About SpyFu

With over 9 years of historic ranking and AdWords data, all corroborated with cached copies of search result pages, SpyFu aims to assist users in improving their SEO (search engine optimization) and advertising strategies by exposing their competitors’ tactics. Unlimited domain, keyword and backlink searches, backlink results, and data exports allow users access to extensive data available on their competitors, and also their own sites.

SpyFu’s AdWords advisor reports give campaign-specific keyword recommendations, based on user-selected competitors’ strategies, by collating their most successful adverts. The information provided by three-way domain comparisons can also be used to tailor advertising strategy, showing the user core keywords employed by all three domains, those which are shared between two sites, and keywords exclusive to the user.

Users can also build lists of companies to approach, based on factors such as their location, ad spending, and paid keywords, and access advanced contact information for these sales leads, including phone numbers, email addresses, and details of technologies currently in use on their sites.

Pricing starting from:

US$49,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to SpyFu

Key benefits of SpyFu

Advanced contact information, including social media contacts, telephone numbers and email addresses allows users to reach out for linkbuilding.

AdWords advisor reports contain actionable details for specific changes to make to improve users' ROI on advertising campaigns.

3-way domain comparisons show which keywords are core to all three companies, shared between two, or unique to the user, revealing which keywords should be invested in and which may be a waste of money.

SpyFu has over 9 years of organic ranking data and AdWords history, and keeps cached pages accessible as evidence for all keyword stats.

SpyFu's SEO ranking graphs allow users to follow the history of a domain or page alongside updates to Google's algorithms and filter keywords to see the cause of any downward turns.

Devices

Business size

S M L

Markets

United Kingdom, United States

Supported Languages

English

Pricing starting from:

US$49,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to SpyFu

Images

SpyFu Software - Users can export an unlimited amount of data from SpyFu
SpyFu Software - SpyFu compares core, shared and exclusive keywords between users and their competitors
SpyFu Software - SpyFu users can request new keywords to be added for tracking
SpyFu Software - SpyFu's historic ad data shows when campaigns were dropped
SpyFu Software - SpyFu keeps cached evidence of advertising keywords and copy
View 6 more
SpyFu video
SpyFu Software - Users can export an unlimited amount of data from SpyFu
SpyFu Software - SpyFu compares core, shared and exclusive keywords between users and their competitors
SpyFu Software - SpyFu users can request new keywords to be added for tracking
SpyFu Software - SpyFu's historic ad data shows when campaigns were dropped
SpyFu Software - SpyFu keeps cached evidence of advertising keywords and copy

Features

Total features of SpyFu: 11

  • API
  • Backlink Monitoring
  • Campaign Management
  • Competitive Analysis
  • Customizable Branding
  • For PPC Campaigns
  • For Small Businesses
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • ROI Tracking

Alternatives

Semrush

4,7
#1 Alternative to SpyFu
Semrush is a leading online visibility management software-as-a-service platform.

Ahrefs

4,7
#2 Alternative to SpyFu
Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Moz Local

4,2
#3 Alternative to SpyFu
Enhance your visibility in local searches. Moz Local helps you maintain accurate business listings and manage your...

Adspert

4,7
#4 Alternative to SpyFu
Adspert is an analysis tool that optimizes advertisements on Google Ads, Amazon Advertising, and Microsoft Advertising....

Reviews

Overall rating

4,5 /5
(129)
Value for Money
4,3/5
Features
4,3/5
Ease of Use
4,4/5
Customer Support
4,3/5

Already have SpyFu?

Software buyers need your help! Product reviews help the rest of us make great decisions.

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Showing 5 reviews of 129
Hasan F.
Overall rating
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Essential tool for PPC campaigns

Reviewed on 2022/04/12

Keyword research and PPC info have been a real breeze as it allows you to spy on your competitors...

Keyword research and PPC info have been a real breeze as it allows you to spy on your competitors and makes it very easy to come up with initial keywords.

Pros

They've done a great job in making an affordable, effective tool. The amount of features you have access to, even without a premium subscription is mental. One of the best tools you can use, no matter if you're new to PPC campaigns, or if you have years of experience.

Cons

The data on some of the niche markets and low-volume keywords can be very limited. Other than that, there's not much to complain about.

Alternatives Considered

Moz Local, Ahrefs and Semrush

Reasons for Switching to SpyFu

The free account has an exceptional access level.

Response from SpyFu

Thank you for your kind words, Hasan! We love hearing about your experience with the free and paid tool, as well as your work in PPC research.

Anil C.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 5 001-10 000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Competitor Analysis with SpyFu

Reviewed on 2022/06/10

I used SpyFu to track keyword and report them to my customer. Also I used SpyFu to understand...

I used SpyFu to track keyword and report them to my customer. Also I used SpyFu to understand market behaviour and search volume to drive my marketing strategy.

Pros

It is easy to use SpyFu for SEO perpective to understand your competitors and marketing strategy. It gives smooth data and fresh one.

Cons

SpyFu is helpful tool for SEO, but it should has more feature for understand market analysis and SEO data.

Response from SpyFu

Thank you for your review, Anil. We are happy to be a part of your keyword research.

Verified Reviewer
Overall rating
  • Industry: Commercial Real Estate
  • Company size: 11-50 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Lots of broken features

Reviewed on 2020/07/24

I have had a negative experience and will not be using SpyFu in the future.

I have had a negative experience and will not be using SpyFu in the future.

Pros

More affordable than its competitors, Spyfu is the poor man's SEMrush. I think they use the SEMrush API--so its literally the same thing.

Cons

Lots of features that were promised in the demo video were outright lies. Link importing doesn't work, finding contacts doesn't work or hasn't worked yet for me.

Response from SpyFu

Thank you for taking the time to share a review. I'm sorry that your experience was below par. I noticed that you had used the free version of the tool. We do not have a free trial like what you come to expect from other tools. Instead we offer unending free access with limits on the results. Anyone can use it for as long as they'd like. I wonder if that limited version kept you from accessing the premium features that you wanted to see?

Fernando adrian O.
Overall rating
  • Industry: Internet
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Good tool but needs a little more

Reviewed on 2020/11/18

It's a good tool, but for my specific needs I couldn't replace SEMRush

It's a good tool, but for my specific needs I couldn't replace SEMRush

Pros

It is a good tool, it has what you need to do a good research on competencies and search for keywords. and it is much cheaper than most tools.

Cons

The reports in the basic version are quite limited.

Response from SpyFu

Thank you for sharing your review, Fernando! Glad to hear that we have become part of your keyword research toolset.

Klemen V.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Arguably best competitor analysis software

Reviewed on 2022/01/12

It allows me to discover all competitors KWs with one click. that save me ton of time.

It allows me to discover all competitors KWs with one click. that save me ton of time.

Pros

SpyFU can discover, for which KWs a competitor ranks. I can get chart with all KWs, estimated clicks, estimated traffic worth, etc.

Cons

I do not trust 100% KW difficulty. I crosscheck KW difficulty with SemRush.

Response from SpyFu

Thank you for your review, Klemen! Glad to see that you're able to work more efficiently with our tool set. Thanks for making us part of your strategy!

Showing 5 reviews of 129 Read all reviews

SpyFu FAQs

Below are some frequently asked questions for SpyFu.

SpyFu offers the following pricing plans:

  • Starting from: US$49,00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Not Available

There are three subscription levels available: Basic - $79/month (paid monthly) or $49/month (paid annually) Professional - $193/month (monthly) or $75/month (annually) Agency - $999/month (monthly) or $833/month (annually) Free accounts are also available, with limited functionality.

SpyFu has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001-5 000

SpyFu supports the following languages:

English

SpyFu supports the following devices:

We do not have any information about what integrations SpyFu has

SpyFu offers the following support options:

Email/Help Desk, FAQs/Forum, Phone Support, Chat

Related categories

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