Ahrefs

SEO toolset that helps you rank higher and get more traffic.

About Ahrefs

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help you with:

- Competitor research: Reverse-engineer your competitor's organic keywords, backlink strategies, and PPC keywords.
- Link Building: Filter after 65+ backlink datapointg and find strongest backlink opportunities in your niche.
- Keyword Research: Generate thousands of valuable keyword ideas, cluster them instantly, and analyze any keyword in-depth.
- Site Audit: Scan your website against 170+ technical and on-page SEO issues and fix them.
- Content Research: Discover top-performing content in your niche and find thousands of link prospects
- Rank Tracking: Track your search rankings across 190+ locations with your competitors'
- Mentions Monitoring: Get email alerts every time you or your brand in mentioned online.

Ahrefs database has 29 billion keywords, 14.4 billion indexed pages, and 35 trillion live backlinks (largest backlink index worldwide). It also boasts the #1 most active SEO crawler worlwide, which means links get updated every 15 minutes.

That is why Ahrefs is able to provide the best-in-class data quality, truested by so many SEO and marketing professionals.


Key benefits of Ahrefs

- Free Ahrefs Webmaster Tools for any website owner to keep track of your website's health, issues, keywords and backlinks

- You don't have to be an SEO pro to increase your traffic. Easy-to-understand UI and extensive learning resources are there to help you.

- Take advantage of the most unique and accurate data in the industry.

- You'll always have the best SEO industry can offer with constant product and feature updates.

- Be part of a private Ahrefs community.


Images

Ahrefs Software - View the organic traffic performance of any website in Ahrefs’ Site Explorer
Ahrefs Software - Analyze any keyword in detail using Ahrefs' proprietary keyword metrics & charts in Ahrefs’ Keywords Explorer
Ahrefs Software - Instantly cluster keywords ideas by parent topic or related terms in Ahrefs’ Keywords Explorer
Ahrefs Software - Audit your website against 170+ SEO issues and keep its health score consant with Ahrefs’ Site Audit
Ahrefs Software - Discover top performing content in your niche and find thousands of link prospects with Ahrefs’ Content Explorer
View 6 more
Ahrefs video
Ahrefs Software - View the organic traffic performance of any website in Ahrefs’ Site Explorer
Ahrefs Software - Analyze any keyword in detail using Ahrefs' proprietary keyword metrics & charts in Ahrefs’ Keywords Explorer
Ahrefs Software - Instantly cluster keywords ideas by parent topic or related terms in Ahrefs’ Keywords Explorer
Ahrefs Software - Audit your website against 170+ SEO issues and keep its health score consant with Ahrefs’ Site Audit
Ahrefs Software - Discover top performing content in your niche and find thousands of link prospects with Ahrefs’ Content Explorer

Not sure about Ahrefs? Compare with a popular alternative

Starting Price

US$99,00
month
€397,00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

24
21

Integrations

No integrations found
3

Ease of Use

4,4 (556)
4,2 (20)

Value for Money

4,2 (556)
3,6 (20)

Customer Service

4,5 (556)
4,3 (20)
Green rating bars show the winning product based on the average rating and number of reviews.

Alternatives

Searchmetrics Suite

4,5
#1 Alternative to Ahrefs
SEO analysis has never been easier with the modern look and unique usability of Searchmetrics Suite. Our state-of-the-ar...

AccuRanker

4,9
#2 Alternative to Ahrefs
AccuRanker is a SERP rank tracker platform for enterprises & SEO agencies. We provide over 32,000 customers with SEO...

BuzzSumo

4,5
#3 Alternative to Ahrefs
BuzzSumo is a content discovery, content curation & influencer marketing platform for agencies, brands & publishers. A...

Google Search Console

4,8
#4 Alternative to Ahrefs
Google Search Console is a web-based tool designed to help businesses measure websites’ search traffic and performance,...

Reviews

Overall rating

4,7 /5
(556)
Value for Money
4,2/5
Features
4,7/5
Ease of Use
4,4/5
Customer Support
4,5/5

Already have Ahrefs?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 556
Habib
Habib
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The Swiss knife for SEO

Reviewed on 2022/04/09

I just can't express enough how powerful and important this tool is. It helps me outrank my...

I just can't express enough how powerful and important this tool is. It helps me outrank my competitors by finding their lackings and building links from their backlink profiles. It's a tool that can't be replaced with any other tool on the market, but this one is quite expensive I might say. There are tons of features like site audit, and keyword explorer and each one of these features comes in handy in the case of SEO.

Pros

If you are an SEO you must be heard of this software before, this one got the biggest database of backlinks in the world, I can't think of a day without it. It helps me like nothing else in the world in case of finding link-building opportunities. Helps me to audit and optimize my websites and outrank the competitors easily. For anyone taking SEO seriously, this is a must-have tool for sure. Data accuracy is the best in the market and reliable.

Cons

Too expensive for beginners, and there the limitations with the basic packages.

Tayyab
Tayyab
Overall rating
  • Industry: Writing & Editing
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

All Resources to Grow Search Traffic

Reviewed on 2020/06/23

I found it useful and beneficial in Keyword Research and Analyze Competitor Details.

I found it useful and beneficial in Keyword Research and Analyze Competitor Details.

Pros

Ahrefs is a complete SEO tool that holds multiple tools like
Link building
Keyword research
Competitor analysis
Rank tracking
Site audits
I usually use Ahref for keyword Research which is important to grab the traffic to your site as well as analyze the top rank keywords.

Cons

Little bit Complex Interface
Many filters on referring domains
Not 100% accurate Stats
less Internal link opportunities

Alternatives Considered

Moz Pro and Semrush

Switched From

Moz Pro and Semrush

Reasons for Switching to Ahrefs

I was in doubt that all are the same in some way. But After research and use, I found Ahref more useful than others in most of the terms like backlink research for my website [SENSITIVE CONTENT HIDDEN]
Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Used to be the best.

Reviewed on 2023/11/15

Pros

Was a great tool, used it daily. Their credit system and legacy plans makes it too costly and frankly just gets annoying. Moving to se rankings which makes me sad.

Cons

The credit system. It ruined the brand especially as AI rises.

Response from Ahrefs

Hi there,

Thanks for taking the time to leave a review. I think there might be some confusion about the credit system, which only applies to new plans, not Legacy plans.

Please don't hesitate to reach out to [email protected] if you would like additonal clarification about your previous Legacy plan.

Lois
Lois
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Valuable SEO Tool

Reviewed on 2021/05/21

Overall I use Ahrefs frequently and it has a major impact on my daily activities, especially for...

Overall I use Ahrefs frequently and it has a major impact on my daily activities, especially for backlinking, an essential part of my work. I am pleased with it and have no plans to change.

Pros

The thing I like most about Ahrefs is the backlink feature where I can check the link profile of my competitors and copycat their strategies.

Cons

Unfortunately, Ahrefs is fairly costly, so when starting out and building my marketing agency, it would have been nicer to have more entry-level-friendly pricing. Sometimes there are also slow loading issues.

Alternatives Considered

Moz Pro and Semrush

Reasons for Choosing Ahrefs

Needed more features

Switched From

Moz Pro and Semrush

Reasons for Switching to Ahrefs

From my understanding, Ahrefs uses larger data sets than some of its competitors so this was a major appeal.
Jason
Jason
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Ahrefs is a great tool but I eventually switched to scale up

Reviewed on 2021/02/18

Great tool, I would recommend it especially if you have only a small number of projects to manage,...

Great tool, I would recommend it especially if you have only a small number of projects to manage, or if you have the resources to pay for it & other tools.

Pros

I love the technical site auditing tools in Ahrefs. It made it very easy to score, audit, and check fixes to my project websites.

Cons

Ahrefs also has some of the best backlink profile evaluation tools in the industry, although SEMRush makes disavowing & scoring toxic links somewhat easier. We ran into limitations when trying to add more projects that led to us switching to SEMRush.

Showing 5 reviews of 556 Read all reviews

Ahrefs FAQs

Below are some frequently asked questions for Ahrefs.

Ahrefs offers the following pricing plans:

  • Starting from: US$99,00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Not Available

Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. Full access subscription plans are divided into Lite, Standard, Advanced and Agency. Monthly subscriptions starting at $99/month (personal) and $999/month (agency). Annual subscriptions starting at $82/month (personal) and $832/month (agency). A 7-day trial is available for $7.

Ahrefs has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

Ahrefs supports the following languages:

Chinese, Dutch, English, French, German, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Turkish

Ahrefs supports the following devices:

We do not have any information about what integrations Ahrefs has

Ahrefs offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for Ahrefs.