About TractionNext
TractionNext is a unified marketing automation platform that provides organizations with visibility across multiple channels including email, SMS, promotions, surveys and online campaigns. The solution is tailored to SMBs and larger corporate clients across all industries that specialize in running large consumer promotions.
Businesses can automate campaigns using the visual automation builder for building, managing, and editing workflows to help maximize campaign reach. TractionNext enables businesses to promote ongoing engagement with customers using triggered messages, such as abandoned shopping cart alerts. Advanced dynamic content features allow companies to target and modify content based on their customers' preferences and attributes.
The platform’s flexible email building features include drag and drop functionality with customizable building blocks and templates. More advanced users can use HTML code editing, WYSIWYG visual editing, or ZIP/content upload. TractionNext users can add, edit and manage contacts, and sort them in lists, segments and behavioral measures to get a better view on customers.
TractionNext helps organizations optimize email results, improve engagement, and monitor conversion rates with automated A/B testing. Users can determine which messages achieved positive results and accurately track open or click through rates. Detailed and tailored reports help organizations pinpoint success and failure factors, while integration with Google Analytics or Litmus Testing allows for precise link tracking.
Additional features include registration forms, survey and polls generation, integrations with Podbox and Zapier, and streamlined sign-ups with Facebook connect.
Pricing starting from:
US$335,00/month
- Free Trial
- Subscription
Key benefits of TractionNext
Devices
Business size
Markets
Supported Languages
Pricing starting from:
US$335,00/month
- Free Trial
- Subscription
Images
Features
Total features of TractionNext: 81
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Notifications
- Analytics/ROI Tracking
- Applications Management
- Approval Process Control
- Auto-Responders
- Behavior Tracking
- CAN SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Click Tracking
- Contact Database
- Contact Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Surveys
- Customizable CTAs
- Customizable Categories
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Customization
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Distribution
- Email Invitations & Reminders
- Email Marketing
- Email Templates
- Email Tracking
- Event Triggered Actions
- Forms Management
- Image Library
- Landing Pages/Web Forms
- Lead Generation
- Lead Management
- Lead Qualification
- List Management
- Marketing Automation
- Mobile Access
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Distribution
- Multi-Channel Marketing
- Multi-Location
- Multiple User Accounts
- Multivariate Testing
- Real Time Reporting
- Registration Management
- Reporting/Analytics
- Role-Based Permissions
- Rules-Based Workflow
- SMS Marketing Managment
- SMS Messaging
- Sales Analytics
- Segmentation
- Social Marketing
- Spam Blocker
- Status Tracking
- Strategic Planning
- Subscriber Management
- Survey/Poll Management
- Surveys & Feedback
- Template Management
- Third Party Integrations
- WYSIWYG Editor
- Web Forms
- Website Visitor Tracking
- Workflow Management
Alternatives
Zoho CRM
User.com
Selligent
Mailchimp
Reviews
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Write a Review!- Industry: Marketing & Advertising
- Company size: 201-500 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
An easy to use system that is hard to beat for functionality and value.
Reviewed on 2017/05/17
Ease of use without agency interation and fees.
Ease of use without agency interation and fees.
Pros
Drag and drop email templates have enabled us to deliver high quality and consistent responsive emails to our database without the need for an agency to be involved. The flexibility and ease of use of the system enables multiple users to be proficient without the need for training (and any relevant costs). The marketing automation tool is the easiest I've used.
Cons
Not being able to swap between drag and drop/WYSIWIYG/HTML creation styles without breaking the responsiveness is annoying.
The media library is a bit clunky with the last release.
We've been unable to sync this with Salesforce so i'm working from manually loaded lists. This has the added effect that our email stats are not automatically recorded in our database.
Response from Traction Digital
Hi Aaron,
Thank you for feedback.
We have an integration which will allow you to sync your contacts in real time. This will make it even easier to ensure you are using up to date subscriber information.
Your Account Manager will be in touch shortly to take you through it.
- Industry: Construction
- Company size: 5 001-10 000 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 4.0 /10
Improving. Interface still missing some feature we would like, like ability to regionalise
Reviewed on 2017/05/23
Helps with email marketing needs
Helps with email marketing needs
Pros
Analytics is good. Being able to log on from in the office and home is good. The preview in desktop and mobile is good. Pricing si very competitive, and probably biggest reason we have remained with Traction for so long.
Cons
Event managemnt part could be improved, stream lined, alot of repetitive work occurs. Being about to send up a workflow for rminders for people who have not replied to email. Be good to have a phone number to call for support, rather then a ticket system that takes several hours to reply
- Industry: Farming
- Company size: 10 000+ Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
My experience with the application/software and customer support has improved overtime.
Reviewed on 2017/05/18
Pros
The ability to segment our customer database using many parameters.
The ability to also be able to change back end data by uploading csv sheets (although this should be refined so that the user has a easier understanding of how to do so in terms of the csv sheet)
Cons
Software could be improved with making more specific parameters for dynamic content, i.e. A contact that has opened a previous email cannot see certain dynamic content.
Unsure if it is just my version but it seems that some of the formatting and templates are somewhat easy to break.
Potentially allowing more flexibility in the sizing and placment of textboxes and items. Also more flexibility in spacing & formatting.
Response from Traction Digital
Hi Jeremy,
Thank you for taking the time to provide your feedback.
We would love to offer some additional support for using our dynamic content tools to help you get a more segmented message out there.
Your Account Manager will be in touch shortly.
- Industry: Apparel & Fashion
- Company size: 11-50 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
TractionNext Review
Reviewed on 2019/03/26
Single customer view and helped me automate a few transactional emails.
Single customer view and helped me automate a few transactional emails.
Pros
Everything is in a single place and I can have a customer overview
Cons
Not enough info on new features, I would like to see more thought leadership
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
This is a tool we mainly use to blast out emails, it lacks the sophistication of email...
Reviewed on 2017/05/17
Pros
Good customer service
Easy to use content and design
Subject line AB testing can be very helpful
Cons
Does not integrate with our CRM (which is also clunky)
Clunky on simple tasks like downloading reports
Challenges with integrating our data
Delays on sending test emails
Slow load time, often crashes out of the blue
Analytics can break url
No automation
Response from Traction Digital
Hi Rebecca, Thanks for the feedback, as an engagement driven business we really appreciate it. I¿m glad you like the support and service you get from our team, we work hard at it and the crew take it personally.
A few of the issues you cite have been successfully corrected with your team and the date, URL, delays and analytics issues were found to be problems at your end and our team have since help you correct them where possible. The crash and the reporting downloads error is really unusual so we will follow up ASAP so we can resolve it. Thanks for the heads up.
I want to invite you to a free training sessions so you can see the differing automation capabilities that are available. TractionNext has out of the box automations & you can use the visual workflow editor to build, manage and edit marketing transactional automation workflows across channels.
I¿d love to talk to you further so we can continue the conversation.
Thanks & speak soon
Adam, Managing Director
TractionNext FAQs
Below are some frequently asked questions for TractionNext.Q. What type of pricing plans does TractionNext offer?
TractionNext offers the following pricing plans:
- Starting from: US$335,00/month
- Pricing model: Subscription
- Free Trial: Available
Subscriber based or communication based pricing options available. Contact Traction Digital for detailed information.
Q. What are the main features of TractionNext?
We do not have any information about TractionNext features
Q. Who are the typical users of TractionNext?
TractionNext has the following typical customers:
2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+
Q. What languages does TractionNext support?
TractionNext supports the following languages:
English
Q. Does TractionNext support mobile devices?
TractionNext supports the following devices:
Q. What other apps does TractionNext integrate with?
TractionNext integrates with the following applications:
Facebook, PieSync, Zapier
Q. What level of support does TractionNext offer?
TractionNext offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
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