SnapApp

I like that SnapApp has great customer service to help us along our content journey of creating interactive content. They not only help with the technical aspects, but try to get us to think about what we are trying to accomplish with each piece we create.

For me, the software is not as intuitive as I wish it could be. Some things take a bit of effort to build - but I also don't have any background using a product like this. There is a bit of a learning curve.

I think their quiz features are very well done. You can have questions that depending on the answer, map to specific questions. You can also have leads imported into HubSpot based on their series of answers which can be very helpful for running multiple nurture campaigns. SnapApp recently added premade quizzes and are re-vamping their PDF uploader which is nice. Their customer service has been pretty good as well.

My company was intending to use SnapApp for product interactive mapping and making interactive assets, but it turns out that's not the case. A lot of the features they sold us on, were used in examples on their website, but weren't really a part of the SnapApp tool. These features were custom coding SnapApp clients did on their own. My marketing team doesn't have skill or time for that. Which leads to my next point: SnapApp is great if you have lots of premade content that can be uploaded, but if you don't, asset creation time doubles. My marketing team is small and we just simply don't have the time to create assets + recreate them in SnapApp. You can upload PDFs into SnapApp, but sometimes it breaks apart content and you have to do a lot of reformatting (for desktop AND mobile). But like I said earlier, SnapApp is revamping the uploadable PDFs, so hopefully that will be fixed. Finally, the product isn't super user-friendly (unless you pick a premade quiz template). Everything needs a lot of formatting and THERE IS NO BACK BUTTON!! I don't know who thought that leaving out a back button would be a good idea, but it's definitely not. It's annoying to be trying different design ideas and wasting immense amounts of time redoing pieces when a back or undo button would've quickly solved the problem. I have brought this up to SnapApp and they acknowledged it and commented that they get that a lot. To my knowledge, there's no plan to change that.

I think that SnapApp is a good interactive tool. I know they recently were acquired and am excited to see what will come from that. One great positive we found is when using the quiz feature, we are able to help our sales teams prospect by the questions individuals answer. We sync it to SFDC and provide insight into the questions we ask for our sellers to understand the needs and pain points we are trying to uncover.

There are some limitations to the tool. When it comes to branding, it's either super basic drag and drop that does not allow for much customization or you have to template out your own brand design. One thing we found was some features had glitches such as trying to add buttons to our customized branded quizzes. I have also found depending on your industry, some individuals may not interact as highly with some of the content - just something to keep in mind!

SnapApp is incredibly easy to use and creates wonderful and unique content. It provides a much more interactive and creative way to present marketing content to your audience than a blog or microsite.

I've experienced a few tiny issues with alignment and in-app designing. Most all issues are easily fixable however.