iContact Pro Automation

iContact Pro Automation

Marketing automation with email, workflows & landing pages

4.2/5 (13 reviews)

iContact Pro Automation Overview

iContact Pro is a marketing automation software with tools and services for online marketing teams. The platform integrates email marketing, landing pages, social media management, and analytics in a simple and comprehensive cloud-based solution. iContact Pro was built to work with organizations of all sizes, simplifying marketing automation and requiring no complicated implementation.

Users can quickly create effective email campaigns using a vast selection of professional templates and take advantage of segmentation and testing to target leads based on a customer's interactions.

With iContact Pro, users can create attractive, mobile-responsive landing pages to drive visitors to their website. The application tracks that website activity as well as activity on email and social networks. By creating custom experiences, users can target customers with the right content at the right time. Users can also optimize their marketing strategies through automatically qualified leads with iContact Pro.

iContact pro offers easy-to-understand analytics so users can create, track, and measure integrated marketing campaigns. The social CRM tracks and records every engagement with possible customers including email, social media, landing pages, news releases, and website visits.

Pricing

Starting from
US$99,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

English

iContact Pro Automation Reviews

Overall rating
4.2/5
85% positive reviews
4
Excellent
7
Very good
2
Average
0
Poor
0
Terrible

Great Email Marketing Tool for Agencies

Used Weekly for 1+ year
Reviewed on 2016/11/03
Review Source

I work part-time for a marketing firm and I manage email marketing for them. We use iContact Pro for handling email marketing campaigns for our different clients. The ability to have completely separate sub accounts for each client is great. We have been using it now for about a 1 1/2 years and it has served us a well.

Pros

iContact Pro includes great customer service and assistance with custom projects such as email template creation. The main selling point for us was the ability to toggle between different sub accounts for our different clients. The software itself is pretty robust and includes email marketing, landing page creation, social media management/integration and more.

I've used numerous other email marketing systems and the two things I see iContact really excel at it is customer service and features geared towards agencies.

Cons

From a usability standpoint, I would like to be open two instances of iContact in separate tabs to view two different client accounts at once. The system doesn't allow you to do this though. You can only view one client sub account at a time.

The process of applying multiple filters for segmenting is a bit cumbersome as well.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

Great Platform for Tight Budgets

Used Daily for 2+ years
Reviewed on 2016/11/01
Review Source

I use iContact Pro for simple email sending, landing pages, and sign up forms. When selecting a platform my main goal was to find something that fit within my client's budget. While iContact Pro is not an extremely robust platform it is affordable and provides enough features for small businesses to get started with email marketing.

Pros

Excellent customer service, Dedicated account representative. Landing pages, Email templates, Workflows, Lead scoring, A/B split testing, API documentation

Cons

no unsubscribe intent survey

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

Experience with iContact Pro

Used Daily for 6-12 months
Reviewed on 2016/11/07
Review Source

We use this program B2B and B2C. It is very easy for B2B emails but slightly less useful for B2C as I can't tailor subject lines and have to make "copies" of emails for each list I send to in order to get accurate reporting for that list/email group. For client emails, I usually export the report via Excel and send to my salespeople. However, each person has a different sales list and needs a separate copy sent to their list.

Pros

Much better than iContact basic, crazy didn't know what we were missing. Emilie with customer support has been very helpful throughout the entire year.

Cons

I had an issue with emails being bounced due to one of your servers being blacklisted. It was very difficult to work that week and it really set back my emails.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10

Good value for the money

Used Weekly for 6-12 months
Reviewed on 2016/11/11
Review Source

iContact lacks some features that larger, more well-known platforms have. However, it is MUCH cheaper than those platforms. If you're on a budget but still want to implement some marketing automation, it's a great value for your money. You can't do everything, but you can still do a lot.

Also, I don't think it's the most user friendly platform. Again, a trade-off for the price.

Pros

Customer support is pretty good. The value for the price is the big deal for me.

Cons

Lacks some more sophisticated feature that you might find in HubSpot or Marketto. This works for my organization, but if you're a large company and need very precise automation, it's probably not the best fit.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

Great Tool - Great Price

Reviewed on 2016/11/07
Review Source

I've been using this tool for work for about 2 months now, with the Salesforce integration. The quality of the integration overall is strong, and really comes in handy when the web-site tracking is set up. The platform also has many tools that allow flexibility with how to use them.

Pros

Workflows are a great feature of this platform, and can be used in many different ways.

Cons

I feel like the platform is still a bit young, and so sometimes there are kinks in the way things are done that require workarounds.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

iContact Pro Automation Pricing

Starting from
US$99,00/month
Pricing options
Free Trial
Subscription
Value for money

$99/month or $84.15 prepaid annually (up to 2,500 subscribers).

$129/month or $109.65 prepaid annually (up to 5000 subscribers).

$189/month or $160.65 prepaid annually (up to 10,000 subscribers).

$249/month or $211.65 prepaid annually (up to 15,000 subscribers).

iContact Pro Automation Features

  • A/B Testing
  • Customizable Templates
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Social Media Integration
  • Social Network Marketing

  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Data Import/Export
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Tagging
  • Third Party Integration

Additional information for iContact Pro Automation

Key features of iContact Pro Automation

  • A/B testing
  • Auto-responders
  • Behavior tracking
  • Business-class email
  • Campaign management
  • Campaign segmentation
  • Configurable workflow
  • Contact management
  • Custom landing pages
  • Customer segmentation
  • Customizable templates
  • Drag & drop editing
  • Email marketing
  • Email templates
  • Email tracking
  • Engagement tracking & analytics
  • Event triggered email
  • Landing page templates
  • Landing pages
  • Lead scoring
  • Salesforce integration
  • Segmentation & testing
  • Social CRM
  • Social media marketing
  • Workflow automation
  • Workflows

Benefits

iContact Pro is a virtual segmenting machine that helps to create individual CRM profiles to provide subscribers with the most relatable experiences.

iContact Pro helps develop relationships throughout the customer lifecycle using automation, yet projects a personalized experience for customers.

iContact Pro's built-in tools enable users to schedule a social media calendar and join in on trending conversations, ultimately turning social fans into subscribers.

Engagement reports let users summarize and compare the success of social posts, landing pages, and email, as well as integrate data from different tools.

Users can count on iContact Pro experts for help and support while getting started with all the features of the software.

GetApp Analysis

Perhaps the biggest misconception about marketing automation is that it has to be complicated in order to be effective. iContact Pro is reshaping the way people think about marketing automation, providing its business users with simple, yet powerful, comprehensive tools for email marketing, social media management, and analytics. The web-based solution was developed by the team at iContact to help businesses build deeper relationships throughout the customer lifecycle. iContact Pro relies on automation and advanced email marketing technology to do this, while leaving behind a personalized experience for its customers.

Created to meet the needs of modern marketers, iContact Pro gives businesses and organizations a way to connect faster and improve results from their marketing programs. The virtual segmenting machine can be used to create individual CRM profiles, which give subscribers relatable experiences. Some of the solution’s most powerful features include advanced email marketing, segmentation, CRM, social posting and monitoring, landing pages, engagement tracking, workflow automation, in-depth reporting, and lead scoring. iContact Pro also syncs with Salesforce.com.

Home Dashboard

What is iContact Pro Automation?

Developing iContact Pro gave the team at iContact an opportunity to build on its wildly successful email marketing platform. It takes email marketing to the next level using advanced automation and workflow solutions.

Users can build their own tailored landing pages for each campaign using drag-and-drop tools. They can also target subscribers with accuracy and test the performance of marketing materials through A/B testing. Subscriber segments can be tailored with workflows, and lead scoring ensures that the most qualified leads are being passed on to the sales and marketing teams and nurtured effectively.

iContact Pro gives marketers a way to accomplish more on any day of the week. Its easy-to-use tools, which are scaled for any size team, do not require an IT department to use. By targeting their email marketing messages and creating individual CRM profiles, skillful marketers are able to provide their subscribers with relatable experiences.

Template Library

iContact Pro Automation Main Features

Workflows

Businesses that use iContact Pro can create workflows in order to target their subscribers with optimized content at the best time of day. These workflows and targeting decisions are made based on customer type, geography, and activity.

Develop your workflows strategically based on how subscribers are likely to engage with your marketing materials. In order for your workflows to work, you’ll need to create a series of emails, also known as assets, to be sent at pre-determined intervals. Each asset should relate to the one before it, with a call-to-action that’s linked to the incentive.

Workflows

Social Posting & Monitoring

iContact Pro gives its users a way to keep track of the conversations going on about their businesses, or about related topics, in real-time. Using its social posting and monitoring tools, marketers can track conversations and trends across multiple social networks, and they can actively engage with their audiences online.

Link iContact Pro to your social media accounts, and then click on the Monitor tab to see what people are saying about your company on social networks like Facebook and Twitter. iContact Pro organizes content into a series of streams, and you can track mentions, wall posts, and even direct messages from one page. You can also respond to individual messages directly without leaving the platform.

Social Monitoring

Landing Pages

Landing pages play a vital role in advanced email marketing. iContact Pro understands this, and it has developed a straightforward tool that people can use to create their own custom landing pages for individual marketing campaigns.

Design a landing page that will capture new email subscribers or entice current email subscribers to convert. iContact Pro offers drag-and-drop functionality to build your own landing pages, and it allows you to see how those landing pages will appear on both desktop and mobile screens. Add forms, buttons, and even social media links to give your landing pages a more custom feel.

Landing Page Editor

Campaign Reporting

In-depth reports are key to understanding why certain campaigns are thriving while others are under performing. iContact Pro provides a number of reporting and analytics tools, which gives users the chance to understand what’s driving clicks and open rates.

Click on the Campaigns tab for a detailed view of all the most important metrics for your campaign. In addition to tracking things like opens, clicks, and which landing pages were viewed by subscribers, iContact Pro can also show you how many people tweeted about your campaign and how many people shared it with their friends via email. Reports give you a way to dig deep and uncover hidden insights.

Campaign Funnel Report

iContact Pro Automation Integrations

iContact Pro offers deep integration with Salesforce.com, giving users with Premier accounts the ability to maintain updated records for contacts and subscribers in one place. iContact Pro also integrates data from a number of popular business tools.

iContact Pro Automation Pricing

Businesses can use iContact’s Pro Automation solution for $99 per month, or $84.15 per month with annual prepay. Custom pricing is available for Premier users who need expert services.

iContact Pro Automation Bottom Line

  • Advanced email campaign management
  • Streamlined marketing automation tools for marketers
  • Automatically nurtures leads with workflows and personalized emails
  • Custom landing pages capture new email subscribers
  • Keeps businesses up-to-date on social mentions

iContact Pro Automation FAQs

Below are some frequently asked questions for iContact Pro Automation.

Q. What type of pricing plans does iContact Pro Automation offer?

iContact Pro Automation offers the following pricing plans:

Starting from: US$99,00/month

Pricing model: Subscription

Free Trial: Available

$99/month or $84.15 prepaid annually (up to 2,500 subscribers).

$129/month or $109.65 prepaid annually (up to 5000 subscribers).

$189/month or $160.65 prepaid annually (up to 10,000 subscribers).

$249/month or $211.65 prepaid annually (up to 15,000 subscribers).

Q. What are the main features of iContact Pro Automation?

iContact Pro Automation offers the following features:

  • A/B testing
  • Auto-responders
  • Behavior tracking
  • Business-class email
  • Campaign management
  • Campaign segmentation
  • Configurable workflow
  • Contact management
  • Custom landing pages
  • Customer segmentation
  • Customizable templates
  • Drag & drop editing
  • Email marketing
  • Email templates
  • Email tracking
  • Engagement tracking & analytics
  • Event triggered email
  • Landing page templates
  • Landing pages
  • Lead scoring
  • Salesforce integration
  • Segmentation & testing
  • Social CRM
  • Social media marketing
  • Workflow automation
  • Workflows

Q. Who are the typical users of iContact Pro Automation?

iContact Pro Automation has the following typical customers:

Mid Size Business, Non Profit, Small Business

Q. What languages does iContact Pro Automation support?

iContact Pro Automation supports the following languages:

English

Q. What type of pricing plans does iContact Pro Automation offer?

iContact Pro Automation has the following pricing plans:

Subscription

Q. Does iContact Pro Automation support mobile devices?

We do not have any information about what devices iContact Pro Automation supports

Q. What other apps does iContact Pro Automation integrate with?

iContact Pro Automation integrates with the following applications:

123FormBuilder, Drupal, Facebook, Formstack, Freshdesk, LinkedIn, LiveChat, Magento, Nimble, Twitter

Q. What level of support does iContact Pro Automation offer?

iContact Pro Automation offers the following support options:

Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials