PathFactory

Give your B2B buyers frictionless buying experiences

About PathFactory

With consumerized B2B buyers doing more independent research than ever, it’s critical that marketers empower them with the educational content they need to buy. PathFactory delivers an on-demand experience for B2B buyers, enabling them with relevant info at every step of their journey. By allowing buyers to binge-consume content, marketers remove friction and create more qualified leads, faster.

Content Insight: Make better marketing decisions

To be confident that your marketing is working, you need to understand if buyers are consuming your content. Unfortunately, most marketers rely on misleading proxies like form fills and clicks to gauge consumption. PathFactory tells you exactly how long prospects and accounts spent consuming content, allowing you to see which pieces help generate pipeline and revenue. You can also score leads in marketing automation based on consumption, ensuring that only sales-ready leads are passed to your sales team.

Content Activation: Create always-on content journeys

Buyer education is key to leading prospects down the funnel, but most B2B marketing today fails to enable buyers with the content they need. PathFactory removes friction from B2B buying with bingeable content journeys that allow leads to self-educate. Our platform uses individuals’ content consumption data to serve micro-personalized content recommendations. Enabling your buyers leads to stronger funnel conversion, faster sales cycles, and improved optimization of marketing spend.

Key benefits of PathFactory

-Content Tracks - connect buyers with bingeable content journeys that help accelerate their purchase decisions—whenever and wherever they click.

-Website “Guide” & “Concierge” - give buyers the best micro-personalized content recommendations on your website, all powered by individual content consumption data, and robust content meta data.

-Website Tracking - see how much time every lead and account in your Marketo database spends your assets and web pages, showing you exactly how sales-ready they are.

-Account-Based Content - easily curate personalized content journeys for specific accounts, and see content consumption data on the account level.

-Intelligent Conversion - remove the need for landing pages and produce the highest quality leads by always serving the right Marketo form to the right person at the right time.

-Path Analytics - get a level of insight and decision support that you’ve never had before so you can optimize your campaigns and deliver the right messages.

Devices

Business size

S M L

Markets

United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico

Supported Languages

English

Images

Content Tracks - Give your B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.
Path Analytics - Path Analytics gives you access to a new class of content consumption data on the level of the visitor, account, and content asset.
Guide - Give your buyers spot-on content recommendations, anywhere on your website.
Content Track Analytics - See how visitors binge your content in specific Content Tracks, and assess how particular sequences of content perform.
Account Insights - Path Analytics gives you insight into whether or not your target accounts have had meaningful engagement with your content, and how sales-ready they are.
PathFactory for Sales - Give Sales visibility into the content consumption data of leads & accounts, right inside your CRM.
View 7 more
PathFactory screenshot: Content Tracks - Give your B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click. PathFactory screenshot: Path Analytics - Path Analytics gives you access to a new class of content consumption data on the level of the visitor, account, and content asset. PathFactory screenshot: Guide - Give your buyers spot-on content recommendations, anywhere on your website. PathFactory screenshot: Content Track Analytics - See how visitors binge your content in specific Content Tracks, and assess how particular sequences of content perform. PathFactory screenshot: Account Insights - Path Analytics gives you insight into whether or not your target accounts have had meaningful engagement with your content, and how sales-ready they are. PathFactory screenshot: PathFactory for Sales - Give Sales visibility into the content consumption data of leads & accounts, right inside your CRM.

Features

Total features of PathFactory: 8

  • Content Repository
  • Customer Profiling
  • Customer Segmentation
  • Drag & Drop Interface
  • Engagement Analytics
  • Lead Generation
  • Lead Scoring
  • Web Analytics

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Reviews

Overall rating

4,8 /5
(4)
Value for Money
4/5
Features
4,3/5
Ease of Use
5/5
Customer Support
4,8/5

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Showing 5 reviews of 4
Loren R.
Overall rating
  • Industry: Internet
  • Company size: 501-1 000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great product, great team

Reviewed on 2018/03/14

Pros

LookBookHQ has allowed us to stop pointing users to gated Marketo landing pages OR, in the email channel, straight to "Thank you" pages for pdf download. This was a terrible experience that didn't let us measure anything about REAL engagement or interest. It's also helping us break away from the mindset that we should great programs (content, webinars, etc) that are about a single, static thing, versus an longer story.

As soon as our multi touch attribution is fully functional, we will be able to measure the lift LookBookHQ provides in MQL-SQL conversion. I can't wait to see those numbers!

Love their full-funnel marketing - they truly create a great experience and tell a good story. Best vendor I've ever worked with in that way. Really appreciate the new features they roll out all the time!

Cons

There are a few aspects about the UI of the platform that I wish were better - both for the admin (Target experience view) as well as front end for users. They're working on these things, and support/product are both very responsive.

Julia B.
Overall rating
  • Industry: Computer Software
  • Company size: 201-500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

spin up microsites and custom content packs quickly and easily

Reviewed on 2019/06/07

Our PathFactory CSM, is a shiny star and will probably be famous one day. She's super helpful and...

Our PathFactory CSM, is a shiny star and will probably be famous one day. She's super helpful and fun to be around in person and online. She's sharp as a tack and always responsive. Love that. The tool is one I use almost every dang day.

Pros

The ability to create a content track and add the content I dictate for specific audiences in whatever order I want with custom URLs for any need I could imagine is the best part of PathFactory. It's versatile and lets us scale our digital presence when our creative/digital director is busy on other projects. Having custom content tracks for our sales team's needs is priceless.

Cons

PathFactory leaves little to be desired, they're pretty on top of it but if I had to pick something then I'd like the ability have a promoter that indicates a PDF asset may be multiple pages long and that a user should scroll. This is a minor detail, and I've been assured it's on the roadmap.

Verified Reviewer
Overall rating
  • Industry: Computer & Network Security
  • Company size: 501-1 000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Overall great product.

Reviewed on 2019/01/11

I like the tool. We have increased our views of 3rd party analyst tremendously. We lead our...

I like the tool. We have increased our views of 3rd party analyst tremendously. We lead our competitors by thousands of views.

Pros

I like how easy it is to use and all of the data you get with the tool.

Cons

Organization in the platform is messy. They are working to fix it but up until recently there wasn't much organization.

Laura B.
Overall rating
  • Industry: Hospitality
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Useful and user-friendly

Reviewed on 2020/01/20

Pros

This tool is perfect for content marketing. In my company, we have definitely seen improvement in our number of leads since using Path Factory. I like the tool, it's complex but very easy to use. Everything makes sense in there, the content tracks look really great, and the account managers that we've been assigned are always helpful and extremely nice.

Cons

At this point, there's honestly nothing that I can complain about.

PathFactory FAQs

Below are some frequently asked questions for PathFactory.

PathFactory offers the following pricing plans:

  • Free Trial: Not Available

Pricing is available on inquiry.

PathFactory offers the following features:

  • Aggregated engagement data
  • Asset progression rules
  • Conversion point determining
  • Drag-and-drop interface
  • Engagement metrics
  • Engagement threshold rules
  • Individual engagement
  • Lead records
  • Lead scoring
  • Lead segmentation
  • Microsite creation
  • Multiple asset promotion
  • Multiple content views
  • Personalized content experiences
  • Prospects set their own pace
  • Related content packages
  • Time-based form appearance
  • Timed content promotion

PathFactory has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

PathFactory supports the following languages:

English

We do not have any information about what devices PathFactory supports

PathFactory integrates with the following applications:

Marketo Engage

PathFactory offers the following support options:

Online Support

Related categories

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