Amplitude
About Amplitude
Amplitude is a web and mobile analytics platform that aims to provide access to the ‘behavioural layer’ of user data, which exists as an intermediate level between raw data and dashboards. Amplitude offers the ability to zoom in on individual data points to view the behavioral data, users and actions behind each point on a graph.
Amplitude’s user flows reveal which actions are the most commonly taken after users sign up, and which usually precede purchases made in-app, creating paths through the app. The behaviour of individual app users can be viewed with unlimited real-time activity feeds and user timelines.
Amplitude enables the measurement of conversion rates using funnels, which provide the ability to identify the points at which users drop out of sign-up, upgrade, or purchase processes. User retention can also be measured, plus stickiness graphs reveal how often users engage with the app.
Users can be segmented into groups for comparison across different metrics, such as conversion and retentions, on the same chart. Basic user demographics are tracked by default, and custom user properties can be defined as required. Custom behavioural cohorts can be created from individual data points and used to track conversion rates, retention, engagement, and more. Cohorts can also be used as a target audience for marketing campaigns.
Key benefits of Amplitude
User flows reveal which actions users most commonly take after sign-up, those usually preceding any in-app purchases, and allow users to visualize user paths taken through the app.
Use funnels to measure conversion rates and identify the points where users are withdrawing from sign-up, upgrade, or purchase processes.
Segment users into groups and compare multiple groups’ rates of conversion, retention, engagement, and more, on the same chart.
Zoom in on any data point to see the user actions making up that point.
Create custom cohorts from data points, and apply these across dashboards to further explore those user behaviors, or use them as custom target audiences.
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- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great software for product and customer acquisition analysis
Reviewed on 2019/12/03
Now we are using one tool instead of three tools in combination for the same thing.
Now we are using one tool instead of three tools in combination for the same thing.
Pros
With Amplitude, you can really dig very deep into the data you need. With this tool, you can measure both product and marketing metrics which provides you a holistic overview of everything you really need.
Cons
Setting up events you want to track can be tough. The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging.
Alternatives Considered
KissmetricsReasons for Switching to Amplitude
Provides more advanced features and solving the attribution problem.- Industry: Internet
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best-in-class for Product Analytics
Reviewed on 2023/12/20
A couple of years ago our company BrainTesting launched a psychological evaluation platform,...
A couple of years ago our company BrainTesting launched a psychological evaluation platform, offering as a first product a renewed IQ test. I knew firsthand of the power of Amplitude and needed to understand why very few users where buying our product. In a breeze, we installed it in our landing website https://www.brain-testing.org and also on our application and pinpointed where the conversion issues were occuring. We could exactly tell which stages of the funnel where working and what users were doing.
We started with the Free product and I must say it is incredible the level of value they offer for free. Some advanced features are not available, yet it is so much nevertheless that you can do. If things go better, we will definitely upgrade soon.
After the initial analytical success, we have continued building analysis on Amplitude. First we prepared different analysis of how users behaved in our website. Second we analyzed in heavier detail how everything in the app went. Another great thing is how you can easily organize everything in order to be able to find it. Of course, there is work on your side first. Lastly, we created dashboards where we tracked how the main KPIs of those analysis are doing daily. Now we are focusing on diving deep into customer segments and how we can best tackle each experience.
We look forward to continue having Amplitude as our analytical go-to partner.
Pros
- Really powerful analytics visualizations: you can analyze your data in many different ways and do it fast
- Tons of advanced features: configuration, data ingestion and so on.
- Customer-focus: constantly listening to what the market needs and delivering
- Innovation: they are always ahead of the competition and launch the best features
- Great support team from past experiences
Cons
- It is pretty pricey, specially if your business is low-margin and high traffic
- The tool requires some learning effort. Is not very complicated, but you need to dedicate a bit to the basics. Some things could also be more intuitive.
Reasons for Switching to Amplitude
Since Amplitude offers a free tier and is the most powerful tool, there was no doubt for us that it was the right choice. If we ever overcome the free tier maximum number of users, it will be because we are doing great and will be happy to upgrade.- Industry: Computer Software
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Good free plan but not many features.
Reviewed on 2018/04/02
Cheap analytics with a good set of features.
Cheap analytics with a good set of features.
Pros
It is free the use and has a nice dashboard that is customizable. It has user profiles like Mixpanel but they are much harder to access as there is no searchable list of user profiles. Also has a real time stream of events.
Cons
It has no where near the features of others like Mixpanel. Doesn't have an iOS app or any API to access your analytics data. Also there is no prebuilt dashboard like Flurry where you can get a general overview instead you have to create your own dashboards/charts. I will probably go with Flurry for free analytics for my next project and if you are looking for something better Mixpanel is probably the best out there but it is very expensive.
- Industry: E-Learning
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Wonderful for Product Analytics
Reviewed on 2023/02/11
Exceptionally amazing.
Exceptionally amazing.
Pros
- Very quick data visualization capabilities DIY- Extremely simple setup- Different options for different use-cases (Eg: Engagement, Monetization, Retention)
Cons
- Limitation in "join" functionalities to group multiple events
Reasons for Choosing Amplitude
Ease to use in Amplitude and the breadth and depth of options was something that MixPanel didn't offer.Switched From
MixpanelReasons for Switching to Amplitude
Data visualization powers are extensive.- Industry: Computer Software
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The best tool for mobile app analytics - easy to deploy yet super powerful
Reviewed on 2019/11/04
The tool has allowed us to understand exactly how users are using the app and make critical...
The tool has allowed us to understand exactly how users are using the app and make critical business decisions based on this insight.
Pros
This tool is extremely easy to deploy yet extremely powerful - you can very easily monitor any aspect of your user's experience within the app, and use the web frontend to create amazing charts and graphs that give you full insight into the user's experience.
Cons
The only thing I didn't like was that user properties are only updated when an event is triggered; I would love those to be updated independently.
Alternatives Considered
MixpanelReasons for Switching to Amplitude
It's easier to integrate, the interface is much simpler, you can create much more flexible queries. It's perfect!Amplitude FAQs
Below are some frequently asked questions for Amplitude.Q. What type of pricing plans does Amplitude offer?
Amplitude offers the following pricing plans:
- Starting from: US$995.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Not Available
Three package levels are available: Starter - Free, 0-10 million monthly events Business - $995/month, 0-100 million monthly events Enterprise - pricing available on request, 0-10 billion+ monthly events
Q. Who are the typical users of Amplitude?
Amplitude has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Amplitude support?
Amplitude supports the following languages:
English
Q. Does Amplitude support mobile devices?
Amplitude supports the following devices:
Q. What other apps does Amplitude integrate with?
Amplitude integrates with the following applications:
Segment
Q. What level of support does Amplitude offer?
Amplitude offers the following support options:
Email/Help Desk, Knowledge Base, Chat
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