About SnapApp

SnapApp is an interactive content creation and marketing platform, designed to assist in the production, deployment, management, and performance analysis of interactive content across a range of distribution channels.

SnapApp’s drag-and-drop design and creation tool and multiple customizable templates enable users to create multiple types of interactive marketing content without the need for external software or coding experience. The included design tools and animations allow for the creation of multiple different content types and formats, including assessments & personality tests, calculators, knowledge tests & quizzes, polls & surveys, interactive white papers, interactive infographics, contests & sweepstakes, galleries, interactive videos, and more. Designs can be A/B tested, enabling users to select the best-performing content to be utilized.

With SnapApp, users can schedule content to be distributed through multiple channels, including distribution email, websites, mobile, social media, and more. SnapApp’s dashboards and drill-down analytics allow users to view the performance of all of their content divided by channel, enabling users to optimize their content output both overall and on a per-channel basis.

Through SnapApp’s integrations, all responses on interactive content are automatically entered into users’ marketing automation and CRM platforms, including HubSpot, Oracle Eloqua, Salesforce CRM and Marketing Cloud, Marketo, and more.


Key benefits of SnapApp

SnapApp includes templates and tools to create multiple interactive content types, including assessments & personality tests, knowledge tests & quizzes, polls & surveys, infographics, contests & sweepstakes, interactive video, and more.

CRM and marketing automation integrations enable the automatic entry of responses into client profiles, and the creation of segmented and targeted marketing communication lists.

Drag-and-drop design interface allows users to create and publish content without needing additional development resources.

Multi-channel distribution through email, websites, mobile, social media, blogs, and landing pages.

Drill-down analytics reveal which content is working best on each channel, allowing users to optimize their content output.


Images

SnapApp Software - SnapApp offers users drill-down analytics, with performance by content type, by channel, and by referral source
SnapApp Software - Various different animation types are include in SnapApp
SnapApp Software - SnapApp allows users to create interactive videos
SnapApp Software - The design tools and drag-and-drop interface of SnapApp enable users of all experience levels to create interactive content
SnapApp Software - SnapApp integrates with multiple CRM and marketing automation platforms for lead generation
SnapApp Software - Users can create multi-page content with a choice of page transitions in SnapApp
SnapApp Software - SnapApp includes templates for multiple content types, including quizzes, polls, and surveys
View 8 more
SnapApp video
SnapApp Software - SnapApp offers users drill-down analytics, with performance by content type, by channel, and by referral source
SnapApp Software - Various different animation types are include in SnapApp
SnapApp Software - SnapApp allows users to create interactive videos
SnapApp Software - The design tools and drag-and-drop interface of SnapApp enable users of all experience levels to create interactive content
SnapApp Software - SnapApp integrates with multiple CRM and marketing automation platforms for lead generation
SnapApp Software - Users can create multi-page content with a choice of page transitions in SnapApp
SnapApp Software - SnapApp includes templates for multiple content types, including quizzes, polls, and surveys

Not sure about SnapApp? Compare with a popular alternative

SnapApp

3,7 (13)
VS.
Highly reviewed

Starting Price

US$1 650,00
month
US$1 250,00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

28
161

Integrations

14
8

Ease of Use

3,5 (13)
3,8 (486)

Value for Money

3,2 (13)
3,8 (486)

Customer Service

4,4 (13)
3,9 (486)
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Reviews

Overall rating

3,7 /5
(13)
Value for Money
3,2/5
Features
3,4/5
Ease of Use
3,5/5
Customer Support
4,4/5

Already have SnapApp?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 13
Casandra
Casandra
Overall rating
  • Industry: Information Services
  • Company size: 51–200 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Interactive Content King!

Reviewed on 2018/09/21

SnapApp is definitely a game-changer for your content. Interactive is the way of the future. If you...

SnapApp is definitely a game-changer for your content. Interactive is the way of the future. If you don't use this product, you will fall behind quickly.

Pros

I like that SnapApp has great customer service to help us along our content journey of creating interactive content. They not only help with the technical aspects, but try to get us to think about what we are trying to accomplish with each piece we create.

Cons

For me, the software is not as intuitive as I wish it could be. Some things take a bit of effort to build - but I also don't have any background using a product like this. There is a bit of a learning curve.

kevin
Overall rating
  • Industry: Telecommunications
  • Company size: 51–200 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Pioneers in Interactive Content

Reviewed on 2019/12/10

The SnapApp tool is constantly updated and improving. All the tools in the interactive content...

The SnapApp tool is constantly updated and improving. All the tools in the interactive content space are improving monthly... so chances are if there's anything about the platform that could improve they will improve it. Their teams were very responsive to questions from us and let us know a lot is in their development processes. We saw our concerns answered several times in updates.

Pros

Enables interactive content that integrated with Marketo and allowed UTM and trackability across the interactions. Very versatile tool with a lot packed into it. SnapApp allowed our team to switch from forms, multiple forms, and questionnaires and slip into the content engagement that gave us many of the same answers we needed. You wouldn't recognize it was a form. We also liked the ability to gate content pages so that users could get a 'taste' without consuming all of the content. A lot could be tested here and explored in this tool.

Cons

You can't really hand this to the content teams and expect them to build robust and responsive content with it. The learning curve for this platform is steep at first. If you've had photoshop or design experience there are times you will wish for shortcuts and other features to roll out immediately. Our teams loved the tool but required some dedication to learning the platform for it to sing. The interface is fairly simple but we had some higher requirements for what we wanted to pull off and while it was possible... it was often frustrating to deploy.

Alternatives Considered

Uberflip
Lauren
Lauren
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

SnapApp is great for quizzes, but not much else.

Reviewed on 2018/05/08

Not much. We've made a few assets, but haven't had significant, quality leads from them. Not only...

Not much. We've made a few assets, but haven't had significant, quality leads from them. Not only that, we are stuck in a contract with them for a year.

Pros

I think their quiz features are very well done. You can have questions that depending on the answer, map to specific questions. You can also have leads imported into HubSpot based on their series of answers which can be very helpful for running multiple nurture campaigns. SnapApp recently added premade quizzes and are re-vamping their PDF uploader which is nice. Their customer service has been pretty good as well.

Cons

My company was intending to use SnapApp for product interactive mapping and making interactive assets, but it turns out that's not the case. A lot of the features they sold us on, were used in examples on their website, but weren't really a part of the SnapApp tool. These features were custom coding SnapApp clients did on their own. My marketing team doesn't have skill or time for that. Which leads to my next point: SnapApp is great if you have lots of premade content that can be uploaded, but if you don't, asset creation time doubles. My marketing team is small and we just simply don't have the time to create assets + recreate them in SnapApp. You can upload PDFs into SnapApp, but sometimes it breaks apart content and you have to do a lot of reformatting (for desktop AND mobile). But like I said earlier, SnapApp is revamping the uploadable PDFs, so hopefully that will be fixed. Finally, the product isn't super user-friendly (unless you pick a premade quiz template). Everything needs a lot of formatting and THERE IS NO BACK BUTTON!! I don't know who thought that leaving out a back button would be a good idea, but it's definitely not. It's annoying to be trying different design ideas and wasting immense amounts of time redoing pieces when a back or undo button would've quickly solved the problem. I have brought this up to SnapApp and they acknowledged it and commented that they get that a lot. To my knowledge, there's no plan to change that.

Alex
Overall rating
  • Industry: Information Technology & Services
  • Company size: 1 001–5 000 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Simple, easy to use software for powerful interactive experiences.

Reviewed on 2017/09/06

Pros

SnapApp is pretty easy to set up and easy for a marketer to work with. If you can build a PowerPoint, you can create an interactive content item using SnapApp. The Marketo integration is most powerful for us. We're able to create engaging interactive experiences that convert better than static (gated PDF) pieces of content and we can pass through all of the question and answer data directly into Marketo (and SFDC) to customize Sales follow up and nurture streams. The biggest challenge is figuring out how to integrate interactive into your content strategies and extend your content to interactive experiences. They also have great support when you need it and a customer success team that partners with you to ensure you're achieving your goals.

Cons

Currently, SnapApp is not mobile responsive out the box - you have to create multiple versions for different browser sizes. However, they are working on improving this.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 1 001–5 000 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Interactive tool

Reviewed on 2020/06/18

Pros

I think that SnapApp is a good interactive tool. I know they recently were acquired and am excited to see what will come from that. One great positive we found is when using the quiz feature, we are able to help our sales teams prospect by the questions individuals answer. We sync it to SFDC and provide insight into the questions we ask for our sellers to understand the needs and pain points we are trying to uncover.

Cons

There are some limitations to the tool. When it comes to branding, it's either super basic drag and drop that does not allow for much customization or you have to template out your own brand design. One thing we found was some features had glitches such as trying to add buttons to our customized branded quizzes. I have also found depending on your industry, some individuals may not interact as highly with some of the content - just something to keep in mind!

Showing 5 reviews of 13 Read all reviews

SnapApp FAQs

Below are some frequently asked questions for SnapApp.

SnapApp offers the following pricing plans:

  • Starting from: US$1 650,00/month
  • Pricing model: Subscription
  • Free Trial: Available

All plans are billed annually. Starter - $1650/month, 2 users, 10 pieces of content. Basic - $2400/month, 5 users, 24 pieces of content. Professional - $3600/month, 10 users, unlimited content. Enterprise - custom pricing available on request, unlimited content. Users can also add on interactive video, also billed annually: 5 videos - $550/month 15 videos - $950/month Unlimited videos - $1250/month

SnapApp has the following typical customers:

2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

SnapApp supports the following languages:

English

SnapApp supports the following devices:

SnapApp integrates with the following applications:

Act-On, Brightcove, Comscore, Content Hub, Google Analytics 360, HubSpot Marketing Hub, Marketo Engage, Oracle Eloqua Marketing Automation, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Salesforce Sales Cloud, Vidyard, Wistia, WordPress

SnapApp offers the following support options:

Email/Help Desk, Knowledge Base, Phone Support, Chat

Related categories

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