About SpyFu

With over 9 years of historic ranking and AdWords data, all corroborated with cached copies of search result pages, SpyFu aims to assist users in improving their SEO (search engine optimization) and advertising strategies by exposing their competitors’ tactics. Unlimited domain, keyword and backlink searches, backlink results, and data exports allow users access to extensive data available on their competitors, and also their own sites.

SpyFu’s AdWords advisor reports give campaign-specific keyword recommendations, based on user-selected competitors’ strategies, by collating their most successful adverts. The information provided by three-way domain comparisons can also be used to tailor advertising strategy, showing the user core keywords employed by all three domains, those which are shared between two sites, and keywords exclusive to the user.

Users can also build lists of companies to approach, based on factors such as their location, ad spending, and paid keywords, and access advanced contact information for these sales leads, including phone numbers, email addresses, and details of technologies currently in use on their sites.

Pricing starting from:

US$49,00/month

  • Free Trial
  • Free Version
  • Subscription

Key benefits of SpyFu

Advanced contact information, including social media contacts, telephone numbers and email addresses allows users to reach out for linkbuilding.

AdWords advisor reports contain actionable details for specific changes to make to improve users' ROI on advertising campaigns.

3-way domain comparisons show which keywords are core to all three companies, shared between two, or unique to the user, revealing which keywords should be invested in and which may be a waste of money.

SpyFu has over 9 years of organic ranking data and AdWords history, and keeps cached pages accessible as evidence for all keyword stats.

SpyFu's SEO ranking graphs allow users to follow the history of a domain or page alongside updates to Google's algorithms and filter keywords to see the cause of any downward turns.

Devices

Business size

S M L

Markets

United Kingdom, United States

Supported Languages

English

Pricing starting from:

US$49,00/month

  • Free Trial
  • Free Version
  • Subscription

Images

Users can export an unlimited amount of data from SpyFu
SpyFu compares core, shared and exclusive keywords between users and their competitors
SpyFu users can request new keywords to be added for tracking
SpyFu's historic ad data shows when campaigns were dropped
SpyFu keeps cached evidence of advertising keywords and copy
View 6 more
SpyFu video
SpyFu screenshot: Users can export an unlimited amount of data from SpyFu SpyFu screenshot: SpyFu compares core, shared and exclusive keywords between users and their competitors SpyFu screenshot: SpyFu users can request new keywords to be added for tracking SpyFu screenshot: SpyFu's historic ad data shows when campaigns were dropped SpyFu screenshot: SpyFu keeps cached evidence of advertising keywords and copy

Features

Total features of SpyFu: 6

  • API
  • Competitive Analysis
  • Customizable Branding
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking

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Yext

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AgencyAnalytics

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Reviews

Overall rating

4,4 /5
(112)
Value for Money
4,3/5
Features
4,3/5
Ease of Use
4,4/5
Customer Support
4,3/5

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Showing 5 reviews of 112
Melanie E.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

One of the Better Keyword Tools I Make Regular Use Of

Reviewed on 2019/04/06

In terms of helping to give SEO clients an edge it's a great tool, and its lead gen capabilities...

In terms of helping to give SEO clients an edge it's a great tool, and its lead gen capabilities are excellent as well. It's a 'stay in the toolbox' software when I have trialed and tried out many more that have long since been retired.

Pros

The volume of information that can gathered. Not only can you track competitor keywords but it's an excellent prospecting tool for lead gen, which is a lesser known aspect of the software. The relative ease of use is another bonus, the reports and dashboards are a lot clearer and easier to use than many of the other SEO tools I use/have used.

Cons

It's a bit pricey, but it has proved itself in terms of ROI from both improved SERPS positioning and lead generation. Customer service could be a little better too.

Response from SpyFu

Thanks for taking time to share a review, Melanie! I hope we can wow you in the future should you need any customer support. We're available via live chat on our site and email, with Facebook messages, and Twitter giving an assist. We love to hear that you're getting a lot out of the tool. Right on!

Fernando adrian O.
Overall rating
  • Industry: Internet
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Good tool but needs a little more

Reviewed on 2020/11/18

It's a good tool, but for my specific needs I couldn't replace SEMRush

It's a good tool, but for my specific needs I couldn't replace SEMRush

Pros

It is a good tool, it has what you need to do a good research on competencies and search for keywords. and it is much cheaper than most tools.

Cons

The reports in the basic version are quite limited.

Response from SpyFu

Thank you for sharing your review, Fernando! Glad to hear that we have become part of your keyword research toolset.

Lorenzo V.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great PPC Research

Reviewed on 2021/04/09

I was excited using this software. Alarmist made me want to focus on building PPC campaigns instead...

I was excited using this software. Alarmist made me want to focus on building PPC campaigns instead of websites.

Pros

I couldn’t believe the amount of great keywords I was finding and ease of use inside of their system.

Cons

I just couldn’t afford the $100/month although if I was a dedicated PPC management company it would be a no brainer.

Verified Reviewer
Overall rating
  • Industry: Commercial Real Estate
  • Company size: 11-50 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Lots of broken features

Reviewed on 2020/07/24

I have had a negative experience and will not be using SpyFu in the future.

I have had a negative experience and will not be using SpyFu in the future.

Pros

More affordable than its competitors, Spyfu is the poor man's SEMrush. I think they use the SEMrush API--so its literally the same thing.

Cons

Lots of features that were promised in the demo video were outright lies. Link importing doesn't work, finding contacts doesn't work or hasn't worked yet for me.

Response from SpyFu

Thank you for taking the time to share a review. I'm sorry that your experience was below par. I noticed that you had used the free version of the tool. We do not have a free trial like what you come to expect from other tools. Instead we offer unending free access with limits on the results. Anyone can use it for as long as they'd like. I wonder if that limited version kept you from accessing the premium features that you wanted to see?

Verified Reviewer
Overall rating
  • Industry: E-Learning
  • Company size: 51-200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Our go to for SEO & PPC

Reviewed on 2021/03/04

Personally I think a tool like SpyFu is a must have to for PPC and SEO. Its unique advantage is...

Personally I think a tool like SpyFu is a must have to for PPC and SEO. Its unique advantage is that it allows you to compare how you're doing to competitors. This is something we check rather often to make sure that we're doing what we can to stand out.

Pros

Great tool for competitive research and keyword research. It lets us know how we're doing in comparison to our competitors. Also, when we're planning for new keywords, we always plug them in here to help determine the search volume and relevance. The tool is also rather inexpensive and provides us with a lot of value. We also got to see competitor ad copy, which helped us remain competitive.

Cons

The interface took some getting used to in the beginning. There was a rather steep learning curve when we first started using the platform so make sure to do your research to ensure you're using it correctly!

Showing 5 reviews of 112 Read all reviews

SpyFu FAQs

Below are some frequently asked questions for SpyFu.

SpyFu offers the following pricing plans:

  • Starting from: US$49,00/month
  • Pricing model: Free, Subscription
  • Free Trial: Not Available

There are three subscription levels available: Basic - $79/month (paid monthly) or $49/month (paid annually) Professional - $193/month (monthly) or $75/month (annually) Agency - $999/month (monthly) or $833/month (annually) Free accounts are also available, with limited functionality.

We do not have any information about SpyFu features

SpyFu has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

SpyFu supports the following languages:

English

SpyFu supports the following devices:

We do not have any information about what integrations SpyFu has

SpyFu offers the following support options:

Email/Help Desk, FAQs/Forum, Phone Support, Chat

Related categories

See all software categories found for SpyFu.