About Amplitude

Amplitude is a web and mobile analytics platform that aims to provide access to the ‘behavioural layer’ of user data, which exists as an intermediate level between raw data and dashboards. Amplitude offers the ability to zoom in on individual data points to view the behavioral data, users and actions behind each point on a graph.

Amplitude’s user flows reveal which actions are the most commonly taken after users sign up, and which usually precede purchases made in-app, creating paths through the app. The behaviour of individual app users can be viewed with unlimited real-time activity feeds and user timelines.

Amplitude enables the measurement of conversion rates using funnels, which provide the ability to identify the points at which users drop out of sign-up, upgrade, or purchase processes. User retention can also be measured, plus stickiness graphs reveal how often users engage with the app.

Users can be segmented into groups for comparison across different metrics, such as conversion and retentions, on the same chart. Basic user demographics are tracked by default, and custom user properties can be defined as required. Custom behavioural cohorts can be created from individual data points and used to track conversion rates, retention, engagement, and more. Cohorts can also be used as a target audience for marketing campaigns.


Key benefits of Amplitude

User flows reveal which actions users most commonly take after sign-up, those usually preceding any in-app purchases, and allow users to visualize user paths taken through the app.

Use funnels to measure conversion rates and identify the points where users are withdrawing from sign-up, upgrade, or purchase processes.

Segment users into groups and compare multiple groups’ rates of conversion, retention, engagement, and more, on the same chart.

Zoom in on any data point to see the user actions making up that point.

Create custom cohorts from data points, and apply these across dashboards to further explore those user behaviors, or use them as custom target audiences.


Images

Amplitude Software - Amplitude's dashboard gives an overview of various metrics, including users by country, retention, and new users
Amplitude Software - Amplitude shows user activity in real time
Amplitude Software - Any data point on a graph in Amplitude can be zoomed into to show the users or actions making up that data point
Amplitude Software - Amplitude visualizes aggregated user paths through apps
Amplitude Software - Funnels in Amplitude display conversion rates and can be used to identify points in processes at which users are dropping out
Amplitude Software - Amplitude enables the segmenting of events by different properties
Amplitude Software - Segments can be compared across multiple groups by metric in Amplitude
Amplitude Software - Amplitude allows for the comparison of segments by totals, percentages, averages, and more
Amplitude Software - Multiple user properties can be displayed or hidden in Amplitude
Amplitude Software - Amplitude allows for the creation of custom user cohorts for comparisons
Amplitude Software - User retention over multiple different time periods can be visualized in Amplitude
View 11 more
Amplitude Software - Amplitude's dashboard gives an overview of various metrics, including users by country, retention, and new users
Amplitude Software - Amplitude shows user activity in real time
Amplitude Software - Any data point on a graph in Amplitude can be zoomed into to show the users or actions making up that data point
Amplitude Software - Amplitude visualizes aggregated user paths through apps
Amplitude Software - Funnels in Amplitude display conversion rates and can be used to identify points in processes at which users are dropping out
Amplitude Software - Amplitude enables the segmenting of events by different properties
Amplitude Software - Segments can be compared across multiple groups by metric in Amplitude
Amplitude Software - Amplitude allows for the comparison of segments by totals, percentages, averages, and more
Amplitude Software - Multiple user properties can be displayed or hidden in Amplitude
Amplitude Software - Amplitude allows for the creation of custom user cohorts for comparisons
Amplitude Software - User retention over multiple different time periods can be visualized in Amplitude

Not sure about Amplitude? Compare with a popular alternative

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4,6 (63)
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Starting Price

US$995,00
month
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Pricing Options

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Free version
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Features

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Integrations

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Ease of Use

4,1 (63)
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Value for Money

4,4 (63)
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Customer Service

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Reviews

Overall rating

4,6 /5
(63)
Value for Money
4,4/5
Features
4,6/5
Ease of Use
4,1/5
Customer Support
4,4/5

Already have Amplitude?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 63
Jovan
Jovan
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great software for product and customer acquisition analysis

Reviewed on 2019/12/03

Now we are using one tool instead of three tools in combination for the same thing.

Now we are using one tool instead of three tools in combination for the same thing.

Pros

With Amplitude, you can really dig very deep into the data you need. With this tool, you can measure both product and marketing metrics which provides you a holistic overview of everything you really need.

Cons

Setting up events you want to track can be tough. The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging.

Alternatives Considered

Kissmetrics

Reasons for Switching to Amplitude

Provides more advanced features and solving the attribution problem.
Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best-in-class for Product Analytics

Reviewed on 2023/12/20

A couple of years ago our company BrainTesting launched a psychological evaluation platform,...

A couple of years ago our company BrainTesting launched a psychological evaluation platform, offering as a first product a renewed IQ test. I knew firsthand of the power of Amplitude and needed to understand why very few users where buying our product. In a breeze, we installed it in our landing website https://www.brain-testing.org and also on our application and pinpointed where the conversion issues were occuring. We could exactly tell which stages of the funnel where working and what users were doing.

We started with the Free product and I must say it is incredible the level of value they offer for free. Some advanced features are not available, yet it is so much nevertheless that you can do. If things go better, we will definitely upgrade soon.

After the initial analytical success, we have continued building analysis on Amplitude. First we prepared different analysis of how users behaved in our website. Second we analyzed in heavier detail how everything in the app went. Another great thing is how you can easily organize everything in order to be able to find it. Of course, there is work on your side first. Lastly, we created dashboards where we tracked how the main KPIs of those analysis are doing daily. Now we are focusing on diving deep into customer segments and how we can best tackle each experience.

We look forward to continue having Amplitude as our analytical go-to partner.

Pros

- Really powerful analytics visualizations: you can analyze your data in many different ways and do it fast
- Tons of advanced features: configuration, data ingestion and so on.
- Customer-focus: constantly listening to what the market needs and delivering
- Innovation: they are always ahead of the competition and launch the best features
- Great support team from past experiences

Cons

- It is pretty pricey, specially if your business is low-margin and high traffic
- The tool requires some learning effort. Is not very complicated, but you need to dedicate a bit to the basics. Some things could also be more intuitive.

Alternatives Considered

Google Analytics 360 and Mixpanel

Reasons for Switching to Amplitude

Since Amplitude offers a free tier and is the most powerful tool, there was no doubt for us that it was the right choice. If we ever overcome the free tier maximum number of users, it will be because we are doing great and will be happy to upgrade.
Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Good free plan but not many features.

Reviewed on 2018/04/02

Cheap analytics with a good set of features.

Cheap analytics with a good set of features.

Pros

It is free the use and has a nice dashboard that is customizable. It has user profiles like Mixpanel but they are much harder to access as there is no searchable list of user profiles. Also has a real time stream of events.

Cons

It has no where near the features of others like Mixpanel. Doesn't have an iOS app or any API to access your analytics data. Also there is no prebuilt dashboard like Flurry where you can get a general overview instead you have to create your own dashboards/charts. I will probably go with Flurry for free analytics for my next project and if you are looking for something better Mixpanel is probably the best out there but it is very expensive.

Kaustubh
Overall rating
  • Industry: E-Learning
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Wonderful for Product Analytics

Reviewed on 2023/02/11

Exceptionally amazing.

Exceptionally amazing.

Pros

- Very quick data visualization capabilities DIY- Extremely simple setup- Different options for different use-cases (Eg: Engagement, Monetization, Retention)

Cons

- Limitation in "join" functionalities to group multiple events

Alternatives Considered

Google Analytics 360, Pendo and Mixpanel

Reasons for Choosing Amplitude

Ease to use in Amplitude and the breadth and depth of options was something that MixPanel didn't offer.

Switched From

Mixpanel

Reasons for Switching to Amplitude

Data visualization powers are extensive.
Yaron
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The best tool for mobile app analytics - easy to deploy yet super powerful

Reviewed on 2019/11/04

The tool has allowed us to understand exactly how users are using the app and make critical...

The tool has allowed us to understand exactly how users are using the app and make critical business decisions based on this insight.

Pros

This tool is extremely easy to deploy yet extremely powerful - you can very easily monitor any aspect of your user's experience within the app, and use the web frontend to create amazing charts and graphs that give you full insight into the user's experience.

Cons

The only thing I didn't like was that user properties are only updated when an event is triggered; I would love those to be updated independently.

Alternatives Considered

Mixpanel

Reasons for Switching to Amplitude

It's easier to integrate, the interface is much simpler, you can create much more flexible queries. It's perfect!
Showing 5 reviews of 63 Read all reviews

Amplitude FAQs

Below are some frequently asked questions for Amplitude.

Amplitude offers the following pricing plans:

  • Starting from: US$995,00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Not Available

Three package levels are available: Starter - Free, 0-10 million monthly events Business - $995/month, 0-100 million monthly events Enterprise - pricing available on request, 0-10 billion+ monthly events

Amplitude has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

Amplitude supports the following languages:

English

Amplitude supports the following devices:

Amplitude integrates with the following applications:

Optimizely, Outbound, Segment

Amplitude offers the following support options:

Email/Help Desk, Knowledge Base, Chat

Related categories

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