Applause

About Applause

Mobile Sentiment Analytics is a specific tool within the broader Applause platform for app testing and feedback analysis. Described as the only tool that continuously trawls and crawls through over half a billion reviews and star ratings from international app stores, its suite of features are geared to distilling this valuable performance information. By using Applause Analytics to reinterpret data, developers can transform often fairly disparate forms of appraisal into intelligence and insight pivotal to shaping business decisions. By first ascertaining an Applause Score grading store listed apps on a scale of 0-100 across key attributes derived from user reviews, marketers can quickly gauge public perception. These attribute scores can then be used as benchmarks and compared against relevant rival competition to understand precisely where apps excel or fall short.

Additionally, clusters enable similar reviews to be detected and grouped together and searched using keywords or signals generated by the software. Add custom attributes for scoring own apps and those from competing developers to build a bigger picture of the wider, increasingly global marketplace.