SharpSpring

SharpSpring

Affordable marketing automation for all business sizes

4.4/5 (425 reviews)

SharpSpring Overview

More than 1,400 digital marketing agencies and 6,000+ businesses worldwide have chosen SharpSpring as their marketing automation partner. Since 2014, SharpSpring has helped marketers to automate workflows, drive more leads and convert those leads to sales. With its competitive pricing and robust platform, the company has gained significant market share from industry leaders in the short time since its inception. Its robust feature set includes behavior-based email marketing, native or third-party CRM integration, social media management tools, visual workflow builder, dynamic forms, buyer personas, landing page builder, blog builder, universal CMS compatibility, and integration with hundreds of applications.

SharpSpring is typically a fraction of the cost of other marketing automation alternatives.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, Europe and 5 others, Germany, India, Latin America, Mexico, Middle-East and Africa

Supported Languages

Dutch, English, French, German, Italian and 3 others, Portuguese, Spanish, Turkish

SharpSpring Reviews

Overall rating
4.4/5
88% positive reviews
266
Excellent
110
Very good
31
Average
6
Poor
12
Terrible
Rob T.

We moved ourselves and our clients over from Hubspot

Used Daily for 2+ years
Reviewed on 2019/09/09
Review Source: Capterra

The support is always there for us if we need them, but any new feature is introduced with great support materials (how-to guides/videos etc) so the need for my team to refer to them is minimised.

The pricing is great when you compare to others with similar functionality and they go from strength to strength.

Pros

Originally it was transparency and pricing that made us move. But since then it's the fact that Sharpspring have continued to develop the platform with great new features (like the inbuilt CRM, Sales Automation and integrated Meeting booking functionality) many of which at no additional cost (unlike Hubspot) that means we continue to use and recommend Sharpspring over any other platform for our SMB clients.

Cons

I would like SMS functionality to be built in as well as email (I appreciate it's not as big in the USA where Sharspring's biggest customer base is) but it's big here in the UK

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Anna F.

SharpSpring user for 4+ years

Used Daily for 2+ years
Reviewed on 2019/07/31
Review Source: Capterra

We really are able to do so much more with our marketing. We can see the interaction of clients with our marketing as a whole, not just off of one campaign. We can trigger emails and actions based on their behaviors which is very beneficial.

Pros

Being a Partner for 4+ years has allowed us to grow with them. When they were a startup, we were able to really see the changes the partners were requesting and the software has come a long way. They really value their Partners (agencies).

Cons

Sometimes SharpSpring likes to release new features, while they need to also work on continually improving their existing features.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Andrea S.

Great for an agency, but trying to get clients involved is next to impossible.

Used Daily for 1+ year
Reviewed on 2019/01/23
Review Source: Capterra

We joined the SS family mainly as a means of sending automated drip marketing emails on behalf of our clients, which it does well. We also like being able to see the life of every individual lead directly within the program. It lets us know where our strongest leads lie and where we need to do better. All in all, it gets the job done despite the interface headaches we frequently encounter.

Pros

There are a lot of features. Almost too many, actually. I can't imagine a company that could possibly use all of them successfully. Regardless, it's nice to know the option is there if a situation arises in which a certain feature becomes useful. My favorite function/feature has to be the lead tracking system. I love being able to see every interaction each lead has with my client's business. The automated actions on top of that in response to customer interaction is the main reason we use the software. It makes drip email campaigns a breeze. I like that it tracks conversions as well (although you have to set it up to do so which isn't necessarily the easiest process ever). All in all, though, it does the job we need it to do.

Cons

The SharpSpring system is VERY non-intuitive for non-marketers (and heck, even for marketers sometimes). There are just too many ways you can screw up and have to start an email, action, or workflow completely over again. We have several clients who we act as their entire marketing department for and trying to get their sales representatives to use the system the way it's intended is next to impossible. They just don't understand it or even it's purpose, even after we've done training after training after training with them. We've even had SS support do training directly with them, to no avail. I ended up creating my OWN versions of step-by-step tutorials for our clients just to make things easier to understand.

The other major drawback is it's way too easy to get "blacklisted" (aka hit spamtraps and honeypots), which I realize is a problem with email marketing in general, but SS doesn't have enough safeguards in place for preventing this type of situation. We have one client who likes to import their email lists in from an on-site wifi sign-on system, which inevitably leads to poor list quality regardless of how many safeguards (email weed-out) parameters we put in place ourselves. Getting on SS's blacklist is pretty much the worst thing that can happen because you still have to pay for the service even though you can't use it until your un-blacklisted, which can take a while.

Lastly, their email-design interface is terrible and trick to navigate.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

6.0/10
Tony L.

SharpSpring is YES for my company, e-Intelligence.in

Used Other for 2+ years
Reviewed on 2018/10/30
Review Source: Capterra

I recommend to use the software as it: Provides customized reports and other features that fit your marketing needs Comes with powerful features of marketing automation with easy functionalities Offers cost-effective pricing plans Updates itself continuously Combines with most CRM, eliminating the concerns of the type of hosting platform Gives amalgamation of functions in one platform for delivering marketing results, lead conversions, and easy ROI measurement However, you need to spare some time to understand the software’s deliverables. But they offer free webinars to help you to understand the tool.

Pros

SharpSpring is an automated marketing platform with features of third-party CRM integration, universal CMS compatibility, fully integrated call tracking, landing pages, blog builder and much more. It provides unlimited users for all plans, unlike its competitors. What it says vs. what it delivers: It says: It offers behavioral-based email automation with “after-the-click” tracking for personalized messaging. Yes, it delivers: With the feature, we were able to identify the cost of a lead. It also helped to decrease the unaddressed customer complaints It says: It offers in-depth analytics with statistics of clicks, bounces, and deliveries. It also enables to track the visitor’s conversions, the life cycle of a lead – from click to attending social events. No, it does not deliver: The reports and analytics are not in detail, though they provide the performance of campaigns. It misses the specifications on minute details of the strategy. It says: It offers customization in every feature such as customized conversion forms, buyer personalities, reports and much more. Yes, it delivers: My team at e-Intelligence were able to customize the tool for lead preferences, campaign performance, and email automation

Cons

Nothing that I can think of! I suggest making the most of this tool for your marketing needs. You can overlook minor glitches as they are not affecting the tool’s performance to a large extent.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Dan G.

SharpSpring is a phenomenal marketing automation platform.

Used Daily for 6-12 months
Reviewed on 2017/05/19
Review Source: Capterra

SharpSpring is a superior marketing automation platform, with a very intuitive interface and offer the kind of support we have rarely seen in tech companies. They have worked harder to earn and keep our business than any other vendor we've ever worked with.

Pros

SharpSpring is a sleek system that offers outstanding tools for marketing automation. We researched a lot of platforms ranging from free to $1000s before going with SharpSpring. They have just the right amount of features that makes it the most useful for all of our clients, leaving off the bells and whistles that would inflate the price.

Their interface is top-tier which makes using their system a breeze. The dashboard gives you a comprehensive look at everything you're running. Moving around the system is super simple and they make it easy to jump to different areas when you're building a sales program. I'd urge you to check out all the features on their website because there are too many to list, but I can say that what they have offered us is unbelievably comprehensive.

We've also taken full advantage of their support which is outstanding. They have always been knowledgable and very friendly. Moreover, they won't let you off the phone until they are sure that the problem has been resolved! They also offer FREE continuing education programs like webinars to help make you more proficient at their program.

SharpSpring is a superior marketing automation platform, with a very intuitive interface and offer the kind of support we have rarely seen in tech companies. They have worked harder to earn and keep our business than any other vendor we've ever worked with. You would do yourself a giant favor to give their system a test drive.

Cons

I was not prepared for the steep learning curve that is required to take full advantage of this platform. I was a bit discouraged at first by everything there was to learn but I realized it's part of working with such a comprehensive platform. It's like moving to a new town and trying to figure out all the roads and highways. I don't know if that's really a con but it is something you must be aware of. You're going to need to spend some serious time learning it but once you do, navigating the system easily becomes second nature.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

SharpSpring Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Contact SharpSpring for pricing information

SharpSpring Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Social Media Integration
  • Third Party Integration

  • Engagement Analytics
  • Monitoring
  • Reporting & Statistics

Additional information for SharpSpring

Key features of SharpSpring

  • A/B Testing
  • Activity Dashboard
  • Activity Tracking
  • Anonymous Web Visitor Identification
  • Auto-Responders
  • Automatic Lead Distribution
  • Automatic Notifications
  • Automatic Reminders
  • Behavior-Based tracking
  • Business Analysis
  • CRM Integration
  • CRM, Database Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Chat
  • Click-Through Tracking
  • Click-Through Tracking
  • Contact Database
  • Contact History
  • Content Library
  • Content Library, Trackable Assets
  • Content Repository
  • Conversion Tracking
  • Conversion Tracking
  • Custom Fields
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Custom Lead Scoring
  • Customer Accounts
  • Customer Analysis
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Dashboard Creation
  • Data Filtering
  • Data Import/Export
  • Drag & Drop Interface
  • Drag-and-Drop Customizable Pipeline
  • Drip Email Marketing
  • Dynamic Content
  • Dynamic Forms
  • Dynamic Lists
  • Email & Text Alerts
  • Email Distribution
  • Email Integration
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Event Tracking
  • Event Triggered Actions
  • Event Triggered Email
  • Forms Management
  • Image Library
  • Landing Page Builder, Landing Page Templates
  • Landing Page Templates
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Scoring
  • Life of the Lead - Contact Activity Timeline
  • Market Segmentation
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Country
  • Multiple Data Sources
  • Multiple User Accounts
  • Multiple device recognition & tracking
  • Open API
  • Open API
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • ROI Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recurring Tasks
  • Reminders & Notifications
  • Robust Reports & Analytics
  • Rules Engine
  • Sales Analytics
  • Sales Reporting
  • Sales Tracking
  • Scheduled Emails
  • Shopping Cart Integration
  • Single Sign On
  • Social Media Integration
  • Social Media Management, Content Calendar
  • Social Media Marketing
  • Template Management
  • Third-Party Integrations
  • Tracking Features
  • Unsubscribe Database
  • Visitor Targeting
  • Visitor Tracking
  • Visual Workflow Builder
  • Visual Workflow Builder
  • WYSIWYG Editor
  • WYSIWYG Email Editor, Email Templates
  • Web Forms
  • Workflow Management

Benefits

Utilize SharpSpring’s built-in CRM, or leverage the open API and universal CMS compatibility to integrate with a third-party CRM of your choice.

SharpSpring's all-in-one system has dynamic forms, a landing page builder, blog builder, natively integrated social tools, and behavior-based email marketing.

Go beyond outdated email service providers by sending relevant content to the right lead at the right time. Leverage after-the-click tracking, notifying sales people to take action at the right moment.

SharpSpring forms allow you to build, reorder, and customize fields through a smooth drag-and-drop editor. Most fields are auto-completed for returning visitors, and SharpSpring’s progressive profiling feature allows you to collect more information on your leads as they engage with your forms over time.

Track all sales opportunities starting from creation to close with a high-level view of the entire pipeline. SharpSpring’s pipeline is customizable so you can mold it to fit your sales process.

SharpSpring analytics provide relevant and accurate data for better decision making and a clear understanding of your return on investment. Even better, ROI can be broken down by individual campaigns.

The powerful rules engine eases the process of marketing automation. With visual workflows, it’s easy to engage leads at various points in the buyer’s journey and customize each user experience.

The open API and PieSync and Zapier integrations help to connect hundreds of third-party applications with SharpSpring, along with keeping the user data safe and secure.

SharpSpring FAQs

Below are some frequently asked questions for SharpSpring.

Q. What type of pricing plans does SharpSpring offer?

SharpSpring offers the following pricing plans:

Pricing model: Subscription

Free Trial: Not Available

Contact SharpSpring for pricing information

Q. What are the main features of SharpSpring?

SharpSpring offers the following features:

  • A/B Testing
  • Activity Dashboard
  • Activity Tracking
  • Anonymous Web Visitor Identification
  • Auto-Responders
  • Automatic Lead Distribution
  • Automatic Notifications
  • Automatic Reminders
  • Behavior-Based tracking
  • Business Analysis
  • CRM Integration
  • CRM, Database Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Chat
  • Click-Through Tracking
  • Click-Through Tracking
  • Contact Database
  • Contact History
  • Content Library
  • Content Library, Trackable Assets
  • Content Repository
  • Conversion Tracking
  • Conversion Tracking
  • Custom Fields
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Custom Lead Scoring
  • Customer Accounts
  • Customer Analysis
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Dashboard Creation
  • Data Filtering
  • Data Import/Export
  • Drag & Drop Interface
  • Drag-and-Drop Customizable Pipeline
  • Drip Email Marketing
  • Dynamic Content
  • Dynamic Forms
  • Dynamic Lists
  • Email & Text Alerts
  • Email Distribution
  • Email Integration
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Event Tracking
  • Event Triggered Actions
  • Event Triggered Email
  • Forms Management
  • Image Library
  • Landing Page Builder, Landing Page Templates
  • Landing Page Templates
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Scoring
  • Life of the Lead - Contact Activity Timeline
  • Market Segmentation
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Country
  • Multiple Data Sources
  • Multiple User Accounts
  • Multiple device recognition & tracking
  • Open API
  • Open API
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • ROI Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recurring Tasks
  • Reminders & Notifications
  • Robust Reports & Analytics
  • Rules Engine
  • Sales Analytics
  • Sales Reporting
  • Sales Tracking
  • Scheduled Emails
  • Shopping Cart Integration
  • Single Sign On
  • Social Media Integration
  • Social Media Management, Content Calendar
  • Social Media Marketing
  • Template Management
  • Third-Party Integrations
  • Tracking Features
  • Unsubscribe Database
  • Visitor Targeting
  • Visitor Tracking
  • Visual Workflow Builder
  • Visual Workflow Builder
  • WYSIWYG Editor
  • WYSIWYG Email Editor, Email Templates
  • Web Forms
  • Workflow Management

Q. Who are the typical users of SharpSpring?

SharpSpring has the following typical customers:

Mid Size Business, Small Business

Q. What languages does SharpSpring support?

SharpSpring supports the following languages:

Dutch, English, French, German, Italian, Portuguese, Spanish, Turkish

Q. What type of pricing plans does SharpSpring offer?

SharpSpring has the following pricing plans:

Subscription

Q. Does SharpSpring support mobile devices?

SharpSpring supports the following devices:

Android, iPhone

Q. What other apps does SharpSpring integrate with?

SharpSpring integrates with the following applications:

APIANT, Accelo, LeadsBridge, LiveAgent, OptinMonster, PieSync, Pipedrive, ProjectManager.com, Teamleader, amoCRM

Q. What level of support does SharpSpring offer?

SharpSpring offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials