SendPulse

SendPulse

Maximizing e-mail marketing open rates automatically

4.4/5 (92 reviews)

SendPulse Overview

SendPulse automatically maximizes the main metric of e-mail marketing - newsletter open rate. It collects tons of data about billions of email addresses in the system and predicts the best time and the best channel for each recipient when to deliver the next message to him. In a result our customers see 50% open rate increase in average.

SendPulse Al is an integrated electronic messaging platform with the "Artificial Intelligence" system and Hyper Personalization, that enables customers to communicate with all devices by Email, SMS, Web push, SMTP etc. Clients using SendPulse Al regularly see 50% to 100%+ increases in engagement metrics including click-through-rates, page views, time on site and conversions.

Pricing

Starting from
US$8,90/month
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

English, Portuguese, Russian, Turkish

SendPulse Reviews

Overall rating
4.4/5
90% positive reviews
60
Excellent
23
Very good
3
Average
0
Poor
6
Terrible
Zachariah K.

SendPulse fits our needs for bulk mailing to our many thousands of readers of our magazine.

Used Other for 1+ year
Reviewed on 2018/04/25
Review Source: Capterra

The ability to send thousands of emails in one go. It helps manage campaigns to all our subscribers readers.

We also get to use it to send messages to select smaller subgroups of our readers and subscribers or even our advertisers (in some cases).

Pros

The User Interface UI is fairly neat and tidy. The buttons and controls are fairly easy to figure out even without a walkthrough or guide.

The software allows you to send a huge number of emails (to clean email addresses) with ease.

They maintain a high level of integrity with regard to not sending spam (to protect themselves and yourself).

Their support staff are polite and pretty prompt in dealing with queries and complaints. They tend to offer solutions where possible.

(For example, we had a mailing list that we had built over several years which had older addresses which had lapsed and expired and changed. When we tried to launch a campaign to those addresses many bounced back and they shut down the campaign midway. Initially, we were disappointed and irritated but after getting to chat with the support team we were offered good advice on cleaning our list. )

Cons

It would be good to have an email cleaner built into the software rather than having to use an external service.

I hate to pay for anything but sometimes you have to. In the case of SendPulse i got a good deal on a special and am happy with the price i pay. Those using the software can control their budget and choose packages that suit their pocket but be aware that there are cos

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Robert C.

Use it every day

Used Daily for 1+ year
Reviewed on 2018/07/30
Review Source: Capterra

The ability to send multiple personalized emails and sms message to my whole list or I can segment down to a small group. Very good value.

Pros

The best thing I like about sendpulse is ease of use. You can very easily set up a automated email flow along with sms message all in the same program. You can build custom temples emails and SMS message. You have the ability to use variables to make your campaign be more personalized. You can import emails or build them with HTML builder also. Click and drop email builders make it very simple. You also earn credits that can be used to pay for services. Customer support is fast and. Very helpful.

Cons

The big issue is speed, they do have an issue when it comes to. Page speed when saving email templets. It can be a little frustrating when you are trying to fix something small.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Verified Reviewer

Good but API is hard work

Used Weekly for 1-5 months
Reviewed on 2016/09/13
Review Source: GetApp

So – I am going to caveat this whole thing with – if you’re not interested in using the API or you are not coming from another service with an existing API integration, this probably won’t apply to you.

Summary: 2 different API’s, both awfully designed, both poorly documented, both with completely different authentication methods, credentials etc. however, the application itself is great, so if you’re not using the API, it’s probably fine.

Full Review:

SendPulse has a functional API, but it feels like it was created by someone that read a REST API book of best practices without really thinking about how people would / should use it.

My biggest problem is the way authentication works (on the main API which is for sending your campaigns, managing subscriptions etc.), sure it follows all OAUTH standards, but this means you need to manage identify on your application so you send all the correct tokens etc., it feels very Salesforce, not Slack (if you have used either of these API’s you will know, Slack is easy, Salesforce is really really hard) – another comparison would be that it feels like IBM made this software when you are using the API, not a start-up.

If you are coming from something like MailChimp – the MailChimp API is easy, send a request with your API key and whatever you are requesting happens or you get a meaningful response, I have seen many garbage responses from the SendPulse API – you cannot guarantee JSON will come back, sometimes you get HTML, sometimes you get a weird HTML 404 page with some Yahoo copyright notices all over it, it all depends on how mangled your request is – so on top of having to worry about handling identity, you need to handle all sorts of strange responses not just JSON – and therein lies the next problem – DOCUMENTATION:

The API documentation is god-damn-awful, and because the API is quite complex and / or obscure in terms of how you request stuff, you often end up with garbage responses and have to trial-and-error how stuff works.

SendPulse has created a bunch of libraries to make this easier, and if you want to hang your PHP application by using their library, then go ahead – but if you have some kind of background task manager you will probably have to write your own stuff, which in most cases would not be too hard, but because the documentation is sparse, I really struggled to do even the basic stuff with CURL on the command line – if I was to suggest anything, provide CURL examples like Slack does, at least that way I could reverse engineer the CURL to sort out the lack of actual documentation (again, it’s a problem because the API responds with junk HTML if you get your request wrong so you don’t know what is actually wrong and have to trial-and-error a lot).

On top of all of this, if you are planning on using the SMTP send-alone API, you have a completely different authentication process – one that I still have no idea how to make work – this is what the documentation says about how to authenticate: http://i.imgur.com/sVAc3II.png

(the original documentation is here, but I think you need to be logged in to view it: https://login.sendpulse.com/manual/smtp-api/)

I personally have no idea how to authenticate against this SMTP API. I have not yet asked support about it because they are looking at something else for me that is more important, but I just don’t…….. what….. from the documentation (a required parameter to authenticate, IV): “iv – an initialization vector, encrypted by a public key with an OpenSSL Library usage” – what is this? Why is it never mentioned again? how do I get it?

And most importantly, why on earth is it different to the (already convoluted) other OAUTH authentication on the main mail API?

Anyway, to wrap this up, I picked up SendPulse because I needed both templated / campaign based email and SMTP / transactional email and I previously had MailChimp, but did not want to pay for Mandrill because my SMTP volumes were super low.

SendPulse is fine, but I have wasted more time than the money I would have saved just using Mandril, however if you can get over all of this, the product is actually pretty good which is why I have not left a steamer of a review score, and as I said at the start, if you are not using the API it is great.

I just hope they release a new version of the API that focuses on functionality rather than horrible REST standards (although I’m not convinced all of this is standards compliant), which I think have generally been thrown away by the new-wave tech start-ups so people can quickly deliver value.

Pros

Price
Web Interface
Email Builder

Cons

API
Can't use Email Builder emails in the SMTP email interface

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

4.0/10
Verified Reviewer

SendPulse is a good universal tool for your marketing

Used Weekly for 2+ years
Reviewed on 2019/06/09
Review Source: Capterra

Pros

I like that I can send both my emails and SMS from one app. Moreover, SendPulse provides good Web Push notifications feature. So I do not need to create an account in 3 or more other apps. That is probably the best thing I like about this software.

Cons

I still prefer to use some other email services alongside with SendPulse. Maybe, SendPulse is just not that popular among online marketing community and thus lacks trust. Though, this has nothing to do with its functionality, this is just my personal prejudices.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Verified Reviewer

Multipurpose marketing platform

Used Daily for 6-12 months
Reviewed on 2019/02/16
Review Source: Capterra

A perfect marketing tool for small businesses, affiliates, startups, and bloggers.

Pros

SendPulse is an all-in-one marketing platform that offers multiple products including email marketing, web push, chatbots, sms marketing, and much more.
What I personally love is their drag-and-drop builder that lets you create an email without any issues. I have to say that their builder is flawless and works great as opposed to email builders of some other email providers that I have used in the past.
It integrates with leading apps and tools including Zapier which makes it a perfect choice for all types of businesses.
Not to mention, it is fairly cheap to use.

Cons

Their development team needs to fix bugs that bother users on and off such as lagging issue when using email builder tool.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

SendPulse Pricing

Starting from
US$8,90/month
Pricing options
Free Trial
Free
Subscription
Value for money

Email service:
Free plan - Less than 2500 subscribers, up to 15000 email newsletters per month.
Monthly subscription - Based on number of subscribers, from $9/month for 100 subscribers, up to $8.40/month for 500,000 subscribers.
Pay-as-you-go - Prepaid email packages, from $32 for 10000 emails, up to $812 for 500,000 emails.

SMTP service:
Monthly subscription - Based on the number of messages to be sent per month, from $8.85/month for 10000 messages, up to $275/month for 500,000 messages.
Pay-as-you-go - Prepaid email packages, from $15 for 10000 emails, up to $780 for 1 million emails.

Webpush service:
Always free for any volumes

SendPulse Features

  • A/B Testing
  • API
  • Automatic Notifications
  • Campaign Analysis
  • Customizable Branding
  • Customizable Templates
  • Drag & Drop Interface
  • Email Marketing
  • Real Time Analytics
  • Reporting & Statistics

  • Activity Dashboard
  • Campaign Management
  • Content Management
  • Data Import/Export
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Data
  • Social Media Integration
  • Third Party Integration

Additional information for SendPulse

Key features of SendPulse

  • A/B testing
  • Automated sending
  • Bulk messages
  • Campaign reports
  • Custom subscription forms
  • Customizable branding
  • DKIM signatures
  • Dedicated IP address
  • Delivery error reports
  • Drag-and-drop editor
  • Email personalization
  • Email scheduler
  • Email templates
  • Mailing list statistics
  • Personalized notifications
  • Push notifications
  • Replaceable text fields
  • SPF signatures
  • Segmentation
  • Sending reports
  • Trigger messages
  • Unsubscriber list

Benefits

API integrations with CRM, CMS, eCommerce, and other systems allow users to send mailings, track campaign statistics and integrate mailings into other systems.

More than 100 layout templates are included, with a drag-and-drop editor allowing users to create their own email templates.

Set up replaceable text fields in emails to personalize emails with recipient information.

Send mails automatically based on specified triggers, including newsletter subscriptions, unopened messages, link clicks, birthdays, and more.

A/B testing allows the effectiveness of multiple versions of message subjects or body text to be compared.

SPF (sender policy framework) and DKIM (DomainKeys identified mail) signatures are included to improve message delivery rates, and reduce the number of messages marked as spam.

SendPulse FAQs

Below are some frequently asked questions for SendPulse.

Q. What type of pricing plans does SendPulse offer?

SendPulse offers the following pricing plans:

Starting from: US$8,90/month

Pricing model: Free, Subscription

Free Trial: Available

Email service:
Free plan - Less than 2500 subscribers, up to 15000 email newsletters per month.
Monthly subscription - Based on number of subscribers, from $9/month for 100 subscribers, up to $8.40/month for 500,000 subscribers.
Pay-as-you-go - Prepaid email packages, from $32 for 10000 emails, up to $812 for 500,000 emails.

SMTP service:
Monthly subscription - Based on the number of messages to be sent per month, from $8.85/month for 10000 messages, up to $275/month for 500,000 messages.
Pay-as-you-go - Prepaid email packages, from $15 for 10000 emails, up to $780 for 1 million emails.

Webpush service:
Always free for any volumes

Q. What are the main features of SendPulse?

SendPulse offers the following features:

  • A/B testing
  • Automated sending
  • Bulk messages
  • Campaign reports
  • Custom subscription forms
  • Customizable branding
  • DKIM signatures
  • Dedicated IP address
  • Delivery error reports
  • Drag-and-drop editor
  • Email personalization
  • Email scheduler
  • Email templates
  • Mailing list statistics
  • Personalized notifications
  • Push notifications
  • Replaceable text fields
  • SPF signatures
  • Segmentation
  • Sending reports
  • Trigger messages
  • Unsubscriber list

Q. Who are the typical users of SendPulse?

SendPulse has the following typical customers:

Freelancers, Mid Size Business, Non Profit, Small Business

Q. What languages does SendPulse support?

SendPulse supports the following languages:

English, Portuguese, Russian, Turkish

Q. What type of pricing plans does SendPulse offer?

SendPulse has the following pricing plans:

Free, Subscription

Q. Does SendPulse support mobile devices?

SendPulse supports the following devices:

Android, iPhone, iPad

Q. What other apps does SendPulse integrate with?

SendPulse integrates with the following applications:

ActiveCampaign, Bitrix24, Capsule, Chargebee, LeadsBridge, ProjectManager.com, Slack, Tapfiliate, Wordpress, appointlet

Q. What level of support does SendPulse offer?

SendPulse offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support