Amplitude Overview
What is Amplitude?
Amplitude is a web and mobile analytics platform that aims to provide access to the ‘behavioural layer’ of user data, which exists as an intermediate level between raw data and dashboards. Amplitude offers the ability to zoom in on individual data points to view the behavioral data, users and actions behind each point on a graph. Amplitude’s user flows reveal which actions are the most commonly taken after users sign up, and which usually precede purchases made in-app, creating paths through the app. The behaviour of individual app users can be viewed with unlimited real-time activity feeds and user timelines. Amplitude enables the measurement of conversion rates using funnels, which provide the ability to identify the points at which users drop out of sign-up, upgrade, or purchase processes. User retention can also be measured, plus stickiness graphs reveal how often users engage with the app. Users can be segmented into groups for comparison across different metrics, such as conversion and retentions, on the same chart. Basic user demographics are tracked by default, and custom user properties can be defined as required. Custom behavioural cohorts can be created from individual data points and used to track conversion rates, retention, engagement, and more. Cohorts can also be used as a target audience for marketing campaigns.Amplitude Overview
Pricing
Pricing options
Three package levels are available:
Starter - Free, 0-10 million monthly events
Business - $995/month, 0-100 million monthly events
Enterprise - pricing available on request, 0-10 billion+ monthly events
Amplitude Features
Screenshots
Amplitude Reviews
Amplitude Reviews
The best tool for mobile app analytics - easy to deploy yet super powerful
The tool has allowed us to understand exactly how users are using the app and make critical business decisions based on this insight.
Best Data Tool We've Ever Used
So incredibly happy. We have used assorted data tools over the years, but nothing has been as easy or clear as Amplitude. Amplitude is now replacing three separate data tools we used to have to manually tie together to build a data picture.
Great software for product and customer acquisition analysis
Now we are using one tool instead of three tools in combination for the same thing.
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The best tool for mobile app analytics - easy to deploy yet super powerful
Pros
This tool is extremely easy to deploy yet extremely powerful - you can very easily monitor any aspect of your user's experience within the app, and use the web frontend to create amazing charts and graphs that give you full insight into the user's experience.
Cons
The only thing I didn't like was that user properties are only updated when an event is triggered; I would love those to be updated independently.
Best Data Tool We've Ever Used
So incredibly happy. We have used assorted data tools over the years, but nothing has been as easy or clear as Amplitude. Amplitude is now replacing three separate data tools we used to have to manually tie together to build a data picture.
Pros
SO easy to implement – I have a minor background in front end, and found it incredibly easy to build custom events and tie them to our products. It was virtually seamless to tie together a marketing site to our product, so we were quickly able to begin building a full picture of a user's journey from website through signup to onboarding. The help articles provided everything I needed to get up and running, I never needed to contact support about anything!
Cons
The only issue I have found so far has to do with UTM tagging. It could just be me, but it seems like Amplitude does not auto tag utm's for things like Search / organic / referral in the way that Google Analytics does. It's difficult to get a picture of referral sources, but I can get to the answer through a little bit of hacky work with the user properties for referring domain.
Great software for product and customer acquisition analysis
Now we are using one tool instead of three tools in combination for the same thing.
Pros
With Amplitude, you can really dig very deep into the data you need. With this tool, you can measure both product and marketing metrics which provides you a holistic overview of everything you really need.
Cons
Setting up events you want to track can be tough. The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging.
Great product for analytics
Pros
Thanks to Amplitude you can dig really deep into your data. Can be used in to measure both sales and customer success metrics. Can't imagine a project without it.
Cons
It is quite complicate to implement and require a tech knowledge to create and pass events. Also not very intuitive at the start.
Best product analytics tool for teams
Pros
If you're looking for a tool that will allow your team to collaborate when pulling and analyzing your product data, you should try Amplitude. With this tool, you can create i.e. user funnels and easily share them with others. You can also create a dashboard to keep all your important metrics in one place which can be a lifesaver if you're a busy product marketer like me.
Cons
Although you get used to their navigation over time, it can be a bit frustrating in their beginning. I also wish they would explain the features a bit better in their documentation.
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Amplitude Pricing
Amplitude Pricing
Three package levels are available:
Starter - Free, 0-10 million monthly events
Business - $995/month, 0-100 million monthly events
Enterprise - pricing available on request, 0-10 billion+ monthly events
Three package levels are available:
Starter - Free, 0-10 million monthly events
Business - $995/month, 0-100 million monthly events
Enterprise - pricing available on request, 0-10 billion+ monthly events
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Amplitude Features
Amplitude Features
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Categories
Additional information for Amplitude
Additional information for Amplitude
Key features of Amplitude
- A/B testing integrations
- API access
- Behavioural cohorts
- Custom dashboards
- Custom user property definitions
- Customizable conversion windows
- Dashboard email reporting
- Data and graph annotations
- Data export
- Export charts as PDF or PNG
- Hourly segmentation
- Push notifications
- Real-time reporting
- Retention metrics
- Revenue analysis
- Segment comparison
- Shareable links
- Team-based permissions
- Unlimited user activity feeds
- User flow paths
Benefits
User flows reveal which actions users most commonly take after sign-up, those usually preceding any in-app purchases, and allow users to visualize user paths taken through the app.
Use funnels to measure conversion rates and identify the points where users are withdrawing from sign-up, upgrade, or purchase processes.
Segment users into groups and compare multiple groups’ rates of conversion, retention, engagement, and more, on the same chart.
Zoom in on any data point to see the user actions making up that point.
Create custom cohorts from data points, and apply these across dashboards to further explore those user behaviors, or use them as custom target audiences.
Amplitude FAQs
Amplitude FAQs
Below are some frequently asked questions for Amplitude.
Q. What type of pricing plans does Amplitude offer?
Amplitude offers the following pricing plans:
Starting from: US$995,00/month
Pricing model: Subscription
Free Trial: Not Available
Three package levels are available: Starter - Free, 0-10 million monthly events Business - $995/month, 0-100 million monthly events Enterprise - pricing available on request, 0-10 billion+ monthly events
Q. What are the main features of Amplitude?
Amplitude offers the following features:
- A/B testing integrations
- API access
- Behavioural cohorts
- Custom dashboards
- Custom user property definitions
- Customizable conversion windows
- Dashboard email reporting
- Data and graph annotations
- Data export
- Export charts as PDF or PNG
- Hourly segmentation
- Push notifications
- Real-time reporting
- Retention metrics
- Revenue analysis
- Segment comparison
- Shareable links
- Team-based permissions
- Unlimited user activity feeds
- User flow paths
Q. Who are the typical users of Amplitude?
Amplitude has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business
Q. What languages does Amplitude support?
Amplitude supports the following languages:
English
Q. What type of pricing plans does Amplitude offer?
Amplitude has the following pricing plans:
Subscription
Q. Does Amplitude support mobile devices?
We do not have any information about what devices Amplitude supports
Q. What other apps does Amplitude integrate with?
Amplitude integrates with the following applications:
Appcues, Apptimize, Astronomer, Branch, Honeycommb, Optimizely, Rippling, Slack, UXCam, Workato
Q. What level of support does Amplitude offer?
Amplitude offers the following support options:
Knowledge Base, Online Support
The tool has allowed us to understand exactly how users are using the app and make critical business decisions based on this insight.