetBase. We support the high level/ top of the organization who have control over how our field locations operate. These individuals are not in the social space from day-to-day, so part of what we set out to accomplish is make them aware of what is taking place in the social space. NetBase allows us to uncover insights we never had access to before, enabling us to provide strategic guidance on our social business approach on a multitude of levels, including crisis management, business development, campaign performance, and competitive intelligence.

Pros:
- Customer service & attention to your company, business objectives, and what they can do to help in accomplishing those goals. Account reps are genuine and do not come across as being sales-y (i.e., 'it's all about the benjamins'). This has been a driving factor for us. NetBase has really come a long way since my first exposure to NetBase 3 years ago. Keeping up with new features/functionalities over the years has been a challenge, but an even bigger challenge has been understanding how to maximize and use it in a way that helps our business. They are ALWAYS there to provide support when you need it, no matter how minor the question or issue, I can't speak highly enough about the customer service at NetBase. It is very hard to put it in words, but this truly is vital to us, and makes all the difference. They really do act as an extension of your team.
- Product releases (constantly rolling out new features, sending out bi-weekly email notifications, offering webinars post-release)
- Digital Channel Intelligence DCI
- Dashboard templates
- Speed/performance
- They listen to customer feedback and actually action it.

Cons:
User-friendliness of the reporting functionality is an ongoing issue that they are still working on (formatting of the widgets/metrics within the report and exporting to a PDF). This really is my only complaint about the platform, although this wasn't even an available feature when we first started using the platform.

Rating breakdown

Ease of Use
Customer Support

Meghan S.

Loving Netbase for clients and new business

Used Weekly for 1+ year
Reviewed on 2016/10/19
Review Source: Capterra

We use Netbase for a variety of different needs.
Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things go. Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it. Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem. NetBase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.

Pros

Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances. Being able to see patterns in how people react to news, campaigns, and and brand changes. Sentiment. Always sentiment. This helps us to figure out what people really feel. NetBase even accounts for sarcasm and can analyze emojis.

Cons

Sometimes sentiment analysis slips up. It can count something as negative when it is really positive, because it analyzes the sentence and not the paragraph. Neutral sentiment. A lot of the time, a topic can be 80% neutral, which makes analyzation difficult. Customer service - when you run out of hours, you can no longer get help, which is frustrating.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Dana M.

NetBase is a very powerful platform

Reviewed on 2016/04/08
Review Source: Capterra

NetBase is well suited for research, new business, and diving into broad topics and finding subtrends.It also does a great job of getting to a deeper level of sentiment and behaviors/attitudes that some other platforms through NLP and the use of themes (with more accuracy). The highly flexible platform ensures that you can cut and filter your data in just about any way imaginable, and it's done very quickly. For research projects where historical data is important, NetBase can go back 2 years without additional fees (competitors often charge a fee for more than 30 days historical).

Pros:
Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs.

Cons:

I have a lot of experience with writing boolean queries in social listening platforms, and NetBase's option for boolean is not as user friendly. Getting familiar with the platform's more basic query structure when not using boolean also requires a slight learning curve (if you are used to boolean).
Even for all of it's strengths, it gets pretty pricey for only a handful of users. For an agency that requires multiple seats, this can add up very quickly.
If having 100% of data is necessary (e.g. for tracking a Twitter hashtag campaign or sweepstakes), you must enable the firehose. Otherwise the decahose is used and then the sample is projected to estimated universe count. Not a problem for some situations, but definitely a problem for others.

Rating breakdown

Ease of Use
Customer Support

Amelia B.

Best in market AND easy to use

Used Weekly for 2+ years
Reviewed on 2016/10/18
Review Source: Capterra

I'm a huge advocate of Netbase. I work in the research team so our main uses for it are audience insight, campaign tracking, brand tracking, market analysis and wider thought leadership pieces on general attitudes and behaviours of society such as "Brexit". We use it for clients to create bespoke projects, to help our media planners with campaigns, to create relevant content for within the content teeam and also to win new business pitches. Netbase is straight forward and easy to use, the interface is so self explanatory and is ever-evolving meaning that new features and charts are appearing all the time. The flexibility and functionality is the best I've seen.

Pros

- Natural language processing
- Easy to use interface, you only have to use BOOLEAN if you really want to making it quick and easy to ass topics and retrieve data
- Functionality and flexibility is constantly updating, always asking for feedback from users.

Cons

- the fact we only have 3 logins within the business

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Ted T.

Great Product and Phenomenal Support

Reviewed on 2015/12/08
Review Source: Capterra

Over the past decade, I've had the pleasure to see the social intelligence field mature as well as had opportunity to work with a variety of social intelligence tools. This past fall, I placed our agency's social intelligence solution under review. My criteria for selecting a product included historical data, features, functionality, budget, and support. After a rigorous review process, NetBase was by far the clear choice.

NetBase has proven to be more than just a social intelligence tool. It has by far some of the best features in the market, inclusive of cross-tabs, geography to the city and metro level, the Brand Passion Index, and automated alerts that are life savers. The NetBase product development team constantly releases new features in a timely manner.

Since our implementation, we've had a huge client crisis that we were able to provide mission critical intelligence. By using a mix of NetBase's features, we were able to qualitatively and quantitatively analyze the conversation surrounding the crisis. This was extremely critical as we were able to sift through the noise and identify key issues that needed to be addressed.

Product support is another HUGE bonus with NetBase. From our account manager to our dedicated analyst, the team absolutely rocks! Onboarding was smooth, efficient, and thorough. They took the time to make sure everyone on our team understood the product and functionality. Additionally, when you need them, they're there! From the top of the organization down, this is a great group of people.

Netbase sifts through the noise of unstructured social data and turns it into useful business intelligence that allows us to assist clients in making informed business decision.

Rating breakdown

Ease of Use
Customer Support

NetBase Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

NetBase Features

  • Activity Dashboard
  • Charting
  • Data Visualization
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Trend Analysis

  • API
  • Ad hoc Reporting
  • Business Intelligence
  • Collaboration Tools
  • Customizable Reporting
  • Dashboard Creation
  • Data Filtering
  • Data Import/Export
  • Drag & Drop Interface
  • Third Party Integration
  • Visual Analytics

Additional information for NetBase

Key features of NetBase

  • Channel performance
  • Customer analysis
  • Customer segmentation
  • Data visualization
  • Demographic data
  • Feedback collection
  • Feedback management
  • Heatmaps
  • Multi-channel marketing
  • Multi-country
  • Social media integration
  • Social media metrics

Benefits

  • NetBase's advanced NLP (Natural Language Processing) technology is capable of understanding and classifying complex language to ensure that business are making decisions based on accurate data.

  • NetBase’s patented language processing technology is capable of reading social media posts in 42 languages.

  • As well as multi-language, the NetBase Slanguage Tracker can interpret slang, alternative spellings, emoji’s and more, to give businesses accurate insights on customer perception of their brands. It's able to understand and decipher modern social media speak, enabling businesses to track how social media language is evolving.

  • NetBase provides businesses with deep insights into the attitudes, emotions and purchasing behaviors of their consumers.

  • By helping businesses to understand the emotional drivers of their audience, NetBase enables them to create engaging content for specific audience segments.

  • NetBase measures passion for a brand, person, category or topic enabling businesses to understand their customers’ feelings and then act accordingly.

  • Rich data visualizations of brand performance are delivered and presented to users in easy-to-read charts, graphs & heat maps.

  • GetApp Analysis

    NetBase is an enterprise social media analytics tool that helps global brands fully understand their consumers – what they say on social media, their preferences, behaviors, aspirations, and so on. The tool gathers billions of data points and puts them all together in a format you can understand, giving you a dimensional view of your audience so you can, in turn, create targeted content that resonates with them.

    NetBase pulls in conversation data from Facebook, Twitter, Instagram, Tumblr, YouTube, blogs, forums, consumer review sites, news channels, and other sites that are readily accessible to the public. It’s equipped with a real-time notification feature that alerts you of emerging trends or any deviation from a topic’s historical data. It lets you track campaigns, people, your competitors, brands that are gaining market share, and so on.

    The dashboards are highly customizable, and its global content sourcing capability can cover large social networks in various regions of the world.

    NetBase is an analytics platform that uses billions of data points from across the social web to deliver real-time insights into customer behavior, brand sentiment, emerging topics, and so on.

    What is NetBase?

    Today’s consumers demand individualized attention, and for brands to identify what makes them tick, they need to visualize their customers as the multidimensional beings they are. NetBase is a social listening platform that delivers real-time insights into consumers’ opinions, emotions, preferences, attitudes, and purchase intent, among other things, helping businesses deliver real business results.

    NetBase’s Audience 3D leverages Twitter’s Audience API data to fetch information about Twitter’s audience demographic, device usage, media consumption, and other social data while keeping their privacy intact. The NetBase LIVE Pulse suite brings together social data with the KPIs that matter most to your business into real-time dashboards, allowing companies to make accurate, instant decisions.

    Data can be searched by topic terms, and insights can be filtered by including or excluding domains, hashtags, authors, and other parameters. Depending on the nature of your research, NetBase data can be as extensive as worldwide trends and as specific as individual conversations. The app also captures up to 27 months of social data across millions of sources, providing context for brand research or around previous campaigns.

    NetBase's LIVE Pulse provides all the metrics that matter to you in one screen.

    NetBase Main Features

    Customizable Dashboards

    NetBase comes with a number of prebuilt dashboards and templates that you can either customize or use right out of the box. For insights tailored to your company’s social monitoring needs, the app allows you to create custom dashboards from scratch to help you visualize campaign, brand, and category performance across 99+ countries. For local insights, results can be drilled down to the city and metro level.

    Visualization tools available in the platform include heatmaps, charts, and graphs, and reports can be emailed to you hourly, daily, weekly, or monthly, depending on the frequency you specify.

    Dashboards can be customized according to your specific needs.

    Alert Notifications

    NetBase supports three alert types: Any Mention, Any Metrics, and Triggered Alerts. Any Mention Alerts allow customers to know when a defined event occurs so that they can respond appropriately. Users can set alerts to detect any mention of a word or phrase, allowing for even more ways to not only respond to customers online, but also stay one step ahead of the competition. For example, get alerted anytime an influencer or celebrity negatively mentions your brand so that you can respond accordingly.

    Any Metric Alerts enable customers to track key metrics, such as the number of mentions, posts, or net sentiment. Track if they increase or decrease by a certain number or percentage, as well as if they break a certain threshold. Triggered Alerts let customers identify any unexpected issues by looking at the expected post volume for the topic based on historical data.

    Real-time alerts help you turn negative situations around.

    Brand Passion Index

    NetBase’s Brand Passion Index is a graphical representation of people’s sentiment toward a brand and the intensity of their passion, as “love” is a much stronger emotion than “like.” It provides an immediate visual into how your brand stacks up against the competition and how society in general is reacting to your brand.

    Net sentiment (positive vs. negative) is mapped on the x-axis, and passion intensity (weak vs. strong emotions) on the y-axis. The size of your logo or the bubble representing your brand is directly proportional to the amount of conversation happening for your brand.

    The Brand Passion Index visually displays brand sentiment and passion intensity.

    Reporting and Analytics

    NetBase’s real-time reporting and analytics feature assembles tracking reports for any topic at any interval you specify, whether hourly, monthly, or quarterly. The consumer research and data insights it produces can be used for crafting annual plans, branding strategies, or crisis mitigation policies.

    Its reports cover trends, brand comparisons, brand analysis, emerging themes, consumer behavior, terms, hashtags, influencers, sound bites, and even emoji analysis. Data can be sliced or summarized according to industry, sources, demographics, or whatever statistics you’re looking to evaluate. Demographics cover gender, age, interests, professions, and ethnicity.

    NetBase performs analysis on various terms, and reports are presented as visual charts that are easily digestible.

    NLP Technology

    To understand social media postings the way humans do, NetBase’s natural language processing engine combines machine learning and text analytics to analyze millions of postings on social media. This affords the system a level of accuracy that gets past language intricacies such as slang, colloquialisms, sarcasm, and misspellings, among other things.

    NetBase’s NLP engine specifically targets the social media lexicon, and new rules are constantly added based on customer feedback, findings by computational linguistic experts, and crowdsourced human evaluations. It understands conversations in 42 languages, including Portuguese and Chinese.

    NetBase's NLP technology caters to the social media lexicon, which includes emojis.

    NetBase Integrations

    The NetBase Insight API can be used to connect NetBase insights and analysis to your existing business applications.

    NetBase Pricing

    Contact the NetBase sales department for more information on pricing.

    NetBase Bottom Line

    • Social media monitoring solution that provides real-time insights into what people are saying about your brand
    • Can be used to monitor how your brand stacks up against the competition
    • Alerts that can be created around any topic
    • NLP technology that supports 42 languages and understands social media lexicon, including emojis
    • Insight API to integrate NetBase data into the applications you already use

    NetBase FAQs

    Below are some frequently asked questions for NetBase.

    Q. What type of pricing plans does NetBase offer?

    NetBase offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Not Available

    Q. What are the main features of NetBase?

    NetBase offers the following features:

    • Channel performance
    • Customer analysis
    • Customer segmentation
    • Data visualization
    • Demographic data
    • Feedback collection
    • Feedback management
    • Heatmaps
    • Multi-channel marketing
    • Multi-country
    • Social media integration
    • Social media metrics

    Q. Who are the typical users of NetBase?

    NetBase has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does NetBase support?

    NetBase supports the following languages:

    Chinese (Simplified), Chinese (Traditional), English, French, German, Japanese, Portuguese, Spanish

    Q. What type of pricing plans does NetBase offer?

    NetBase has the following pricing plans:

    Subscription

    Q. Does NetBase support mobile devices?

    We do not have any information about what devices NetBase supports

    Q. What other apps does NetBase integrate with?

    NetBase integrates with the following applications:

    Beckon, Domo, Domo, Hootsuite, Lithium, Spredfast, Spredfast

    Q. What level of support does NetBase offer?

    NetBase offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials