With consumerized B2B buyers doing more independent research than ever, it’s critical that marketers empower them with the educational content they need to buy. PathFactory delivers an on-demand experience for B2B buyers, enabling them with relevant info at every step of their journey. By allowing buyers to binge-consume content, marketers remove friction and create more qualified leads, faster.
Content Insight: Make better marketing decisions
To be confident that your marketing is working, you need to understand if buyers are consuming your content. Unfortunately, most marketers rely on misleading proxies like form fills and clicks to gauge consumption. PathFactory tells you exactly how long prospects and accounts spent consuming content, allowing you to see which pieces help generate pipeline and revenue. You can also score leads in marketing automation based on consumption, ensuring that only sales-ready leads are passed to your sales team.
Content Activation: Create always-on content journeys
Buyer education is key to leading prospects down the funnel, but most B2B marketing today fails to enable buyers with the content they need. PathFactory removes friction from B2B buying with bingeable content journeys that allow leads to self-educate. Our platform uses individuals’ content consumption data to serve micro-personalized content recommendations. Enabling your buyers leads to stronger funnel conversion, faster sales cycles, and improved optimization of marketing spend.
LookBookHQ has allowed us to stop pointing users to gated Marketo landing pages OR, in the email channel, straight to "Thank you" pages for pdf download. This was a terrible experience that didn't let us measure anything about REAL engagement or interest. It's also helping us break away from the mindset that we should great programs (content, webinars, etc) that are about a single, static thing, versus an longer story.
As soon as our multi touch attribution is fully functional, we will be able to measure the lift LookBookHQ provides in MQL-SQL conversion. I can't wait to see those numbers!
Love their full-funnel marketing - they truly create a great experience and tell a good story. Best vendor I've ever worked with in that way. Really appreciate the new features they roll out all the time!
There are a few aspects about the UI of the platform that I wish were better - both for the admin (Target experience view) as well as front end for users. They're working on these things, and support/product are both very responsive.
Our PathFactory CSM, is a shiny star and will probably be famous one day. She's super helpful and fun to be around in person and online. She's sharp as a tack and always responsive. Love that. The tool is one I use almost every dang day.
The ability to create a content track and add the content I dictate for specific audiences in whatever order I want with custom URLs for any need I could imagine is the best part of PathFactory. It's versatile and lets us scale our digital presence when our creative/digital director is busy on other projects. Having custom content tracks for our sales team's needs is priceless.
PathFactory leaves little to be desired, they're pretty on top of it but if I had to pick something then I'd like the ability have a promoter that indicates a PDF asset may be multiple pages long and that a user should scroll. This is a minor detail, and I've been assured it's on the roadmap.
I like the tool. We have increased our views of 3rd party analyst tremendously. We lead our competitors by thousands of views.
I like how easy it is to use and all of the data you get with the tool.
Organization in the platform is messy. They are working to fix it but up until recently there wasn't much organization.
Pricing is available on inquiry.
-Content Tracks - connect buyers with bingeable content journeys that help accelerate their purchase decisions—whenever and wherever they click.
-Website “Guide” & “Concierge” - give buyers the best micro-personalized content recommendations on your website, all powered by individual content consumption data, and robust content meta data.
-Website Tracking - see how much time every lead and account in your Marketo database spends your assets and web pages, showing you exactly how sales-ready they are.
-Account-Based Content - easily curate personalized content journeys for specific accounts, and see content consumption data on the account level.
-Intelligent Conversion - remove the need for landing pages and produce the highest quality leads by always serving the right Marketo form to the right person at the right time.
-Path Analytics - get a level of insight and decision support that you’ve never had before so you can optimize your campaigns and deliver the right messages.
Below are some frequently asked questions for PathFactory.
PathFactory offers the following pricing plans:
Free Trial: Not Available
Pricing is available on inquiry.
PathFactory offers the following features:
PathFactory has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
PathFactory supports the following languages:
We do not have any information about what PathFactory pricing plans
We do not have any information about what devices PathFactory supports
PathFactory integrates with the following applications:
PathFactory offers the following support options: