Kentico is a content management system (CMS) that includes content marketing and eCommerce tools with sophisticated features and functionality. It integrates with almost any back-end system and has a clean design, intuitive navigation and a flexible interface. Users can quickly access all sections of their website from one single area on the dashboard.
The built-in editor provides formatting features and the possibility of inserting images and videos directly. There are customizable forms and page templates where users can add, modify and delete any fields that aren't the right fit for their business.
Build an online store with Kentico’s eCommerce solution including features such as a customizable checkout process, store reports, shipping and tax calculation, rule-based discounts and multiple payment methods. Kentico integrates with systems such as SalesForce and Data.com, as well as payment gateways and shipping providers.
Kentico offers real-time customer-centric marketing with a drag-and-drop interface for creating automated campaigns and modifying the flow of activities. Other online marketing features include contract tracking, lead scoring, email marketing, web analytics and social media marketing.
The platform’s responsive design capabilities ensure a consistent experience regardless of device or location with mobile-ready websites and support for multiple languages. Kentico’s translator makes adding website languages easy, with warnings for the pages that have not yet been translated or aren't yet up to date with the default language version.
Kentico is unparalleled at its price point as a comprehensive customer experience platform. With EMS, it has the power of an enterprise-class CMS, marketing automation and nurturing, personalization, e-commerce, and an incredibly deep bag of tricks through its API and integration options. It is not unfair to compare it to higher-end solutions such as Sitecore, which is bests in overall value and ease of use, if not in scalability. (Although Kentico, properly managed, can meet the needs of highly demanding websites.) The system is fairly easy to use once you learn your way around - all the components work similarly within a unified interface, so after training, it's not hard for a proficient user to execute more complex tasks without significant additional support. It is also one of the few solutions running on the Microsoft technical stack, which is an advantage if you are already standardized on Microsoft servers or Azure. Kentico is best if you are looking for a comprehensive marketing suite and want to avoid the headache of tying together your marketing and web stack.
Kentico doesn't work like a lot of systems. It is well thought out, but if you are coming from Wordpress, Drupal, or even Sitecore, it's going to feel pretty alien.
The system also suffers from jack-of-all-trades/master-of-none. I consider its CMS top-rate, but the marketing features are not quite up to par with the likes of Marketo or Pardot, and its e-commerce is very rudimentary (but getting better). That said, the integration out-of-the-box is where it wins, and having a less-than-leading-class marketing system that is truly integrated with your e-commerce is a substantial benefit and represents the real value of this system.
You should expect to lean on an integrator or build in-house development expertise (full disclosure: I used to work at an integrator - I no longer do). While a lot can be done without actual C# code, building out the CMS is still a highly technical task, on par with development on other platforms.
Kentico's underlying system has been around for many years, and has received some significant upgrades every year, but the core technology is showing its age. Kentico is taking some drastic measures to modernize the system and keep it supportable and relevant. But that may mean a bumpy road as you go through upgrades. Again, you will need some proper technical talent to keep the system running smoothly.
I have built couple of great sites for my USA based client using kentico and the client is quite happy with the performance and maintainability of the site.
Using kentico i have saved great amount of my development time as great feature like user management, single sign on using Facebook ,google and many other great features are just out of the box in kentico so you are not required to code them from scratch.
Also my client is also quite happy since he can edit/change the content on the fly on his own and also he can see the business performance easily from the kentico dashboard which he can use in his business strategies and planning.
1. Highly configurable and adaptable according to your business need and requirement.
2. You can use things like Macros, custom modules etc to design configurable website.
3. Kentico provides great marketing campaign inbuilt for you website which you can configure from kentico admin panel to sent promotional mails ,offers etc
4. Provides support to wide range of approach like portal engine, MVC etc.
5. You can design great website by just dragging and dropping the webparts.
6. Site editor can easily manage the content displayed on the site and can also change layouts by dragging and dropping the component.
7. Provides feature like ecommerce also.
8. Provides analytics also to your website which you can see from kentico admin panel.
The only con that i can think of is that the price is on bit higher end.
Kentico continues to strive to make their platform more robust, they have continued to listen to developers and made improvements to help make our lives easier. Many tools exist from partners as well to further make building sites easily.
Kentico EMS's MVC page builder system is very flexible and easy to develop in. Sections, Widgets, even Page Templates all follow the same patterns and allow for simple and quick creation to more complex implementations. Kentico itself has been building a rich set of tools and features that makes creating complex systems, integrations, and management a breeze. There hasn't been anything we haven't been able to build in Kentico.
Only down side is the software has become so feature-rich and powerful, that it has started to migrate away from the smaller business market and is priced outside of smaller site builds.
Launched 2 websites in EMS.
Great WYSIWYG, and the ability to tag/categorize and filter content.
Sometimes Kentico can be slow on deploying code fixes, upgrades and sister software (such as Cloud/Kontent). In the backend, one huge frustration is the drop-and-drag only option for moving content items in the tree.
Kentico is more developer focused but not so much that the continent editor experience suffers. It’s pretty easy to get most of the basic features up and working using the built in widgets and features, but is also easily extendable by developers if more advanced features are needed. The support team is very helpful and the company is committed to fixing any bug in accelerated timelines they enforce on themselves. They also plant trees for each big found and fixed.
Comes with many of features / widgets out of the box making it pretty quick to get started. Can be customized to add features specific to the customers business. Content can be synchronized between environments. Many built in integrations with third party systems. Great support.
Can take a little to get use to the dashboard interface initially but pretty easy to understand afterwards.
Kentico CMS Base
Kentico CMS Ultimate
Kentico is an all-in-one solution that is out-of-the-box ready with a drag-and-drop interface for content editors and developers, as well as eCommerce and marketing managers.
Kentico offers an extensive set of customizable tools including an open API, enabling users to create and design websites according to a business’ needs, vision and style.
With Kentico’s fully integrated online marketing solution, businesses can get analytics from Facebook and Twitter, as well as real-time insights into customers’ behavior based on actions and engagements.
Businesses are mobile-ready with Kentico’s mobile preview option that shows how websites will adapt to various screen sizes and devices in an instant.
Kentico’s eCommerce solution integrates with external systems like payment gateways, shipping providers, and also EROs and CRMs like SalesForce and Sharepoint.
Below are some frequently asked questions for Kentico.
Kentico offers the following pricing plans:
Starting from: US$3 499,00
Pricing model: One Time License
Free Trial: Available
Kentico CMS Base
Kentico CMS Ultimate
Kentico offers the following features:
Kentico has the following typical customers:
Large Enterprises, Mid Size Business
Kentico supports the following languages:
Arabic, Chinese (Simplified), Czech, Dutch, English, French, German, Italian, Polish, Russian, Spanish, Thai
Kentico has the following pricing plans:
One Time License
Kentico supports the following devices:
Android, iPhone, iPad
Kentico integrates with the following applications:
Campaign Monitor, Data.com Contacts, Geo Targetly, HelpOnClick Live Chat Software, ProProfs Chat, Salesforce Sales Cloud, SharePoint, SharpSpring, Siteimprove, Wordbee
Kentico offers the following support options:
Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials