Kentico is a content management system (CMS) that includes content marketing and eCommerce tools with sophisticated features and functionality. It integrates with almost any back-end system and has a clean design, intuitive navigation and a flexible interface. Users can quickly access all sections of their website from one single area on the dashboard.
The built-in editor provides formatting features and the possibility of inserting images and videos directly. There are customizable forms and page templates where users can add, modify and delete any fields that aren't the right fit for their business.
Build an online store with Kentico’s eCommerce solution including features such as a customizable checkout process, store reports, shipping and tax calculation, rule-based discounts and multiple payment methods. Kentico integrates with systems such as SalesForce and Data.com, as well as payment gateways and shipping providers.
Kentico offers real-time customer-centric marketing with a drag-and-drop interface for creating automated campaigns and modifying the flow of activities. Other online marketing features include contract tracking, lead scoring, email marketing, web analytics and social media marketing.
The platform’s responsive design capabilities ensure a consistent experience regardless of device or location with mobile-ready websites and support for multiple languages. Kentico’s translator makes adding website languages easy, with warnings for the pages that have not yet been translated or aren't yet up to date with the default language version.
Kentico is unparalleled at its price point as a comprehensive customer experience platform. With EMS, it has the power of an enterprise-class CMS, marketing automation and nurturing, personalization, e-commerce, and an incredibly deep bag of tricks through its API and integration options. It is not unfair to compare it to higher-end solutions such as Sitecore, which is bests in overall value and ease of use, if not in scalability. (Although Kentico, properly managed, can meet the needs of highly demanding websites.) The system is fairly easy to use once you learn your way around - all the components work similarly within a unified interface, so after training, it's not hard for a proficient user to execute more complex tasks without significant additional support. It is also one of the few solutions running on the Microsoft technical stack, which is an advantage if you are already standardized on Microsoft servers or Azure. Kentico is best if you are looking for a comprehensive marketing suite and want to avoid the headache of tying together your marketing and web stack.
Kentico doesn't work like a lot of systems. It is well thought out, but if you are coming from Wordpress, Drupal, or even Sitecore, it's going to feel pretty alien.
The system also suffers from jack-of-all-trades/master-of-none. I consider its CMS top-rate, but the marketing features are not quite up to par with the likes of Marketo or Pardot, and its e-commerce is very rudimentary (but getting better). That said, the integration out-of-the-box is where it wins, and having a less-than-leading-class marketing system that is truly integrated with your e-commerce is a substantial benefit and represents the real value of this system.
You should expect to lean on an integrator or build in-house development expertise (full disclosure: I used to work at an integrator - I no longer do). While a lot can be done without actual C# code, building out the CMS is still a highly technical task, on par with development on other platforms.
Kentico's underlying system has been around for many years, and has received some significant upgrades every year, but the core technology is showing its age. Kentico is taking some drastic measures to modernize the system and keep it supportable and relevant. But that may mean a bumpy road as you go through upgrades. Again, you will need some proper technical talent to keep the system running smoothly.
I have built couple of great sites for my USA based client using kentico and the client is quite happy with the performance and maintainability of the site.
Using kentico i have saved great amount of my development time as great feature like user management, single sign on using Facebook ,google and many other great features are just out of the box in kentico so you are not required to code them from scratch.
Also my client is also quite happy since he can edit/change the content on the fly on his own and also he can see the business performance easily from the kentico dashboard which he can use in his business strategies and planning.
1. Highly configurable and adaptable according to your business need and requirement.
2. You can use things like Macros, custom modules etc to design configurable website.
3. Kentico provides great marketing campaign inbuilt for you website which you can configure from kentico admin panel to sent promotional mails ,offers etc
4. Provides support to wide range of approach like portal engine, MVC etc.
5. You can design great website by just dragging and dropping the webparts.
6. Site editor can easily manage the content displayed on the site and can also change layouts by dragging and dropping the component.
7. Provides feature like ecommerce also.
8. Provides analytics also to your website which you can see from kentico admin panel.
The only con that i can think of is that the price is on bit higher end.
This has been the easiest CMS to learn how to use, and definitely the easiest one I've had to train a client to use.
The way content is structured and organized in Kentico is very intuitive, and allows you to structure your navigation based on how you structure your content. It's also very simple to assign roles to different areas of your site, so that you can restrict which users have access to make updates to specific sections.
There aren't a lot of cons - maybe Kentico's need to try to get the CMS to do *everything*. For instance, you're far better off using Google Analytics than Kentico's built-in analytics.
I have been using Kentico CMS since version 3 (currently in version 9). I've seen the Kentico CMS grow into an incredibly feature-rich platform. Advances made with their EMS (allowing for website and email automation) continue to raise the bar. For my team, each new challenge that is set for them is one that is easily met through Kentico's features or their ability to customise something that plugs in nicely.
For the single website operator, Kentico is not the most cost-friendly offering. But for larger organisations that have a requirement for several websites ... the unlimited sites licenses become very cost effective.
Feature set continues to improve with every upgrade (and the upgrades are regular).
Pricing can be very harsh.
I have used Kentico for 4 years and I have used a new version each year. Kentico is the most feature-rich CMS I have ever used (I've used all the top-level or most popular CMS). Each year they upgrade to a new version and that comes with many new capabilities and usually a faster more simplified user experience. There support is second to none. I have never had question that lasted more than a few emails (about an hour), and if its a bug, they fix it in 7 days or less. I can't say enough about Kentico!
All the features, scale-ability and ease of use.
There is a learning curve.
Kentico CMS Base
Kentico CMS Ultimate
Kentico is an all-in-one solution that is out-of-the-box ready with a drag-and-drop interface for content editors and developers, as well as eCommerce and marketing managers.
Kentico offers an extensive set of customizable tools including an open API, enabling users to create and design websites according to a business’ needs, vision and style.
With Kentico’s fully integrated online marketing solution, businesses can get analytics from Facebook and Twitter, as well as real-time insights into customers’ behavior based on actions and engagements.
Businesses are mobile-ready with Kentico’s mobile preview option that shows how websites will adapt to various screen sizes and devices in an instant.
Kentico’s eCommerce solution integrates with external systems like payment gateways, shipping providers, and also EROs and CRMs like SalesForce and Sharepoint.
Below are some frequently asked questions for Kentico.
Kentico offers the following pricing plans:
Starting from: US$3 499,00
Pricing model: One Time License
Free Trial: Available
Kentico CMS Base
Kentico CMS Ultimate
Kentico offers the following features:
Kentico has the following typical customers:
Large Enterprises, Mid Size Business
Kentico supports the following languages:
Arabic, Chinese (Simplified), Czech, Dutch, English, French, German, Italian, Polish, Russian, Spanish, Thai
Kentico has the following pricing plans:
One Time License
Kentico supports the following devices:
Android, iPhone, iPad
Kentico integrates with the following applications:
Campaign Monitor, Data.com Contacts, Geo Targetly, HelpOnClick Live Chat Software, ProProfs Chat, Salesforce Sales Cloud, SharePoint, SharpSpring, Siteimprove
Kentico offers the following support options:
Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials