Amplitude

App, web and mobile analytics software

4,4 /5 (38 reviews) Write a Review!

Amplitude Overview

What is Amplitude?

Amplitude is a web and mobile analytics platform that aims to provide access to the ‘behavioural layer’ of user data, which exists as an intermediate level between raw data and dashboards. Amplitude offers the ability to zoom in on individual data points to view the behavioral data, users and actions behind each point on a graph.

Amplitude’s user flows reveal which actions are the most commonly taken after users sign up, and which usually precede purchases made in-app, creating paths through the app. The behaviour of individual app users can be viewed with unlimited real-time activity feeds and user timelines.

Amplitude enables the measurement of conversion rates using funnels, which provide the ability to identify the points at which users drop out of sign-up, upgrade, or purchase processes. User retention can also be measured, plus stickiness graphs reveal how often users engage with the app.

Users can be segmented into groups for comparison across different metrics, such as conversion and retentions, on the same chart. Basic user demographics are tracked by default, and custom user properties can be defined as required. Custom behavioural cohorts can be created from individual data points and used to track conversion rates, retention, engagement, and more. Cohorts can also be used as a target audience for marketing campaigns.

Amplitude Overview

Pricing

Starting from
US$995,00/month

Pricing options

Free Trial
Subscription
Value for money

Three package levels are available:

Starter - Free, 0-10 million monthly events
Business - $995/month, 0-100 million monthly events
Enterprise - pricing available on request, 0-10 billion+ monthly events


Amplitude Features

Devices
Business size
S M L
Markets
United States
Supported Languages
English

Media

Amplitude allows for the creation of custom user cohorts for comparisons
Amplitude enables the segmenting of events by different properties
Segments can be compared across multiple groups by metric in Amplitude
Funnels in Amplitude display conversion rates and can be used to identify points in processes at which users are dropping out
Amplitude shows user activity in real time
Any data point on a graph in Amplitude can be zoomed into to show the users or actions making up that data point
Amplitude visualizes aggregated user paths through apps
Multiple user properties can be displayed or hidden in Amplitude
User retention over multiple different time periods can be visualized in Amplitude
Amplitude allows for the comparison of segments by totals, percentages, averages, and more
Amplitude screenshot: Amplitude allows for the creation of custom user cohorts for comparisons Amplitude screenshot: Amplitude enables the segmenting of events by different properties Amplitude screenshot: Segments can be compared across multiple groups by metric in Amplitude Amplitude screenshot: Funnels in Amplitude display conversion rates and can be used to identify points in processes at which users are dropping out Amplitude screenshot: Amplitude shows user activity in real time Amplitude screenshot: Any data point on a graph in Amplitude can be zoomed into to show the users or actions making up that data point Amplitude screenshot: Amplitude visualizes aggregated user paths through apps Amplitude screenshot: Multiple user properties can be displayed or hidden in Amplitude Amplitude screenshot: User retention over multiple different time periods can be visualized in Amplitude Amplitude screenshot: Amplitude allows for the comparison of segments by totals, percentages, averages, and more

Amplitude Reviews

Amplitude Reviews

Overall rating
4,4
/
5
Excellent
20

Very good
15

Average
2

Poor
1

Terrible
0

Value for Money
4,2
Features
4,4
Ease of Use
3,9
Customer Support
4,2
92% recommended this app
Jovan M.

Great software for product and customer acquisition analysis

Now we are using one tool instead of three tools in combination for the same thing.


Yaron K.

The best tool for mobile app analytics - easy to deploy yet super powerful

The tool has allowed us to understand exactly how users are using the app and make critical business decisions based on this insight.


Amit N.

Powerful for in app visibilty

Love it. I can easily track and monitor whatever is going on our website.


Verified Reviewer

Good free plan but not many features.

Cheap analytics with a good set of features.


Andrew K.

Powerful, Great Functionality

Would recommend overall. Easy enough for there to be adoption across the company but powerful enough so that power users could rely on it alone without going into the data warehouse.


Jovan M.
Industry: Computer Software
Company size: 11-50 Employees

Great software for product and customer acquisition analysis

Used Daily for 1-5 months
Reviewed on 2019/12/03
Review Source: Capterra

Now we are using one tool instead of three tools in combination for the same thing.

Pros

With Amplitude, you can really dig very deep into the data you need. With this tool, you can measure both product and marketing metrics which provides you a holistic overview of everything you really need.

Cons

Setting up events you want to track can be tough. The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Yaron K.
Industry: Computer Software
Company size: 2-10 Employees

The best tool for mobile app analytics - easy to deploy yet super powerful

Used Daily for 2+ years
Reviewed on 2019/11/04
Review Source: Capterra

The tool has allowed us to understand exactly how users are using the app and make critical business decisions based on this insight.

Pros

This tool is extremely easy to deploy yet extremely powerful - you can very easily monitor any aspect of your user's experience within the app, and use the web frontend to create amazing charts and graphs that give you full insight into the user's experience.

Cons

The only thing I didn't like was that user properties are only updated when an event is triggered; I would love those to be updated independently.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Amit N.
Industry: Internet
Company size: 501-1 000 Employees

Powerful for in app visibilty

Used Daily for 1+ year
Reviewed on 2020/10/07
Review Source: Capterra

Love it. I can easily track and monitor whatever is going on our website.

Pros

Ease of creating charts and dashboard. Amplitude makes it easy to get visibility on pretty much everything that happens in your website or app. Moreover they offer a VERY generous free plan.

Cons

To be honest, there isn't much to dislike. We're using the free tier which is sufficient for our needs.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Verified Reviewer
Industry: Computer Software

Good free plan but not many features.

Used Daily for 1-5 months
Reviewed on 2018/04/02
Review Source: Capterra

Cheap analytics with a good set of features.

Pros

It is free the use and has a nice dashboard that is customizable. It has user profiles like Mixpanel but they are much harder to access as there is no searchable list of user profiles. Also has a real time stream of events.

Cons

It has no where near the features of others like Mixpanel. Doesn't have an iOS app or any API to access your analytics data. Also there is no prebuilt dashboard like Flurry where you can get a general overview instead you have to create your own dashboards/charts. I will probably go with Flurry for free analytics for my next project and if you are looking for something better Mixpanel is probably the best out there but it is very expensive.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 5.0/10

Andrew K.
Industry: Apparel & Fashion
Company size: 51-200 Employees

Powerful, Great Functionality

Used Daily for 1+ year
Reviewed on 2020/09/23
Review Source: Capterra

Would recommend overall. Easy enough for there to be adoption across the company but powerful enough so that power users could rely on it alone without going into the data warehouse.

Pros

Love the custom, easy to share links and strong flexibility in how data is displayed. Also intuitive way to build cohorts

Cons

Some inconsistencies in how data is calculated depending on the uniques vs totals across time ranges. Also frustrating that you can't do "monthlies" unless you start from the first of the month and that the averages are not weighted. Minor details that would have made the tool even better.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

User recommendation
8,3/10
Based on 38 user ratings
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Amplitude Pricing

Amplitude Pricing

Starting from
US$995,00/month
Free Trial
Subscription
Value for money

Three package levels are available:

Starter - Free, 0-10 million monthly events
Business - $995/month, 0-100 million monthly events
Enterprise - pricing available on request, 0-10 billion+ monthly events

Three package levels are available:

Starter - Free, 0-10 million monthly events
Business - $995/month, 0-100 million monthly events
Enterprise - pricing available on request, 0-10 billion+ monthly events

Value for Money
4,2/5
Based on 38 user ratings
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Amplitude Features

Amplitude Features

API
Activity Dashboard
Ad hoc Reporting
Business Intelligence
Charting
Collaboration Tools
Customizable Reporting
Dashboard Creation
Data Filtering
Data Import/Export
Data Visualization
Filtered Views
Monitoring
Multiple Data Sources
Predictive Analytics
Real Time Analytics
Real Time Data
Reporting & Statistics
Third Party Integration
Visual Analytics
Features
4,4/5
Based on 38 user ratings
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Categories

Additional information for Amplitude

Additional information for Amplitude

Key features of Amplitude

  • A/B testing integrations
  • API access
  • Behavioural cohorts
  • Custom dashboards
  • Custom user property definitions
  • Customizable conversion windows
  • Dashboard email reporting
  • Data and graph annotations
  • Data export
  • Export charts as PDF or PNG
  • Hourly segmentation
  • Push notifications
  • Real-time reporting
  • Retention metrics
  • Revenue analysis
  • Segment comparison
  • Shareable links
  • Team-based permissions
  • Unlimited user activity feeds
  • User flow paths

Benefits

User flows reveal which actions users most commonly take after sign-up, those usually preceding any in-app purchases, and allow users to visualize user paths taken through the app.

Use funnels to measure conversion rates and identify the points where users are withdrawing from sign-up, upgrade, or purchase processes.

Segment users into groups and compare multiple groups’ rates of conversion, retention, engagement, and more, on the same chart.

Zoom in on any data point to see the user actions making up that point.

Create custom cohorts from data points, and apply these across dashboards to further explore those user behaviors, or use them as custom target audiences.

Amplitude FAQs

Amplitude FAQs

Below are some frequently asked questions for Amplitude.

Q. What type of pricing plans does Amplitude offer?

Amplitude offers the following pricing plans:

Starting from: US$995,00/month

Pricing model: Subscription

Free Trial: Not Available

Three package levels are available: Starter - Free, 0-10 million monthly events Business - $995/month, 0-100 million monthly events Enterprise - pricing available on request, 0-10 billion+ monthly events

Q. What are the main features of Amplitude?

Amplitude offers the following features:

  • A/B testing integrations
  • API access
  • Behavioural cohorts
  • Custom dashboards
  • Custom user property definitions
  • Customizable conversion windows
  • Dashboard email reporting
  • Data and graph annotations
  • Data export
  • Export charts as PDF or PNG
  • Hourly segmentation
  • Push notifications
  • Real-time reporting
  • Retention metrics
  • Revenue analysis
  • Segment comparison
  • Shareable links
  • Team-based permissions
  • Unlimited user activity feeds
  • User flow paths

Q. Who are the typical users of Amplitude?

Amplitude has the following typical customers:

Small Business, Large Enterprises, Freelancers, Mid Size Business

Q. What languages does Amplitude support?

Amplitude supports the following languages:

English

Q. What type of pricing plans does Amplitude offer?

Amplitude has the following pricing plans:

Subscription

Q. Does Amplitude support mobile devices?

We do not have any information about what devices Amplitude supports

Q. What other apps does Amplitude integrate with?

Amplitude integrates with the following applications:

Appcues, Apptimize, Astronomer, Branch, Honeycommb, Optimizely, Rippling, Slack, UXCam, Workato

Q. What level of support does Amplitude offer?

Amplitude offers the following support options:

Knowledge Base, Online Support