Localytics is a cloud-based analytics and marketing platform that provides real-time insights into user behaviour on web and mobile applications. Beyond providing insights, Localytics further assists marketers in connecting, engaging and nurturing application users.
Localytics’ retention feature provides cohort-based retention analysis to distinguish and foster loyal clients. In addition, the feature generates granular analysis that pin-points reasons for business problems such as user drop-off, low conversion rate, and reduced client retention. Localytics’ email marketing feature shares customized emails with prospects triggered by business rules set by marketing executives.
The platform’s attribution feature provides return on investment (ROI) analysis of marketing campaigns and sponsored advertisement on Facebook and Twitter, enabling marketers to understand and compare the value of each platform for their business or brand.
Localytics gave us everything we needed
- Accurate insights
- Engagement platform
- Funnels, cohorts, segmentation, etc...
The cost of Localytics rises very quickly with your increase in MAU.
We were tricked into re-newing our contract when we explicitly told Localytics we want to cancel at the end of our contract and then were responsible for an entire extra year of payments despite not using the service.
Great tool to log and analyze metrics for web and mobile features.
A lot of flexibility defining user profiles and attributes that allow us to automatically contact users directly from their service, according to how they're using different features and how the defined attributes and profiles are being recorded.
Not much to complain about. My experience with them has been great for the most part.
We've had some issues updating their SDK to which they couldn't offer a lot of help, but apart from that things are running smoothly
I really like the fact that the tool is easy to use and manipulate the information to get a fast idea of how many users are actually using the application to how much time they are spending on it. We can also easily break it down per filters to go a little deeper into some analysis.
The possibility to build segments with multiple information
It's stunningly simple to generate excellent usage reports with a few well placed tags. It has allowed us to really understand application usage and make real decisions based on these reports.
My only grief is that time-based measurements (e.g. how long does X take) only show min, max, and mean options for event splitting. Adding a 'median' option would solve all my problems.
As I've been using it regularly for close to a year, I've been able to automate a lot of reporting and campaign optimization processes that have helped see into our data at a more granular level.
I really enjoy running a/b tests and having the ability to optimize testing variables for the duration of tests...I found this capability to be one of the stronger features in the program.
It is not always straightforward in being able to view cumulative results of mobile campaigns in one area within the main dashboard...gathering this information can be time consuming and manual.
Localytics enables executives to connect, engage and nurture users across the lifecycle via various marketing channels such as Facebook, Twitter, push messages, and emails.
The platform is officially accepted by the Facebook Marketing Partner and Twitter Mobile Measurement Partner programs.
Localytics’ deep analytics capabilities point-out reasons for user drop-off, derive customer lifetime revenue (LTV), and provides customer segmentation based on demographics and device.
Executives can test, identify, and compare performance of different web and mobile pages with the help of A/B testing.
The platform can also be integrated with third party software and platforms such as Marketo, Optimizely, and Tune, etc. for data export & import along with enhancing platform’s capabilities.
Below are some frequently asked questions for Localytics.
Localytics offers the following pricing plans:
Pricing model: Subscription
Free Trial: Not Available
We do not have any information about Localytics features
Localytics has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
Localytics supports the following languages:
Localytics has the following pricing plans:
We do not have any information about what devices Localytics supports
Localytics integrates with the following applications:
Alooma, Branch, Databox, Etleap, Improvado, Klipfolio, Marketo, Optimizely, Rakuten Aquafadas, Xplenty
Localytics offers the following support options:
FAQs, Knowledge Base, Online Support, Video Tutorials