About Refract

Refract unlocks the black box of revenue intelligence - analysing calls, demos and meetings to level jump rep performance,accelerate revenue and successful outcomes and deliver strategic business intelligence locked in conversations.

Refract is a web-based video tagging platform designed primarily for sales teams to conduct training and provide coaching to individuals. The collaborative solution allows users to upload training video or audio files and share with multiple users across the organization. The solution basically provides tools for creating campaigns, recording & tagging videos, sharing files, building a central video library, analyzing trends and more.

Businesses can upload and share video and audio files with the targeted users and use custom tags and data fields for categorizing content. Every new file is automatically stored in a central library and can be accessed by business users at a later stage. Participants can simultaneously collaborate with comments & feedbacks while watching the video and interact with other participants using the adjacent comment section. The campaign administrator can collect responses from the various participants and perform analytics to evaluate the performance of the engagement. The administrator can fully control access levels of participants, granting permissions to join, comment, review or lead a video campaign.

Users can tag a particular section in a video and make that clip available for commenting, sharing or exporting. Administrators can build a central video library and users can search videos by campaign, tags, duration, date or other user defined queries. Campaign organizers can also score campaigns based on their level of participation and generate performance scorecards for individuals and departments. The solution is primarily used by small and midsized businesses across various sectors including education, IT, and private sectors. Receptive, Experian marketing services, SaleCycle and Medidata are some of its listed clients.

Pricing starting from:

US$50,00/month

  • Free Trial
  • Subscription

Key benefits of Refract

• Refract allows sales managers to coach their teams in a virtual environment through a web-based video sharing platform.

• Managers can add tags and comments to a particular section of the video and share only the relevant video clip with a brief description.

• All video, audio and mini clips are stored in a central repository from where it can be accessed by the users anytime later, in case they miss the current session.

• Using Refract's scorecards, campaign organizers can assign scores to individual participants based on their level of participation and use those scores for peer comparison or group analysis.

• The solution offers individual and group dashboards to analyze their strength and weakness and customize learning plans for everyone accordingly.

Devices

Business size

S M L

Markets

Australia, United Kingdom, United States

Supported Languages

English

Pricing starting from:

US$50,00/month

  • Free Trial
  • Subscription

Images

Performance insights from every conversation
Grade against competencies
Set mini sales scenario challenges for you team and collate responses in one place.
Identify and tag key moments from sales conversations i.e. competitor mentions or filler terms.
View 5 more
Refract video Refract video Refract screenshot: Performance insights from every conversation Refract screenshot: Grade against competencies Refract screenshot: Set mini sales scenario challenges for you team and collate responses in one place. Refract screenshot: Identify and tag key moments from sales conversations i.e. competitor mentions or filler terms.

Features

Total features of Refract: 44

  • Activity Dashboard
  • Archiving & Retention
  • Assessment Management
  • Assignment Management
  • Audio / Video Conferencing
  • Built-in Course Authoring
  • Call List Management
  • Call Recording
  • Call Tagging
  • Call Transcription
  • Campaign Analytics
  • Campaign Management
  • Collaboration Tools
  • Commenting / Notes
  • Content Library
  • Correlation Analysis
  • Customizable Fields
  • Dashboard
  • Data Import/Export
  • Event Triggered Actions
  • Feedback Management
  • File Transfer
  • Gamification
  • Goal Setting / Tracking
  • Graphical Data Presentation
  • Learning Paths/Tracks
  • On-Demand Recording
  • Onboarding
  • Performance Management
  • Performance Metrics
  • Personalization
  • Ratings / Reviews
  • Real Time Analytics
  • Recording
  • Records Management
  • Role-Based Permissions
  • Sales Trend Analysis
  • Scheduled Recording
  • Statistical Analysis
  • Tagging
  • Task Progress Tracking
  • Training Management
  • Trend Analysis
  • Video Management

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Reviews

Overall rating

4,4 /5
(24)
Value for Money
4,5/5
Features
4,1/5
Ease of Use
4,3/5
Customer Support
4,9/5

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Showing 5 reviews of 24
Dan L.
Overall rating
  • Industry: Automotive
  • Company size: 51-200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Undeniable value on par with big competitors, for a fraction of the cost

Reviewed on 2020/12/01

Fantastic. Great sales approach, well-priced product, gives 80% of the value of bigger competitors...

Fantastic. Great sales approach, well-priced product, gives 80% of the value of bigger competitors at 25% of the cost. [SENSITIVE CONTENT HIDDEN] & the entire team are great.

Pros

Has much of the features of far more expensive competitors in this space that cost upwards of $20k-$30k.

Support team is amazing - helpful - responsive - innovative. Helps me get team using it.
Product continues to improve.

Above all though, allowed us to create process & score people on their ability to work it when it comes to sales & success team conversations.

Cons

Interface is a bit clunky, some of the integrations need improvement - but i see those as areas to improve with the "nice to have" areas. the "need to have" which is the core of the product has always been smooth sailing & effective.

Neil B.
Overall rating
  • Industry: Computer Software
  • Company size: 2-10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A Coaching Platform for both Companies or Trainers'

Reviewed on 2020/12/20

The company and knowledge of the Sales Enablement Market is what really sets them apart from other...

The company and knowledge of the Sales Enablement Market is what really sets them apart from other vendors. From Sales to Customer Success, they really take the time to help you optimise your own business, and help on every step of the way.

Pros

Analytics, Scenario Challenges, On-Boarding, Content Uploads

Cons

UI could do with some updating, and can sometimes lag in Google Chrome as it's web-based, but not too taxing

Aaron R.
Overall rating
  • Industry: Education Management
  • Company size: 201-500 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Incredible support, needs a bit more time to bake.

Reviewed on 2018/09/24

Our business case has changed over our time with refract. Originally I was looking for training and...

Our business case has changed over our time with refract. Originally I was looking for training and onboarding assistance. Now it is monitoring. I really like the feature set but now look to integrations to be able to monitor from 1 place.

Pros

The team and product are fantastic, it's the learning curve which gets ya. Once you climb, functionality makes sense and you start to realize the leverage Refract promises. Features I really like include:
- Full transcripts of calls
- Rep/Prospect time allocation
- Time based notes (comment on a specific section of the call)

Cons

As with any startup, the roadmap is changing. Features you'd like can take weeks or months but Support does a fantastic job bridging the gap. Shout out to CSR for her help! Areas of improvement include:
- Search, the taxonomies could use an update to make finding things faster
- Improved pricing, would ideally like a viewer and editor license.
- Folders, I'd like improved storing of content based on specific use cases: Research, monitoring, training

Audrey B.
Overall rating
  • Industry: Education Management
  • Company size: 2-10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A tool to guarantee transformation on sales calls

Reviewed on 2020/12/08

My experience with Refract has been superb. The customer service is excellent, nothing is too much...

My experience with Refract has been superb. The customer service is excellent, nothing is too much trouble. In the early days I'd be contacting them more often than I care to admit while I got used to the platform, which on reflection I realise now was more about me not taking time out to test it.

The platform is brilliant and easy to use.

I'm updated regularly on new features etc, which all help me offer much more to my clients and enables me to stand out from the crowd.

Must say a big thank you to [SENSITIVE CONTENT HIDDEN] my customer account manager who is FABULOUS :)

Pros

The software makes a trainers job like mine really effective and easier. It allows the learner to hear and see first hand what they are great at and equally what needs to improve and how. The extra features that highlights the % of time a learner speaks compared to the amount of time their prospect or customer speaks is absolutely a game changer.

What's unique is the software's ability to stop a call and put 'notes / tags' on key points is truly in a league of its own. Most learners I know haven't got the patience to sit listening to a call from start to finish. This function allows them to get what they need to know very quickly and then apply what they've learned.

Using this software enables me to accelerate learning QUICKLY.

Cons

Nothing. Totally happy with it. Just wish I'd found it earlier!

Dale P.
Overall rating
  • Industry: Pharmaceuticals
  • Company size: 11-50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Review Of Refract

Reviewed on 2020/12/04

Refract are very customer focused and linked in with our ethos of being hassle free, they make you...

Refract are very customer focused and linked in with our ethos of being hassle free, they make you feel welcome for any question or help you need and never made you feel stupid if you haven't just got to doing it yet which all us manager struggle with when there is so much to do. [SENSITIVE CONTENT HIDDEN] is fantastic and provides such a level of support that she excels many other companies dealt with, I hope she is paid well!

Pros

This software is so easy to use and saves hours of time sifting through calls.

Cons

Make the system suggest some words to set up as alerts for good or bad based on the calls it hears so for instance if hears the word really upset a lot it would add it to the suggested list of words so that you can then choose to add as a bad or a good word to report on

Showing 5 reviews of 24 Read all reviews

Refract FAQs

Below are some frequently asked questions for Refract.

Refract offers the following pricing plans:

  • Starting from: US$50,00/month
  • Pricing model: Subscription
  • Free Trial: Available

We do not have any information about Refract features

Refract has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Refract supports the following languages:

English

Refract supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

We do not have any information about what integrations Refract has

Refract offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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