Localytics

Localytics

Analytics and marketing platform for marketers

4.4/5 (9 reviews)

Localytics Overview

Localytics is a cloud-based analytics and marketing platform that provides real-time insights into user behaviour on web and mobile applications. Beyond providing insights, Localytics further assists marketers in connecting, engaging and nurturing application users.

Localytics’ retention feature provides cohort-based retention analysis to distinguish and foster loyal clients. In addition, the feature generates granular analysis that pin-points reasons for business problems such as user drop-off, low conversion rate, and reduced client retention. Localytics’ email marketing feature shares customized emails with prospects triggered by business rules set by marketing executives.

The platform’s attribution feature provides return on investment (ROI) analysis of marketing campaigns and sponsored advertisement on Facebook and Twitter, enabling marketers to understand and compare the value of each platform for their business or brand.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

United Kingdom, United States

Supported Languages

English

Localytics Reviews

Overall rating
4.4/5
100% positive reviews
4
Excellent
5
Very good
0
Average
0
Poor
0
Terrible
Sara C.

Good software, horrible company

Used Daily for 6-12 months
Reviewed on 2019/08/07
Review Source: Capterra

Pros

Localytics gave us everything we needed
- Accurate insights
- Engagement platform
- Funnels, cohorts, segmentation, etc...

Cons

The cost of Localytics rises very quickly with your increase in MAU.
We were tricked into re-newing our contract when we explicitly told Localytics we want to cancel at the end of our contract and then were responsible for an entire extra year of payments despite not using the service.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

2.0/10
Ashi A.

Great for logging and analyzing analytics along with managing communications with users

Used Weekly for 2+ years
Reviewed on 2019/01/22
Review Source: Capterra

Pros

Great tool to log and analyze metrics for web and mobile features.
A lot of flexibility defining user profiles and attributes that allow us to automatically contact users directly from their service, according to how they're using different features and how the defined attributes and profiles are being recorded.

Cons

Not much to complain about. My experience with them has been great for the most part.
We've had some issues updating their SDK to which they couldn't offer a lot of help, but apart from that things are running smoothly

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Verified Reviewer

Userfriendly tool for all

Used Daily for 6-12 months
Reviewed on 2019/07/31
Review Source: Capterra

Pros

I really like the fact that the tool is easy to use and manipulate the information to get a fast idea of how many users are actually using the application to how much time they are spending on it. We can also easily break it down per filters to go a little deeper into some analysis.

Cons

The possibility to build segments with multiple information

Rating breakdown

Ease of Use

Likelihood to recommend

8.0/10
Verified Reviewer

Has really let us shine

Used Weekly for 2+ years
Reviewed on 2019/04/16
Review Source: Capterra

Pros

It's stunningly simple to generate excellent usage reports with a few well placed tags. It has allowed us to really understand application usage and make real decisions based on these reports.

Cons

My only grief is that time-based measurements (e.g. how long does X take) only show min, max, and mean options for event splitting. Adding a 'median' option would solve all my problems.

Rating breakdown

Ease of Use

Likelihood to recommend

9.0/10
Verified Reviewer

Versatile and intuitive program

Used Weekly for 6-12 months
Reviewed on 2019/03/31
Review Source: Capterra

As I've been using it regularly for close to a year, I've been able to automate a lot of reporting and campaign optimization processes that have helped see into our data at a more granular level.

Pros

I really enjoy running a/b tests and having the ability to optimize testing variables for the duration of tests...I found this capability to be one of the stronger features in the program.

Cons

It is not always straightforward in being able to view cumulative results of mobile campaigns in one area within the main dashboard...gathering this information can be time consuming and manual.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

Localytics Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Localytics Features

  • API
  • Charting
  • Data Filtering
  • Data Visualization
  • Real Time Analytics
  • Third Party Integration

  • Activity Dashboard
  • Ad hoc Reporting
  • Business Intelligence
  • Collaboration Tools
  • Customizable Reporting
  • Dashboard Creation
  • Data Import/Export
  • Drag & Drop Interface
  • Monitoring
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Trend Analysis
  • Visual Analytics

Additional information for Localytics

Key features of Localytics

Benefits

Localytics enables executives to connect, engage and nurture users across the lifecycle via various marketing channels such as Facebook, Twitter, push messages, and emails.
The platform is officially accepted by the Facebook Marketing Partner and Twitter Mobile Measurement Partner programs.
Localytics’ deep analytics capabilities point-out reasons for user drop-off, derive customer lifetime revenue (LTV), and provides customer segmentation based on demographics and device.
Executives can test, identify, and compare performance of different web and mobile pages with the help of A/B testing.
The platform can also be integrated with third party software and platforms such as Marketo, Optimizely, and Tune, etc. for data export & import along with enhancing platform’s capabilities.

Localytics FAQs

Below are some frequently asked questions for Localytics.

Q. What type of pricing plans does Localytics offer?

Localytics offers the following pricing plans:

Pricing model: Subscription

Free Trial: Not Available

Q. What are the main features of Localytics?

We do not have any information about Localytics features

Q. Who are the typical users of Localytics?

Localytics has the following typical customers:

Large Enterprises, Mid Size Business, Small Business

Q. What languages does Localytics support?

Localytics supports the following languages:

English

Q. What type of pricing plans does Localytics offer?

Localytics has the following pricing plans:

Subscription

Q. Does Localytics support mobile devices?

We do not have any information about what devices Localytics supports

Q. What other apps does Localytics integrate with?

Localytics integrates with the following applications:

Alooma, Branch, Databox, Etleap, Improvado, Klipfolio, Marketo, Optimizely, Rakuten Aquafadas, Xplenty

Q. What level of support does Localytics offer?

Localytics offers the following support options:

FAQs, Knowledge Base, Online Support, Video Tutorials