About Opteo

Opteo is a Google Ads management tool which offers improvement suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority order, and many can be launched with a single click, as Opteo pushes changes to Google Ads automatically, without the need to switch between interfaces.

Manage keyword bids, control budgets, optimise ad schedules, get real-time alerts, analyse search terms and more. Opteo includes over 40 different optimisations, to see the full list head here: https://opteo.com/docs


Key benefits of Opteo

Opteo monitors accounts in real time, and suggests lists of potential improvements sorted by priority.

Each recommended improvement is backed by statistically relevant data and continuous account monitoring.

Improvements can be launched with just one click, and Opteo automatically pushes changes to Google Ads, with no need to constantly switch between interfaces.

Repetitive tasks can be automated, and processes streamlined by Opteo.

Real-time alerts for dramatic shifts in KPIs.

Exportable account scorecards for use in client pitches and meetings.


Images

Opteo Software - The Opteo account centre gives you a high level view of all your Google Ads accounts. Click into any to see improvement tasks, account scorecards, KPI dashboards and more.
Opteo Software - Opteo suggests improvements based on an account's conversion data and performance targets. Log in, review and - if you agree - push live to Google Ads in one click.
Opteo Software - Perform in-depth account audits in seconds. Opteo scores your accounts to help you see areas to focus on. Export your scorecards for use in client pitches and meetings.
Opteo Software - KPI dashboards allow you to visualise an account's important metrics in one place. Includes hidden metrics such as Quality Score components and Ad Rank.
Opteo Software - Manage accounts in one unified table. Drill down to view ad groups, keywords and ads.
View 5 more
Opteo Software - The Opteo account centre gives you a high level view of all your Google Ads accounts. Click into any to see improvement tasks, account scorecards, KPI dashboards and more.
Opteo Software - Opteo suggests improvements based on an account's conversion data and performance targets. Log in, review and - if you agree - push live to Google Ads in one click.
Opteo Software - Perform in-depth account audits in seconds. Opteo scores your accounts to help you see areas to focus on. Export your scorecards for use in client pitches and meetings.
Opteo Software - KPI dashboards allow you to visualise an account's important metrics in one place. Includes hidden metrics such as Quality Score components and Ad Rank.
Opteo Software - Manage accounts in one unified table. Drill down to view ad groups, keywords and ads.

Not sure about Opteo? Compare with a popular alternative

Opteo

4,9 (113)
VS.

Starting Price

US$99,00
month
US$0,00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

15
31

Integrations

2
4

Ease of Use

4,9 (113)
4,4 (20)

Value for Money

4,9 (113)
4,1 (20)

Customer Service

4,9 (113)
4,8 (20)
Green rating bars show the winning product based on the average rating and number of reviews.

Alternatives

TrueClicks

4,5
#1 Alternative to Opteo
TrueClicks helps organizations create, launch, and manage pay per click (PPC) marketing campaigns. Designed for Google...

Optmyzr

4,6
#2 Alternative to Opteo
Don't waste your time on repetitive tasks in Google Ads. Our PPC automation tools are built to save you time! Our tools...

Acquisio

3,9
#3 Alternative to Opteo
Acquisio is a suite of solutions for agencies and marketers to sell, launch, manage, optimize and report on digital...

Adzooma

4
#4 Alternative to Opteo
By leveraging machine learning and data science, the Adzooma platform pinpoints what drives online business success to...

Reviews

Overall rating

4,9 /5
(113)
Value for Money
4,9/5
Features
4,7/5
Ease of Use
4,9/5
Customer Support
4,9/5

Already have Opteo?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 113
Dora
Dora
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great tool to monitor daily AdWords campaigns, it tells what needs to be improved, why it...

Reviewed on 2017/08/29

Pros

Improvements field is great - in seconds you can see what improvements you can do to improve the campaign performance.
The scorecard and performance fields are very easy to analyse in a couple of minutes you can see the previous day performance. One of my favorite is the Search Impression share which tells you % of share lost to rank, budget and the % of impression won.

Cons

Though is a great tool to monitor and to support to overall performance improvements (campaign level), is not ideally to do more detailed improvements, i.e. ad group level, or keyword level.

Josh
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Opteo Is a Must Have for Google Ads Users Looking to Make Management Less Time Consuming!

Reviewed on 2018/08/07

Pros

I've been using Opteo for about a year now and I can't imagine ever leaving. A lot of Google Ads tools out their aim to take away control of your campaigns with extensive automation. Opteo keeps the control in the hands of the Managers, allowing them to pick and and choose what optimizations they want to push live to the campaign. The majority of the adjustments are changes to the campaign that hours of analyzing data would only point to.

Cons

The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.

Alessio
Alessio
Overall rating
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Helps keeping my accounts at bay

Reviewed on 2018/07/10

Pros

- Great UX
- Makes it easy to spot improvement areas
- Very good integration with Slack
- Easy to navigate

Cons

I wish it could be a bit more flexible when it comes to configuring different accounts (eg, being able to feed custom-built metrics to the algo).

Thomas
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great system for Google Ads

Reviewed on 2019/03/15

Overall very satisfied with the system and are recommending this a lot to others, heads up for the...

Overall very satisfied with the system and are recommending this a lot to others, heads up for the team and their service

Pros

First of all, it's unbelievable easy to use this system, we have been using it for a couple of years and the service and support is truely great. The developers are also open for new ideas and are continuously developing new features.

Cons

Dont have any comments for this at all, if we have any issues and need for support the team have an answer right away.

Thomas
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Makes Adwords....a little too easy!

Reviewed on 2019/01/14

Pros

We've been using Opteo to optimize a few accounts over the past two years. The tool makes it easy to retain a very clear overview of your account while making improvements.

I can only imagine the tool is suitable for agencies large and small. Their dev team constantly iterates on the platform to the benefit of the user.

UX & UI is great and straightforward too. If you're on the fence - use Opteo, there's no downside whatsoever. It more than pays for itself :)

Cons

None that spring to mind, which is pretty rare.

If we're clutching at straws here, I'd say the dashboard is a little 'white'? Opteo has made sure Adwords is boring and easy for me, even though we're operating in a hypercompetitive niche. Make of that what you will :)

Showing 5 reviews of 113 Read all reviews

Opteo FAQs

Below are some frequently asked questions for Opteo.

Opteo offers the following pricing plans:

  • Starting from: US$99,00/month
  • Pricing model: Subscription
  • Free Trial: Available

It is also available at $197/mo and $397/mo with additional features.

Opteo has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

Opteo supports the following languages:

English

Opteo supports the following devices:

Opteo integrates with the following applications:

Google Ads, Slack

Opteo offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

Related categories

See all software categories found for Opteo.