ReachEdge

About ReachEdge

ReachEdge is a web-based lead conversion system designed to be used by local businesses of any size. Included are tools for lead capture and tracking, call recording, automated lead nurturing, marketing analytics, ROI reporting, and more.

ReachEdge integrates with users’ websites and dynamically displays unique web forms and phone numbers for each marketing source, enabling users to track which marketing source has brought in each lead. Detailed lead information, including phone number, name, date, and exact contact time, is recorded by ReachEdge in lead lists. All incoming phone calls are also recorded, with details of the call time and length, and users can play back recordings to revisit information provided by leads, or to monitor employee call handling capabilities, enabling the provision of targeted call coaching based on their performance.

When a new contact calls or emails, ReachEdge automatically notifies users, allowing them to immediately review and classify the lead, and begin the automated lead nurturing process. Daily notifications remind staff of required follow-ups, and automated nurturing emails are sent out to leads, based on a user-defined timeframe. Emails can include customer testimonials, before-and-after pictures, office tours, videos, and more. New contacts can also be sent an automated response email, such as a thank you message, appointment confirmation, or an overview of the business.

ReachEdge allows users to classify prospects, leads, and customers, which lets the system track the conversion rate alongside the number of contacts from each source. This can be used to evaluate how effective each marketing source is at generating actual customers, not just contacts. ROI reports can also be accessed on the web or through the mobile app, and users can set lifetime customer revenue numbers in ReachEdge, enabling them to estimate potential revenue from new customers.