Automated multi-channel campaign management
3.7/5 (11 reviews)TractionNext is a unified marketing automation platform that provides organizations with visibility across multiple channels including email, SMS, promotions, surveys and online campaigns. The solution is tailored to SMBs and larger corporate clients across all industries that specialize in running large consumer promotions.
Businesses can automate campaigns using the visual automation builder for building, managing, and editing workflows to help maximize campaign reach. TractionNext enables businesses to promote ongoing engagement with customers using triggered messages, such as abandoned shopping cart alerts. Advanced dynamic content features allow companies to target and modify content based on their customers' preferences and attributes.
The platform’s flexible email building features include drag and drop functionality with customizable building blocks and templates. More advanced users can use HTML code editing, WYSIWYG visual editing, or ZIP/content upload. TractionNext users can add, edit and manage contacts, and sort them in lists, segments and behavioral measures to get a better view on customers.
TractionNext helps organizations optimize email results, improve engagement, and monitor conversion rates with automated A/B testing. Users can determine which messages achieved positive results and accurately track open or click through rates. Detailed and tailored reports help organizations pinpoint success and failure factors, while integration with Google Analytics or Litmus Testing allows for precise link tracking.
Additional features include registration forms, survey and polls generation, integrations with Podbox and Zapier, and streamlined sign-ups with Facebook connect.
Pros
Drag and drop email templates have enabled us to deliver high quality and consistent responsive emails to our database without the need for an agency to be involved. The flexibility and ease of use of the system enables multiple users to be proficient without the need for training (and any relevant costs). The marketing automation tool is the easiest I've used.
Cons
Not being able to swap between drag and drop/WYSIWIYG/HTML creation styles without breaking the responsiveness is annoying.
The media library is a bit clunky with the last release.
We've been unable to sync this with Salesforce so i'm working from manually loaded lists. This has the added effect that our email stats are not automatically recorded in our database.
Hi Aaron,
Thank you for feedback.
We have an integration which will allow you to sync your contacts in real time. This will make it even easier to ensure you are using up to date subscriber information.
Your Account Manager will be in touch shortly to take you through it.
Pros
The ability to segment our customer database using many parameters.
The ability to also be able to change back end data by uploading csv sheets (although this should be refined so that the user has a easier understanding of how to do so in terms of the csv sheet)
Cons
Software could be improved with making more specific parameters for dynamic content, i.e. A contact that has opened a previous email cannot see certain dynamic content.
Unsure if it is just my version but it seems that some of the formatting and templates are somewhat easy to break.
Potentially allowing more flexibility in the sizing and placment of textboxes and items. Also more flexibility in spacing & formatting.
Hi Jeremy,
Thank you for taking the time to provide your feedback.
We would love to offer some additional support for using our dynamic content tools to help you get a more segmented message out there.
Your Account Manager will be in touch shortly.
Helps with email marketing needs
Pros
Analytics is good. Being able to log on from in the office and home is good. The preview in desktop and mobile is good. Pricing si very competitive, and probably biggest reason we have remained with Traction for so long.
Cons
Event managemnt part could be improved, stream lined, alot of repetitive work occurs. Being about to send up a workflow for rminders for people who have not replied to email. Be good to have a phone number to call for support, rather then a ticket system that takes several hours to reply
Pros
Good customer service
Easy to use content and design
Subject line AB testing can be very helpful
Cons
Does not integrate with our CRM (which is also clunky)
Clunky on simple tasks like downloading reports
Challenges with integrating our data
Delays on sending test emails
Slow load time, often crashes out of the blue
Analytics can break url
No automation
Hi Rebecca, Thanks for the feedback, as an engagement driven business we really appreciate it. I¿m glad you like the support and service you get from our team, we work hard at it and the crew take it personally.
A few of the issues you cite have been successfully corrected with your team and the date, URL, delays and analytics issues were found to be problems at your end and our team have since help you correct them where possible. The crash and the reporting downloads error is really unusual so we will follow up ASAP so we can resolve it. Thanks for the heads up.
I want to invite you to a free training sessions so you can see the differing automation capabilities that are available. TractionNext has out of the box automations & you can use the visual workflow editor to build, manage and edit marketing transactional automation workflows across channels.
I¿d love to talk to you further so we can continue the conversation.
Thanks & speak soon
Adam, Managing Director
Pros
Ease of use, ability to send SMS, drag and drop and forms features, conditional content, and excellent customer support
Cons
A desired feature for me would be to know who dispatches a campaign, also some automation with email bounce and SMS would be fantastic. I am sure the Traction team team will incorporate these in their product soon.
Hi Esteban,
Thank you for taking the time to give us your feedback, we are thrilled you are having such a great experience!
Subscriber based or communication based pricing options available.
Contact Traction Digital for detailed information.
Below are some frequently asked questions for TractionNext.
TractionNext offers the following pricing plans:
Starting from: US$335,00
Pricing model: Subscription
Free Trial: Available
Subscriber based or communication based pricing options available.
Contact Traction Digital for detailed information.
TractionNext offers the following features:
TractionNext has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
TractionNext supports the following languages:
English
TractionNext has the following pricing plans:
Subscription
We do not have any information about what devices TractionNext supports
TractionNext integrates with the following applications:
Campaign Monitor, Facebook, HubSpot CRM, HubSpot Marketing, Insightly, PieSync, PieSync, Teamleader, Zapier
TractionNext offers the following support options:
FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials
Ease of use without agency interation and fees.