About Nosto

Nosto provides customer re-engagement through overlays, email retargeting, and strategic customer recapture. Nosto achieves this is an innovative way by monitor’s visitor mouse action to predict their actions. This ‘exit intent’ action tracking then directs a specific, targeted recapture email to entice the customer to return to the site and complete the sale.

Among the tools Nosto offers is personalized product recommendations which are designed to address the buying behavior of unique visitors. This implementation works in the multi-screen reality, intelligently identifying the shopper as he or she moves from desktop, to mobile or website to social media. The software intelligently delivers top recommendations based on browsing history in on-site and off-site scenarios, offering the customer more opportunities, as well as greater enticement, to convert.

In addition to working on the Web and across social media, Nosto also provides tools for email recapture. Nosto offers personalized, triggered email that respond to customer behaviors as user-determined points in the sales process. This, along with all other features of Nosto, are analyzed and reported to the user, allowing Web marketers to track the results of their efforts.

Nosto is priced based on performance, so users only pay for those actions that result in action, meaning there is no upfront cost involved in implementing the software.

Key benefits of Nosto

- Deliver personalized shopping experiences to shoppers on the Web and via social media sites with Nosto’s cross-platform remarketing tools.
- Recapture sales with personalized, retriggered emails.
- Lower the rate of site abandonment and increase conversion with strategic and timely popups.
- Speak one-on-one with direct, personalized emails and product recommendations.
- Review results and track results with Nosto’s in-built analytics.


Business size



Germany, United Kingdom, United States

Supported Languages

English, Finnish, French, German, Spanish, Swedish


Nosto works with Facebook to recover shopping carts.
Nosto overlays on mobile.
Post-purchase engagement on Facebook.
Re-engagement with Nosto.
View 5 more
Nosto video
Nosto screenshot: Nosto works with Facebook to recover shopping carts. Nosto screenshot: Nosto overlays on mobile. Nosto screenshot: Post-purchase engagement on Facebook. Nosto screenshot: Re-engagement with Nosto.


Total features of Nosto: 29

  • A/B Testing
  • Behavioral Targeting
  • CRM
  • Campaign Segmentation
  • Cataloging/Categorization
  • Content Analytics
  • Contextual Targeting
  • Customer Profiles
  • Customer Segmentation
  • Email Management
  • Email Marketing
  • Experience Management
  • For eCommerce
  • Kitting
  • Machine Learning
  • Multi-Channel Marketing
  • Order Management
  • Predictive Analytics
  • Process/Workflow Automation
  • Promotions Management
  • Real Time Reporting
  • Recommendations
  • SEO Management
  • Sales Reports
  • Sales Trend Analysis
  • Shopping Cart
  • Social Promotion
  • Website Personalization
  • eCommerce Management



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Overall rating

4 /5
Value for Money
Ease of Use
Customer Support

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Showing 1 review
Alex G.
Overall rating
  • Industry: Retail
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Good value personalisation

Reviewed on 2019/05/02

Really slick implementation. Some slowness with technical support in recent years as they have...

Really slick implementation. Some slowness with technical support in recent years as they have grown. Overall very good.


Targeted product recommendations. Reduced personalisation manpower requirement.


Ambitious integrations that don’t always work. Becomes quite expensive. Fee paid for any sale that has a nosto element to it, not always fair as other software could have been the clincher

Nosto FAQs

Below are some frequently asked questions for Nosto.

Nosto offers the following pricing plans:

  • Starting from:
  • Pricing model: Free
  • Free Trial: Available

Pricing ranges from 2.5-4% of the sales generated by Nosto. For pricing details, please contact Nosto.

We do not have any information about Nosto features

Nosto has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Nosto supports the following languages:

English, Finnish, French, German, Spanish, Swedish

Nosto supports the following devices:

Nosto integrates with the following applications:

Magento Commerce, PrestaShop, Shopify

Nosto offers the following support options:

Email/Help Desk, Knowledge Base, Phone Support, Chat

Related categories

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