About NetBase

NetBase is a real-time social business platform for global companies to manage their brands, build businesses and stay connected with their customers.

The NetBase platform enables brands to not only connect with, but also to understand consumers more fully. NetBase delivers brands with insights on their consumers' emotions, behaviors, opinions, preferences, psychographics and more. Through real time social media monitoring, NetBase's helps businesses to understand and relate to their consumers.

Through social media listening NetBase measures passion for any brand, topic, category or person, to provide businesses with insights on their consumers' feelings. NetBase analyzes millions of social media posts every day to deliver insights and information about consumer attitudes, emotions, purchase behavior, geo-location, gender. With NetBase, brands are able to track their social media activity worldwide and respond to customers appropriately.

NetBase’s patented Natural Language Processing (NLP) technology is able to interpret 42 different languages as well as decipher social media “slang”, emoji’s, alternative spellings and more, in a human-like way. Gathered data is then delivered to businesses visually as charts, graphs and heat maps for easy interpretation.

The NetBase platform processes millions of social media posts daily for actionable business insights for research, marketing, PR customer service, sales, and product innovation. NetBase offers businesses foresight and real-time social information to stay "in the loop" and fuel action for their brands. NetBase has partnerships with Walmart, American Airlines, Coca-Cola, Arby’s, Universal Music Group, Ogilvy, T-Mobile, and YUM! Brands.

Key benefits of NetBase

  • NetBase's advanced NLP (Natural Language Processing) technology is capable of understanding and classifying complex language to ensure that business are making decisions based on accurate data.

  • NetBase’s patented language processing technology is capable of reading social media posts in 42 languages.

  • As well as multi-language, the NetBase Slanguage Tracker can interpret slang, alternative spellings, emoji’s and more, to give businesses accurate insights on customer perception of their brands. It's able to understand and decipher modern social media speak, enabling businesses to track how social media language is evolving.

  • NetBase provides businesses with deep insights into the attitudes, emotions and purchasing behaviors of their consumers.

  • By helping businesses to understand the emotional drivers of their audience, NetBase enables them to create engaging content for specific audience segments.

  • NetBase measures passion for a brand, person, category or topic enabling businesses to understand their customers’ feelings and then act accordingly.

  • Rich data visualizations of brand performance are delivered and presented to users in easy-to-read charts, graphs & heat maps.

  • Devices

    Business size

    S M L

    Markets

    Brazil, United Kingdom, Japan, Mexico, United States

    Supported Languages

    Chinese, English, French, German, Japanese and 3 others, Portuguese, Spanish, Traditional Chinese

    Images

    Measure passion for brands and see results displayed visually in the NetBase passion intensity dashboard
    View category performance with NetBase
    The NetBase brand analysis dashboard
    NetBase category analysis
    NetBase displays Twitter analytics
    Receive brand performance alerts to a mobile device with NetBase
    View 7 more
    NetBase video
    NetBase video
    NetBase screenshot: Measure passion for brands and see results displayed visually in the NetBase passion intensity dashboard NetBase screenshot: View category performance with NetBase NetBase screenshot: The NetBase brand analysis dashboard NetBase screenshot: NetBase category analysis NetBase screenshot: NetBase displays Twitter analytics NetBase screenshot: Receive brand performance alerts to a mobile device with NetBase

    Features

    Total features of NetBase: 70

    • @mentions
    • Activity Dashboard
    • Alerts / Escalation
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Artwork Management
    • Audience Targeting
    • Behavior Analytics
    • Benchmarking
    • Brand Tracking
    • Campaign Analytics
    • Campaign Management
    • Campaign Tracking
    • Charting
    • Competitive Analysis
    • Competitor Monitoring
    • Configurable Alerts
    • Contact Management
    • Conversion Tracking
    • Customer Engagement
    • Customer Journey Mapping
    • Customer Profiles
    • Customer Segmentation
    • Customizable Reports
    • Dashboard
    • Data Visualization
    • Demographic Data
    • Engagement Analytics
    • Faceted Search/Filter
    • Feedback Management
    • Geographic Maps
    • Heatmaps
    • Historical Trend Analysis
    • Impact Measurement
    • Indexing
    • Influencer Discovery
    • Influencer Relationship Management
    • Influencer Tracking
    • Issue Management
    • Issue Tracking
    • Keyword Filtering
    • Keyword Tracking
    • Lead Attribution
    • Mobile Alerts
    • Monitoring
    • Multi-Account Management
    • Multi-Channel Communication
    • Multi-Channel Data Collection
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multi-Country
    • Multi-Language
    • Performance Metrics
    • Press Monitoring
    • Real Time Analytics
    • Real Time Data
    • Real Time Notifications
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Reputation Management
    • Response Management
    • Sentiment Analysis
    • Social Listening
    • Social Marketing
    • Social Media Integration
    • Social Media Monitoring
    • Social Performance Management
    • Social Promotion
    • Trend Analysis

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    Reviews

    Overall rating

    4,6 /5
    (39)
    Value for Money
    4/5
    Features
    4,3/5
    Ease of Use
    4,5/5
    Customer Support
    4,6/5

    Already have NetBase?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

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    Showing 5 reviews of 39
    Ksenia B.
    Overall rating
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Netbase is the best-in-class social listening tool I've used

    Reviewed on 2018/03/11

    Audience focused behaviors, their passion points, and interests are key things we try to gain...

    Audience focused behaviors, their passion points, and interests are key things we try to gain deeper understanding in. Once you have certain topics/themes you like to analyze this helps us to understand the different nuances and to be able to quantify them.

    Pros

    They provide so many different ways in which you can analyze the data. As long as you have in-depth training of what the tool provides the power to uncover rich insights is at your fingertips. I like the unlimited number of topics and themes and how you can get creative with them. Love how you can create an authors-based theme to gain deeper insights into their behaviors outside of your brand space.

    Cons

    I don't have anything in particular that I dislike but one thing I wish that social listening tools can do is categorizing completely unstructured data into similar content and topics (like Quid). Most social listening tools are a query-based set up, so if you miss a keyword there's potential you might miss something.

    Verified Reviewer
    Overall rating
    • Industry: Hospitality
    • Company size: 10 000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    NetBase for social listening

    Reviewed on 2016/12/13

    We use NetBase primarily to monitor our brand health but over the course of the last 3+ years that...

    We use NetBase primarily to monitor our brand health but over the course of the last 3+ years that we have been with NetBase, our account manager/reps have helped us discover several other ways that the platform can provide intelligence. We now use NetBase for competitive analysis, crisis management/monitoring, and campaign performance. These are all areas that our organization had never before had insights to. It has also helped us become better connected with our different business lines/industries.

    Pros

    --NetBase's overall dedication and efforts towards improving the system, releasing regularly scheduled product release updates.
    --Superior customer service and always so very knowledgeable. Our account reps have truly become an extension of our organization and really get our business.
    --Visualization/ visual dashboards make insights easy to understand, especially when we are distributing reports to key stakeholders throughout our organization who may not be as familiar with our world and lingo.
    --The platform does a remarkable job deciphering emojis/emoticons, slang, and alternative spelling.
    --Customizable dashboards/dashboard templates have made my life as a social media analyst MUCH easier.

    Cons

    The dashboard reporting formatting can be a bit tedious at first in terms of ensuring all of your metrics/widgets fit together on the same page.

    Jobin G.
    Overall rating
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Great tool, good price.

    Reviewed on 2018/03/08

    Pros

    There's is so much you can do and so much you can analze. You can soft by perople, where they live and who they are. Being able to break things down this way is a huge plus.

    Cons

    Sometimges the tool counts things as negative when it should be the oppositve. I think this occurs because it alalyzes the sentences and not the paragraphs. A lot of time, the topics can be this dificult. Customer service has been really helpful but it's hard to get a hold of them.

    Meghan xandra S.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 201-500 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Social Listening Success

    Reviewed on 2016/10/19

    Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things...

    Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things go.
    Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it.
    Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem.

    NetBase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.

    Pros

    Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances.
    Being able to see patterns in how people react to news, campaigns, and and brand changes.
    Sentiment. Always sentiment. This helps us to figure out what people really feel. NetBase even accounts for sarcasm and can analyze emojis.

    Cons

    Sometimes sentiment analysis slips up. It can count something as negative when it is really positive, because it analyzes the sentence and not the paragraph.
    Neutral sentiment. A lot of the time, a topic can be 80% neutral, which makes analyzation difficult.
    Customer service - when you run out of hours, you can no longer get help, which is frustrating.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 5 001-10 000 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Netbase Review

    Reviewed on 2016/10/18

    I work in the research team for a media agency so I use Netbase for something different each time I...

    I work in the research team for a media agency so I use Netbase for something different each time I log in. Each of our clients have different aims and objectives from monitoring product launches to events to investigating brand sentiment. We have monthly brand reporting set up for clients and work with others on a more bespoke ad hoc basis. It is also great for new business pitches because it allows us to gauge people's reactions to new brands that we haven't worked with before and show that we have some insight for them right from the start.

    Pros

    Netbase is so easy to use, you can also choose whether or not you want to use Boolean which is great.
    They are constantly releasing new product features
    There is a real community feel where users of Netbase share use cases and help each other
    Customer service is amazing even from the other side of the world

    Cons

    With the product itself I can't think of any cons, I have tested a lot of other social listening tools and Netbase is by far the most intuitive and has the best functionality. The only downside is the cost of the different products and that they don't all come under one fee - If I were a small business I don't think I would be able to afford Netbase,

    Showing 5 reviews of 39 Read all reviews

    NetBase FAQs

    Below are some frequently asked questions for NetBase.

    NetBase offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Not Available

    We do not have any information about NetBase features

    NetBase has the following typical customers:

    51-200, 201-500, 501-1 000, 1 001+

    NetBase supports the following languages:

    Chinese, English, French, German, Japanese, Portuguese, Spanish, Traditional Chinese

    NetBase supports the following devices:

    NetBase integrates with the following applications:

    Domo, Khoros Marketing

    NetBase offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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