Kindful

Kindful

Cloud-based fundraising platform and database for nonprofits

4.4/5 (173 reviews)

Kindful Overview

Kindful is a cloud-based donor management and fundraising software and database designed for nonprofit organizations. It was created to help increase fundraising effectiveness by using relevant online tools together with in-depth donor analytics. Kindful’s CRM has an easy-to-use interface and includes detailed donor profiles. Kindful is mobile friendly meaning donors can donate directly from their mobile phones and nonprofits can check up on their donations and more, all in real-time.

Kindful helps users to understand who their support base is and to build new and better relationships through social media appending and updates on donor activity. Donor’s profiles can include information such as their all-time giving total and their most recent donation. Kindful’s secure donation pages include socially focused crowdfunding cause pages, peer to peer and team fundraising, event registration and ticketing with full merchant processing via Stripe or Authorize.net.

Kindful integrates with many online fundraising tools such as MailChimp, Eventbrite, QuickBooks and PayPal, allowing users to do cross-platform imports and collect all of their important data in one central hub, while minimizing data entry time. Users can segment donors and create groups based on donation, dates, events and demographics, as well as send automatic thank you’s, tax receipts and email campaigns. With Kindful’s data filtering, nonprofits can easily create and view custom dynamic data reports and insights.

Pricing

Starting from
$100/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

United States

Supported Languages

English

Kindful Reviews

Overall rating
4.4/5
91% positive reviews
102
Excellent
55
Very good
10
Average
3
Poor
3
Terrible
Beth T.

Right product for our needs and budget

Used Daily for 2+ years
Reviewed on 2019/02/07
Review Source: Capterra

I am very pleased with Kindful. It meets the basic requirements of safe and secure data and donor management, but also provides a robust system that makes it much more than a basic system. There may be better systems, but Kindful is available to an organization like ours that does not have staff (all volunteer and constantly churning) or a budget that allows us to hire someone to manage this for us.

I am especially pleased with Kindful's customer service. The only issues I've had was when I could not articulate what I was trying to do, and luckily they knew what questions to ask to help me.

Pros

Kindful is an easy product to learn and use. The system is a dream for donor management. It's easy to enter new donors and their donations, and it's simple to display a donor's information. You can enter notes and make assignments for future activities, making sure no donor gets forgotten.

Kindful has powerful reporting capabilities. I can answer almost any question a board member asks quickly and easily with standard reports and a few extras I have saved. I can also create a new report at any time. All reports can be exported for analysis in a spreadsheet or to import the data to other software (evites, newsletters, surveys, etc.).

Transferring data into Kindful can be daunting. I appreciated that I could do practice data transfers and review my data in the system before I made a final data transfer, and that Kindful customer service representatives were helpful when I had questions.

Cons

There is a learning curve for anyone who has not used a data or donor management system in the past. The system is easy to use, but those entering data need to have some training to understand the purpose of each field and why they need to enter it accurately.

The reporting capabilities are robust, but I recommend you have someone who understands how it works to set up standard reports or work with Kindful customer service to ensure you get the information you need. It is not unusual for a new person to create a report and provide bad data because they left off a field or did not know they needed to set a data point (Successful Transactions set to "Yes" to ensure you don't include transactions that failed on your report, for example).

We are a membership organization and have learned how to use Kindful to meet our needs. It required some trial-and-error, but Kindful has a help document on this issue that was very helpful.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
David S.

I use Kindful for our non-profit accounting and donor management (CRM)

Used Daily for 6-12 months
Reviewed on 2017/10/13
Review Source: Capterra

Pros

Kindful is designed to be part of - not the whole of - a CRM/fund accounting strategy. The upside of this is that you are not pigeonholed into one system forever - it is designed to play nicely with other programs/systems.

Once you go through the learning curve, the program is straightforward and easy to use. Customer support is fantastic for questions. I have to manually enter quite a few transactions, and it is much easier to do with Kindful than with Quickbooks. Automatic reports to my board of directors are fantastic. Also, for fund based accounting, this is much simpler to use than quickbooks - I do the math through kindful and my accountant does it through quickbooks - the information is automatically shared through the quickbooks integration. Zapier integration means you can get information in and out of kindful easily. Different price points for different organization sizes is key - a low cost entry point was a big deal for me.

Cons

Not the most intuitive layout, so takes some time getting used to, but once you do it is a very powerful tool. Looks good on a desktop, but not on iphone display.

Integration with quickbooks is my main goal and is not perfect - numbers sync fine but sometimes followup is necessary to make sure the accounts/funds are credited properly.

Would love to see an integration with campaign monitor for emails and a better to-do/task sharing interface (like basecamp).

Response from Kindful

Hey David,

Thanks a million for the positive review! We're extremely grateful for the overwhelmingly positive comments you have about Kindful. Our main focus is being a platform that can connect to the services you need ¿ so it's a huge pat on our back to hear that you're able to use the QuickBooks and Zapier integrations to improve your accounting and database management.

We also appreciate the critical feedback. Improving the QuickBooks integration is on our radar, as well as improving mobile friendliness. It's also good to know how our customers prefer to use tasks/to-do's, so that feedback is huge as well.

Thanks again for the awesome review. It's very thorough and lets us in on the ways our customers are using Kindful. We're grateful to have you in the Kindful family! ¿¿

- Jared E

Rating breakdown

Value for Money
Ease of Use
Customer Support

Brittany D.

We use it daily and it is very user friendly. Even those of us who aren't tech-savvy can 'get it'.

Used Daily for 1+ year
Reviewed on 2017/08/29
Review Source: Capterra

More streamlined than our previous interface, more user friendly.

Pros

I like the way everything is organized, Dashboard/Activities/Contacts... I like how reports can be automatic from the system straight to my email, daily. I like that once the credit card/ACH info is entered, we don't actually have access to those numbers, and helps with PCI compliance. When there is an issue, we email support and they respond promptly, within 24 hours, and are very friendly and very helpful. I love the size of Kindful, because I feel like they still take input from clients to improve their systems.

Cons

When a donor makes a donation and pays for the transaction fee, you have to go in manually and split the transaction fee from the donation. On days that we have recurring transactions come out, it takes us an incredible amount of time for us to find and go through all the transactions to manually split the transaction fees from the donation itself. That is very time consuming. I personally call donors often, and there is a way to make a 'note' on the donor's profile, however, to access the last time I called, I would need to scroll through transactions to find the last note or go out and create a report. There should be a 'note book' that I can open and see all our correspondence, no matter if the call was in 2012 or today. (Both of which I have brought up with Kindful Support, and they know it's an issue we have with the software).

Response from Kindful

Hi, Brittany!

Thanks for such a great review. It sounds like you're getting a ton out of the software, and that really excites and energizes us. We love seeing our customers succeed!

I really appreciate what you had to say about the size of Kindful. We really want to be personable with our customers (which includes receiving and responding to feedback!), and it sounds like you've had that experience. I also wanted you to know we've also started rolling out phone support for all customers, so you can reach our nice folks during normal business hours at (888) 854-3230.

As for the transaction fee splitting and notes view, those are both great ideas that I'll pass along to our product designers. I'm hopeful we can work on those as future updates!

Thanks again for writing in. Talk to you soon,
- Jared

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Clay C.

This CRM is easy to use, saves us time and money as well as provides a good platform for donations.

Used Daily for 1+ year
Reviewed on 2017/08/29
Review Source: Capterra

Pros

The software is very easy to use, which means more of my staff will use it on a daily basis. The integrations with 3rd party vendors is fantastic. I can now capture all my PayPal donors data and it ties in with MailChimp nicely. The donation pages are very nice and allow me to segregate donations and allocate them to different campaigns and funds. The ability to allow the donor to cover the credit card fees has saved us per year as over 50% of people cover the fees. The email support is good and usually able to resolve an issue in less than 24 hours. I am very happy with Kindful.

Cons

Kindful's mobile responsiveness could be better. I wish they had a dedicated app or at least a better experience on small screens. Their email support is good, but I wish they had phone support for quicker resolution of issues. I feel the monthly fees are on the more expensive side of donor CRM tools. I would like better documentation and community involvement from customers. There is so much that could be done with it, but I don't know how to to implement some of it. Overall, I am happy with Kindful. They are a great company.

Response from Kindful

Hi Clay,
We're so glad you're happy with Kindful. It sounds like our PayPal and MailChimp integrations are working out great for you ¿ which makes us super happy!

We totally hear ya on the mobile responsiveness ¿ we're constantly working hard to make Kindful better on mobiles, since we know that's becoming more and more prevalent. We're also constantly working on new support articles, and ¿ just like you ¿ long for the day our customers become more communal participants on our support forums.

On the phone support side, we have good news for you! Our support line, (888) 854-3230 is now live! You'll get connected during normal business hours to a friendly Tennessean.

Thanks for writing a thorough and thoughtful review!

Talk to you soon,

¿ Jared

Rating breakdown

Value for Money
Ease of Use
Customer Support

Catriona R.

Kindful has radically improved KBFPC's donor management

Used Daily for 6-12 months
Reviewed on 2017/08/29
Review Source: Capterra

Pros

Customer service is outstanding - I can often find my answers in the help menu, but when I don't the email response is almost immediate and very thoughtful & thorough.
There is little that I dislike about Kindful.
Support during start up was personalized and authentically interested in what my needs and questions were, I didn't ever feel that I was being pitched to.
It is quick and easy to set up and link with Stripe etc. Importing donor information from our previous system was very simple, but I felt that Kindful staff were ready to assist at every step if I needed.
Day-to-day I get just the right amount of updates in my email inbox. Payments and new donors are quick and easy to add. The dashboard is attractive and has very relevant information. Reports are easy to generate.
I have recommended Kindful to several other local agencies - and I found it myself from another local agency.
Price is right for a small non-profit, too.

Cons

Pros FAR outweigh the cons!
Some of the features are not completely intuitive, especially the naming and categorization of them. Sometimes I have to click on several tabs to find the feature I was looking for.
Some of the "field" names do not function as I expect them to - but customer support assisted me in writing a query to fix them all at once. (it was not too problematic)
I don't love the formatting for snailmailers and acknowledgements - but I haven't spent a whole lot of time trying to tweak them. I print envelopes from Kindful, and export the list of acknowledgements and mail-merge that data into a document I prepared in Microsoft Office; again, not a big deal, but I had to figure out this work-around.

Response from Kindful

Hi, Catriona!

Thanks for writing such a glimmering review. It really brings us joy to see how much you've been able to benefit from Kindful's features. It sounds like your setup was really straightforward, you've had good experience with processing payments, adding contacts, and reporting, you feel good about the price, and all your needs have been answered by our support team. We are incredibly excited to hear that has been your experience. Hi-fives all around!

User-friendliness is always top-of-mind around here, as we strive to make Kindful as approachable as possible. Your comments about navigating, tabs, and fields have been passed on to our product designers, as well as the comments about letter and acknowledgement templates. I'm glad you discovered a bit of a workaround in the meantime, but we'll pass all those details along to improve some functionality there.

Thanks again for the feedback. We are always looking to improve!

Talk to you soon,
¿ Jared

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Kindful Pricing

Starting from
$100/month
Pricing options
Free Trial
Subscription
Value for money

Starter: $100/ month
Up to 1,000 Contacts

Launch: $200/ month
Up to 5,000 Contacts

Growing (most popular): $300/ month
Up to 15,000 Contacts

Pro: Call for pricing
15,000+ Contacts

Kindful Features

  • API
  • Activity Dashboard
  • Activity Tracking
  • Automatic Notifications
  • Contact Database
  • Contact Management
  • Custom Fields
  • Data Import/Export
  • Electronic Payments
  • Mobile Integration

  • Access Control
  • Attendance Management
  • Automatic Reminders
  • Communication Management
  • Credit Card Processing
  • Customizable Branding
  • Customizable Reporting
  • Email Integration
  • Reporting & Statistics
  • Third Party Integration

Additional information for Kindful

Key features of Kindful

  • Acknowledgement automation
  • Automated emails
  • Complete historical tracking
  • Custom automated tax receipts
  • Custom fields
  • Customization
  • Data filtering
  • Donor management CRM
  • Donor organization and filters
  • Donor profiles
  • Dynamic data insights
  • Email marketing integration
  • Event registration and ticketing
  • Householding
  • Mailing lists
  • Merchant processing via Stripe or Authorize.net
  • Mobile friendly pages
  • NCOA updates
  • Offline transactions
  • One click filtering
  • Peer to peer and team fundraising
  • Pledge management
  • Public goal tracking
  • Quickbooks integration
  • Real-time analytics
  • Real-time updates and activity tracking
  • Recurring donations
  • Registration forms
  • Relationship and group management
  • Reporting and analytics
  • Secure donation pages
  • Semantic based filtering technology
  • Snailer mail merge
  • Social focused crowdfunding
  • Social profile appending
  • Sponsorship and recurring payments
  • Successful transaction notifications to admins
  • Tailored reports
  • Task management
  • Text to give/pledge

Benefits

The cloud-based database can be accessed anytime via any mobile device connected to the internet allowing for fundraising professionals to track their progress in real-time.

Kindful’s CRM includes an automated profile database and social crowdfunding pages which allow for users to gain, retain and strengthen relationships with donors.

Users can segment donors based on donations, dates, events and demographics for tailored reporting, analytics and dynamic data insights.

Kindful easily integrates with applications such as QuickBooks, MailChimp, PayPal and Eventbrite to maximize funding through efficient accounting, email marketing, quick online payments and events.

Kindful is user-friendly and simplifies the donor management process without any unnecessary extra features and can be customized to match any nonprofits’ needs.

Kindful FAQs

Below are some frequently asked questions for Kindful.

Q. What type of pricing plans does Kindful offer?

Kindful offers the following pricing plans:

Starting from: $100/month

Pricing model: Subscription

Free Trial: Available

Starter: $100/ month
Up to 1,000 Contacts

Launch: $200/ month
Up to 5,000 Contacts

Growing (most popular): $300/ month
Up to 15,000 Contacts

Pro: Call for pricing
15,000+ Contacts

Q. What are the main features of Kindful?

Kindful offers the following features:

  • Acknowledgement automation
  • Automated emails
  • Complete historical tracking
  • Custom automated tax receipts
  • Custom fields
  • Customization
  • Data filtering
  • Donor management CRM
  • Donor organization and filters
  • Donor profiles
  • Dynamic data insights
  • Email marketing integration
  • Event registration and ticketing
  • Householding
  • Mailing lists
  • Merchant processing via Stripe or Authorize.net
  • Mobile friendly pages
  • NCOA updates
  • Offline transactions
  • One click filtering
  • Peer to peer and team fundraising
  • Pledge management
  • Public goal tracking
  • Quickbooks integration
  • Real-time analytics
  • Real-time updates and activity tracking
  • Recurring donations
  • Registration forms
  • Relationship and group management
  • Reporting and analytics
  • Secure donation pages
  • Semantic based filtering technology
  • Snailer mail merge
  • Social focused crowdfunding
  • Social profile appending
  • Sponsorship and recurring payments
  • Successful transaction notifications to admins
  • Tailored reports
  • Task management
  • Text to give/pledge

Q. Who are the typical users of Kindful?

Kindful has the following typical customers:

Non Profit

Q. What languages does Kindful support?

Kindful supports the following languages:

English

Q. What type of pricing plans does Kindful offer?

Kindful has the following pricing plans:

Subscription

Q. Does Kindful support mobile devices?

We do not have any information about what devices Kindful supports

Q. What other apps does Kindful integrate with?

Kindful integrates with the following applications:

CrowdRise, Emma, Eventbrite, Fomo, Handbid, Join It, Mailchimp, One Click Politics, QuickBooks, QuickBooks Online

Q. What level of support does Kindful offer?

Kindful offers the following support options:

FAQs, Online Support, Phone Support, Video Tutorials