About Vagaro

Vagaro is a web-based solution for salon and fitness center owners to promote their services and connect with customers through ‘Vagaro.Com’ website and Vagaro’s mobile app. It is a B2C platform wherein salons, spa and studios can register and create a profile, advertise their brand, promote new events and book appointments/classes with customers.

With Vagaro, business owners can create a customized website with complete information about their venue, staff bios, services they offer and their working hours. Salons can display which booking slots are available for the day, week or month and allow customers to book an appointment at a time that's convenient to them. Vagaro allows users to send text and email notifications to customers, confirming the appointment, then send alerts and reminders for appointments booked.

Users can build a customer database by importing contacts from an excel or .csv file or pulling contacts directly from their mobile. Customers can post feedback on a Salon's Vagaoro page, for them to view. Salon owners can also manage internal activities such as generating sales & service reports, monitoring business progress with real time analytics, clock-in & clock-out, staff attendance, and map with payroll service.

Vagaro solution offers an integrated point of sale (POS) feature to sell gift certificates, products or packages to customers online and via mobile. Currently, Vagaro offers its services across Australia, Canada, United Kingdom and USA.

Key benefits of Vagaro

• Vagaro's salon, wellness and fitness software allows users to create a personalized website fully managed and hosted by Vagaro, and customize it with their service menu, staff bios, venue pics & videos for brand promotion.

• Users can send booking confirmation and reminders to customers via email or text message.

• Users can take advantage of Vagaro's email marketing feature to send bulk promotional or announcement emails to customers in a single click.

• The solution offers a history tracking feature which let users keep a track of their customer information, previous visits and preferred services.

• Users can leverage the benefit of multiple booking options through a Vagaro web page, Facebook, mobile app or a widget that users can add to their personal website.


Business size



United States, Canada, United Kingdom, Australia

Supported Languages



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Vagaro video
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Total features of Vagaro: 103

  • Access Control
  • Accounting Management
  • Activity Dashboard
  • Activity Tracking
  • Appointment Management
  • Attendance Management
  • Auto-Responders
  • Automated Billing
  • Automated Scheduling
  • Automatic Notifications
  • Barcode Scanning
  • Billing & Invoicing
  • Business Analysis
  • Calendar Management
  • Calendar Sync with Google
  • Class Scheduling
  • Client Portal
  • Clock In / Out
  • Commission Management
  • Compensation Management
  • Contact Database
  • Credit Card Integration
  • Credit Card Processing
  • Customer Accounts
  • Customer Database
  • Customer History
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Import
  • Data Import/Export
  • Data Synchronization
  • Digital Signature
  • Discount Management
  • Drip Marketing
  • Electronic Payments
  • Email Distribution
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Employee Management
  • Employee Portal
  • Employee Profile
  • Employee Self Service
  • Event Management
  • Event Scheduling
  • Facility Scheduling
  • Forms Management
  • HIPAA Compliance
  • History Tracking
  • Incentive Programs
  • Inventory Management
  • Inventory Tracking
  • Mobile Alerts
  • Multi-Location
  • Multiple User Accounts
  • POS
  • POS Integration
  • Payroll Management
  • Permission Management
  • Presentation Streaming
  • Productivity Reporting
  • Promotions Management
  • Purchase Order Management
  • Question Branching
  • Ratings & Reviews
  • Real Time Reporting
  • Recurring Billing
  • Recurring Tasks
  • Referral Tracking
  • Reminders
  • Reservations Management
  • Retail Inventory Management
  • Rewards Management
  • Role-Based Permissions
  • SMS Integration
  • SMS Marketing Managment
  • SOAP notes
  • SSL Security
  • Sales Analytics
  • Sales Reporting
  • Sales Tracking
  • Scheduled Reporting
  • Scheduling
  • Secure Login
  • Shopping Cart
  • Social Media Integration
  • Task Scheduling
  • Task Tracking
  • Team Calendars
  • Third Party Integration
  • Time Clock
  • Time Clock Integration
  • Timesheets
  • Transaction History
  • User Photos
  • Video Conferencing
  • Video Streaming
  • Web Forms
  • Website Integration
  • Website Management
  • Widgets



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Overall rating

4,7 /5
(2 431)
Value for Money
Ease of Use
Customer Support

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Showing 5 reviews of 2 431
Renee K.
Overall rating
  • Industry: Consumer Services
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

All in one program

Reviewed on 2020/06/30

My overall experience with Vagaro has been nothing but exceptional. Their customer service is very...

My overall experience with Vagaro has been nothing but exceptional. Their customer service is very helpful when it's needed. They continue to add upgrades and needed items that are requested. They were extremely helpful to all of their accounts during the COVID-19 shutdown. Top notch in my books!!


What I like most about the Vagaro software is that it offers almost everything that you need in one program which includes inventory, scheduling, credit card processing, marketing, online store, website, forms, photos, etc. It's an all in one program that is easy to implement and use in your business.


There are only a few cons in my opinion. They need to increase the number of characters for product and service descriptions. They need to add an archive option in inventory. And they need to add an accounts payable option so you do not have to use another program.

Response from Vagaro

Hi Renee, we greatly appreciate your kind review. Thank you for letting us know what you love about Vagaro! We are so glad you are enjoying the software!

Amy S.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Best value for features, support level & price

Reviewed on 2020/12/27

I researched/test run softwares for 2 years, after working in the industry and already using...

I researched/test run softwares for 2 years, after working in the industry and already using several different ones including for other industries. Vagaro hands down offers the best product for the money with additional features than most that allow for things like customizable memberships and rewards programs. Their service email/call system could be much better organized to be efficient & effective. If they allowed for the reps to manage a portfolio of clients with direct email/phone for questions instead of the constant "zone defense" approach it would fit the company goals and values much better. The customer service reps, however, are generally pretty awesome and committed to resolving the issues. Everyone's time would better spent in a focussed system opposed to the chaotic approach they currently have.


Best feature offerings which can be customized fairly easily. Excellent price for the value. Live customer support is essential, while this could be better in how it is set up Vagaro staff care about doing good, thorough work to be helpful. That is like gold as a business owner when trying to trouble shoot so this is their strongest asset in my mind.


The platforms, and even features, are inconsistent on how things are seen & done. For instance, creating a gift certificate through "reports" with a discount shows up on your quarterly reports differently than if you create a gift certificate through the "check out" screen and do the same discount there. Also, the application is different than the desktop in so many little ways that make a big collective difference. --I would love it if they cleaned up their current features to be streamlined. Having beta testers who are business people that actually use their software would reveal SO many little things that make a big difference to my daily "clean ups" for all the goofiness that they don't seem to realize exists in their software. I have suggested this idea at least 10 times to reps.

Response from Vagaro

Hi Amy, thank you for sharing your feedback. Feedback like this helps us make our software even better, so thank you for taking the time to let us know what you think.

Cassandra M.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Vagaro has been in business 9 years?!

Reviewed on 2019/03/30

Even though Vagaro is an improvement in a lot of ways compared to what we had, I wouldn't recommend...

Even though Vagaro is an improvement in a lot of ways compared to what we had, I wouldn't recommend it to another salt therapy spa. You say you are a salon and spa software. We operate a lot like a massage spa does, but your software does not function well for our needs.

Please make the following changes:
Allow for relationships between members
Allow for a membership to be shared with others, where on person pays for it
Allow employees who use the Vagaro system to also use the same email to be a client somewhere else.
Allow recurring scheduling for classes to be unlimited
Allow the business owner/manager to make the decision of what Vagaro permissions they give to their
Make merging profiles easy
Keep duplicate profiles from happening for no reason


I own a salt therapy spa. The color coded calendar is really nice. It is easy to book clients into classes and appointments. Checking clients out is not perfect, but ok most of the time).

I will put the rest of my complaints here, since it limits characters in the Cons. Clients cannot use the same email if they have used another Vagaro merchant. Families also can't use the same email on different profiles.

We have a client who has been with us for over a year. She recently went to work for a massage therapist who uses Vagaro. Now, we are locked out of her account and cannot even change to a different email she gave us. The answer from Vagaro was to have her use our work computer to sign into her employee Vagaro account and make changes on our system. When I told tech support that is unprofessional and ridiculous to have my clients making changes to their account on our system, I was told that's not unprofessional at all. Uhm! Yes it is. I asked to speak to a Vagaro manager, was told they don't work on the weekends and that I couldn't leave a message to get a call back. I was told I would be responsible for calling back myself.
I am also not happy that I cannot give permissions to my employees that I need them to have. I need them to be able to upload excel sheets for certain things. That is only a manager permission. What's going to happen when I open other locations? I pay employees to get things off my plate so I can run my business.


I don't think this system is good for a business with several employees.

I do not like that we can not make family relationships. We sell family memberships and need for one person (usually the parent) to sign everyone out under the one membership. However, the way it is set up, we check the parent out and the have to comp the kids. That makes it look like we do a lot of comping of sessions. It makes me wonder how a fitness facility using Vagaro does their family memberships?

Scheduling a client for a recurring class is also not very friendly. You can only schedule them for 20 classes and no more. I have clients that come 3 times a week faithfully. There is no way for a reminder to add them back in. However, you can book recurring appointments forever. It should be consistent for classes as well.

We have had trouble with client profiles duplicating themselves. We can't figure out why that happens. Then, merging the clients is a problem. Half the time we try to do that, it doesn't let us, because it says they are the same person.....very confusing and difficult to deal with.

I'm not totally happen with the merchant processing. On more than one occasion, we've had clients try to pay for services or retail with a gift card they got. When we try to use it, it won't process. The answer that we got from Vagaro is that about 50% of the time, the merchant bank doesn't allow certain gift cards to be used. As a small business owner, that is very embarrassing.

Mary C.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Features & functionality

Reviewed on 2020/10/16


Vagaro keeps all of my client information, services, products, reports and finances very well organized. I've used this software for over 5 years now and my favorite thing is, it's forever changing (for the better of course). I honestly have no complaints with the way it runs, however, if I'd like to see a change all I have to do is make a request and they take it under consideration. Obviously not every suggestion can be accommodated; but for the most part it just keeps getting better and better for a very reasonable price.


I wish when a customer decides they want to opt-out from receiving email marketing from one salon it wouldn't affect another. When a different business uses vagaro but the client has been to someone else and chose not receive email marketing they don't receive mine.

Response from Vagaro

Hi Mary, we greatly appreciate your kind review. Thank you for letting us know what you love about Vagaro!

Elizabeth M.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Easy to setup and use

Reviewed on 2021/01/17


Very affordable for a small business/sole-proprietor. Easy to use, they have videos that show you how to set things up. You can create your own forms or use stock ones they have. The booking site works so much better than SquareUp and doesn't have random maintenance for no reason. Also, WAY cheaper than Mindbody.


As a massage therapist, I have many clients that want to book extras with their sessions, like aromatherapy. Vagaro doesn't allow for an extra to be added, so I have to book them as a separate appointment then make it a double booking.

Showing 5 reviews of 2 431 Read all reviews

Vagaro FAQs

Below are some frequently asked questions for Vagaro.

Vagaro offers the following pricing plans:

  • Starting from: US$25,00/month
  • Pricing model: Subscription
  • Free Trial: Available

1 user: $25 /month 2 users: $35 /month 3 users: $45 /month 4 users: $55 /month 5 users: $65 /month 6 users: $75 /month 7+ users: $85 /month

Vagaro offers the following features:

  • Access control
  • Accounting management
  • Activity dashboard
  • Activity tracking
  • Appointment history & spending trends
  • Automated Scheduling
  • Automated appointment status responder
  • Automated billing for memberships and packages
  • Automated email marketing
  • Automatic Notifications
  • Automatic birthday or anniversary emails
  • Automatic syncing & security
  • Barcode scanning using a barcode reader or a phone camera
  • Billing & invoicing
  • Branching
  • Business reports weekly, monthly & yearly
  • Calendar sync with Google
  • Class scheduling in house and online
  • Client database
  • Client information accessible at all relevant screens
  • Clock in / out
  • Clock in and out
  • Commission and hourly payroll
  • Commission management
  • Compensation management
  • Complete appointment booking controls
  • Configurable automated reminders
  • Contact database
  • Credit card processing from computers or mobile devices
  • Customer accounts
  • Customer history
  • Customer reviews
  • Customizable booking widgets for any website
  • Customizable reporting
  • Customizable templates
  • Dashboard creation
  • Data import/export
  • Discount management
  • Domain manager
  • Electronic payments
  • Email Templates and Easy Drag and Drop Creation
  • Email distribution
  • Email marketing for customers
  • Email receipts including client's signature
  • Email tracking
  • Employee management
  • Employee portal
  • Employee profile
  • Employee self-service from any device
  • Event scheduling
  • Facility scheduling
  • Full inventory management
  • Import contacts from Excel, Google, Yahoo...
  • Incentive program
  • Integrates with Authorize.net, Yelp, and more
  • Integrates with Facebook, Google, Pinterest and more
  • Inventory management with reporting
  • Inventory tracking of sold, lost, expired products and more
  • Multi Views and staff calendar management
  • Multi-location
  • Multiple user accounts
  • Online shopping cart with shipment calculation
  • POS
  • Permission management
  • Productivity reporting
  • Promotions management
  • Purchase orders
  • Real time reporting
  • Recurring billing
  • Recurring tasks
  • Referral tracking
  • Reservations management
  • Reward distribution
  • Role-based permissions
  • SMS and push notifications
  • SMS text reminders
  • SSL security
  • Sales reporting
  • Sales tracking
  • Scheduled emails
  • Scheduled reporting
  • Secure login
  • Smartwatch support
  • Swipe credit cards and sell products
  • Task scheduling
  • Task tracking
  • Tracking features
  • Transaction history
  • User photos
  • Website builder
  • Website integration
  • Website management
  • Yelp, Facebook & Instagram Integration

Vagaro has the following typical customers:

Small Business, Large Enterprises, Freelancers, Mid Size Business

Vagaro supports the following languages:


Vagaro supports the following devices:

Android, iPhone, iPad

Vagaro integrates with the following applications:

BirdEye, Facebook, Google Calendar, Gusto, Gusto, Microsoft Excel, Microsoft Outlook, QuickBooks Online, Wordpress, Xero

Vagaro offers the following support options:

Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials

Related categories

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