About Localytics

Localytics is a cloud-based analytics and marketing platform that provides real-time insights into user behaviour on web and mobile applications. Beyond providing insights, Localytics further assists marketers in connecting, engaging and nurturing application users.

Localytics’ retention feature provides cohort-based retention analysis to distinguish and foster loyal clients. In addition, the feature generates granular analysis that pin-points reasons for business problems such as user drop-off, low conversion rate, and reduced client retention. Localytics’ email marketing feature shares customized emails with prospects triggered by business rules set by marketing executives.

The platform’s attribution feature provides return on investment (ROI) analysis of marketing campaigns and sponsored advertisement on Facebook and Twitter, enabling marketers to understand and compare the value of each platform for their business or brand.

Pricing starting from:

N/A

  • Free Trial
  • Subscription

Key benefits of Localytics

Localytics enables executives to connect, engage and nurture users across the lifecycle via various marketing channels such as Facebook, Twitter, push messages, and emails.
The platform is officially accepted by the Facebook Marketing Partner and Twitter Mobile Measurement Partner programs.
Localytics’ deep analytics capabilities point-out reasons for user drop-off, derive customer lifetime revenue (LTV), and provides customer segmentation based on demographics and device.
Executives can test, identify, and compare performance of different web and mobile pages with the help of A/B testing.
The platform can also be integrated with third party software and platforms such as Marketo, Optimizely, and Tune, etc. for data export & import along with enhancing platform’s capabilities.

Devices

Business size

S M L

Markets

United States, United Kingdom

Supported Languages

English

Pricing starting from:

N/A

  • Free Trial
  • Subscription

Images

Localytics - Attribution
Localytics - Funnel
Localytics - New Audience
Localytics- Dashboard - Hourly usage
Localytics- Dashboards
Localytics - Analyse
View 7 more
Localytics video
Localytics screenshot: Localytics - Attribution Localytics screenshot: Localytics - Funnel Localytics screenshot: Localytics - New Audience Localytics screenshot: Localytics- Dashboard - Hourly usage Localytics screenshot: Localytics- Dashboards Localytics screenshot: Localytics - Analyse

Features

Total features of Localytics: 16

  • A/B Testing
  • API
  • CRM Integration
  • Campaign Analysis
  • Campaign Segmentation
  • Charting
  • Content Filter
  • Conversion Tracking
  • Customer Segmentation
  • Data Extraction
  • Data Filtering
  • Data Import
  • Data Visualization
  • Drip Marketing
  • Real Time Analytics
  • Third Party Integration

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Reviews

Overall rating

4,4 /5
(10)
Value for Money
3,2/5
Features
4,5/5
Ease of Use
4,4/5
Customer Support
3,4/5

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Showing 5 reviews of 10
Ashi A.
Overall rating
  • Industry: Internet
  • Company size: 11-50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great for logging and analyzing analytics along with managing communications with users

Reviewed on 2019/01/22

Pros

Great tool to log and analyze metrics for web and mobile features.
A lot of flexibility defining user profiles and attributes that allow us to automatically contact users directly from their service, according to how they're using different features and how the defined attributes and profiles are being recorded.

Cons

Not much to complain about. My experience with them has been great for the most part.
We've had some issues updating their SDK to which they couldn't offer a lot of help, but apart from that things are running smoothly

Verified Reviewer
Overall rating
  • Industry: Newspapers
  • Company size: 501-1 000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Userfriendly tool for all

Reviewed on 2019/07/31

Pros

I really like the fact that the tool is easy to use and manipulate the information to get a fast idea of how many users are actually using the application to how much time they are spending on it. We can also easily break it down per filters to go a little deeper into some analysis.

Cons

The possibility to build segments with multiple information

Sara C.
Overall rating
  • Industry: Telecommunications
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Good software, horrible company

Reviewed on 2019/08/07

Pros

Localytics gave us everything we needed
- Accurate insights
- Engagement platform
- Funnels, cohorts, segmentation, etc...

Cons

The cost of Localytics rises very quickly with your increase in MAU.
We were tricked into re-newing our contract when we explicitly told Localytics we want to cancel at the end of our contract and then were responsible for an entire extra year of payments despite not using the service.

Verified Reviewer
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 5 001-10 000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Has really let us shine

Reviewed on 2019/04/16

Pros

It's stunningly simple to generate excellent usage reports with a few well placed tags. It has allowed us to really understand application usage and make real decisions based on these reports.

Cons

My only grief is that time-based measurements (e.g. how long does X take) only show min, max, and mean options for event splitting. Adding a 'median' option would solve all my problems.

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 1 001-5 000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Versatile and intuitive program

Reviewed on 2019/03/31

As I've been using it regularly for close to a year, I've been able to automate a lot of reporting...

As I've been using it regularly for close to a year, I've been able to automate a lot of reporting and campaign optimization processes that have helped see into our data at a more granular level.

Pros

I really enjoy running a/b tests and having the ability to optimize testing variables for the duration of tests...I found this capability to be one of the stronger features in the program.

Cons

It is not always straightforward in being able to view cumulative results of mobile campaigns in one area within the main dashboard...gathering this information can be time consuming and manual.

Showing 5 reviews of 10 Read all reviews

Localytics FAQs

Below are some frequently asked questions for Localytics.

Localytics offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Not Available

We do not have any information about Localytics features

Localytics has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

Localytics supports the following languages:

English

We do not have any information about what devices Localytics supports

Localytics integrates with the following applications:

Alooma, Branch, Databox, Etleap, Improvado, Klipfolio, Marketo Engage, Optimizely, Rakuten Aquafadas, Xplenty

Localytics offers the following support options:

FAQs, Knowledge Base, Online Support, Video Tutorials

Related categories

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