About TractionNext

TractionNext is a unified marketing automation platform that provides organizations with visibility across multiple channels including email, SMS, promotions, surveys and online campaigns. The solution is tailored to SMBs and larger corporate clients across all industries that specialize in running large consumer promotions.

Businesses can automate campaigns using the visual automation builder for building, managing, and editing workflows to help maximize campaign reach. TractionNext enables businesses to promote ongoing engagement with customers using triggered messages, such as abandoned shopping cart alerts. Advanced dynamic content features allow companies to target and modify content based on their customers' preferences and attributes.

The platform’s flexible email building features include drag and drop functionality with customizable building blocks and templates. More advanced users can use HTML code editing, WYSIWYG visual editing, or ZIP/content upload. TractionNext users can add, edit and manage contacts, and sort them in lists, segments and behavioral measures to get a better view on customers.

TractionNext helps organizations optimize email results, improve engagement, and monitor conversion rates with automated A/B testing. Users can determine which messages achieved positive results and accurately track open or click through rates. Detailed and tailored reports help organizations pinpoint success and failure factors, while integration with Google Analytics or Litmus Testing allows for precise link tracking.

Additional features include registration forms, survey and polls generation, integrations with Podbox and Zapier, and streamlined sign-ups with Facebook connect.

Key benefits of TractionNext

  • TractionNext provides real time insights and reporting across multiple digital channels to help leverage data intelligence and drive performance.

  • Users can provide a more personalized buyer journey by triggering automated responses to particular customer activity and behavior.

  • TractionNext helps optimize email results with automated A/B testing that helps determine which message achieved the most positive results.

  • Users can activate link tracking with Google Analytics and Litmus Testing for additional insightful reporting.

  • TractionNext allows users to easily preview how different email designs and content will appear on mobile devices.

  • Devices

    Business size

    S M L

    Markets

    Australia, United Kingdom, India, United States

    Supported Languages

    English

    Images

    Create custom automation flows to maximize campaign reach
    TractionNext provides flexible email building options
    Use drag & drop with customizable building blocks & templates
    Alert customers of abandoned carts with automated email triggers to encourage a purchase
    Visualise all campaigns with the unique live thumbnail grid view
    Add, edit and manage contacts with lists, segments and behavioral measures
    A/B testing helps determine the message which achieves the most positive results, improving engagement and conversion rates
    One-click mobile previews to see how emails will appear on mobile devices
    Integrate and connect TractionNext with Podbox and Zapier
    View 11 more
    TractionNext video
    TractionNext screenshot: Create custom automation flows to maximize campaign reach TractionNext screenshot: TractionNext provides flexible email building options TractionNext screenshot: Use drag & drop with customizable building blocks & templates TractionNext screenshot: Alert customers of abandoned carts with automated email triggers to encourage a purchase TractionNext screenshot: Visualise all campaigns with the unique live thumbnail grid view TractionNext screenshot: Add, edit and manage contacts with lists, segments and behavioral measures TractionNext screenshot: A/B testing helps determine the message which achieves the most positive results, improving engagement and conversion rates TractionNext screenshot: TractionNext screenshot: One-click mobile previews to see how emails will appear on mobile devices TractionNext screenshot: Integrate and connect TractionNext with Podbox and Zapier

    Features

    Total features of TractionNext: 81

    • A/B Testing
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Activity Tracking
    • Ad hoc Query
    • Ad hoc Reporting
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Applications Management
    • Approval Process Control
    • Auto-Responders
    • Behavior Tracking
    • CAN SPAM Compliance
    • CRM
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Channel Management
    • Click Tracking
    • Contact Database
    • Contact Management
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Surveys
    • Customizable CTAs
    • Customizable Categories
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Customization
    • Data Visualization
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Distribution
    • Email Invitations & Reminders
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Event Triggered Actions
    • Forms Management
    • Image Library
    • Landing Pages/Web Forms
    • Lead Generation
    • Lead Management
    • Lead Qualification
    • List Management
    • Marketing Automation
    • Mobile Access
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Distribution
    • Multi-Channel Marketing
    • Multi-Location
    • Multiple User Accounts
    • Multivariate Testing
    • Real Time Reporting
    • Registration Management
    • Reporting/Analytics
    • Role-Based Permissions
    • Rules-Based Workflow
    • SMS Marketing Managment
    • SMS Messaging
    • Sales Analytics
    • Segmentation
    • Social Marketing
    • Spam Blocker
    • Status Tracking
    • Strategic Planning
    • Subscriber Management
    • Survey/Poll Management
    • Surveys & Feedback
    • Template Management
    • Third Party Integrations
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking
    • Workflow Management

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    Reviews

    Overall rating

    3,7 /5
    (11)
    Value for Money
    3,4/5
    Features
    3,6/5
    Ease of Use
    3,5/5
    Customer Support
    4,4/5

    Already have TractionNext?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 11
    Aaron G.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 201-500 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    An easy to use system that is hard to beat for functionality and value.

    Reviewed on 2017/05/17

    Ease of use without agency interation and fees.

    Ease of use without agency interation and fees.

    Pros

    Drag and drop email templates have enabled us to deliver high quality and consistent responsive emails to our database without the need for an agency to be involved. The flexibility and ease of use of the system enables multiple users to be proficient without the need for training (and any relevant costs). The marketing automation tool is the easiest I've used.

    Cons

    Not being able to swap between drag and drop/WYSIWIYG/HTML creation styles without breaking the responsiveness is annoying.
    The media library is a bit clunky with the last release.
    We've been unable to sync this with Salesforce so i'm working from manually loaded lists. This has the added effect that our email stats are not automatically recorded in our database.

    Response from Traction Digital

    Hi Aaron,

    Thank you for feedback.

    We have an integration which will allow you to sync your contacts in real time. This will make it even easier to ensure you are using up to date subscriber information.

    Your Account Manager will be in touch shortly to take you through it.

    Duncan B.
    Overall rating
    • Industry: Construction
    • Company size: 5 001-10 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 4.0 /10

    Improving. Interface still missing some feature we would like, like ability to regionalise

    Reviewed on 2017/05/23

    Helps with email marketing needs

    Helps with email marketing needs

    Pros

    Analytics is good. Being able to log on from in the office and home is good. The preview in desktop and mobile is good. Pricing si very competitive, and probably biggest reason we have remained with Traction for so long.

    Cons

    Event managemnt part could be improved, stream lined, alot of repetitive work occurs. Being about to send up a workflow for rminders for people who have not replied to email. Be good to have a phone number to call for support, rather then a ticket system that takes several hours to reply

    Jeremy L.
    Overall rating
    • Industry: Farming
    • Company size: 10 000+ Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    My experience with the application/software and customer support has improved overtime.

    Reviewed on 2017/05/18

    Pros

    The ability to segment our customer database using many parameters.
    The ability to also be able to change back end data by uploading csv sheets (although this should be refined so that the user has a easier understanding of how to do so in terms of the csv sheet)

    Cons

    Software could be improved with making more specific parameters for dynamic content, i.e. A contact that has opened a previous email cannot see certain dynamic content.

    Unsure if it is just my version but it seems that some of the formatting and templates are somewhat easy to break.

    Potentially allowing more flexibility in the sizing and placment of textboxes and items. Also more flexibility in spacing & formatting.

    Response from Traction Digital

    Hi Jeremy,

    Thank you for taking the time to provide your feedback.

    We would love to offer some additional support for using our dynamic content tools to help you get a more segmented message out there.

    Your Account Manager will be in touch shortly.

    John P.
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    TractionNext Review

    Reviewed on 2019/03/26

    Single customer view and helped me automate a few transactional emails.

    Single customer view and helped me automate a few transactional emails.

    Pros

    Everything is in a single place and I can have a customer overview

    Cons

    Not enough info on new features, I would like to see more thought leadership

    Rebecca J.
    Overall rating
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    This is a tool we mainly use to blast out emails, it lacks the sophistication of email...

    Reviewed on 2017/05/17

    Pros

    Good customer service
    Easy to use content and design
    Subject line AB testing can be very helpful

    Cons

    Does not integrate with our CRM (which is also clunky)
    Clunky on simple tasks like downloading reports
    Challenges with integrating our data
    Delays on sending test emails
    Slow load time, often crashes out of the blue
    Analytics can break url
    No automation

    Response from Traction Digital

    Hi Rebecca, Thanks for the feedback, as an engagement driven business we really appreciate it. I¿m glad you like the support and service you get from our team, we work hard at it and the crew take it personally.

    A few of the issues you cite have been successfully corrected with your team and the date, URL, delays and analytics issues were found to be problems at your end and our team have since help you correct them where possible. The crash and the reporting downloads error is really unusual so we will follow up ASAP so we can resolve it. Thanks for the heads up.

    I want to invite you to a free training sessions so you can see the differing automation capabilities that are available. TractionNext has out of the box automations & you can use the visual workflow editor to build, manage and edit marketing transactional automation workflows across channels.

    I¿d love to talk to you further so we can continue the conversation.

    Thanks & speak soon
    Adam, Managing Director

    Showing 5 reviews of 11 Read all reviews

    TractionNext FAQs

    Below are some frequently asked questions for TractionNext.

    TractionNext offers the following pricing plans:

    • Starting from: US$335,00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Subscriber based or communication based pricing options available. Contact Traction Digital for detailed information.

    We do not have any information about TractionNext features

    TractionNext has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    TractionNext supports the following languages:

    English

    TractionNext supports the following devices:

    TractionNext integrates with the following applications:

    Facebook, PieSync, Zapier

    TractionNext offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

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