AgencyAnalytics

Pros

We are a consulting business with many small to medium business clients. One of the biggest challenges they face is a lack of visibility of their online marketing.
The agency analytics platform beautifully and simply consolidates data from all the major platforms that our clients utilise.
This saves them (and us) from having to receive, find or generate multiple reports from multiple platforms. Let's face it most SMB's won't even bother!

The increased visility has massively increased the trust and value seen in our relationship and that is an integral part of our business.

Cons

ONly a single white-label option for logos etc.
Rather than constantly promoting ourselves with the images and logos etc we would much rather personalise it to each customer so they then get an even stronger sense of ownership of the data. if they saw it as THEIR reporting platform i strongly believe that the length of contract and LTV of each client would be much greater AND they could even keep the reporting platform on if they move agencies.

Pros

I have been using AgencyAnalytics for over three years and honestly, I would have trouble imagining my work life without it. Agency Analytics comes with just the right range of integrations and third part platform support, not to mention a comprehensive site auditor tool which has recently received a significant upgrade.

Cons

The Majestic integration is great in that we have a backlink tool built-in and we do not need to pay for anything else if we do not want to, but the coverage is not great. That said, it is still adequate for our SEO methodology at Resurge Digital and we have not committed to subscribing to another tool yet as Agency Analytics still sufficiently provides the backlink data we need. The keyword suggestion tool is not great, but most of them aren't, we tend to conduct our keyword research ourselves anyway so this also is not really a huge point of concern as far as we are concerned.

Pros

I like the ease of use, dashboard, and the ability to pull in data from a different website for a holistic view. It made it easy to run reports for multiple clients and stay on top of managing digital marketing basics with a snapshot view.

Cons

I would say the features are pretty basic. The pull ins are from Google, social and overall keyword SERPs. I would have to use the keyword data in conjunction with other tools such as Moz because I needed a more holistic keyword view. It was great for getting that snapshot and running reports but I could just collect the data on the different websites separately alongside a different KWR tool and using Google backend for the same crawling insights.

Pros

It allows you to integrate with Google products and other tools and create customizable reports.

Cons

customer reporting is very important. Agency Analytics transmits the ranking data you need in the most accurate way with its large database. We love the reports that are created for each customer.

Pros

We were using this software in our Digital Marketing agency for more than 2 years and it was the best tool for tracking keywords rankings. The rankings were very accurate as compared to another tool. I like their local 3 pack rankings option also because it shows exact rank for each keyword in Google Local 3 pack.
Their servers are built to bear maximum load as we had thousands of keywords in our account for 300+ projects at that time.

Cons

It is a bit expensive than other tools but I think they deserve this price for the tool. I don't see any cons in this tool.