OptiMine

OptiMine

Marketing measurement platform

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OptiMine Overview

OptiMine is an omni-channel marketing measurement platform for marketers, agencies and any business who spend on advertising. OptiMine Insights delivers actionable insights to help businesses adjust their advertising spend, achieve maximum ROI and improve business performance.

OptiMine provides businesses with insights on how their online and offline ad spending is impacting sales, customer acquisition and revenue. Further to delivering insights, OptiMine makes instant recommendations on how marketers might adjust ad spending to improve ROI.

OptiMine's insights are actionable and ongoing; results are updated every 48 hours. OptiMine Insight uses econometric time series analysis to provide both top-down and bottom-up views. Comprehensive top-down views show which channels - offline, social, search, or mobile - drive the most sales, revenue and new customers for the business. Actionable bottom-up views drill into the individual ad-level to uncover hidden value. OptiMine shows marketers how ads in one channel influence ads in another, throughout the marketing funnel, to show marketers which ads deserve investment and which ones don't.

Pricing

Starting from
N/A
Pricing options
Free Trial

Devices

Business size

S
M
L

Markets

China, United States

Supported Languages

Chinese (Traditional), English

OptiMine Features

  • Multi-Channel Marketing

  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

Additional information for OptiMine

Key features of OptiMine

  • Advertising management
  • Bid management
  • Call center management
  • Channels performance
  • Cost analysis
  • Marketing management
  • Multi-channel marketing
  • Predictive analytics
  • Profitability analysis
  • ROI analytics
  • Social advertising
  • Spend analysis

Benefits

  • OptiMine delivers actionable recommendations to businesses on how to adjust spending to improve business performance.

  • Measure how ads interact across channels and devices to maximise ROI.

  • OptiMine can even measure the performance of "untrackable" adverts such as offline, mobile, social and video.

  • OptiMine helps businesses to understand skewing variables (such as seasonality) and their impact, for a true view of advert value.

  • Call center "leakage" can be stopped by OptiMine's measurement of advert contribution to both call center orders & online conversions.

  • Measure the effectiveness of cutting or expanding your marketing investments, with OptiMine.

  • OptiMine constantly rebuild their models with new data to keep up with the latest marketing conditions.

  • OptiMine FAQs

    Below are some frequently asked questions for OptiMine.

    Q. What type of pricing plans does OptiMine offer?

    OptiMine offers the following pricing plans:

    Free Trial: Available

    Q. What are the main features of OptiMine?

    OptiMine offers the following features:

    • Advertising management
    • Bid management
    • Call center management
    • Channels performance
    • Cost analysis
    • Marketing management
    • Multi-channel marketing
    • Predictive analytics
    • Profitability analysis
    • ROI analytics
    • Social advertising
    • Spend analysis

    Q. Who are the typical users of OptiMine?

    OptiMine has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does OptiMine support?

    OptiMine supports the following languages:

    Chinese (Traditional), English

    Q. What type of pricing plans does OptiMine offer?

    We do not have any information about what OptiMine pricing plans

    Q. Does OptiMine support mobile devices?

    We do not have any information about what devices OptiMine supports

    Q. What other apps does OptiMine integrate with?

    We do not have any information about what integrations OptiMine has

    Q. What level of support does OptiMine offer?

    OptiMine offers the following support options:

    FAQs, Knowledge Base, Phone Support, Video Tutorials