Amplitude

Amplitude

App, web and mobile analytics software

4.2/5 (29 reviews)

Amplitude Overview

Amplitude is a web and mobile analytics platform that aims to provide access to the ‘behavioural layer’ of user data, which exists as an intermediate level between raw data and dashboards. Amplitude offers the ability to zoom in on individual data points to view the behavioral data, users and actions behind each point on a graph.

Amplitude’s user flows reveal which actions are the most commonly taken after users sign up, and which usually precede purchases made in-app, creating paths through the app. The behaviour of individual app users can be viewed with unlimited real-time activity feeds and user timelines.

Amplitude enables the measurement of conversion rates using funnels, which provide the ability to identify the points at which users drop out of sign-up, upgrade, or purchase processes. User retention can also be measured, plus stickiness graphs reveal how often users engage with the app.

Users can be segmented into groups for comparison across different metrics, such as conversion and retentions, on the same chart. Basic user demographics are tracked by default, and custom user properties can be defined as required. Custom behavioural cohorts can be created from individual data points and used to track conversion rates, retention, engagement, and more. Cohorts can also be used as a target audience for marketing campaigns.

Pricing

Starting from
US$995,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

United States

Supported Languages

English

Amplitude Reviews

Overall rating
4.2/5
90% positive reviews
15
Excellent
11
Very good
2
Average
1
Poor
0
Terrible
Jenelle H.

Best Data Tool We've Ever Used

Used Daily for 1-5 months
Reviewed on 2019/05/07
Review Source: Capterra

So incredibly happy. We have used assorted data tools over the years, but nothing has been as easy or clear as Amplitude. Amplitude is now replacing three separate data tools we used to have to manually tie together to build a data picture.

Pros

SO easy to implement – I have a minor background in front end, and found it incredibly easy to build custom events and tie them to our products. It was virtually seamless to tie together a marketing site to our product, so we were quickly able to begin building a full picture of a user's journey from website through signup to onboarding. The help articles provided everything I needed to get up and running, I never needed to contact support about anything!

Cons

The only issue I have found so far has to do with UTM tagging. It could just be me, but it seems like Amplitude does not auto tag utm's for things like Search / organic / referral in the way that Google Analytics does. It's difficult to get a picture of referral sources, but I can get to the answer through a little bit of hacky work with the user properties for referring domain.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

9.0/10
Verified Reviewer

Great product for analytics

Used Daily for 2+ years
Reviewed on 2019/02/05
Review Source: GetApp

Pros

Thanks to Amplitude you can dig really deep into your data. Can be used in to measure both sales and customer success metrics. Can't imagine a project without it.

Cons

It is quite complicate to implement and require a tech knowledge to create and pass events. Also not very intuitive at the start.

Rating breakdown

Ease of Use

Likelihood to recommend

9.0/10
Verified Reviewer

Amplitude for product data can help you connect the dots

Used Daily for 1+ year
Reviewed on 2018/10/24
Review Source: Capterra

Love this tool!

Pros

I use Amplitude every day to create cohorts, analyze product trends and evaluate how we are tracking on our metrics. If you are a SaaS platform Amplitude is a huge help in visualizing data. The cohort abilities are also huge in comparing our A/B tests.

Cons

Setting up the events can be kind of tough. If you don't have an easy event set up then not all the features will be usable.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

9.0/10
Verified Reviewer

An easy to use analytics dashboard for all members of your product team

Used Weekly for 6-12 months
Reviewed on 2019/02/01
Review Source: Capterra

Easy and insightful tool that allows teams to communicate or discover their impact on user behaviours or success metrics.

Pros

As a designer, I find Amplitude to be the easiest analysis tool that we have available on my team. My favourite feature is the ability to string together analytics in order to get a sense of how users flow through various parts of the product. I mainly use amplitude in an exploratory way when embarking on redesigning or optimising features in product. However other team members produce great dashboards for each experience that we ship, and these are easy to navigate, manipulate and even remix into new queries.

Cons

I don't really have any problems with Amplitude. Sometimes I wish that it would upskill my ability to form complex queries, however that is asking a lot of the software – given I am probably not their core target audience (Design team).

Rating breakdown

Ease of Use

Likelihood to recommend

9.0/10
Verified Reviewer

Great for basic analytics

Used Daily for 1+ year
Reviewed on 2019/01/09
Review Source: Capterra

Pros

Amplitude did a great job at simplifying the UX/UI experiences. They have a great feature set if you're looking for basic analytics on both mobile and desktop platforms.

Cons

Amplitude doesn't seem to get as complex into tracking as other tools on the market. However, if you're still in POC stages, it's well worth it.

Rating breakdown

Ease of Use

Likelihood to recommend

8.0/10

Amplitude Pricing

Starting from
US$995,00/month
Pricing options
Free Trial
Subscription
Value for money

Three package levels are available:

Starter - Free, 0-10 million monthly events
Business - $995/month, 0-100 million monthly events
Enterprise - pricing available on request, 0-10 billion+ monthly events

Amplitude Features

  • API
  • Charting
  • Dashboard Creation
  • Data Import/Export
  • Real Time Reporting

  • Activity Dashboard
  • Ad hoc Reporting
  • Business Intelligence
  • Collaboration Tools
  • Customizable Reporting
  • Data Filtering
  • Data Visualization
  • Drag & Drop Interface
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Third Party Integration
  • Trend Analysis
  • Visual Analytics

Additional information for Amplitude

Key features of Amplitude

  • A/B testing integrations
  • API access
  • Behavioural cohorts
  • Custom dashboards
  • Custom user property definitions
  • Customizable conversion windows
  • Dashboard email reporting
  • Data and graph annotations
  • Data export
  • Export charts as PDF or PNG
  • Hourly segmentation
  • Push notifications
  • Real-time reporting
  • Retention metrics
  • Revenue analysis
  • Segment comparison
  • Shareable links
  • Team-based permissions
  • Unlimited user activity feeds
  • User flow paths

Benefits

User flows reveal which actions users most commonly take after sign-up, those usually preceding any in-app purchases, and allow users to visualize user paths taken through the app.

Use funnels to measure conversion rates and identify the points where users are withdrawing from sign-up, upgrade, or purchase processes.

Segment users into groups and compare multiple groups’ rates of conversion, retention, engagement, and more, on the same chart.

Zoom in on any data point to see the user actions making up that point.

Create custom cohorts from data points, and apply these across dashboards to further explore those user behaviors, or use them as custom target audiences.

Amplitude FAQs

Below are some frequently asked questions for Amplitude.

Q. What type of pricing plans does Amplitude offer?

Amplitude offers the following pricing plans:

Starting from: US$995,00/month

Pricing model: Subscription

Free Trial: Not Available

Three package levels are available:

Starter - Free, 0-10 million monthly events
Business - $995/month, 0-100 million monthly events
Enterprise - pricing available on request, 0-10 billion+ monthly events

Q. What are the main features of Amplitude?

Amplitude offers the following features:

  • A/B testing integrations
  • API access
  • Behavioural cohorts
  • Custom dashboards
  • Custom user property definitions
  • Customizable conversion windows
  • Dashboard email reporting
  • Data and graph annotations
  • Data export
  • Export charts as PDF or PNG
  • Hourly segmentation
  • Push notifications
  • Real-time reporting
  • Retention metrics
  • Revenue analysis
  • Segment comparison
  • Shareable links
  • Team-based permissions
  • Unlimited user activity feeds
  • User flow paths

Q. Who are the typical users of Amplitude?

Amplitude has the following typical customers:

Freelancers, Large Enterprises, Mid Size Business, Small Business

Q. What languages does Amplitude support?

Amplitude supports the following languages:

English

Q. What type of pricing plans does Amplitude offer?

Amplitude has the following pricing plans:

Subscription

Q. Does Amplitude support mobile devices?

We do not have any information about what devices Amplitude supports

Q. What other apps does Amplitude integrate with?

Amplitude integrates with the following applications:

Appcues, Apptimize, Astronomer, Branch, Convertize AB Testing, Honeycommb, Optimizely, Rippling, Slack, Workato

Q. What level of support does Amplitude offer?

Amplitude offers the following support options:

Knowledge Base, Online Support