Competera

Market-driven and demand-based pricing for retailers

5 /5 (48 reviews) Write a Review!

Competera Overview

What is Competera?

Competera offers a unified pricing platform for enterprise retailers to recover lost profits and meet new shopping patterns with the help of optimal pricing for each product across all selling channels through a unique combination of pricing engines and deep learning tech.

The pricing platform delivers the right mix of pricing approaches for online and brick&click retail businesses in one place including market-driven pricing, demand-based pricing, markdown optimization, and competitive data.

1. Market-driven Pricing:
- Price following via customizable rules
- Product matching & data scraping*
- True KVIs’ suggestions
- True competitors’ identification

2. Demand-based Pricing:
- Pricing recommendations based on demand elasticity
- Cannibalization and cross-elasticity are taken into account
- Category goal-driven pricing scenarios

3. Markdown Optimization*
- Cascaded price reductions to clear old stock
- Differentiated discount % recommendations

4. Competitive Data*
- Product matching
- Marketplace crawling
- Competitive analytics
* optional

Every customer benefits from an individual pricing design and gets support from a dedicated account management team, including an account manager, a pricing solutions architect and customer care managers.

Competera Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Pricing information is available on inquiry.


Competera Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, Japan and 3 others, Germany, Brazil, Mexico
Supported Languages
English

Media

Competera video Competera screenshot: Competera screenshot: Competera screenshot: Competera screenshot:

Competera Reviews

Competera Reviews

Overall rating
5
/
5
Excellent
46

Very good
2

Average
0

Poor
0

Terrible
0

Value for Money
4,9
Features
4,8
Ease of Use
4,9
Customer Support
5
100% recommended this app
Mantė O.

Great retail pricing software: we increase our sales and stay competitive

Ok, thanks to Competera, we have a very comprehensive and up-to-date picture of the market at any given time which helps us make far more well-informed pricing decisions.

I think the most important goals for us are to increase the sales of our company and be competitive in the market. Competera helps us with them.

As for the features, I love their clear and easy-to-use dashboards (the design is great!).


Igor V.

Highly qualified price monitoring for brands

Delonghi group (Delonghi, Kenwood, Braun) is an Italian brand of domestic appliances located in 40 countries. The right price for our product is valuable for our brand. My goal is to ensure a good selling price within the region. Competera solves the problem of my awareness of pricing in our distribution channels. Due to information from Brand Intelligence product I always know the current price of our products so that I can prevent bad tendencies.


Verified Reviewer

Used it a lot to understand my clients' behavior and it helped a lot!


Robert S.

Advanced price optimization and a proactive pricing strategy

Here's a list of benefits we've realized:
- Switching to strategic tasks;
- Sustainable and proactive pricing;
- Advanced price optimization.


Oleksandr M.

Price tracking for sales and revenue growth

Any problems are solved in a couple of hours by the tech support team. If I had a specific request on the rules of repricing, I only need ask and it appears on my dashboard.


Mantė O.
Industry: Retail
Company size: 1 001-5 000 Employees

Great retail pricing software: we increase our sales and stay competitive

Used Daily for 2+ years
Reviewed on 2020/07/10
Review Source: Capterra

Ok, thanks to Competera, we have a very comprehensive and up-to-date picture of the market at any given time which helps us make far more well-informed pricing decisions.

I think the most important goals for us are to increase the sales of our company and be competitive in the market. Competera helps us with them.

As for the features, I love their clear and easy-to-use dashboards (the design is great!).

Pros

We are the largest retail chain of DIY, home repairing and improvement, house building stores in the Baltic region, and it’s important for us to receive high-quality competitive data about our true competitors, as well as get data-driven actionable insights on setting optimal prices across our assortment at any time. Competera allows us to do that. The speed of decision making is also important and, with Competera, we’ve significantly speeded up our repricing.

Also, I like the communication between our companies. We have been cooperating for almost 4 years now and Competera’s customer care team has always been extremely responsive and very rapid at addressing my requests.

Cons

Everything is great, but I’d love to see even higher matches quality.

Response from Competera

Thank you, Mante! It's a pleasure to work with you, too

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Igor V.
Industry: Consumer Goods
Company size: 1 001-5 000 Employees

Highly qualified price monitoring for brands

Used Daily for 1+ year
Reviewed on 2018/05/23
Review Source: Capterra

Delonghi group (Delonghi, Kenwood, Braun) is an Italian brand of domestic appliances located in 40 countries. The right price for our product is valuable for our brand. My goal is to ensure a good selling price within the region. Competera solves the problem of my awareness of pricing in our distribution channels. Due to information from Brand Intelligence product I always know the current price of our products so that I can prevent bad tendencies.

Pros

I like Competera for solving complicated tasks just in time they promised. For instance, I had a goal to monitor prices from challenging marketplace. I was interested in the report of MAP violations by key positions. I know that was technically difficult task for Competera, and they handled the problem of scanning the complex website.

Cons

I work with Competera since 2017 and I can't say that I have some outstanding concerns about product or customer support.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Cosmetics
Company size: 11-50 Employees

Used it a lot to understand my clients' behavior and it helped a lot!

Used Daily for 1-5 months
Reviewed on 2018/06/11
Review Source: Capterra

Pros

The thing that I like most about Competera Pricing Platform is the intelligence behind it. This system learns with my customer's behaviour and helps me to develop my whole pricing strategy.

Cons

I like almost everything about this software, but it is too expensive. So it is the only thing that I can say that I like least.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Robert S.
Industry: Retail
Company size: 201-500 Employees

Advanced price optimization and a proactive pricing strategy

Used Daily for 1+ year
Reviewed on 2020/02/03
Review Source: Capterra

Here's a list of benefits we've realized:
- Switching to strategic tasks;
- Sustainable and proactive pricing;
- Advanced price optimization.

Pros

We've been using Competera for over a year and it is truly indispensable for the team. Out of all the benefits it has, Competera helped us reduce manual work and save plenty of time that we can now spend on strategically important tasks.

We are now capable of tracking and course-correcting strategy implementation and market positioning on a daily basis. We look forward to enhancing our position with Competera via advanced price optimization and proactive pricing.

Competera managed to satisfy our requests and that's why we would definitely recommend it to other retailers.

Cons

Nothing much to report so far. It's been a very good experience.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Oleksandr M.
Industry: Cosmetics
Company size: 51-200 Employees

Price tracking for sales and revenue growth

Used Daily for 6-12 months
Reviewed on 2017/07/27
Review Source: Capterra

Any problems are solved in a couple of hours by the tech support team. If I had a specific request on the rules of repricing, I only need ask and it appears on my dashboard.

Pros

I love the fact that spreadsheet pricing is dead to me. Since I started using the pricing platform the pricing in Watsons doesn't depend on the human eye, so that I don't worry about mistakes any more.
I'm sure that I can achieve my KPI's and even more. As a result, the revenue of the shop is going up and I can earn more for myself. Saving time on manual checking of competitors prices, promotions and assortment, I can concentrate on strategic tasks. My job gets more profitable and ambitious thanks to the automation of pricing!

The main problems I've solved with competera are:
1. I stopped wasting time on manual checking of thousands of competitors SKU's.
2. I achieve my KPI's and bring more revenue to the shop.
3. I focus on strategic issues not on routine tasks.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
9,8/10
Based on 48 user ratings
Compare user recommendation rating with alternatives
Compare with alternatives

Competera Pricing

Competera Pricing

Starting from
N/A
Free Trial
Subscription
Value for money

Pricing information is available on inquiry.

Pricing information is available on inquiry.

Value for Money
4,9/5
Based on 48 user ratings
Compare value for money rating with alternatives
Compare with alternatives

Competera Features

Competera Features

API
Activity Dashboard
Activity Tracking
Automatic Notifications
CRM Integration
Collaboration Tools
Contact Database
Contact Management
Customizable Templates
Data Import/Export
Lead Capture
Lead Management
Real Time Data
Reporting & Statistics
Sales Analytics
Sales Reporting
Sales Tracking
Search Functionality
Third Party Integration
Workflow Management
Features
4,8/5
Based on 48 user ratings
Compare features rating with alternatives
Compare with alternatives

Categories

Additional information for Competera

Additional information for Competera

Key features of Competera

  • Abnormal situations alerts
  • Assortment analysis
  • Brand Monitoring
  • Competitors analysis
  • Customizable data acquisition schedule
  • Dynamic Pricing
  • Error control process
  • MAP monitoring
  • Manual and automatic web-store synchronization
  • Market monitoring
  • Personalized settings
  • Price Index
  • Price Intelligence
  • Price distribution graphs
  • Price monitoring
  • Prices recommendations
  • Pricing Management
  • Pricing strategies
  • Product availability monitoring
  • Promotions monitoring
  • Repricing
  • SKU level deviations
  • User rights management

Benefits

- Obtain a workplace for coherent pricing to boost commercial efficiency from day 1
- Use profitability-boosting strategies that work in the real world
- Use the next-gen approach to optimal pricing with little to no consultancy
- Benefit from rapid deployment and friendly adoption: first profit uplifts in 60 days
- Benefit from operational cost-saving with smart pricing automation and cause & effect transparency
- Protect your margin with the help of the right market-driven decisions in the short term and demand-driven engine in the long term
- Maintain a balance between sales & profits with the help of the portfolio-level pricing management considering the cross-product impacts
- Reprice thousands of SKUs from Day 1
- Manage any number of categories
- Set dozens of constraints
- Create an individual pricing design
- Receive price and promo recommendations based on millions of cross-impact simulations
- Benefit from short-term forecasts with a 90% forecast accuracy
- See PoC-proven results
- Enjoy 600%-800% ROI

Competera FAQs

Competera FAQs

Below are some frequently asked questions for Competera.

Q. What type of pricing plans does Competera offer?

Competera offers the following pricing plans:

Pricing model: Subscription

Free Trial: Not Available

Pricing information is available on inquiry.

Q. What are the main features of Competera?

Competera offers the following features:

  • Abnormal situations alerts
  • Assortment analysis
  • Brand Monitoring
  • Competitors analysis
  • Customizable data acquisition schedule
  • Dynamic Pricing
  • Error control process
  • MAP monitoring
  • Manual and automatic web-store synchronization
  • Market monitoring
  • Personalized settings
  • Price Index
  • Price Intelligence
  • Price distribution graphs
  • Price monitoring
  • Prices recommendations
  • Pricing Management
  • Pricing strategies
  • Product availability monitoring
  • Promotions monitoring
  • Repricing
  • SKU level deviations
  • User rights management

Q. Who are the typical users of Competera?

Competera has the following typical customers:

Large Enterprises, Mid Size Business

Q. What languages does Competera support?

Competera supports the following languages:

English

Q. What type of pricing plans does Competera offer?

Competera has the following pricing plans:

Subscription

Q. Does Competera support mobile devices?

We do not have any information about what devices Competera supports

Q. What other apps does Competera integrate with?

Competera integrates with the following applications:

Amazon EC2, Google Cloud Platform, Magento Commerce, Oracle CRM On Demand, SAP Analytics Cloud

Q. What level of support does Competera offer?

Competera offers the following support options:

Online Support, Phone Support, FAQs, Knowledge Base, Video Tutorials