About SpyFu
With over 9 years of historic ranking and AdWords data, all corroborated with cached copies of search result pages, SpyFu aims to assist users in improving their SEO (search engine optimization) and advertising strategies by exposing their competitors’ tactics. Unlimited domain, keyword and backlink searches, backlink results, and data exports allow users access to extensive data available on their competitors, and also their own sites.
SpyFu’s AdWords advisor reports give campaign-specific keyword recommendations, based on user-selected competitors’ strategies, by collating their most successful adverts. The information provided by three-way domain comparisons can also be used to tailor advertising strategy, showing the user core keywords employed by all three domains, those which are shared between two sites, and keywords exclusive to the user.
Users can also build lists of companies to approach, based on factors such as their location, ad spending, and paid keywords, and access advanced contact information for these sales leads, including phone numbers, email addresses, and details of technologies currently in use on their sites.
Pricing starting from:
US$39,00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to SpyFu
Key benefits of SpyFu
Advanced contact information, including social media contacts, telephone numbers and email addresses allows users to reach out for linkbuilding.
AdWords advisor reports contain actionable details for specific changes to make to improve users' ROI on advertising campaigns.
3-way domain comparisons show which keywords are core to all three companies, shared between two, or unique to the user, revealing which keywords should be invested in and which may be a waste of money.
SpyFu has over 9 years of organic ranking data and AdWords history, and keeps cached pages accessible as evidence for all keyword stats.
SpyFu's SEO ranking graphs allow users to follow the history of a domain or page alongside updates to Google's algorithms and filter keywords to see the cause of any downward turns.
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Markets
United Kingdom, United States
Supported Languages
English
Pricing starting from:
US$39,00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to SpyFu
Images
Features
Total features of SpyFu: 13
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Reviews
Already have SpyFu?
Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
Some of the best marketing insights on competitors' websites out there!
Reviewed on 2018/09/27
Pros
SpyFu is ridiculously easy to use... Just plug in a competitor's domain, hit go, and get access to a treasure trove of competitive insights on your competitor's PPC, SEO, and back-linking efforts. My favorite feature of SpyFu is building keyword lists for PPC campaigns based on the keywords SpyFu sees competitors bidding on in real-time. For businesses in hyper-competitive online industries, this information can mean the difference between growing or going out of business.
Cons
Sometimes there isn't data available, which is frustrating. It seems like 20% of the time, SpyFu is making something up with organic keywords for competitor websites.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 7.0 /10
SpyFu - Great for SEO's Slightly Less Great for PPC's.
Reviewed on 2019/04/30
Generally speaking, SpyFu has been great, it's a powerful tool, and often you'll run into clients...
Generally speaking, SpyFu has been great, it's a powerful tool, and often you'll run into clients who require this level of analysis both organically, and paid. I've come back time and time again over the last 10 years or so.
Pros
The UI is easy to navigate, and lots of ways to continue your search via finding more competitors, and looking at their competitors and so on. On the SEO side, this software is fairly indespensible, though it has competitors which do similar things at different price points. SpyFu however has been my go-to for many years, and having tested many of the competing products, especially during darker times for SEO many years ago, SpyFu did a quick job of staying current, which is one of the most important things for software like this. When there's changes to algorithms, or how we gather data, who's the most reliable source to get you that info? SpyFu has been that for me.
Cons
Generally the cost is prohibitive. More PPC level insights would be useful, but really they're working off whatever data they can get access to, and do a fairly good job of it. The only downside is many of the old Landing pages are not cached or visualized so when you click on the link to view the competitor's page, it doesnt exist more often than not. This feels like a huge waste of time.
- Industry: Gambling & Casinos
- Company size: 501–1 000 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 7.0 /10
Analyse the competition
Reviewed on 2019/02/04
I think SpyFu should be an essential part of your standard SEO Tool Set
I think SpyFu should be an essential part of your standard SEO Tool Set
Pros
I can easily gauge what my competitors are focusing on in terms of Keywords for their website, but also at the same time finding new ideas and potential niche's for your site. I am also a fan of the custom branding reports which allow you to offer SEO Rerporting as part of your service.
Cons
At times I found the UI to be a little bit overwhelming, due to the large number of information that is displayed to the end user.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Backling Monitoring & SEO Management with SpyFu
Reviewed on 2022/08/15
I used SpyFu over 5 months to understand my website analytics and SEO management. SpyFu is helpful...
I used SpyFu over 5 months to understand my website analytics and SEO management. SpyFu is helpful tool for understanding your SEO strategy and competitors one.
Pros
SpyFu is important tool for understanding SEO management and marketing strategy. It is easy to implement the tool for 3rd party integration and you can use it for keyword research.
Cons
SpyFu is helpful tool but it is important to have fresh data for SEO tools, SpyFu has it but they should develop it more.
Response from SpyFu
Thank you for your review, Mert! We're happy to hear how you've used it to boost your SEO and for keyword research.
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Amazing product, helps get valuable insights for a great price.
Reviewed on 2018/08/01
Pros
I really love the ability to quickly find information for ad campaigns while both sitting with prospective buyers, and for my team to use to optimize campaigns.
Cons
I have no cons about this product, does what it says it will do. Also the pricing is very reasonable for great campaigns & insights.
SpyFu FAQs
Below are some frequently asked questions for SpyFu.Q. What type of pricing plans does SpyFu offer?
SpyFu offers the following pricing plans:
- Starting from: US$39,00/month
- Pricing model: Free Version, Subscription
- Free Trial: Not Available
There are three subscription levels available: Basic - $79/month (paid monthly) or $49/month (paid annually) Professional - $193/month (monthly) or $75/month (annually) Agency - $999/month (monthly) or $833/month (annually) Free accounts are also available, with limited functionality.
Q. Who are the typical users of SpyFu?
SpyFu has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000
Q. What languages does SpyFu support?
SpyFu supports the following languages:
English
Q. Does SpyFu support mobile devices?
SpyFu supports the following devices:
Q. What other apps does SpyFu integrate with?
We do not have any information about what integrations SpyFu has
Q. What level of support does SpyFu offer?
SpyFu offers the following support options:
Email/Help Desk, FAQs/Forum, Phone Support, Chat
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