NetBase

Social media analytics platform

4,6 /5 (39 reviews) Write a Review!

NetBase Overview

What is NetBase?

NetBase is a real-time social business platform for global companies to manage their brands, build businesses and stay connected with their customers.

The NetBase platform enables brands to not only connect with, but also to understand consumers more fully. NetBase delivers brands with insights on their consumers' emotions, behaviors, opinions, preferences, psychographics and more. Through real time social media monitoring, NetBase's helps businesses to understand and relate to their consumers.

Through social media listening NetBase measures passion for any brand, topic, category or person, to provide businesses with insights on their consumers' feelings. NetBase analyzes millions of social media posts every day to deliver insights and information about consumer attitudes, emotions, purchase behavior, geo-location, gender. With NetBase, brands are able to track their social media activity worldwide and respond to customers appropriately.

NetBase’s patented Natural Language Processing (NLP) technology is able to interpret 42 different languages as well as decipher social media “slang”, emoji’s, alternative spellings and more, in a human-like way. Gathered data is then delivered to businesses visually as charts, graphs and heat maps for easy interpretation.

The NetBase platform processes millions of social media posts daily for actionable business insights for research, marketing, PR customer service, sales, and product innovation. NetBase offers businesses foresight and real-time social information to stay "in the loop" and fuel action for their brands. NetBase has partnerships with Walmart, American Airlines, Coca-Cola, Arby’s, Universal Music Group, Ogilvy, T-Mobile, and YUM! Brands.

NetBase Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

NetBase Features

Devices
Business size
S M L
Markets
United States, United Kingdom, Japan, Brazil, Mexico
Supported Languages
Chinese (Simplified), Chinese (Traditional), English, French, German and 3 others, Japanese, Portuguese, Spanish

Media

Measure passion for brands and see results displayed visually in the NetBase passion intensity dashboard
View category performance with NetBase
Receive brand performance alerts to a mobile device with NetBase
The NetBase brand analysis dashboard
NetBase category analysis
NetBase displays Twitter analytics
NetBase video NetBase video NetBase screenshot: Measure passion for brands and see results displayed visually in the NetBase passion intensity dashboard NetBase screenshot: View category performance with NetBase NetBase screenshot: Receive brand performance alerts to a mobile device with NetBase NetBase screenshot: The NetBase brand analysis dashboard NetBase screenshot: NetBase category analysis NetBase screenshot: NetBase displays Twitter analytics

NetBase Reviews

NetBase Reviews

Overall rating
4,6
/
5
Excellent
26

Very good
12

Average
1

Poor
0

Terrible
0

Value for Money
4
Features
4,3
Ease of Use
4,5
Customer Support
4,6
97% recommended this app
Ksenia B.

Netbase is the best-in-class social listening tool I've used

Audience focused behaviors, their passion points, and interests are key things we try to gain deeper understanding in. Once you have certain topics/themes you like to analyze this helps us to understand the different nuances and to be able to quantify them.


Verified Reviewer

NetBase for social listening

We use NetBase primarily to monitor our brand health but over the course of the last 3+ years that we have been with NetBase, our account manager/reps have helped us discover several other ways that the platform can provide intelligence. We now use NetBase for competitive analysis, crisis management/monitoring, and campaign performance. These are all areas that our organization had never before had insights to. It has also helped us become better connected with our different business lines/industries.


Jessica L.

The Right Tool for Doing Social Listening Right


Jobin G.

Great tool, good price.


Meghan xandra S.

Social Listening Success

Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things go.
Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it.
Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem.

NetBase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.


Ksenia B.

Netbase is the best-in-class social listening tool I've used

Used Weekly for 1+ year
Reviewed on 2018/03/11
Review Source: Capterra

Audience focused behaviors, their passion points, and interests are key things we try to gain deeper understanding in. Once you have certain topics/themes you like to analyze this helps us to understand the different nuances and to be able to quantify them.

Pros

They provide so many different ways in which you can analyze the data. As long as you have in-depth training of what the tool provides the power to uncover rich insights is at your fingertips. I like the unlimited number of topics and themes and how you can get creative with them. Love how you can create an authors-based theme to gain deeper insights into their behaviors outside of your brand space.

Cons

I don't have anything in particular that I dislike but one thing I wish that social listening tools can do is categorizing completely unstructured data into similar content and topics (like Quid). Most social listening tools are a query-based set up, so if you miss a keyword there's potential you might miss something.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Verified Reviewer
Industry: Hospitality
Company size: 10 000+ Employees

NetBase for social listening

Used Daily for 2+ years
Reviewed on 2016/12/13
Review Source: GetApp

We use NetBase primarily to monitor our brand health but over the course of the last 3+ years that we have been with NetBase, our account manager/reps have helped us discover several other ways that the platform can provide intelligence. We now use NetBase for competitive analysis, crisis management/monitoring, and campaign performance. These are all areas that our organization had never before had insights to. It has also helped us become better connected with our different business lines/industries.

Pros

--NetBase's overall dedication and efforts towards improving the system, releasing regularly scheduled product release updates.
--Superior customer service and always so very knowledgeable. Our account reps have truly become an extension of our organization and really get our business.
--Visualization/ visual dashboards make insights easy to understand, especially when we are distributing reports to key stakeholders throughout our organization who may not be as familiar with our world and lingo.
--The platform does a remarkable job deciphering emojis/emoticons, slang, and alternative spelling.
--Customizable dashboards/dashboard templates have made my life as a social media analyst MUCH easier.

Cons

The dashboard reporting formatting can be a bit tedious at first in terms of ensuring all of your metrics/widgets fit together on the same page.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Jessica L.
Industry: Marketing & Advertising
Company size: Self Employed

The Right Tool for Doing Social Listening Right

Used Monthly for 2+ years
Reviewed on 2020/09/02
Review Source: Capterra

Pros

Netbase is by far my favorite tool I have ever used for social listening in 8+ years working in social. The way that you are able to set up queries is unlike any other tool. The access they have and partnerships with social networks is profound. I love the reporting aspect we have been able to gather more information that is valuable from Netbase than any other tool I have used.

Cons

Honestly the only thing that can be prohibitive is the cost. If you are able to justify the cost by charging your clients than this is by far the tool you should go with.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Jobin G.

Great tool, good price.

Used Daily for 6-12 months
Reviewed on 2018/03/08
Review Source: Capterra

Pros

There's is so much you can do and so much you can analze. You can soft by perople, where they live and who they are. Being able to break things down this way is a huge plus.

Cons

Sometimges the tool counts things as negative when it should be the oppositve. I think this occurs because it alalyzes the sentences and not the paragraphs. A lot of time, the topics can be this dificult. Customer service has been really helpful but it's hard to get a hold of them.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 5.0/10

Meghan xandra S.
Industry: Marketing & Advertising
Company size: 201-500 Employees

Social Listening Success

Used Weekly for 1+ year
Reviewed on 2016/10/19
Review Source: GetApp

Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things go.
Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it.
Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem.

NetBase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.

Pros

Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances.
Being able to see patterns in how people react to news, campaigns, and and brand changes.
Sentiment. Always sentiment. This helps us to figure out what people really feel. NetBase even accounts for sarcasm and can analyze emojis.

Cons

Sometimes sentiment analysis slips up. It can count something as negative when it is really positive, because it analyzes the sentence and not the paragraph.
Neutral sentiment. A lot of the time, a topic can be 80% neutral, which makes analyzation difficult.
Customer service - when you run out of hours, you can no longer get help, which is frustrating.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

User recommendation
8,4/10
Based on 39 user ratings
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NetBase Pricing

NetBase Pricing

Starting from
N/A
Free Trial
Subscription
Value for money
Value for Money
4/5
Based on 39 user ratings
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NetBase Features

NetBase Features

API
Activity Dashboard
Ad hoc Reporting
Business Intelligence
Charting
Collaboration Tools
Customizable Reporting
Dashboard Creation
Data Filtering
Data Import/Export
Data Visualization
Filtered Views
Monitoring
Multiple Data Sources
Predictive Analytics
Real Time Analytics
Real Time Data
Reporting & Statistics
Third Party Integration
Visual Analytics
Features
4,3/5
Based on 39 user ratings
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Categories

Additional information for NetBase

Additional information for NetBase

Key features of NetBase

  • Channel performance
  • Customer analysis
  • Customer segmentation
  • Data visualization
  • Demographic data
  • Feedback collection
  • Feedback management
  • Heatmaps
  • Multi-channel marketing
  • Multi-country
  • Social media integration
  • Social media metrics

Benefits

  • NetBase's advanced NLP (Natural Language Processing) technology is capable of understanding and classifying complex language to ensure that business are making decisions based on accurate data.

  • NetBase’s patented language processing technology is capable of reading social media posts in 42 languages.

  • As well as multi-language, the NetBase Slanguage Tracker can interpret slang, alternative spellings, emoji’s and more, to give businesses accurate insights on customer perception of their brands. It's able to understand and decipher modern social media speak, enabling businesses to track how social media language is evolving.

  • NetBase provides businesses with deep insights into the attitudes, emotions and purchasing behaviors of their consumers.

  • By helping businesses to understand the emotional drivers of their audience, NetBase enables them to create engaging content for specific audience segments.

  • NetBase measures passion for a brand, person, category or topic enabling businesses to understand their customers’ feelings and then act accordingly.

  • Rich data visualizations of brand performance are delivered and presented to users in easy-to-read charts, graphs & heat maps.

  • NetBase FAQs

    NetBase FAQs

    Below are some frequently asked questions for NetBase.

    Q. What type of pricing plans does NetBase offer?

    NetBase offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Not Available

    Q. What are the main features of NetBase?

    NetBase offers the following features:

    • Channel performance
    • Customer analysis
    • Customer segmentation
    • Data visualization
    • Demographic data
    • Feedback collection
    • Feedback management
    • Heatmaps
    • Multi-channel marketing
    • Multi-country
    • Social media integration
    • Social media metrics

    Q. Who are the typical users of NetBase?

    NetBase has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does NetBase support?

    NetBase supports the following languages:

    Chinese (Simplified), Chinese (Traditional), English, French, German, Japanese, Portuguese, Spanish

    Q. What type of pricing plans does NetBase offer?

    NetBase has the following pricing plans:

    Subscription

    Q. Does NetBase support mobile devices?

    We do not have any information about what devices NetBase supports

    Q. What other apps does NetBase integrate with?

    NetBase integrates with the following applications:

    Beckon, Domo, Domo, Hootsuite, Khoros Marketing, Khoros Marketing

    Q. What level of support does NetBase offer?

    NetBase offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials