ActiveTrail

ActiveTrail

Email marketing and marketing automation platform

4.3/5 (10 reviews)

ActiveTrail Overview

ActiveTrail is a leader in email marketing and automation, enabling clients to create, manage, test and analyze marketing campaigns.

The process begins with ActiveTrail’s simplified email campaign creation tool - Active Builder - which allows users to quickly create engaging emails, even with no technical knowledge. The Active Personalization feature enables users to personalize each email, increasing opening rates. ActiveTrail’s dynamic registration forms and online poll tool help marketers to grow their mailing list whilst A/B testing enables them to test multiple versions of an email and proceed with sending the most effective variant.

Users can also create landing pages in just a few seconds with ActiveTrail’s landing page templates and editor, all optimized for display on mobile devices. ActiveTrail’s Active Trigger tool is an auto-action marketing trigger, which triggers defined actions depending on customer behaviour. Users can reach out to clients via email or text message since Active Trail is multi-platform.

Pricing

Starting from
US$7,00/month
Pricing options
Free Trial
One Time License
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Australia, Canada, Europe, Germany, Latin America and 4 others, Mexico, Middle-East and Africa, United Kingdom, United States

Supported Languages

English, French, German, Hebrew, Spanish

ActiveTrail Reviews

Overall rating
4.3/5
90% positive reviews
7
Excellent
2
Very good
0
Average
0
Poor
1
Terrible
Joiada C.

Easy to use, feature-packed email marketing program

Used Weekly for 1-5 months
Reviewed on 2016/08/11
Review Source: Capterra

I've been scouting around for a reliable email service so I decided to try ActiveTrail's free trial. Among the things I like about this program is that pricing is not based on how many emails you send. Regardless of the package you choose, you can send unlimited emails. The service's limit depends on the number of contacts instead. As a small online business owner, I have less than 500 addresses to send emails to right now, so the cheapest package is already enough to cover my needs. The dashboard is easy to navigate and understand in general, and I doubt anyone will ever find it difficult to use. It didn't take long before I get accustomed to using it.

When it comes to creating emails itself, there are five types of emails to choose from, all of which have brief and basic explanations so you can choose which one fits your particular goal for sending the email. I particularly like the 'A/B Split Email' feature, which allows you to create two versions for your email and see which would look or work best, but even the 'Regular Email' is also easy to set up and I believe it can readily fulfill any email purpose. There are a number of templates available for different business categories, too, so getting started is quite easy. But for those with background in HTML coding, I guess the HTML Editor can help in making the most of this service as you can customize your emails better. But for now I'm personally sticking with using the templates.

ActiveTrail also gives the option to import contacts from an excel file or from SalesForce, but you can also create contacts within the program or dashboard itself. Doing both importing and creating contacts are easy to do, as everything is laid out in a step-by-step pattern (like do this first, then click next).

And oh, I also like the idea that the emails can be viewed in all types of devices, not just through desktop sites. I am yet to explore the other features such as Automations, Landing Pages, and SMS, though, but with a quick look I can say that setting up a landing page and SMS message is pretty much as easy as setting up an actual email. Automations, however, is a feature that I still need to learn more about. I wish the options and actions under this feature also have brief explanations as to what they are supposed to do (like in the five types of email I mentioned earlier).

Overall I like the clean and straightforward feel of ActiveTrail and I am likely to subscribe after the free 30-day trial.

Pros

Easy to use and get accustomed to; there are different types of emails to choose from; wide variety of available templates, customization option through the HTML editor; added benefit of SMS and landing page creation; emails can be viewed on different platforms (desktop/mobile)

Cons

Automation feature is a bit tricky for someone who is new to using an email marketing program/service. Could be better if the options and functions under have an easy to understand description or explanation.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Paul J.

Brilliant! The Best Value for Money in Email Automation

Reviewed on 2016/06/07
Review Source: Capterra

We own an art gallery in Canada and initiated online sales a year ago. Not long after we setup our first email campaign on ActiveTrail to offer customers registered to our loyalty program a 15% discount on online purchases. I quickly became enamored with the software. First, the campaign editor's user interface is easy to maneuvre and highly intuitive, subtly guiding you through the steps for creating a campaign. Beyond that, the system is feature rich, offering:
- an extraordinary selection of templates and designs
- storing uploaded pictures for reuse with other campaigns
- a SPAM score that tells you how likely it is that your mail will be marked as SPAM
- an integrated connection to Bigstock Photo
- Everything is responsive, letting you fit your emails to mobile screens.

As part of this first campaign, we also created a landing page using ActiveTrail's Landing Page tool to collect additional member information. Also here, the options were endless but easy to access and use. We selected a template matching the email, added a YouTube video, put in SEO keywords, and had an email sent to our marketing manager upon submission. Moreover, the system stored a list of all customers who clicked through on our page.

Then came 'Automation'. ActiveTrail recently introduced 'triggers' and 'segmentation', that allow you to have something done, e.g. send a follow up mail, for specific groups of people, in response to a user action. Here's how we made use of this feature (with tremendous success):

The vast majority of our clients, nearly 90%, are women between 25 and 60 who buy art for the companies they work for. Our few male patrons, are impulse buyers, usually purchasing original art soon after registering. We setup a variety of scenarios in ActiveTrail for this next campaign such as:
- 'Corporate women' who register online, receive a welcome mail with upcoming events and images of a few works of art based on their designated preferences. If they click on an event, they are sent an invitation to the event. If they click on a picture an email is sent to a sales person to follow up.
- When men register, private or corporate, an email is triggered to our art director so she can make personal contact.
All of this is setup once, and then handled by ActiveTrail automatically.

Summing it up, we couldn't be more satisfied with ActiveTrail and you will be doing yourself a disservice if you don't check it out.

Rating breakdown

Ease of Use
Customer Support

Wela B.

Amazing All-In-One Solution!

Reviewed on 2016/08/11
Review Source: Capterra

ActiveTrail is amazing! I've never been this excited in using an email marketing software! And it's not just for email marketing because it also provides other solutions. With ActiveTrail, you don't need to have various platforms for your different communication demands. It offers a platform where you can already create landing pages or squeeze pages to generate leads. Truly, it is a premium automated communications platform that gives you an all-in-one solution to amplify your business' marketing potential. Plus, it's so easy to use and there are no hassles in signing up on the lead pages platform and linking it to your mass email platform.

It also provides an array of templates to choose for subscription pages or sign-up forms. The landing page templates also have a page editor, which means it is completely customizable! And one of the best things about it is the SMS sending software where you can send a bulk text blast to your leads. It also features an autoresponder that lets you schedule ahead the emails you send to your customers. You can also customize it to immediately respond to the actions of your clients, such as greeting them on their birthdays. This gives your business connection with your clients. I believe ActiveTrail is the first to offer this.

ActiveTrail also provides surveys to interact with your leads or followers so you can generate sales. Another feature is its goals for conversion, which allows you to obtain leads from your page visitors so you can convert them. ActiveTrail offers a LOT! It really is a scalable software solution'a one-stop shop, I must say. ActiveTrail brings you a vast range of features for almost everyone involved in marketing. And if we do run into problems, they have a live chat where we can talk to their support. So far, I haven't run into any problems.

Whatever you're looking for, ActiveTrail can give you what you want. It can be quite frustrating at times to deal with how it loads slowly, but I understand that its extensiveness and being an all-inclusive solution software, it can happenIntensifying your marketing efforts and building up your online presence has never been this simple and awesome!

Pros

It is truly a scalable software solution which makes it really convenient for the person. I believe that it can definitely boost your business marketing potential!

Cons

Its loading time can be quite slow.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Noa S.

Activetrail has its problems but when you get used to them, it works.

Used Daily for 2+ years
Reviewed on 2017/10/06
Review Source: Capterra

We manage a large volume of groups, users, weekly newsletters with relative ease.

Pros

Easy intuitive use for people with basic graphic skill. We get great prices for sending out lots of newsletters, weekly, so, it is better for active users with lots of clients. Great customer support, and they know their problems...

Cons

We have 2 separate activities, B2B and B2C with different look, AND multilingual. No luck in establishing 2 accounts or 2 separate bodies to work with from the same account. It gives us hard time trying to keep our graphics intact. Storage of the ready blocks of graphics is not too clever. We would love to have multiple files (Per activity/language) but it can't be done.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10
Jerry B.

Superb Tool

Used Daily for 6-12 months
Reviewed on 2018/08/15
Review Source: SoftwareAdvice

Try the free version before going to the payment plans, they have almost all the functions of the premium versions and can serve the majority of small companies.

Pros

The massive sending of emails is very simple, with prefabricated templates and the ability to save the templates that one creates. Simply copy and paste the content and the program takes care of the rest, has many options for managing subscribers and is super easy to learn to use.

Cons

None so far. Sometimes it can be difficult to find what I'm looking for when I'm navigating their site.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

ActiveTrail Pricing

Starting from
US$7,00/month
Pricing options
Free Trial
One Time License
Subscription
Value for money

Select a plan according to the number of contacts that you have, to send them unlimited emails.

Up to 500 contacts: $7/month

Up to 1000 contacts: $12/month

Up to 2500 contacts: $24/month

Up to 5000 contacts: $38/month

Up to 10000 contacts: $55/month

Alternatively, purchase an email or SMS package if you'd rather not commit to a monthly plan.

ActiveTrail Features

  • A/B Testing
  • API
  • Drag & Drop Interface
  • Real Time Analytics
  • Social Media Integration

  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Email Marketing Management
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Data
  • Reporting & Statistics
  • Third Party Integration

Additional information for ActiveTrail

Key features of ActiveTrail

  • A/B testing
  • Auto-responders
  • CMS and CRM integration via an API
  • Campaign segmentation
  • Custom landing pages
  • Delivery tracking
  • Drag & drop interface
  • Event triggered actions
  • Event triggered email
  • Landing page templates & editor
  • Newsletter creation
  • RSS feeds
  • Real-time analytics
  • SMS
  • Social media integration

Benefits

  • Simplicity: ActiveTrail is one of the only email marketing solutions to offer a drag & drop email and landing page creation tool. Users can select from a range of templates and create campaigns in just a few seconds, without any technical knowledge.

  • Functionality: ActiveTrail is the most complete solution on the market with new features added every month.

  • Support: ActiveTrail offer client support via telephone, email, live chat, and social media.

  • ActiveTrail FAQs

    Below are some frequently asked questions for ActiveTrail.

    Q. What type of pricing plans does ActiveTrail offer?

    ActiveTrail offers the following pricing plans:

    Starting from: US$7,00/month

    Pricing model: One Time License, Subscription

    Free Trial: Available

    Select a plan according to the number of contacts that you have, to send them unlimited emails.

    Up to 500 contacts: $7/month

    Up to 1000 contacts: $12/month

    Up to 2500 contacts: $24/month

    Up to 5000 contacts: $38/month

    Up to 10000 contacts: $55/month

    Alternatively, purchase an email or SMS package if you'd rather not commit to a monthly plan.

    Q. What are the main features of ActiveTrail?

    ActiveTrail offers the following features:

    • A/B testing
    • Auto-responders
    • CMS and CRM integration via an API
    • Campaign segmentation
    • Custom landing pages
    • Delivery tracking
    • Drag & drop interface
    • Event triggered actions
    • Event triggered email
    • Landing page templates & editor
    • Newsletter creation
    • RSS feeds
    • Real-time analytics
    • SMS
    • Social media integration

    Q. Who are the typical users of ActiveTrail?

    ActiveTrail has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    Q. What languages does ActiveTrail support?

    ActiveTrail supports the following languages:

    English, French, German, Hebrew, Spanish

    Q. What type of pricing plans does ActiveTrail offer?

    ActiveTrail has the following pricing plans:

    One Time License, Subscription

    Q. Does ActiveTrail support mobile devices?

    We do not have any information about what devices ActiveTrail supports

    Q. What other apps does ActiveTrail integrate with?

    ActiveTrail integrates with the following applications:

    Cognito Forms, Convertful, FormKeep, Integromat, Magento, PieSync, Salesforce Sales Cloud, Shopify, Wordpress, Wordpress

    Q. What level of support does ActiveTrail offer?

    ActiveTrail offers the following support options:

    FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials