Beckon

Beckon

Marketing intelligence, analytics, reporting, and dashboards

(0 reviews)

Beckon Overview

Beckon is a multi-channel marketing analytics, reporting and dashboard platform which enables users to aggregate, visualize, and compare data from multiple different sources including ad servers, email, marketing automation, mobile, SEM, social media, video, web, and more.

Beckon enables users to create performance scorecards, which can be customized through a drag-and-drop editor, to present KPIs and marketing metrics within a framework of clients’ business and brand objectives. Scorecard templates can be setup and used to view all data with a consistent perspective, allowing direct comparison of performance between brands, regions, and campaigns. An unlimited number of scorecard drafts and layouts can be created, and shared with other users once they are finalized. Trends are automatically calculated and continuously updated, with scorecard visualizations automatically reflecting all changes to source data.

Beckon’s ad hoc reporting capabilities allow users to compare data for past and current performance across any timeframe, and any combination of metrics or KPIs. Multiple data visualizations and chart types are included, and users can view all possible visualizations for a particular question to select the most appropriate. These charts can then be added into new or pre-existing reports and dashboards.

Beckon includes out-of-the-box spend and ROI dashboards for brands, campaigns, channels, product lines, and more, which users can customize through a drag-and-drop interface, with the ability to embed videos, images, and social widgets, and incorporate text blocks to highlight key points and add comments. All charts are labelled with the business questions they answer, with rankings of comparative cost-effectiveness between strategies, channels, agencies, regions, and more. Customized dashboards can be turned into templates to apply the same filters to all data, allowing a consistent perspective across campaigns, and exported as PDFs or PowerPoints with all additions or comments attached.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

English

Beckon Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription

Pricing information is available on inquiry.

Beckon Features

  • Activity Dashboard
  • Campaign Analysis
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Real Time Data

  • A/B Testing
  • API
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

Additional information for Beckon

Key features of Beckon

  • Ad hoc reporting
  • Aggregate KPIs
  • Continuous scorecard updates
  • Custom formula creation
  • Customizable dashboards
  • Customizable scorecards
  • Data archive
  • Data export
  • Data gap identification
  • Data visualizations
  • Drag-and-drop interface
  • Historical spend and performance data
  • Import data via email
  • KPI comparisons
  • Multi-channel data integrations
  • Multiple timeframes
  • Omnichannel scorecards
  • Overdue data reminders
  • Performance tracking
  • Planned vs actual performance
  • Real-time dashboard updates
  • Spend and ROI analysis
  • Template creation
  • Trend visualization

Benefits

Integrate multiple data sources, including data from Excel, .csv, PowerPoint, PDF, API, and more, and import data and files and performance data into Beckon by email.

Scorecard templates can be set up and used to view and compare all brands and campaigns consistently, with users able to customize the scorecard setup through a drag-and-drop interface.

Data is updated continuously, with scorecards automatically updating to reflect changes.

Drag-and-drop dashboard customization allow users to compare various data sets with a consistent perspective, using data filters and embedded images, widgets, text blocks, and more.

Users can compare combinations of KPIs with ad-hoc reporting, with the ability to compare current performance with past performance over variable timeframes.

Beckon FAQs

Below are some frequently asked questions for Beckon.

Q. What type of pricing plans does Beckon offer?

Beckon offers the following pricing plans:

Pricing model: Subscription

Free Trial: Not Available

Pricing information is available on inquiry.

Q. What are the main features of Beckon?

Beckon offers the following features:

  • Ad hoc reporting
  • Aggregate KPIs
  • Continuous scorecard updates
  • Custom formula creation
  • Customizable dashboards
  • Customizable scorecards
  • Data archive
  • Data export
  • Data gap identification
  • Data visualizations
  • Drag-and-drop interface
  • Historical spend and performance data
  • Import data via email
  • KPI comparisons
  • Multi-channel data integrations
  • Multiple timeframes
  • Omnichannel scorecards
  • Overdue data reminders
  • Performance tracking
  • Planned vs actual performance
  • Real-time dashboard updates
  • Spend and ROI analysis
  • Template creation
  • Trend visualization

Q. Who are the typical users of Beckon?

Beckon has the following typical customers:

Mid Size Business, Small Business

Q. What languages does Beckon support?

Beckon supports the following languages:

English

Q. What type of pricing plans does Beckon offer?

Beckon has the following pricing plans:

Subscription

Q. Does Beckon support mobile devices?

We do not have any information about what devices Beckon supports

Q. What other apps does Beckon integrate with?

Beckon integrates with the following applications:

Basecamp, HubSpot Marketing, Mailchimp, Marketo, Oracle Eloqua, Pardot, Sprinklr, Sprout Social, Twitter, Wordpress

Q. What level of support does Beckon offer?

Beckon offers the following support options:

Online Support