Opteo

The team is very responsive. Opteo seems to diagnose all facets of an ad campaign and you can choose which recommendations push through to live. The dashboard is easy to use and not overloaded with too much data to where you cannot focus. Great job on the design. It has saved me hours of work literally. The best subscription I have for my business!!

The lack of of exporting reports for clients - but I asked the team and guess what it's coming. Honestly I can't think of one yet.

I’ll start by saying I am not currently using Opteo, but only because our new [sensitive content hidden] prefers to fly solo. My experience with Opteo was great. It’s a very easy to use system with some great features. It doesn’t do anything that can’t be done manually, but it can do it a lot faster, especially if you’re running multiple accounts. I’d like to add that the customer support is next to none. When Covid struck, we were actively using Opteo and they contacted us to offer their service free of charge as a way to support other businesses. I was flabbergasted. In addition, just a few weeks ago I mentioned we would be cancelling due to a new hire who wanted to manually manage the accounts, but I forgot to cancel. The owner reached out to inform me I forgot to cancel and refunded me without me even having to ask. I genuinely don’t see this level of customer service, but it’s amazing to see and experience.

Genuinely there wasn’t anything negative to report.

- Great UX
- Makes it easy to spot improvement areas
- Very good integration with Slack
- Easy to navigate

I wish it could be a bit more flexible when it comes to configuring different accounts (eg, being able to feed custom-built metrics to the algo).

If you know what you're doing with Adwords this is a powerful tool.
The data on WHY it makes a recommendation + the video explanation are a great compliment.
Makes it easy to spot insights.
Directly connected to Adwords to make changes at the click of a button.
Smart algorithm and based on best practices.
It works!

Lack of budget management and pacing features.
Lack of bulk edit ability.
Somewhat complicated UI, it's hard to bounce between client accounts quickly.
Could be too much for inexperienced Adwords users.

The recommendations and notifications are the best in class. I have tried every tool for Adwords management out there. This is the best I have used. Then you look at the price and you are sold for sure. The competition is easily twice the price. It's a no brainer at that point. It is clean and easy to quickly see how your campaigns are performing.

Wish they supported other platforms like Linkedin, Facebook and Bing.