Swydo

Swydo

AdWords and PPC monitoring, analytics, and reporting tool

3.8/5 (4 reviews)

Swydo Overview

Swydo is a web-based platform for marketers which offers tools for campaign monitoring, PPC and analytics reporting, collaboration, task management, and more. Swydo integrates with Google AdWords, Bing Ads, Facebook Ads and Facebook Graph, Pingdom, Google Analytics, Google Webmaster Tools, and more.

Users can set up reports in Swydo to be sent automatically to their clients, at custom intervals or on a daily, weekly, or monthly basis. Report date ranges can be specified, KPIs and widgets added, and the report layout, fonts, and colors customized. Customizable email templates allow users to add company logos and personalized signatures to report deliveries, and Swydo provides a delivery overview, enabling users to see if scheduled reports have been delivered successfully. With Swydo’s Dynamic Report Templates, all reports dependent on a template can be automatically updated when the template is changed, with users able to control which widgets are updated.

Unlimited accounts can be integrated with Swydo, allowing users to monitor and report on unlimited campaigns and ad groups. Swydo continuously monitors all campaigns, and notifies users of various issues including reduced click-through rate (CTR), costs increases, and PageSpeed drops, with users able to define the limits outside of which alerts are generated. Color-coded KPI indicators alert users to the severity of the change, enabling users to prioritize the most urgent issues.

Pricing

Starting from
US$75,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

Danish, Dutch, English, Finnish, German and 5 others, Italian, Polish, Portuguese, Spanish, Swedish

Swydo Reviews

Overall rating
3.8/5
75% positive reviews
0
Excellent
3
Very good
1
Average
0
Poor
0
Terrible

Great, Affordable Dashboard Reporting

Used Weekly for 1+ year
Reviewed on 2019/05/03
Review Source: Capterra

Pros

Great way to easily share reports with stakeholders. Price point makes this an attractive alternative to the free Google Data Studio which can be buggy and limited at times.

Syncs with a very wide range of 3rd party applications such as Google Analytics and Ads.

Cons

Due to limitations with the reporting widgets, not everything which can be easily shown in GA (or in a GA Dashboard) can be displayed in Swydo, but good for 80% of needs.

Rating breakdown

Ease of Use

Likelihood to recommend

5.0/10
Jack W.

Easy to use to report SEO results to clients but lacks flexibility

Used Monthly for 1+ year
Reviewed on 2018/07/11
Review Source: Capterra

It makes it really easy to report data to clients on a regular basis, easing the stress of using multiple tools to create a report, and provides the reports in a nice format.

Pros

Swydo is really useful for quickly generating a set of reports for multiple clients to show them the results of their digital marketing; for example, SEO and PPC. It has a large number of integrations with a whole range of third-party services, allowing us to show almost all stats in one consistent format to the client.

Cons

The tool lacks flexibility. The widgets they provide are very fixed. As an example, a 0.1% decrease in a stat from the previous period would show a red arrow, which makes the client think it is down massively, as it doesn't show a comparative number, when in actual fact it could be down by only 1.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10
Michel G.

Good basic tool

Used Monthly for 1+ year
Reviewed on 2018/10/15
Review Source: Capterra

Great tool for a basic report on SEM and Analytics.

Pros

Swydo is fairly simple and adds integrations as time goes on. I find the simple integration of Google Analytics and AdWords is exactly what most of my clients needed and they were satisfied with a simplistic design.

Cons

The design is impossible to change; the fonts under the widgets are analog and inconsistent with my formatting. Many clients asked for alternatives.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Defensa del T.

Rating only

Reviewed on 2016/08/11
Review Source

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

5.0/10

Swydo Pricing

Starting from
US$75,00/month
Pricing options
Free Trial
Subscription
Value for money

14-day free trial, no credit card required.

Professional: $75 per month or $768 per year - 3 users, 20 clients.

Boutique: $145 per month or $1488 per year - 5 users, 40 clients.

Loft: $360 per month or $3672 per year - 20 users, 100 clients.

Swydo Features

  • Customizable Branding
  • Monitoring

  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

Additional information for Swydo

Key features of Swydo

  • AdWords integration
  • Analytics reporting
  • Automatic alerts
  • Calendar integration
  • Customizable branding
  • Dashboard creation
  • Email templates
  • Google Analytics integration
  • Graphs and charts
  • KPI indicators
  • KPI monitoring
  • Multi-language reporting
  • Online marketing reports
  • PPC reporting
  • Project templates
  • Recurring tasks
  • Report send logs
  • Scheduled reporting
  • Time tracking
  • Unlimited integrations
  • Unlimited projects
  • Unlimited reports

Benefits

  • Scheduled reports can be set up to send daily, weekly, monthly, or at custom intervals, delivered by customizable emails with personal signatures and company logos.

  • Delivery reports alert users to the status of scheduled reports, including any which could not be delivered.

  • Dynamic Report Templates (DRTs) allow changes made by users to a report template to be updated on reports created from that template, in real time.

  • Users can create report templates and brand reports with custom layouts, fonts, and colors.

  • KPI alert indicators notify users when metrics fall outside of predefined limits.

  • Swydo FAQs

    Below are some frequently asked questions for Swydo.

    Q. What type of pricing plans does Swydo offer?

    Swydo offers the following pricing plans:

    Starting from: US$75,00/month

    Pricing model: Subscription

    Free Trial: Available

    14-day free trial, no credit card required.

    Professional: $75 per month or $768 per year - 3 users, 20 clients.

    Boutique: $145 per month or $1488 per year - 5 users, 40 clients.

    Loft: $360 per month or $3672 per year - 20 users, 100 clients.

    Q. What are the main features of Swydo?

    Swydo offers the following features:

    • AdWords integration
    • Analytics reporting
    • Automatic alerts
    • Calendar integration
    • Customizable branding
    • Dashboard creation
    • Email templates
    • Google Analytics integration
    • Graphs and charts
    • KPI indicators
    • KPI monitoring
    • Multi-language reporting
    • Online marketing reports
    • PPC reporting
    • Project templates
    • Recurring tasks
    • Report send logs
    • Scheduled reporting
    • Time tracking
    • Unlimited integrations
    • Unlimited projects
    • Unlimited reports

    Q. Who are the typical users of Swydo?

    Swydo has the following typical customers:

    Mid Size Business, Small Business

    Q. What languages does Swydo support?

    Swydo supports the following languages:

    Danish, Dutch, English, Finnish, German, Italian, Polish, Portuguese, Spanish, Swedish

    Q. What type of pricing plans does Swydo offer?

    Swydo has the following pricing plans:

    Subscription

    Q. Does Swydo support mobile devices?

    We do not have any information about what devices Swydo supports

    Q. What other apps does Swydo integrate with?

    Swydo integrates with the following applications:

    Google AdWords, Google Analytics, Google Drive, Instagram, LinkedIn, Pingdom

    Q. What level of support does Swydo offer?

    Swydo offers the following support options:

    Knowledge Base, Online Support, Phone Support