SpyFu

4.5 (143)
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SEO and advertising research tools

About SpyFu

With over 9 years of historic ranking and AdWords data, all corroborated with cached copies of search result pages, SpyFu aims to assist users in improving their SEO (search engine optimization) and advertising strategies by exposing their competitors’ tactics. Unlimited domain, keyword and backlink searches, backlink results, and data exports allow users access to extensive data available on their competitors, and also their own sites.

SpyFu’s AdWords advisor reports give campaign-specific keyword recommendations, based on user-selected competitors’ strategies, by collating their most successful adverts. The information provided by three-way domain comparisons can also be used to tailor advertising strategy, showing the user core keywords employed by all three domains, those which are shared between two sites, and keywords exclusive to the user.

Users can also build lists of companies to approach, based on factors such as their location, ad spending, and paid keywords, and access advanced contact information for these sales leads, including phone numbers, email addresses, and details of technologies currently in use on their sites.


Key benefits of SpyFu

Advanced contact information, including social media contacts, telephone numbers and email addresses allows users to reach out for linkbuilding.

AdWords advisor reports contain actionable details for specific changes to make to improve users' ROI on advertising campaigns.

3-way domain comparisons show which keywords are core to all three companies, shared between two, or unique to the user, revealing which keywords should be invested in and which may be a waste of money.

SpyFu has over 9 years of organic ranking data and AdWords history, and keeps cached pages accessible as evidence for all keyword stats.

SpyFu's SEO ranking graphs allow users to follow the history of a domain or page alongside updates to Google's algorithms and filter keywords to see the cause of any downward turns.


Images

SpyFu Software - Users can export an unlimited amount of data from SpyFu
SpyFu Software - SpyFu compares core, shared and exclusive keywords between users and their competitors
SpyFu Software - SpyFu users can request new keywords to be added for tracking
SpyFu Software - SpyFu's historic ad data shows when campaigns were dropped
SpyFu Software - SpyFu keeps cached evidence of advertising keywords and copy
View 6 more
SpyFu video
SpyFu Software - Users can export an unlimited amount of data from SpyFu
SpyFu Software - SpyFu compares core, shared and exclusive keywords between users and their competitors
SpyFu Software - SpyFu users can request new keywords to be added for tracking
SpyFu Software - SpyFu's historic ad data shows when campaigns were dropped
SpyFu Software - SpyFu keeps cached evidence of advertising keywords and copy

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SpyFu

4.5 (143)
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Starting Price

US$39.00
month
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year

Pricing Options

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Free version
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Features

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Integrations

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3

Ease of Use

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Value for Money

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Customer Service

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Reviews

Overall rating

4.5 /5
(143)
Value for Money
4.3/5
Features
4.3/5
Ease of Use
4.4/5
Customer Support
4.3/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 143
Jason
Jason
Overall rating
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Competitor Analysis Tool

Reviewed on 2018/06/11

If you need to compare your company to your industry, this is 100% the way to do that.

If you need to compare your company to your industry, this is 100% the way to do that.

Pros

I mostly use this tool for competitor analysis and it is fantastic. We constantly get new keywords and ad copy from SpyFu while looking at our competitors in our industry. I also use this for working with new clients. It helps me gain perspective on any industry.

Cons

There really isn't anything that I do not like about this software. I have recommended it to many people who own and run businesses and it works very well.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Competitor Analysis? No problemo

Reviewed on 2018/11/07

SpyFu provides you with tons of data about any website you enter. It all comes down to how you use...

SpyFu provides you with tons of data about any website you enter. It all comes down to how you use that information to improve your website's ranking and SERPs. The tool itself is great.

Pros

I have been using SpyFu for years now. It is one of the best competitor analysis tools out there. I mainly use it to see for what keywords my competitors rank for and where they get their backlinks from. This is, however, just the basics. You can do a lot more with SpyFu.

1. Find keywords for PPC. See what keywords your competitor is targeting in a PPC campaign and what it is paying for those keywords.
2.AdWords analysis will give you an overview of any website's AdWords campaign and how it is going for them.
3. SERP analysis is another great area where SpyFu will help you identify keywords and SERP position of your competitors.

Cons

1. Most often, the data that SpyFu pulls is outdated. This is one area where they need to work.
2. You get to see PPC details of AdWords only. No Facebook, Bing, or other PPC networks.

Verified Reviewer
Overall rating
  • Industry: Gambling & Casinos
  • Company size: 501–1,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Analyse the competition

Reviewed on 2019/02/04

I think SpyFu should be an essential part of your standard SEO Tool Set

I think SpyFu should be an essential part of your standard SEO Tool Set

Pros

I can easily gauge what my competitors are focusing on in terms of Keywords for their website, but also at the same time finding new ideas and potential niche's for your site. I am also a fan of the custom branding reports which allow you to offer SEO Rerporting as part of your service.

Cons

At times I found the UI to be a little bit overwhelming, due to the large number of information that is displayed to the end user.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

SpyFu Review

Reviewed on 2019/09/05

I use SpyFu on a daily basis as a consultant. This tool makes it easy to use whether the client has...

I use SpyFu on a daily basis as a consultant. This tool makes it easy to use whether the client has decided to purchase the full paid version or continue using the free version. It makes it very easy to improve a clients meta-data, investigate into their keywords or potential Adwords that would improve their paid ads or PPC, or analyze their competitors and improve their SEO overall.

Pros

SpyFu is a fantastic search analytics tool. One of my favorite things is the features that this analytics tool gives you in their free version. They for starters have a fantastic keyword search tool. It gives fantastic keyword analytics for competitors, adwords buys and comparisons to what purchases your competitors have made. It also gives great keyword groupings for a domain or a specific keyword or search phrase. SpyFu also gives great SEO tools that make it easy to optimize your website from the paid version, but also from the fantastic free version as well.

Cons

I personally have not encountered many issues with this software. I personally love the tools that it gives. The only con I personally have is their free version has some limitations but their paid version is well worth the investment.

Verified Reviewer
Overall rating
  • Industry: E-Learning
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Our go to for SEO & PPC

Reviewed on 2021/03/04

Personally I think a tool like SpyFu is a must have to for PPC and SEO. Its unique advantage is...

Personally I think a tool like SpyFu is a must have to for PPC and SEO. Its unique advantage is that it allows you to compare how you're doing to competitors. This is something we check rather often to make sure that we're doing what we can to stand out.

Pros

Great tool for competitive research and keyword research. It lets us know how we're doing in comparison to our competitors. Also, when we're planning for new keywords, we always plug them in here to help determine the search volume and relevance. The tool is also rather inexpensive and provides us with a lot of value. We also got to see competitor ad copy, which helped us remain competitive.

Cons

The interface took some getting used to in the beginning. There was a rather steep learning curve when we first started using the platform so make sure to do your research to ensure you're using it correctly!

Response from SpyFu

Thank you for sharing your experience using SpyFu! It sounds like you covered a lot of ground with many different features. Also we have added on-page help (tutorials, glossary, videos, tours) to help users get up to speed across the site. I hope that helps for future tools.

Showing 5 reviews of 143 Read all reviews

SpyFu FAQs

Below are some frequently asked questions for SpyFu.

SpyFu offers the following pricing plans:

  • Starting from: US$39.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Not Available

There are three subscription levels available: Basic - $79/month (paid monthly) or $49/month (paid annually) Professional - $193/month (monthly) or $75/month (annually) Agency - $999/month (monthly) or $833/month (annually) Free accounts are also available, with limited functionality.

SpyFu has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

SpyFu supports the following languages:

English

SpyFu supports the following devices:

We do not have any information about what integrations SpyFu has

SpyFu offers the following support options:

Email/Help Desk, FAQs/Forum, Phone Support, Chat

Related categories

See all software categories found for SpyFu.