TractionNext

TractionNext

Automated multi-channel campaign management

3.7/5 (11 reviews)

TractionNext Overview

TractionNext is a unified marketing automation platform that provides organizations with visibility across multiple channels including email, SMS, promotions, surveys and online campaigns. The solution is tailored to SMBs and larger corporate clients across all industries that specialize in running large consumer promotions.

Businesses can automate campaigns using the visual automation builder for building, managing, and editing workflows to help maximize campaign reach. TractionNext enables businesses to promote ongoing engagement with customers using triggered messages, such as abandoned shopping cart alerts. Advanced dynamic content features allow companies to target and modify content based on their customers' preferences and attributes.

The platform’s flexible email building features include drag and drop functionality with customizable building blocks and templates. More advanced users can use HTML code editing, WYSIWYG visual editing, or ZIP/content upload. TractionNext users can add, edit and manage contacts, and sort them in lists, segments and behavioral measures to get a better view on customers.

TractionNext helps organizations optimize email results, improve engagement, and monitor conversion rates with automated A/B testing. Users can determine which messages achieved positive results and accurately track open or click through rates. Detailed and tailored reports help organizations pinpoint success and failure factors, while integration with Google Analytics or Litmus Testing allows for precise link tracking.

Additional features include registration forms, survey and polls generation, integrations with Podbox and Zapier, and streamlined sign-ups with Facebook connect.

Pricing

Starting from
US$335,00
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Europe, India, United Kingdom, United States

Supported Languages

English

TractionNext Reviews

Overall rating
3.7/5
73% positive reviews
1
Excellent
7
Very good
2
Average
1
Poor
0
Terrible
Aaron G.

An easy to use system that is hard to beat for functionality and value.

Used Daily for 6-12 months
Reviewed on 2017/05/17
Review Source: Capterra

Ease of use without agency interation and fees.

Pros

Drag and drop email templates have enabled us to deliver high quality and consistent responsive emails to our database without the need for an agency to be involved. The flexibility and ease of use of the system enables multiple users to be proficient without the need for training (and any relevant costs). The marketing automation tool is the easiest I've used.

Cons

Not being able to swap between drag and drop/WYSIWIYG/HTML creation styles without breaking the responsiveness is annoying.
The media library is a bit clunky with the last release.
We've been unable to sync this with Salesforce so i'm working from manually loaded lists. This has the added effect that our email stats are not automatically recorded in our database.

Response from Traction Digital

Hi Aaron,

Thank you for feedback.

We have an integration which will allow you to sync your contacts in real time. This will make it even easier to ensure you are using up to date subscriber information.

Your Account Manager will be in touch shortly to take you through it.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Jeremy L.

My experience with the application/software and customer support has improved overtime.

Used Daily for 6-12 months
Reviewed on 2017/05/18
Review Source: Capterra

Pros

The ability to segment our customer database using many parameters.
The ability to also be able to change back end data by uploading csv sheets (although this should be refined so that the user has a easier understanding of how to do so in terms of the csv sheet)

Cons

Software could be improved with making more specific parameters for dynamic content, i.e. A contact that has opened a previous email cannot see certain dynamic content.

Unsure if it is just my version but it seems that some of the formatting and templates are somewhat easy to break.

Potentially allowing more flexibility in the sizing and placment of textboxes and items. Also more flexibility in spacing & formatting.

Response from Traction Digital

Hi Jeremy,

Thank you for taking the time to provide your feedback.

We would love to offer some additional support for using our dynamic content tools to help you get a more segmented message out there.

Your Account Manager will be in touch shortly.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

5.0/10
Duncan B.

Improving. Interface still missing some feature we would like, like ability to regionalise

Used Daily for 2+ years
Reviewed on 2017/05/23
Review Source: Capterra

Helps with email marketing needs

Pros

Analytics is good. Being able to log on from in the office and home is good. The preview in desktop and mobile is good. Pricing si very competitive, and probably biggest reason we have remained with Traction for so long.

Cons

Event managemnt part could be improved, stream lined, alot of repetitive work occurs. Being about to send up a workflow for rminders for people who have not replied to email. Be good to have a phone number to call for support, rather then a ticket system that takes several hours to reply

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

4.0/10
Rebecca J.

This is a tool we mainly use to blast out emails, it lacks the sophistication of email automation

Used Daily for 1+ year
Reviewed on 2017/05/17
Review Source: Capterra

Pros

Good customer service
Easy to use content and design
Subject line AB testing can be very helpful

Cons

Does not integrate with our CRM (which is also clunky)
Clunky on simple tasks like downloading reports
Challenges with integrating our data
Delays on sending test emails
Slow load time, often crashes out of the blue
Analytics can break url
No automation

Response from Traction Digital

Hi Rebecca, Thanks for the feedback, as an engagement driven business we really appreciate it. I¿m glad you like the support and service you get from our team, we work hard at it and the crew take it personally.

A few of the issues you cite have been successfully corrected with your team and the date, URL, delays and analytics issues were found to be problems at your end and our team have since help you correct them where possible. The crash and the reporting downloads error is really unusual so we will follow up ASAP so we can resolve it. Thanks for the heads up.

I want to invite you to a free training sessions so you can see the differing automation capabilities that are available. TractionNext has out of the box automations & you can use the visual workflow editor to build, manage and edit marketing transactional automation workflows across channels.

I¿d love to talk to you further so we can continue the conversation.

Thanks & speak soon
Adam, Managing Director

Rating breakdown

Value for Money
Ease of Use
Customer Support

Esteban R.

TractionNext provides all the features, reporting more and the customer support is also excellent!

Used Weekly for 2+ years
Reviewed on 2017/05/17
Review Source: Capterra

Pros

Ease of use, ability to send SMS, drag and drop and forms features, conditional content, and excellent customer support

Cons

A desired feature for me would be to know who dispatches a campaign, also some automation with email bounce and SMS would be fantastic. I am sure the Traction team team will incorporate these in their product soon.

Response from Traction Digital

Hi Esteban,

Thank you for taking the time to give us your feedback, we are thrilled you are having such a great experience!

Rating breakdown

Value for Money
Ease of Use
Customer Support

TractionNext Pricing

Starting from
US$335,00
Pricing options
Free Trial
Subscription
Value for money

Subscriber based or communication based pricing options available.

Contact Traction Digital for detailed information.

TractionNext Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Customizable Templates
  • Drag & Drop Interface
  • Email Marketing Management
  • Multi-Channel Marketing
  • Third Party Integration

  • Content Management
  • Customizable Branding
  • Data Import/Export
  • Engagement Analytics
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration

Additional information for TractionNext

Key features of TractionNext

  • Advanced dynamic content
  • Automated A/B testing
  • Build, manage and edit automation workflows
  • Consumer engagement
  • Customer behavior and anniversary triggered messages
  • Customizable building blocks & templates
  • Detailed reporting
  • Drag & drop functionality
  • Email marketing
  • Email open and click through rate tracking
  • Email to website conversion
  • HTML code editing with live preview
  • Lead management
  • Marketing automation
  • Mobile-friendly & responsive
  • Multi channel management
  • Multi-channel capabilities
  • Multiple-user accounts with levels of permission
  • Registration forms, surveys & polls
  • SMS communications
  • Send instant event reminders or confirmations
  • Single customer view
  • Strategic campaign management
  • Targeted engagement
  • Team alignment
  • Track marketing ROI
  • Tracking & deliverability
  • Trigger conversations
  • Visual automation builder
  • Visual campaign navigation & search

Benefits

  • TractionNext provides real time insights and reporting across multiple digital channels to help leverage data intelligence and drive performance.

  • Users can provide a more personalized buyer journey by triggering automated responses to particular customer activity and behavior.

  • TractionNext helps optimize email results with automated A/B testing that helps determine which message achieved the most positive results.

  • Users can activate link tracking with Google Analytics and Litmus Testing for additional insightful reporting.

  • TractionNext allows users to easily preview how different email designs and content will appear on mobile devices.

  • TractionNext FAQs

    Below are some frequently asked questions for TractionNext.

    Q. What type of pricing plans does TractionNext offer?

    TractionNext offers the following pricing plans:

    Starting from: US$335,00

    Pricing model: Subscription

    Free Trial: Available

    Subscriber based or communication based pricing options available.

    Contact Traction Digital for detailed information.

    Q. What are the main features of TractionNext?

    TractionNext offers the following features:

    • Advanced dynamic content
    • Automated A/B testing
    • Build, manage and edit automation workflows
    • Consumer engagement
    • Customer behavior and anniversary triggered messages
    • Customizable building blocks & templates
    • Detailed reporting
    • Drag & drop functionality
    • Email marketing
    • Email open and click through rate tracking
    • Email to website conversion
    • HTML code editing with live preview
    • Lead management
    • Marketing automation
    • Mobile-friendly & responsive
    • Multi channel management
    • Multi-channel capabilities
    • Multiple-user accounts with levels of permission
    • Registration forms, surveys & polls
    • SMS communications
    • Send instant event reminders or confirmations
    • Single customer view
    • Strategic campaign management
    • Targeted engagement
    • Team alignment
    • Track marketing ROI
    • Tracking & deliverability
    • Trigger conversations
    • Visual automation builder
    • Visual campaign navigation & search

    Q. Who are the typical users of TractionNext?

    TractionNext has the following typical customers:

    Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    Q. What languages does TractionNext support?

    TractionNext supports the following languages:

    English

    Q. What type of pricing plans does TractionNext offer?

    TractionNext has the following pricing plans:

    Subscription

    Q. Does TractionNext support mobile devices?

    We do not have any information about what devices TractionNext supports

    Q. What other apps does TractionNext integrate with?

    TractionNext integrates with the following applications:

    Campaign Monitor, Facebook, HubSpot CRM, HubSpot Marketing, Insightly, PieSync, PieSync, Teamleader, Zapier

    Q. What level of support does TractionNext offer?

    TractionNext offers the following support options:

    FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials