Opteo

Opteo

Google Ads management tool

4.9/5 (76 reviews)

Opteo Overview

Opteo is a Google Ads management tool which offers improvement suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority order, and many can be launched with a single click, as Opteo pushes changes to Google Ads automatically, without the need to switch between interfaces.

Manage keyword bids, control budgets, optimise ad schedules, get real-time alerts, analyse search terms and more. Opteo includes over 40 different optimisations, to see the full list head here: https://opteo.com/docs

Pricing

Starting from
US$97,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

United Kingdom

Supported Languages

English

Opteo Reviews

Overall rating
4.9/5
99% positive reviews
68
Excellent
7
Very good
1
Average
0
Poor
0
Terrible
Michele M.

Excellent Adwords tool for those who want to remain in control of bidding

Used Daily for 1-5 months
Reviewed on 2017/09/06
Review Source

Pros

This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose.
I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match keyword with a different word order in the account.
I also love the suggestions on which ads to pause based on conversions per impression OR click through.
It has a lot of great features actually.
Support is great and gave me higher level suggestions on structuring my account.
What I really love is that there is a forum where you can suggest new features and vote on them, and they have statuses on them so you can see what's coming next.
We tried automated bidding tools but didn't have the huge conversion volumes required to see good results from those.
We'd trialed Acquisio but I didn't like how the bidding strategy was taken out of your hands, and setup was a nightmare - and even worse was disassociating my thousands of campaigns from the shared budgets their system set up - and support wouldn't help.
For accounts that have sufficient conversion volumes I'd likely use a combo of Opteo and Adspert which was our favourite bid automation tool, but for all of our accounts, big and small, Opteo has delivered good results for us regardless of the number of historical conversions.

Cons

A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed.
I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Peter D.

Exceptional Adwords Software That Puts The Client First

Used Daily for 6-12 months
Reviewed on 2017/07/14
Review Source

Pros

— Opteo optimizes for the client's best interest.

— Opteo encourages engagement between the marketer and the account.

— The Opteo recommendation engine has, on many occasions, provided extremely similar recommendations as our Google Partner Certified marketers. The difference is, our marketers spent hours reviewing the account while Opteo spends seconds. We continue these comparisons and they are ongoing and verifiable. Becuase of this, our trust level with Opteo is sky high; it can be relied on to provide solid, useful recommendations.

— Opteo is fun to use. We enjoy logging in and seeing what the engine has recommended for us.

— Opteo works. Across the board we have seen reduced CPAs, more conversions, and a higher Quality Scores.

— Opteo rarely fails. In our experience, we have never seen a timeout when the software is interacting with Google Adwords API to implement changes to the account.

— Opteo sales team are not pushy, and support is very helpful.

— Oboarding is easy, and there are multiple ways to add accounts, which is tremendously useful. e.g., you can add multiple MCCs, or single accounts, which means even though your clients might be a tangled web, it all gets standardized in Opteo.

Cons

Opteo takes Adwords info and displays the data in slightly different ways. I had a few questions about what this data meant, so contacted Opteo support. Opteo Support setup a screen share session with me and walked me through each of my questions. During this call, I learned much about Opteo and even a few things Adwords that I didn't know (yes, not everyone can know everything)!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Robert B.

The perfect Adwords tool for small agencies, freelancers, and those with limited time.

Used Daily for 6-12 months
Reviewed on 2017/02/22
Review Source: Capterra

As a small-scale digital marketing consultant I don't have the budgets to work with the larger automation or bidding tools, but I knew that I wanted to cut down on the time I spent performing "grunt work" in my accounts. I signed up for an Opteo trial (back when it was Altus) and have continued the plan ever since.

Opteo does all the heavy lifting of day to day account monotony for you. it has a beautiful interface with very clear explanations that provides you with suggestions to adjust keyword bids, change up extensions, pause ads, write new ads, add keywords, structure your account'all with very clear explanations, relevant numerical support, and additional text/video content around the subject.

I've taken an account that was losing money and brought it back to a profitable level over the past couple of weeks by correctly setting up my target CPAs within Opteo and following every suggestion that the tool has offered. The support from the team is incredible, they're both fast and very knowledgeable, and I would certainly recommend the tool to anybody needing to free up some time and reduce human error in their Adwords account. I can only see Opteo getting better, so I'll certainly remain a member.

Pros

Reduces human error in maintenance checking
Reduces time spent on grunt work
Clear, concise reporting-much easier to see KPIs at a glance over Adwords interface
Beautiful UX

Cons

Although every suggestion in the tool will ultimately help with quality scores, it would be great to have a feature to monitor quality score at ad group level. (I have been in touch with the team and they've acknowledged this.)

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Alan J.

Fine AdWords management tool that makes everything in one place

Used Daily for 1+ year
Reviewed on 2018/08/15
Review Source

Pros

It is basically an Adwords management tool, that provides suggestions by continuous extensive monitoring of your accounts with the backup of statistically relevant information and you get these suggestions many times a day about the several options available. They have a lot of features that enable users to create their ads by writing them themselves or even based on their rival’s ads.

Cons

The interface of the application isn't user-friendly and is not apt for the portable devices such as tabs and mobile phones. Absence of features to export a report. The application needs extension to Google display network. The reporting tool lacks advanced features.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Josh P.

Opteo Is a Must Have for Google Ads Users Looking to Make Management Less Time Consuming!

Used Daily for 1+ year
Reviewed on 2018/08/07
Review Source

Pros

I've been using Opteo for about a year now and I can't imagine ever leaving. A lot of Google Ads tools out their aim to take away control of your campaigns with extensive automation. Opteo keeps the control in the hands of the Managers, allowing them to pick and and choose what optimizations they want to push live to the campaign. The majority of the adjustments are changes to the campaign that hours of analyzing data would only point to.

Cons

The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Opteo Pricing

Starting from
US$97,00/month
Pricing options
Free Trial
Subscription
Value for money

Opteo Features

  • Monitoring

  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Third Party Integration

Additional information for Opteo

Key features of Opteo

  • Ad pausing
  • Ad performance analysis
  • Ad writing
  • Budget optimization
  • Continuous account monitoring
  • Improvement suggestions
  • Inbox-style interface
  • Keyword bid updates
  • One-click changes
  • Search query analysis
  • Task automation
  • Task prioritization

Benefits

Opteo monitors accounts in real time, and suggests lists of potential improvements sorted by priority.

Each recommended improvement is backed by statistically relevant data and continuous account monitoring.

Improvements can be launched with just one click, and Opteo automatically pushes changes to Google Ads, with no need to constantly switch between interfaces.

Repetitive tasks can be automated, and processes streamlined by Opteo.

Real-time alerts for dramatic shifts in KPIs.

Exportable account scorecards for use in client pitches and meetings.

Opteo FAQs

Below are some frequently asked questions for Opteo.

Q. What type of pricing plans does Opteo offer?

Opteo offers the following pricing plans:

Starting from: US$97,00/month

Pricing model: Subscription

Free Trial: Available

Q. What are the main features of Opteo?

Opteo offers the following features:

  • Ad pausing
  • Ad performance analysis
  • Ad writing
  • Budget optimization
  • Continuous account monitoring
  • Improvement suggestions
  • Inbox-style interface
  • Keyword bid updates
  • One-click changes
  • Search query analysis
  • Task automation
  • Task prioritization

Q. Who are the typical users of Opteo?

Opteo has the following typical customers:

Freelancers, Large Enterprises, Mid Size Business

Q. What languages does Opteo support?

Opteo supports the following languages:

English

Q. What type of pricing plans does Opteo offer?

Opteo has the following pricing plans:

Subscription

Q. Does Opteo support mobile devices?

We do not have any information about what devices Opteo supports

Q. What other apps does Opteo integrate with?

Opteo integrates with the following applications:

Google AdWords, Slack

Q. What level of support does Opteo offer?

Opteo offers the following support options:

FAQs, Knowledge Base, Online Support, Video Tutorials