SharpSpring

SharpSpring

Affordable marketing automation for all business sizes

4.4/5 (329 reviews)

SharpSpring Overview

More than 1,400 digital marketing agencies and 6,000+ businesses worldwide have chosen SharpSpring as their marketing automation partner. Since 2014, SharpSpring has helped marketers to automate workflows, drive more leads and convert those leads to sales. With its competitive pricing and robust platform, the company has gained significant market share from industry leaders in the short time since its inception. Its robust feature set includes behavior-based email marketing, native or third-party CRM integration, social media management tools, visual workflow builder, dynamic forms, buyer personas, landing page builder, blog builder, universal CMS compatibility, and integration with hundreds of applications.

SharpSpring is typically a fraction of the cost of other marketing automation alternatives.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, Europe and 5 others, Germany, India, Latin America, Mexico, Middle-East and Africa

Supported Languages

Dutch, English, French, German, Italian and 3 others, Portuguese, Spanish, Turkish

SharpSpring Reviews

Overall rating
4.4/5
88% positive reviews
199
Excellent
89
Very good
27
Average
2
Poor
12
Terrible
Andrea S.

Great for an agency, but trying to get clients involved is next to impossible.

Used Daily for 1+ year
Reviewed on 2019/01/23
Review Source: Capterra

We joined the SS family mainly as a means of sending automated drip marketing emails on behalf of our clients, which it does well. We also like being able to see the life of every individual lead directly within the program. It lets us know where our strongest leads lie and where we need to do better. All in all, it gets the job done despite the interface headaches we frequently encounter.

Pros

There are a lot of features. Almost too many, actually. I can't imagine a company that could possibly use all of them successfully. Regardless, it's nice to know the option is there if a situation arises in which a certain feature becomes useful. My favorite function/feature has to be the lead tracking system. I love being able to see every interaction each lead has with my client's business. The automated actions on top of that in response to customer interaction is the main reason we use the software. It makes drip email campaigns a breeze. I like that it tracks conversions as well (although you have to set it up to do so which isn't necessarily the easiest process ever). All in all, though, it does the job we need it to do.

Cons

The SharpSpring system is VERY non-intuitive for non-marketers (and heck, even for marketers sometimes). There are just too many ways you can screw up and have to start an email, action, or workflow completely over again. We have several clients who we act as their entire marketing department for and trying to get their sales representatives to use the system the way it's intended is next to impossible. They just don't understand it or even it's purpose, even after we've done training after training after training with them. We've even had SS support do training directly with them, to no avail. I ended up creating my OWN versions of step-by-step tutorials for our clients just to make things easier to understand.

The other major drawback is it's way too easy to get "blacklisted" (aka hit spamtraps and honeypots), which I realize is a problem with email marketing in general, but SS doesn't have enough safeguards in place for preventing this type of situation. We have one client who likes to import their email lists in from an on-site wifi sign-on system, which inevitably leads to poor list quality regardless of how many safeguards (email weed-out) parameters we put in place ourselves. Getting on SS's blacklist is pretty much the worst thing that can happen because you still have to pay for the service even though you can't use it until your un-blacklisted, which can take a while.

Lastly, their email-design interface is terrible and trick to navigate.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

6.0/10
Tony L.

SharpSpring is YES for my company, e-Intelligence.in

Used Other for 2+ years
Reviewed on 2018/10/30
Review Source: Capterra

I recommend to use the software as it: Provides customized reports and other features that fit your marketing needs Comes with powerful features of marketing automation with easy functionalities Offers cost-effective pricing plans Updates itself continuously Combines with most CRM, eliminating the concerns of the type of hosting platform Gives amalgamation of functions in one platform for delivering marketing results, lead conversions, and easy ROI measurement However, you need to spare some time to understand the software’s deliverables. But they offer free webinars to help you to understand the tool.

Pros

SharpSpring is an automated marketing platform with features of third-party CRM integration, universal CMS compatibility, fully integrated call tracking, landing pages, blog builder and much more. It provides unlimited users for all plans, unlike its competitors. What it says vs. what it delivers: It says: It offers behavioral-based email automation with “after-the-click” tracking for personalized messaging. Yes, it delivers: With the feature, we were able to identify the cost of a lead. It also helped to decrease the unaddressed customer complaints It says: It offers in-depth analytics with statistics of clicks, bounces, and deliveries. It also enables to track the visitor’s conversions, the life cycle of a lead – from click to attending social events. No, it does not deliver: The reports and analytics are not in detail, though they provide the performance of campaigns. It misses the specifications on minute details of the strategy. It says: It offers customization in every feature such as customized conversion forms, buyer personalities, reports and much more. Yes, it delivers: My team at e-Intelligence were able to customize the tool for lead preferences, campaign performance, and email automation

Cons

Nothing that I can think of! I suggest making the most of this tool for your marketing needs. You can overlook minor glitches as they are not affecting the tool’s performance to a large extent.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Dan G.

SharpSpring is a phenomenal marketing automation platform.

Used Daily for 6-12 months
Reviewed on 2017/05/19
Review Source: Capterra

SharpSpring is a superior marketing automation platform, with a very intuitive interface and offer the kind of support we have rarely seen in tech companies. They have worked harder to earn and keep our business than any other vendor we've ever worked with.

Pros

SharpSpring is a sleek system that offers outstanding tools for marketing automation. We researched a lot of platforms ranging from free to $1000s before going with SharpSpring. They have just the right amount of features that makes it the most useful for all of our clients, leaving off the bells and whistles that would inflate the price.

Their interface is top-tier which makes using their system a breeze. The dashboard gives you a comprehensive look at everything you're running. Moving around the system is super simple and they make it easy to jump to different areas when you're building a sales program. I'd urge you to check out all the features on their website because there are too many to list, but I can say that what they have offered us is unbelievably comprehensive.

We've also taken full advantage of their support which is outstanding. They have always been knowledgable and very friendly. Moreover, they won't let you off the phone until they are sure that the problem has been resolved! They also offer FREE continuing education programs like webinars to help make you more proficient at their program.

SharpSpring is a superior marketing automation platform, with a very intuitive interface and offer the kind of support we have rarely seen in tech companies. They have worked harder to earn and keep our business than any other vendor we've ever worked with. You would do yourself a giant favor to give their system a test drive.

Cons

I was not prepared for the steep learning curve that is required to take full advantage of this platform. I was a bit discouraged at first by everything there was to learn but I realized it's part of working with such a comprehensive platform. It's like moving to a new town and trying to figure out all the roads and highways. I don't know if that's really a con but it is something you must be aware of. You're going to need to spend some serious time learning it but once you do, navigating the system easily becomes second nature.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Alexander L.

Great Marketing Automation With a Solid Support Team

Used Daily for 6-12 months
Reviewed on 2017/01/30
Review Source: Capterra

I've been using SharpSpring for just about under a year in this time, I've recommended it to just about every marketer I've worked with.

Typically, marketing automation software has only been usable by large and mid-size organizations due to the high cost of both the software and the expertise in operating an inbound marketing campaign. SharpSpring costs only a fraction of competing tools like HubSpot, Pardot, Marketo, etc., but it offers all of the core features of these platforms and has a few of its own features, like a built-in customizable CRM, that make it a great fit for just about any marketing team.

There aren't any serious downsides or tradeoffs with SharpSpring vs the more expensive platforms. The customer service team is always very attentive and transparent about bugs and fixes, and SharpSpring has made a series of significant upgrades even during the time I've been using the platform. If you're used to using some of the other platforms I mentioned, some pieces of SharpSpring might initially feel less polished. But, once you look under the hood and start working with the platform, everything is there in a pretty intuitive layout.

Highly recommended for marketing & sales teams.

Pros

The core marketing automation functionality in SharpSpring is excellent. If you're looking for Visitor ID tracking, better email communication, personalization, a landing page builder, or a CRM, SharpSpring is definitely worth a look.

Even though it's a "soft" feature, it's worth noting that the customer service team has been great to work with. I've been able to give my clients solid timelines for when to expect a fix or help.

Cons

The email and landing page builders are solid, but they lack some of the intuitive features that you might get from a dedicated email service provider like Campaign Monitor or Mail Chimp. There might be a few things you'll miss migrating over from one of these platforms, though nothing important for obtaining the same end results.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Nigel W.

Making great progress with SharpSpring

Used Daily for 6-12 months
Reviewed on 2017/01/25
Review Source: Capterra

I've used a couple of different Marketing Automation platforms in the past. Marketo briefly and Act-On for a couple of years. I switched to SharpSpring around 6 months ago when I set up my own marketing agency.

Really happy with how its going. OK - its obvious that SharpSpring is a smaller company. I come across the occasional feature that could do with some refinement. But overall its fair to say I love SharpSpring.

Top features from my POV...

Ease of use - The separation of Tasks and Workflows seems to make this a much simpler product to use than Act-on. Easier than Marketo as well - though its about 3 years since I used that.

The templates provided for rapidly building landing pages are excellent.

The new personas feature is brilliant when combined with "Dynamic content blocks" (which you can use on landing pages as well as Emails.

The built in CRM is a huge advantage and is perfect for BDM teams or smaller companies. Obviously if you can make do without a full-featured CRM like Salesforce, you'll save thousands $$ by switching to a simpler product like SharpSpring. (I used to use Act-on integrated with Salesforce and that was an absolute pig.)

Cost - SharpSpring is much less expensive than Act-On and Marketo. You get unlimited users on their standard license plans - so you're not penalised for spreading use across Marketing, BDMs and Sales folk.

So features - not a problem.

I've found the training / on-boarding satisfactory and the ongoing technical support is fast and personal.

Pros

Ease of use, good templates, built in CRM (although you can integrate with 3rd party CRM if you need.) Cost saving compared to competing products - especially if you can dispense with a full-fat CRM like Salesforce which is bloated and over priced for SME market in my opinion.

Cons

Occasional glitches. Sometimes you have to refresh the page to see the result of a change that you have made. For example - the number of members in a list - can take a few minutes after saving the query to report a true number. But you soon learn to live with minor issues like this.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

SharpSpring Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Contact SharpSpring for pricing information

SharpSpring Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Social Media Integration
  • Social Network Marketing
  • Third Party Integration

  • Engagement Analytics
  • Monitoring
  • Reporting & Statistics
  • Tagging

Additional information for SharpSpring

Key features of SharpSpring

  • A/B Testing
  • Activity Dashboard
  • Activity Tracking
  • Anonymous Web Visitor Identification
  • Auto-Responders
  • Automatic Lead Distribution
  • Automatic Notifications
  • Automatic Reminders
  • Behavior-Based tracking
  • Business Analysis
  • CRM Integration
  • CRM, Database Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Chat
  • Click-Through Tracking
  • Click-Through Tracking
  • Contact Database
  • Contact History
  • Content Library
  • Content Library, Trackable Assets
  • Content Repository
  • Conversion Tracking
  • Conversion Tracking
  • Custom Fields
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Custom Lead Scoring
  • Customer Accounts
  • Customer Analysis
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Dashboard Creation
  • Data Filtering
  • Data Import/Export
  • Drag & Drop Interface
  • Drag-and-Drop Customizable Pipeline
  • Drip Email Marketing
  • Dynamic Content
  • Dynamic Forms
  • Dynamic Lists
  • Email & Text Alerts
  • Email Distribution
  • Email Integration
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Event Tracking
  • Event Triggered Actions
  • Event Triggered Email
  • Forms Management
  • Image Library
  • Landing Page Builder, Landing Page Templates
  • Landing Page Templates
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Scoring
  • Life of the Lead - Contact Activity Timeline
  • Market Segmentation
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Country
  • Multiple Data Sources
  • Multiple User Accounts
  • Multiple device recognition & tracking
  • Open API
  • Open API
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • ROI Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recurring Tasks
  • Reminders & Notifications
  • Robust Reports & Analytics
  • Rules Engine
  • Sales Analytics
  • Sales Reporting
  • Sales Tracking
  • Scheduled Emails
  • Shopping Cart Integration
  • Single Sign On
  • Social Media Integration
  • Social Media Management, Content Calendar
  • Social Media Marketing
  • Template Management
  • Third-Party Integrations
  • Tracking Features
  • Unsubscribe Database
  • Visitor Targeting
  • Visitor Tracking
  • Visual Workflow Builder
  • Visual Workflow Builder
  • WYSIWYG Editor
  • WYSIWYG Email Editor, Email Templates
  • Web Forms
  • Workflow Management

Benefits

Utilize SharpSpring’s built-in CRM, or leverage the open API and universal CMS compatibility to integrate with a third-party CRM of your choice.

SharpSpring's all-in-one system has dynamic forms, a landing page builder, blog builder, natively integrated social tools, and behavior-based email marketing.

Go beyond outdated email service providers by sending relevant content to the right lead at the right time. Leverage after-the-click tracking, notifying sales people to take action at the right moment.

SharpSpring forms allow you to build, reorder, and customize fields through a smooth drag-and-drop editor. Most fields are auto-completed for returning visitors, and SharpSpring’s progressive profiling feature allows you to collect more information on your leads as they engage with your forms over time.

Track all sales opportunities starting from creation to close with a high-level view of the entire pipeline. SharpSpring’s pipeline is customizable so you can mold it to fit your sales process.

SharpSpring analytics provide relevant and accurate data for better decision making and a clear understanding of your return on investment. Even better, ROI can be broken down by individual campaigns.

The powerful rules engine eases the process of marketing automation. With visual workflows, it’s easy to engage leads at various points in the buyer’s journey and customize each user experience.

The open API and PieSync and Zapier integrations help to connect hundreds of third-party applications with SharpSpring, along with keeping the user data safe and secure.

SharpSpring FAQs

Below are some frequently asked questions for SharpSpring.

Q. What type of pricing plans does SharpSpring offer?

SharpSpring offers the following pricing plans:

Pricing model: Subscription

Free Trial: Not Available

Contact SharpSpring for pricing information

Q. What are the main features of SharpSpring?

SharpSpring offers the following features:

  • A/B Testing
  • Activity Dashboard
  • Activity Tracking
  • Anonymous Web Visitor Identification
  • Auto-Responders
  • Automatic Lead Distribution
  • Automatic Notifications
  • Automatic Reminders
  • Behavior-Based tracking
  • Business Analysis
  • CRM Integration
  • CRM, Database Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Chat
  • Click-Through Tracking
  • Click-Through Tracking
  • Contact Database
  • Contact History
  • Content Library
  • Content Library, Trackable Assets
  • Content Repository
  • Conversion Tracking
  • Conversion Tracking
  • Custom Fields
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Custom Lead Scoring
  • Customer Accounts
  • Customer Analysis
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Dashboard Creation
  • Data Filtering
  • Data Import/Export
  • Drag & Drop Interface
  • Drag-and-Drop Customizable Pipeline
  • Drip Email Marketing
  • Dynamic Content
  • Dynamic Forms
  • Dynamic Lists
  • Email & Text Alerts
  • Email Distribution
  • Email Integration
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Event Tracking
  • Event Triggered Actions
  • Event Triggered Email
  • Forms Management
  • Image Library
  • Landing Page Builder, Landing Page Templates
  • Landing Page Templates
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Scoring
  • Life of the Lead - Contact Activity Timeline
  • Market Segmentation
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Country
  • Multiple Data Sources
  • Multiple User Accounts
  • Multiple device recognition & tracking
  • Open API
  • Open API
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • ROI Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recurring Tasks
  • Reminders & Notifications
  • Robust Reports & Analytics
  • Rules Engine
  • Sales Analytics
  • Sales Reporting
  • Sales Tracking
  • Scheduled Emails
  • Shopping Cart Integration
  • Single Sign On
  • Social Media Integration
  • Social Media Management, Content Calendar
  • Social Media Marketing
  • Template Management
  • Third-Party Integrations
  • Tracking Features
  • Unsubscribe Database
  • Visitor Targeting
  • Visitor Tracking
  • Visual Workflow Builder
  • Visual Workflow Builder
  • WYSIWYG Editor
  • WYSIWYG Email Editor, Email Templates
  • Web Forms
  • Workflow Management

Q. Who are the typical users of SharpSpring?

SharpSpring has the following typical customers:

Mid Size Business, Small Business

Q. What languages does SharpSpring support?

SharpSpring supports the following languages:

Dutch, English, French, German, Italian, Portuguese, Spanish, Turkish

Q. What type of pricing plans does SharpSpring offer?

SharpSpring has the following pricing plans:

Subscription

Q. Does SharpSpring support mobile devices?

SharpSpring supports the following devices:

Android, iPhone

Q. What other apps does SharpSpring integrate with?

SharpSpring integrates with the following applications:

APIANT, Accelo, LeadsBridge, LiveAgent, OptinMonster, PieSync, Pipedrive, ProjectManager.com, Teamleader, amoCRM

Q. What level of support does SharpSpring offer?

SharpSpring offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials